Product Images on Amazon: Why are They so Important?
The first requirement to list the product you sell on Amazon is that you include at minimum one image of the product. Why are images so crucial on Amazon? Learn how a well-designed Amazon product photography can make an impact on the conversion rates.
Why are Amazon product images so important? If you are looking to purchase something in a brick and mortar store, you'll be able to spend the time looking at it, feeling it, turning it around and playing with it. When you shop on the internet, the majority of the sensations that you usually get when shopping aren't present - you are reliant on your eye. The reason why images for products are especially important on Amazon is because the only item that's attractively presented can draw potential buyers. The image for the product has two major roles for Amazon: ●
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increasing sales A good product image can significantly increase the chance that a potential buyer will visit the detail page of the product. This will result in a higher number of purchases, particularly when more specific images of the item are made available. Improved page ranking If a product webpage receives more views and has a greater volume of sales and is ranked higher in Amazon results. Good images of the product will result in more CTR as well as sales.