Own the Buy Box: Tips to Restrain Hijackers of Your Amazon Listings
Imitation might be the best type of bootlicking, yet for Amazon sellers, imitation methods your Buy Box has been hijacked and you're losing sales. How do thieves do this? By selling a counterfeit, similar version, or even your genuine product. This is especially an issue for a private label seller who places practically everything into making a brand and product distinguishable in order to "own" the Buy Box, just to have a con artist remove it by copying the listing. Possessing the Buy Box is significant. Amazon automatically designates one default seller of a product. At the point when somebody clicks "Add to Cart," the default seller—the one that "possesses" the Buy Box—gets the deal, except if the buyer specifically chooses an alternate seller of the indistinguishable product. By and large, buyers have no motivation to do this. A commonplace seizure is the point at which a seller bounces onto your listing and sells a similar product, or an inferior reproduction, normally at a somewhat lower price. Ripping off your content is adequately awful, yet the sham is considerably more charming than lost deals. On the off chance that the criminal is selling an inferior product with your branding, it's possible the private name product you put all the exertion into creating will receive helpless customer reviews, harming your reputation and discouraging potential future customers from making purchases.