Kick your Amazon SEO up a notch with better keyword match types
If you want to take your Amazon SEO up a notch, you should use better keyword match types. Match types are the specific words and phrases that you insert into your titles and descriptions in order to trigger Amazon’s search engine optimization algorithms. By using more specific terms, you’re more likely to rank higher for those keywords in Amazon’s search results. Here are four tips for improving your keyword match types:
What are keyword match types and why are they important for Amazon SEO? When you are optimizing your product listings for Amazon, it is important to understand the different keyword match types and how they impact your visibility and organic search results. There are four main keyword match types: phrase, exact, modified broad, and broad. The phrase match type will include your keywords in the order that you enter them, but also includes any variations of that phrase. The exact match type will only show your product if someone searches for that specific phrase exactly as you have it entered. The modified broad match type will show your product if someone searches for any of the words in your keyword phrase, but not necessarily in that order. And finally, the broad match type will show your product if someone searches for any combination of the words in your keyword phrase.