Introduction to Amazon PPC Marketing
Amazon has revolutionized the way businesses on the internet find clients. This is not only the case of selling and listing products , but also promoting the products. Amazon PPC advertising strategy has similarities with other media, yet it has several unique characteristics. This makes it a very effective tool once you understand the fundamentals. Through this post, you'll be presented to Amazon PPC and learn how to get started.
What Is Amazon PPC? Amazon PPC is also known as Sponsored Products. The ads for Sponsored Products are created to be displayed in search results as items that are sponsored. This places them ahead of others "organically" ranked products that might otherwise be positioned before them. Amazon PPC ads permit sellers to buy an advertising place on the front page of Amazon results for searches on products. Sellers pay a set amount each time a customer clicks on their branded products.