How to Split Test Your Product Listings

How to Split Test Your Product Listings

If you're looking to increase sales on the internet, your choices must be based on facts and not based on guesswork.

Split testing is among the most effective methods to collect valuable data.

In this article, we'll clarify what split testing is , and look at a variety of ways that online sellers & ecommerce businesses can take it on.

What is split testing Split testing (also called A/B testing) is in essence an experiment.

In every experiment, you design at least two variations like different product names, featured photographs as well as descriptions about the products.

You then determine which variant within the set is most effective.

A split test on a website will direct a certain portion of visitors to these variants so that you can observe how customers behaved.

How to run ecommerce split tests Method for splitting traffic is to conduct A/B tests using paid advertising channels such as Facebook Ads or Google Ads. When you test, it will deliver clicks to different URLs for destinations that you can set.

To minimize testing parameters, ensure to use the same creative for your ads and set the campaign to rotate the creative in a uniform manner. This will yield better results. method.

In a marketplace like Amazon however it is more difficult to split traffic. You'll have to change the different types of traffic over time and evaluate the results.

You can select the days you want to perform your split test, and manually rotate your variations.

For instance, you could try Version A for three days. Then, you can update your list in Version B and monitor Version B for the following three days.

Of course, this approach isn't without a drawback: shoppers could be different at different times in the day.

It is important to take external factors such as this into consideration when you examine your results.

Alternatively, you can automate the rotation by using the amazon a/b testing. So, to understand the different factors that each weighs to decide which one is the winner.

What e-sellers should split test Typically the split test will focus on any of these: 1.

2.

3.

4.

The product's title The main image of the listing The description of the product Branded content with secondary content

You can also play around with pricing strategies and keywords to see what shifts the needle.

In a real A/B testing in a true A/B test, you only are able to isolate one only (for instance, the item's description). There is nothing else in the listing.

Multivariate tests are multivariate testing that employs the same method like an A/B test, but tests multiple variables. The title of your product, the image, and description could differ from one another.

An alternative to traditional split tests If you conduct an actual split test the participants in the test are the customers who shop at your store. This poses a risk: If a new version is less effective than your current list, you may suffer losses and possibly harm your search rankings.

PickFu is a different method to split-test that occurs completely beyond your website or market.

It's a survey software that functions as an online focus group.