How To Protect Your Listing From Being Hijacked

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How To Protect Your Listing From Being Hijacked

Amazon is an enormous and constantly changing marketplace with new opportunities emerging every day. In fact 58% of people claim that if they had the chance to only purchase from one retailer they would choose Amazon. Where there's a chance, there are those who are always seeking to make a profit from the hard work of others. This is the case with the brutal Amazon ``hijacker". The hijackers of competitive listings are only successful if the seller isn't aware that they exist. There are definitely those who could take over listings on Amazon However, you can take preventative steps to make it impossible for them to avoid it. In this article I'll go over the things Amazon hijackers do, ways you can safeguard your listings, and also how to respond should anything happen.

What does it mean to have your listing “hijacked”? It means that the seller is selling a fake or similar product to your private product. This is especially frustrating for sellers who are private labels, because you've taken the time to establish your unique brand and product to ensure that you are not competing in the marketplace with similar Amazon sellers in order to manage their Buy Box. Being "hijacked" is a major issue for Amazon sellers. Indeed 48% of sellers are concerned about hijackers creating duplicate listings, as per the 2021 State of the Amazon Seller Report.


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