Guide to Selling Fashion On Amazon - Proven Tips

Guide to Selling Fashion On Amazon - Proven Tips

Particularly, Amazon sales accounted for 34-35% of all clothing that was sold on the internet.

What is this saying for DTC fashion and apparel brands?

If you're not making use of Amazon for merchandising or advertising you're not capturing the full revenue potential.

The fashion for shopping continues to shift to online while Amazon continues to be the market leader. There is an obvious chance for clothing businesses to connect with new customers and build their business.

How is the Fashion Industry Changing?

In the year 2020, when the pandemic was first announced the public switched their purchases from bricks and mortar to shopping online.

The latest trends in eCommerce suggest that the online shopping experience will not end until 2022 and beyond.

In a different way, purchases in the fashion sector were centered around athleisure and loungewear as more and more people started working at their homes.

With the availability of vaccinations in the past few months and brick and mortar shops beginning to open again It will be interesting to see how the spending has shifted toward professional attire such as blouses, suits, and formal shoes.

The marketplace has become increasingly competitive and numerous issues are faced by DTC companies looking to sell shoes, clothes and other jewelry on the internet. Some of the biggest challenges are: 1.

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Consumers are losing the personal experience of buying in-store High Return Rates Selling apparel in a professional manner to determine the right color, fit, and more.

Making your brand more visible by displaying your brand's image on Amazon storefronts

Loss of In-Store Shopping Experiences Leads to High Return Rates It's no surprise that people like being able to feel the quality of the fabric of a garment, or feel the comfort of jeans they test at the fit room.

The experience is lost when you use the online storefront. However, brands can employ different strategies to provide similar experiences on the internet.

Amazon has come up with a second option to replicate the trial-on experience. They have introduced programs like Try Before You Buy with Prime Wardrobe.

Amazon Prime Wardrobe allows consumers to purchase various wardrobe items to try at home.

The customer is able to return merchandise that they do not want to keep and pay for items they would like to purchase.

Merchandising Apparel Properly for Color, Fit, Size Etc DTC brands that offer various product variants (like fit, color size, color etc.).) should think about ways to distinguish each type of product on Amazon however, but also how to market each.

Utilizing tools such as Amazon advertising through bidding on specific keywords related to fit, color, or size (exs for example: black face mask, size 6, ladies bootleg pants) will help you gain exposure for certain product variants.

Additionally, including unique, precise images of lifestyle or product (vs. changing the color of a product several times with the same image) will increase customer confidence.

Amazon Fashion Features As mentioned previously, Amazon has introduced various programs and tools to aid eCommerce sellers sell clothes and fashion online. We'll look at some of the best ways for clothing sellers to expand the size of their Amazon strategy.

1. Brand Pages Brand Pages are online storefronts which are integrated into Amazon's marketplace. Amazon marketplace, which provides an enhanced shopping experience by using customized layouts and templates.

Brand Pages let shoppers browse your entire selection of goods with your own brand-named URL, allowing you to preserve your brand's name in the largest market in the world.

This is a chance for your company to inform consumers about the story behind your brand and its mission and also gives you the opportunity to differentiate yourself from your competitors in order to reach new customers. The many advantages that Amazon Brand Pages offer are:

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The brand stores may be utilized together in conjunction with Amazon Advertising to drive traffic to your store Enhances the mobile shopping experience The ability to sell products to prospective and current customers

2. Amazon Prime Wardrobe Since its inception, Amazon Prime Wardrobe has changed its name to Try Before You Buy. This includes items like clothes, shoes, jewelry, and accessories for men, women and kids.

Prime-eligible members are able to select up to 8 items during a seven-day trial period for free.

The customer is able to choose the items they'd like to purchase and return the remainder to receive a refund (shipping Label and the resealable packaging included).

4. Influencer Storefronts Amazon's influencer program Amazon influencer programme is an expansion of the affiliate program which delivers content about products and influencers onto the Amazon platform.

Influencers who have a substantial presence that have a significant following on Youtube, Instagram, Tiktok or Facebook are eligible for the commissions from Amazon for purchases that are eligible.

Influencers are the sole decision-makers on what products they would like to recommend. Once they have joined the program, influencers are able to endorse products through the Influencer Storefront where they are able to build lists of product recommendations.

How to Market On Amazon We've now discussed a number of areas where your brand could improve its Amazon strategy Here are some suggestions on how you can build your clothing and fashion brand on Amazon to achieve success. ● ●

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Upload high quality, high resolution images of the product with different angles of the items in the models. Also , include information on how to dress each item.

Optimize the product's title, bullet points , and the product description to help customers understand the product using relevant keywords. This will help to improve organic traffic to the site, page rank and Amazon Google search results.

A better content experience creates a comfortable shopping experience. It also offers companies the chance to integrate images of their lifestyle on their product detail pages.

This helps make their brand stand out from the competition and improve conversion rates.

Video: Adding demonstration or even lifestyle videos to images of the product can boost buyer confidence.

Amazon Posts : Amazon Posts a cost-free method to reuse your social media content to Amazon. Every post is linked to a page detailing the product. This allows shoppers to find new products through the shoppable feeds of brands and provides your brand with additional exposure to the marketplace for no cost.

Reviews: Improve consumer confidence by gaining higher ratings of 5-stars. It will also boost conversion rates up to 270% if your product is praised by customers.

Make use of Amazon Advertising to drive traffic to your website and build awareness for your brand. 43% of users have clicked on Amazon ads, suggesting that they should be a component of marketing campaigns.

Utilize Sponsored Product Ads for driving customers to your product's detail pages. 70% of people who shop on Amazon do not search for a particular brand. Making use of category keywords in these campaigns to attract new customers is vital.

Make use of the Sponsored Brands Ads to boost brand recognition and bring traffic to your website where shoppers can browse the entire range of your products.

Make use of Amazon Sponsored Display Ads to engage shoppers who previously visited your website as well as similar ones.