Beginner’s Guide to Amazon PPC Campaign Automation

Beginner’s Guide to Amazon PPC Campaign Automation

For sellers running Amazon ads, dealing with your keyword bids is perhaps the most significant yet time-consuming exercise with regards to Amazon PPC optimization. When your PPC campaigns are going, you actually need to regularly monitor your keywords on a regular basis to track what is working and what should be changed.

Bid optimization directly affects the achievement of your PPC campaigns. On the off chance that you don't monitor your keywords on a regular basis, your ACoS will crawl up, and you hazard losing sales to competitors outbidding you for the top advertising space on Amazon.

On the off chance that you can mechanize your keyword bids, it will assist you with accomplishing a better yield on promotion spend (ROAS), and save you numerous long periods of manual PPC the executives work every week.

How do I automate my PPC campaign?

Your goal is to make and execute keyword bid rules that will cover most of your automation needs for all your advertisement gatherings. There are 3 essential bid rules that will cover most of your automation needs: ● ● ●

Automatically increment keyword bid (when ACoS is low) Automatically lower keyword bid (when ACoS is high) Automatically pause keyword (when keyword is unfruitful)

Automatically increase keyword bid (when ACoS is low) In this situation, your ACoS is beneath your target ACoS, which implies you need to increase your CPC bid to increase your promotion visibility and sales potential.

We habitually get asked "how long should I stand by prior to changing my CPC bid?." Our overall dependable guideline is to hang tight for in any event the average number of clicks ("X" clicks) expected to generate 1 sale.

Number of clicks = 100 ÷ organic conversion rate (CR %) of your product To compute "X clicks" you should utilize a normal conversion rate. For this you can either utilize the organic CR of your product/product group, or stunningly better the average PPC CR of your product/product group.

Utilizing the current model, if your product has a conversion rate of 5%, you can hope to generate 1 sale for each 20 clicks on average. For example you need to stand by at any rate 20 clicks prior to rolling out any improvements to your keyword bids.

Why increase my CPC bid by 30%?

We prescribe sellers to test gradual bid increases, to gather sufficient information on whether your bid increases have positively affected your sales volume. On the off chance that you just increment your bid by 10%, the negligible expansion in your CPC bid might not altogether affect your advertisement visibility. From our experience, we trust CPC bid adjustments around 30% will be sufficient when testing bid changes.

Automatically lower keyword bid (when ACoS is high) In this situation, your ACoS is over your target ACoS, which implies your PPC costs are excessively high. You will need to bring down your bid to prevent your ad spend from eating into your target profit margin.

Automatically pause keyword (when keyword is unprofitable) Automation rule: If keyword has generated 0 sales after 20 clicks, pause keyword.

In this situation, your keyword has produced 0 sales subsequent to reaching your average click edge, which implies you will need to stop the keyword to prevent draining additional advertising dollars on an unprofitable keyword.

Conclusion We trust this article will be helpful for sellers hoping to automate their PPC campaigns.

Obviously, you can make as many bid automation rules as you wish, and this isn't restricted in our PPC Manager. Anyway for sellers new to Amazon PPC automation, we think applying the bid automation rules we've illustrated above will as of now be enormously valuable to help you bring down your PPC costs, and optimize your CPC bids to boost your sales potential.