Walmart is a veritable behemoth of a company, and as such, has a huge online presence. Millions of people visit Walmart.com every day, looking for products and services that they can trust and rely on.
In order to increase traffic on Walmart, you need to bid on keywords. Keyword bidding is the process of paying for a higher position on search engine results pages (SERPs) for certain queries. This can be done through paid search advertising, such as Google AdWords.
When you bid on keywords, you're essentially telling Google that you want your website to show up in the search results when someone searches for that keyword. This can be an extremely effective way to increase traffic to your website, as it puts your business in front of potential customers who are already interested in what you have to offer.