Detailed Guide on Amazon Product Targeting
Does your business advertise its products by using Sponsored Display or Sponsored Products advertisements? If you're interested, read on because the two types of ads offer your company access to targeted product advertising and an Amazon advertisement targeting option that can be used to increase awareness, consideration and even sales.
What is Amazon product targeting? Targeting products on Amazon is an option for targeting for advertisers who are able to sponsor Display or Advertisements that are Sponsored Products ads. With the help of product targeting, you can have your ads be displayed when someone browses certain categories of listings or categories that are similar to the product you're advertising.
Ways you can use Amazon product targeting Target big brands for maximum exposure Are you looking to increase brand recognition? Consider focusing on large brands that target their products.