Data-Backed Steps to Optimize Your Amazon Listing

Data-Backed Steps to Optimize Your Amazon Listing

You can differentiate between a poor and a successful listing with the unaided eye. Along these lines, with regards to listing optimization, a great deal of sellers depend on instinct, common sense, and advice.

We did a data study on this point by taking aimlessly 100 hit and 100 non-hit listings across 18 classifications, and running these through Amazon Listing Quality Check tool to discover what separates the previous from the last mentioned.

1. Start with an Informative Title The information you give in the title of your listing ought not simply furnish the potential buyer with key information about the product (for example brand, model, size, quantity, colors and so on) yet convince them to push ahead towards the purchase.

Amazon permits you to make titles up to 250 characters in length, yet that doesn't mean you need to utilize every one of them.

We tracked down that most bestseller listing titles had 108 characters and non-bestsellers had 110. There were additionally some category-related specifics, for example in those categories that required specialized subtleties (cameras, PDA cases, computers, and so forth) the titles would in general be longer, arriving at 151 characters. Also, practically 80% of the top listings began their titles with brand names.

The overall recommendation for a title is to make it descriptive and simple to comprehend.

Furthermore, obviously, you can generally start it with your key expression or influence interrogating individuals regarding your product.

2. Add a Clear Description The product description allows you to show your product's excellence contrasted with competing products.

Amazon gives you 2,000 characters to disclose to shoppers what your product is and how it functions. We didn't discover anything remarkable while analyzing this part, anyway the descriptions of practically 100% of the top ASINs we took a gander at were extremely near the above character limit. These descriptions additionally didn't contain any sellers' names, emails, site URLs, or promotional or shipping information. ● ● ●

Utilize short sentences to make your description simple to peruse.

Start each sentence with a capital letter.

Zero in on the item's strengths, yet don't make bogus promises.

3. Make the Most of Your Bullets Points The bullet points area is somewhere else where you can feature your product features and talk about its benefits. Bullets additionally assume a significant part in listing indexing. So we weren't amazed to see all accessible bullet points utilized in both bestselling and non-bestselling listings.

Every bullet point can contain up to 15 words and 500 characters max. Amazon guidelines firmly prescribe sticking to more limited bullets, yet we discovered a lot surpassed the 200-character average for better performance. half of the top listings even forfeited the completion punctuation (hyphens, symbols, periods and interjection points) to add more content. ● ● ● ●

Start every bullet point with a capital letter however don't utilize all capitals.

Avoid symbols, hyphens, and exclamation points.

To save space, compose all numbers as numerals and use commas to make enormous numbers easy to read.

Eliminate all promotional, pricing and shipping details.

4. Upload High-Quality Images and a Video The visual side of the listing is also vital as various negative buyer reviews are associated with a misconception of the size or appearance of the product.

Amazon allows the uploading of up to nine product images, including a lead image. The suggested size is 1,000 pixels wide and 500 pixels high.

An average bestseller listing contained 7 images versus 6 for a non-bestseller. This means that utilizing as many images as you can is probably going to give your product a boost.

Beside images, you can attempt to benefit from the Amazon Product Video feature. Right now, brands don't appear to be excessively familiar with this option as just half of the top listings have videos. With respect to the rest, this number is even lower at 33% despite the fact that a professional video can make your listing stand out from those that contain images as it were.

5. Leverage A+ Content Brand owners have a chance to utilize A+ content, which consolidates professionally composed product texts, rich images, charts, and other multimedia elements. Although it requires some investment, Amazon guarantees that these will better educate consumers about your product and brand and therefore increase your conversions.

And indeed, A+ content really works. As 91% of bestsellers had it, it's unquestionably one of the factors that took them to where they are.

6. Accumulate Reviews Product reviews are critical for a successful listing, serving as the best confirmation of your product quality.

We saw 30X more customer feedback on bestsellers than on their bestselling partners.

Considering the way that solitary 1-3% of customers leave feedback, they appear to enjoy a genuine benefit in sales.

Reviews are category-specific and keyword-dependent, however. For instance, the more competitive your keywords are the more reviews you'll get, yet the more you'll have to compete.

7. Take Care of the Service Amazon runs outstanding amongst other organized fulfillment networks on the planet. The Fulfillment by Amazon (FBA) program allows you to designate storage, packing, and shipping of your products to Amazon. This thus assists you with contacting more customers and ensuring better quality of service.

You can likewise consider getting on the shortlist for Seller Fulfilled Prime to transport the merchandise from your own storage if FBA isn't an option.

95% of bestseller listings had a FBA offer. So when the vast majority of your rivals have a FBA, you simply must choose between limited options.