Common Myths About ECommerce Is Not Living Up To Its Promise.
E-commerce was supposed to cut out middlemen and allow businesses to sell directly to consumers , who can purchase with ease at reasonable and transparent costs. However, this hasn't actually occurred. Amazon's marketplaces have been inundated with unsafe and even fake products (see Wall Street Journal). They aren't always the most cost-effective or reliable alternative, particularly with the increasing sales at Walmart and other major retailers. There's even a specialty called "amazon retail arbitrage," which is the practice of purchasing products from retailers and then loading them onto FBA through Amazon and making money off the price difference. If you consider this, the product is delivered from a factory to a retailer and later purchased, then delivered into an Amazon warehouse before being shipped to the customer. Strange, yet profitable and an actual business sector.