Amazon SEO Strategy : How to Create a Lightning Deal That Increases Overall Search Ranking
Lightning deals are just one of the many strategies that sellers can utilize to be successful on the Amazon market. While this could require an investment in terms of the initial cost and the reduction in price and sales, lightning deals could bring the potential for a greater long-term investment ROI if used properly. If lightning deals are coupled with Amazon optimizing listings for products sellers can expect to see positive results within no time.
Why Do Lightning Deals Like we said that lightning deals are discounts on products that are available for sale in a small quantity of inventory and for only for a short period of time. Lightning deals boost sales, visibility and traffic. Three things that sellers require if they are looking to boost your rank and stand a better chance of being in the purchase box.