Amazon Prime Day: Winning Marketing Strategies for eCommerce Sellers
Amazon's Marketplace is a great resource for SMB (small- to medium business) owners. It can help them build a customer base and increase brand awareness. Many eCommerce shop owners sell products on multiple platforms, including Amazon Marketplace and their own website. You become an Amazon seller by becoming a seller on the Amazon marketplace. This is a great way to get a good reputation. Amazon is home to 49 percent of the eCommerce market in 2018. It offers SMBs a way to sell products to millions of users every day. Amazon Prime Day is an annual event that the eCommerce giant holds. It usually takes place in mid-July and lasts for between 24 and 36 hours. Amazon Prime Day offers limited-time discounts and promotions to Prime members, as well as millions of third-party sellers. These top marketing strategies will help you prepare for the event in 2015.
What Is Amazon Prime Day? Amazon launched its Prime membership subscription in 2005, just 10 years after its foundation. It now has more than 100 million subscribers in the U.S. Members receive exclusive discounts, two-day shipping free of charge, and access to Amazon Prime Day, an once-a-year event.