Amazon Prime Day: Winning Marketing Strategies for eCommerce Sellers

Amazon Prime Day: Winning Marketing Strategies for eCommerce Sellers

Amazon's Marketplace is a great resource for SMB (small- to medium business) owners. It can help them build a customer base and increase brand awareness. Many eCommerce shop owners sell products on multiple platforms, including Amazon Marketplace and their own website.

You become an Amazon seller by becoming a seller on the Amazon marketplace. This is a great way to get a good reputation. Amazon is home to 49 percent of the eCommerce market in 2018.

It offers SMBs a way to sell products to millions of users every day.

Amazon Prime Day is an annual event that the eCommerce giant holds. It usually takes place in mid-July and lasts for between 24 and 36 hours. Amazon Prime Day offers limited-time discounts and promotions to Prime members, as well as millions of third-party sellers. These top marketing strategies will help you prepare for the event in 2015.

What Is Amazon Prime Day? Amazon launched its Prime membership subscription in 2005, just 10 years after its foundation.

It now has more than 100 million subscribers in the U.S. Members receive exclusive discounts, two-day shipping free of charge, and access to Amazon Prime Day, an once-a-year event.

Prime members have 36 hours to enjoy steep discounts on top-selling products from Amazon and other marketplace sellers. Prime members often wait until this summer event, which is usually held in July, to take advantage of Black Friday and Cyber Monday shopping, or to make large purchases on expensive products. The traffic surge can be used by eCommerce merchants to offer discounts or special products.

1. Create a Promotional Marketing Plan You should set attainable goals and identify your target audience before you begin to create a promotional marketing plan. In this instance, Amazon Marketplace is the platform you will use.

You may want to launch a new product or get rid of seasonal products that you don’t intend to restock. Decide how you will best attract your target audience to these products, and then determine what kind of discount you can offer to maximize your company's return. Amazon Prime Day doesn't require you to discount all your products. Special promotions can be offered on certain items, and campaigns can then be run to highlight those specials.

2. Optimize Product Listings Although adding your products to Amazon Marketplace is easy, SEO strategies are necessary to ensure that Amazon users find your products. Your items should appear on the first page of search results. Amazon shoppers are more likely to scroll through pages when searching for products, but you should aim to rank on the first page of results.

You can improve your product listing on amazon by following many of the same SEO rules, such as using keywords in product titles and descriptions. Also, be mindful of the images you use for each product. More shoppers will be attracted to products with better quality images and more angles. Optimizing your product listings will increase traffic to your pages when Amazon Prime Day arrives.

3. Utilize Inventory Management Systems To run a successful eCommerce store, it is essential to track your inventory. There are many programs that can be integrated with the various platforms you use to sell and market your products. You can quickly identify the top-sellers with the right program. This will allow you to stock up before Amazon Prime Day. If you have difficulty moving any product, you can include them in your deals to clear stock.

4. Cross-Promote with Other Seasonal Offers A great deal is always attractive to shoppers, especially if it's on a day they expect big savings.

Cross-promotion of Amazon Prime Day and other holidays like back-to-school shopping or Labor Day can help you attract more customers to your Amazon store.

Effective marketing language can be used to attract shoppers. It will make them feel like they are saving money and buying items in advance (such as school supplies). Cross-promoting is a great way to show the value of your products, and it gives you a sense of urgency.