Amazon PPC Tips Your Competitors Don’t Know About
In case you're burnt out on similar basic PPC ideas again and again, we have you covered. Here are 7 advanced Amazon PPC tips that your competitors probably still don't have the foggiest idea how to utilize properly.
1. Fine tune your Auto campaigns You may not have the foggiest idea about this, yet auto campaigns really target both keywords and ASINs. So if you somehow managed to download a search term report and look at what those auto campaigns were targeting and the kinds of search term results that would come through, you would see that a portion of your results in the customer search term segment really start with "B0" like this: The entirety of the search terms that start with "B0" are ASINs ("Amazon Standard Identification Number"). These auto campaigns are targeting customer search terms, yet those ASIN targets aren't really the thing customers are composing into the Amazon search bar. Truth be told, those are competitor products that are on Amazon. So your advertisements can really be targeting what customers are searching for, or whatever other item that is on Amazon.