Amazon PPC Bidding Strategies: Everything You Need to Know
Controlling the management of your Amazon PPC campaigns can be an overwhelming task. With the many ads available and the various options to choose from, it can become difficult to keep track of it all. In addition to all the other things that come along with Amazon FBA, sellers have plenty of work to do. One of the biggest issues for novices who begin the Amazon PPC campaigns is out-of-control spending. To stop this from happening and to spend your money wisely you'll need an effective method of negotiating your campaign's bid.
Automatic vs. Manual Campaigns Before we dive into bid strategies, it's helpful to understand the crucial distinction between automatic vs manual campaigns for Amazon PPC ads. With the auto-campaign setting, Amazon will target keywords and similar products to your ads. Manual campaigns require you to be responsible for: 1. Picking the right keywords/products to bidding on 2. Match Type for the corresponding keyword 3. Bid on the keyword. The standard for choosing between manual or auto campaigns is to consider your current launch cycle for your product.