Amazon PPC 101: What You Need to Know
Amazon's marketplace has more than 9.6 million complete sellers around the world, nonetheless, just 2.2 million are active sellers. The rest at this point don't have products ready to move. Very nearly 223,000 sellers joined the marketplace this year. Quite possibly the most powerful tool accessible to sellers is Amazon's Pay Per Click (PPC). It is a powerful advertising charging model that assists sellers with promoting and targeting their products to potential customers.
What is Amazon PPC? Amazon's PPC program is an advertising model like Google's. Advertisers pay fees to Amazon at whatever point a customer clicks one of their ads (pay-per-click). Businesses just compensate after a person clicks on an ad. The organization gives three sorts of advertisements to companies. ●
Sponsored Products – These cost-per-click advertisements are the most broadly utilized by marketers. They promote individual product listings on Amazon's site. These promotions are like Google Adwords. They use keywords and ASIN-targets that permit advertisers to promote specific products inside Amazon's search results and product