Amazon Advertising: The Importance Of Branded Terms
Branded Terms on Amazon are the terms that incorporate your name as a brand, whether it's only your brand name or as an adjective to describe an item you're selling. Working with clients, planning to invest in brand terms can be a complicated subject. The most common thought process is: If a customer is looking to purchase my item, they'll never purchase from a different brand. This kind of thinking is just wishful thinking and is often not an actual fact. There's a reason that some brands invest hundreds, if not thousands of dollars focusing on competitors' terms. Although they may not be specifically targeting your business but your competitors still focus on it via amazon advertising match types (broad or phrase, and exact match)
Ad Placements That Competitors Can Run On Your Brand Another misconception that is often attributed to Amazon is that the ads of competitors are simply product tiles that have the "sponsored" watermark, and that's all there is. They can appear fairly safe and aren't likely to entice customers away, do they?