Amazon Advertising Mistakes to Avoid
Amazon sellers are making smarter decisions every day to incorporate advertising into their selling strategy. Many make costly mistakes when they start their Amazon advertising journey wrong. We pay attention to customers, Amazon news, updates and the pulse of Amazon sellers. Amazon has increased the importance of advertising in the last few years and this is having a greater impact on Amazon sellers. We've seen many sellers make mistakes and teach incorrectly in the community. Amazon PPC can sometimes seem like a foreign language for sellers. They often don't realize this until it's too late. We're here to help you avoid these common mistakes.
1. The “set it and forget it” fallacy Contrary to popular belief, Amazon PPC doesn't allow for "set it & forget it" strategies. We hate to break the news but there are too many variables to allow a campaign to go unattended. It's dangerous to ignore your campaign's performance after it goes live. Sellers can identify trends and optimize campaigns by monitoring them regularly.