3 Steps for Growth with Amazon Sponsored Brands
Amazon Sponsored Brands advertisements are an advertising option that is available through Amazon Advertising. They are available in three formats: Store Spotlights, Product Collections and Sponsored Brands videos. They are targeted at the middle and upper ends of your funnel for eCommerce. To assist you in using Sponsored Brands in a way that is effective In this article I will outline a three-step strategy for using Sponsored Brand advertisements to increase awareness of the brand and increase sales -- a strategy that Finch utilizes in conjunction with a real customer. The steps include: 1. Examine your data and adjust your 2. Maximize your ads using your knowledge 3. Create Amazon Sponsored Brands advertisements to bring life to your funnel
Why Sponsored Brands? In my previous article about in a previous post, Amazon Sponsored Brands top practices explained the fundamentals of Sponsored Brands advertisements and how to choose your KPIs and improve your ads. The information I provided is still applicable.