This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years
In this ongoing column, The Digest, Entrepreneur.com N ews Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Susan O’Brien's plant-based snack brand Hail Merry started off strong in the 18 months after it was founded in 2008, with $1 million in sales. But over the past few years, the company has supercharged its fortunes, increasing revenues to between $14 million and $16 million this year. The key to Hail Merry's recent success was twofold: a rebranding with millennials in mind (its logo now resembles a heart tattoo) and the reformulation of its former top-selling tarts into the