Mobile List Building: How to Create Mobile Options That Win More Business Do you understand how to create high-converting mobile options that comply with Google’s latest rules on mobile usability? If you don’t, you’re not alone. We’ve seen many changes in Google’s guidelines in the last couple of years, so it’s no surprise that it’s hard to keep up with mobile list building best practices. But keeping up is essential. In fact, mobile list building and lead capture is a must for your eCommerce business. Here are a few reasons why: