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d a n c e m u s i c a n d CLUBBING m a g a z i n e

media kit 2011


The world’s biggest

d a n c e m u s i c a n d CLUBBING m a g a z i n e

welcome to mixmag: The world’s biggest dance music and CLUBBING magazine This year, dance music took control. From traditional hot spots like London, Berlin and Ibiza, electronic music is suddenly everywhere; from South America and Eastern Europe to Las Vegas and Middle America. And one brand is at the centre of it all. Mixmag, the world’s biggest dance music and clubbing magazine, the market leading publication, the biggest and most vital online presence and the force behind events from club tours and huge

parties in Las Vegas, Amsterdam and Ibiza to word-of-mouth events in East London, is the bible of the new dance music explosion. The world’s biggest brands know it. That’s why Armani teamed up with us this year for a six month cross media campaign, It’s why Smirnoff teamed up with us to launch their amazing Sensation parties at the O2. It’s why Disney asked us to get involved with their Tron Legacy R3configur3d soundtrack launch

and it’s why Calvin Klein asked us to run a fashion shoot for them with hot young DJs and artists. With a burgeoning facebook presence, a brand new website, a dedicated events facility and the best magazine about dance music and clubbing for nigh on 30 years, Mixmag has the history, the authority and the creativity to give the right brands an authentic association with dance music and club culture.

plus free mix cd

mixmag monthly magazine

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d a n c e m u s i c a n d CLUBBING m a g a z i n e

mixmag.net: The world’s biggest dance music and CLUBBING destination Mixmag online: www.mixmag.net (All stats per month) Uniques 112,000 Impressions 260,000 Mixmag.net has not just been mixed it has been totally remastered! It is the newly relaunched digital home of all things dance, running side by side with the successful magazine. Mixmag.net now has brand new features you can’t find inside the magazine, interviews with the biggest names in dance music, the latest news updates, videos, podcasts, MP3’s and much more.  We have expanded the fashion and tech areas as we had the demand to do so from our audience, Mixmag fashion is where people go if they want to loo good on the dancefloor, we make sure we deliver daily fashion news, online fashion features, behind the scenes footage from shoots and the ‘like my look’ galleries. Our online tech news, reviews features and tutorial videos are informative but easily digestable so everyone can keep their finger on the tech pulse.

We have also created a Microsite, housed on mixmag.net. It is a blank canvas, ready to suit the particular needs of an advertiser or brand who is keen to push themseleves in an interactive and creative manner:

Microsite

A mircosite is the best way to create a home for exciting digital content. Armani Exchange pioneered this with a team of Mixmag journalists, photographers, videographers and audio specialists creating editorial content, style galleries, video interviews and podcasts. Each microsite can be tailored precisely around the project, with editorial and online content designed to specific objectives. The microsite has mechanisms to link a brand to their social networking through a number of avenues, allowing a brand to reach their target demographic through professional Mixmag editorial and social networking. 


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mixmag events From huge beach parties in Miami and underground raves in East London to seasonal tours across the UK and high-profile residencies in Vegas, Sao Paulo and Ibiza. Wherever they are and whatever the scale, Mixmag Events utilise the unique relationship we have with artists, venues and brand partners to create unforgettable club nights around the world There are many opportunities for a brand to partner up with Mixmag for a bespoke event or tour sponsorship. Contact juliet@mixmag.net for more info 0207 078 8423 www.mixmag.net/events

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reader profile Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group. They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . Our demographic spans across young budding bedroom DJs through to accomplished producers. They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK. The median age of a Mixmag reader is 24 – 72% male, 28% female – and they tend to be urban and single. They have a high disposable income and a high propensity to spend it on: Nights out Clothes Tunes The latest mobile and MP3 player Nearly 80% do not read another music magazine and they spend little time watching TV, especially at weekends.


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production schedule

d a n c e m u s i c a n d CLUBBING m a g a z i n e

rate card mixmag 1

1. Double Page Spread: £7,163 2. Single Page: £4,005 3. Half Page Vertical or horozontal: £2,567 4. Quarter Page Box: £1,539

Mixmag Ad Deadline On-sale date Nov-11

29 September 2011

Thursday, 20 October 2011

Dec-11

27 October 2011

Thursday, November 17, 2011

Jan-12

24 November 2011

Thursday, December 15, 2011

*All guaranteed positions + 10% Except: IFC single: £6,367 IFC double: £8,900 IBC : £5,836 OBC: £7,959 1st DPS: £8,489 Loose Inserts: £40 per thousand Bound-In Inserts: £65 per thousand (based on a 50,000 print run)

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AGENCY COMMISSION 10% For further information, or to book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net

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rate card mixmag.net 1. Leaderboard banner for 2 X weeks £790

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2. MPU banner for 2 X weeks £1050 Full site takeover Leaderboard and background skin for 1 x week £2950

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d a n c e m u s i c a n d CLUBBING m a g a z i n e

ad specs - mixmag www.mixmag.net advertising is currently sold on a tenancy basis

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3. Hotbox Click through buttons to microsite. Microsite cost TBC Ratecard: mixmag.net

PAGE DIMENSIONS

Digital file requirements:

Page Bleed: 306 x 236mm Trim: 300 x 230mm Type: 275 x 200mm

* Files must be PDF version 1.3 * All files to be supplied as composite CMYK

Half page vertical Bleed: 306 x 108mm Trim: 300 x 105mm Type: 286 x 90mm Half page horizontal Bleed: 150 x 236mm Trim: 148 x 230mm Type: 127 x 200mm DPS Bleed: 306 x 466mm Trim: 300 460mm Type: 275 x 436mm Please supply as 2 pages. Quarter page box Type: 134 x 96mm Quarter strip Horizontal Type: 65 x 200mm Quarter strip Vertical Type: 275 x 46mm

* Files must be at least 300dpi Advertising will be accepted in Pass 4 Press PDF format; copy supplied outside the high resolution PDF format will not be accepted. The pass4press job options file can be downloaded from www.pass4press. com and placed in your Acrobat Distiller settings folder. Artwork mailed to juliet@mixmag.net, or sent to Juliet Cromwell, Mixmag, 90-92 Pentonville Road, London, N1 9HS


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ad specs mixmag.net Additional Notes:

1. Acceptable image formats: .gif, . jpg, .swf or .png. Animation allowed. 2. Any additional files (either .swf or .fla) MUST either load ‘politely’ (i.e. not start loading until the hosting page has fully loaded), or be prompted by user interaction (on_ mouseover/on_click). 3. Any audio must be user-initiated on_click. A clear on/off or mute button must be present (initially off). 4. If expansion is on_mouseover, collapse must be on_mouseout. An obvious close or collapse button is required if expansion is on_click. 5. All creatives submitted should be fully tested in Internet Explorer, Firefox, Opera, Safari and Google Chrome. 6. Please ensure that any ads submitted in .swf format are embedded with the click-through URL. If you’re supplying a .gif or .jpg, please provide us with the destination URL. 7. All creatives are subject to approval. Development Hell reserve the right to reject ads arbitrarily and to withdraw ads in the event of significant adverse user feedback.


ADVERTISERS/ MEDIA PACK