The advent of a new decade brings new opportunities for brands, but effectively engaging with these opportunities is often challening.
As cultural trends shift and fluctuate, it’s easy to get left behind, or worse still, clumsily misstep when entering a new realm. threesixty offers a guiding hand as brands take a leap of faith, by providing a comprehensive coverage of particular cultural movements and burgeoning markets. By studying those who have been ahead of the curve in interacting with these trends, and analysing some more calamitous approaches, this guide helps brands credibly access new cultural scenes, and become a respected and enduring presence within the most crucial elements of modern society.
This edition shines a light on the retail industry. With online spending being predicted to contribute to 53% of total retail sales in the next 10 years, brands are being forced to innovate their approach to retail and shift the role of what physical spaces mean to the modern day consumer.