20 Years of Diamana ™– The Shaft that Set the Standard

MI T SU B ISH I

CH E M I C A L

GRO U P

PRE S E N T S

T H E D I A M A N A™ 2 0 M U S E U M

6th Generation Diamana™ at Pauma Valley, California, September 2023

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DIAMANA™ IS THE FOUNDATION ON WHICH MITSUBISHI GOLF IS BUILT. IN 2024, WE’RE THRILLED TO CELEBRATE 20 YEARS OF THIS ICONIC BRAND. T H E D I A M A N A ™ 2 0 M U S E U M 44

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2004 Diamana all started in 2004 with the introduction of

2004 - 2007 With the success o

the mid-launch, mid-spin Diamana S-Series. This shaft with a

sense to develop a low-launch

blue surfboard on it arrived on tour and almost immediately

launch, mid-spin option. So, w

established itself as the most consistent shaft on the mar-

profile to promote low-launch

ket. In those days it was hard to find a shaft you liked, and

another option for high-launch

even harder to build up a backup that felt like the first one. [+ ]

M-Series (with a red board) to a

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FIRST + SECOND GENERATION 2004 - 2011

of Diamana™ S-Series, it made

2008 - 2011 With the Second Generation Diamana , vibrant

h, low-spin option and a high-

colors exploded to the forefront. An electric blue was used

we introduced an adjusted EI

on Diamana™ Kai’li. An understated black became the base

(with a white surfboard) and

of Diamana ‘ahina to allow the Whiteboard to pop. Bountiful

and mid-spin called Diamana

plumerias were used to adorn the handle to celebrate the

accomodate more golfers. [+ ]

connection between the USA and Japan by way of Hawaii. [+]

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2011 - 2014 Diamana has always pushed technological

2015 - 2019 Fourth Generatio

boundaries, but Third Generation kicked it up a notch. Third

time the line expanded to incl

Generation Diamana featured the debut of our DIALEAD

2019 we unveiled Diamana ZF t

Pitch Fiber and our Tough-Qure Resin System. DIALEAD Pitch

per-popular Blue and White pro

Fiber enabled us to create stiffer, low torque shafts at ex-

on to become one of our most s

tremely light weights so golfers could still hit it straight

in the bag for major victories,

with all the extra speed they were generating. [+ ]

millions of dollars of on-course

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THIRD TO FIFTH GENERATION 2011 - 2023

on Diamana™ marked the first

2020 - 2023 The Fifth Generation placed custom fitting at

lude an additional profile. In

the absolute forefront. Typically each new Diamana™ family

to sit right in between the su-

includes all the technology of the previous generation, then

ofiles. Diamana ZF would go

adds something new we’ve developed since the previous

successful shafts ever on tour,

family launched. Fifth Generation Diamana™ pioneered our

FedEx Cups, and hundreds of

Consistent Feel Design Technology, a design method meant

e earnings for top tour pros. [+ ]

to make clubfitting as seamless as possible. [+ ]

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2009 Diamana Stinger was a ultra-limited edition Dia-

2017 Diamana X explored jus

mana that eventually became our proving ground for bo-

boundaries of pitch fiber by u

ron application in many future golf shafts. Boron is an ul-

length of the shaft. When orig

tra-strong and super expensive material that has worked

weight and flex options was a 7

its way into the golf shaft lexicon as a way to add strength,

ue under 2. Our exploration wit

most often to tip sections. [+]

always about what could happe

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L I M I T ETHIRD D E D I TGENERATION I O N S E R I E S :2 2004 0 0 9 - -22011 020

st how far we could push the

2019 - 2020 The Diamana label was forever changed in

using 80 ton fiber in the full

2019 and 2020 with the introduction of Diamana D-Limited

ginally launched, one of the

and Diamana™ D+ Limited. The Limited family was designed

70 gram XX with a torque val-

to bring true, low-launch, low-spin performance to golfers

th the Diamana X Series was

while maintaining the hallmark Diamana™ consistency and

en in the future. [ + ]

smooth feel the brand had built. Mission accomplished. [+ ]

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2004 So where did the beginning begin? The structure of

2008 Diamana ali’islei arrived

the original Blueboard came from a test of 14 different pro-

name and an even more intere

files by hundreds of players. Each of the profiles being eval-

lates to ‘king’ or ‘aristocrat’ in H

uated were finished with this special temporary cosmetic.

ical elements never before see

Some of the best players in the world tested this prototype

mana ali’islei was introduced b

cosmetic and loved its performance. A legend was born. It

generations of Diamana™ and d

was the shaft, indeed, that set the standard. [+]

technology that was to be used

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FROM PROTOTYPE TO FUTURE 2004 - 2024

ed in 2008 with an interesting

2024 Diamana WB caps off the first 20 Years of Diamana

esting backstory. ‘Ali’i’ trans-

and kicks off the next 20. The cosmetic returns Diamana to

Hawaiian and featured graph-

its roots. The board is back. Beyond that, vintage plumeria

en in a Diamana product. Dia-

flowers on Diamana™ WB encircle the handle section, and we

between the first and second

even return to 63/73/83 weight class designations. The all-

designed to usher in the new

new Diamana WB is capped off with aerospace-grade, high-

d in the next generation. [+]

strength MR70 material used full length.

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THE INFLUENCE OF DIAMANA’S RED, BLUE, WHITE PROFILES CAN’T BE OVERSTATED. IT’S COPIED BY LITERALLY EVERYONE, AND IT’S THE REFERENCE FOR EVERY GOLFER. - Matt Saternus, Plugged In Golf