Key Metrics

Assignment Identifying Key Metrics Mithvin Kousthub C M

Problem Statement DESCRIPTION You have recently joined as the Product Manager (Analytics) at Zoom, which is one of the fastestgrowing SaaS startups. Zoom is the leader in modern enterprise video communications, which provides a cloud platform for video and audio conferencing, collaboration, chat, and webinars. It helps businesses and organisations bring their teams together in a frictionless environment. Your first project at Zoom is to build a web-based analytics dashboard that will track all the relevant metrics across the lifecycle of the product. For this, you need to first identify the relevant metrics that you will monitor for the different stages and then build a wireframe for the dashboard, which will help track all these metrics.

ELEMENTS TO CONSIDER In one of the previous sessions, you learnt the AARRR framework for prioritisation of metrics. It is a common framework, which was proposed by Dave Mcclure. AARRR, which stands for acquisition, activation, retention, referral and revenue are the different stages of a user’s journey through your product. You can use this framework to find the relevant metrics for Zoom.

Assignment Instructions DELIVERABLES 1. First, you have to identify all the relevant metrics that Zoom should monitor across the lifecycle of the product. You also need to provide a brief explanation for choosing each metric.

2. Second, you have to build the wireframe for the analytics dashboard, which will help monitor all these relevant metrics. This dashboard will help you to visually track, analyse and display key metrics and data points to monitor the health of the product.

SUBMISSION GUIDELINES 1. In your final submission, identify the relevant metrics (along with an explanation of why you will use them) and then share the screenshots of your wireframes.

2. You can add your responses in the submission file attached below.

3. Convert this presentation into PDF format for the final submission.

Recap - AARRR Framework Retention

Acquisition

A

A Activation

R

Find the core Concept

R

R

Revenue

Referral

Part 1 Identifying the relevant metrics for Zoom based on the AARRR Framework

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Acquisition Metrics Number of successful sign-ups Number of App downloads

The CAC metric estimates how much money is spent on deals and promoting exercises to obtain a new client and its time to recover introductory speculations. This will help in deciding whether the organization should support deals expenses or dog back.

The income produced by a client over its lifetime as a client is CLV metrics. CAC more conspicuous than CLV is a sign, restorative measures must be taken.

Activation Metrics Number of Signups for Zoom Pro, Business & Enterprise Percentage of activation Number of clients planned their first conference with Zoom Enactment is communicated as the level of clients who have accomplished worth, out of all procured clients and initiation can be followed through the significant metric for Zoom.

The number of clients after their first conference referred by others, which measure perceived the worth presented by Zoom and the user should think about the service to utilize more.

Preferring the top-notch model will assist us with following our gross edge incomes and consider for LTVs and in general incomes. Additionally, the level of Freemium to Premium serves to under the potential for administration and number of clients tracked down esteem in assistance like Zoom. The primary gathering made by a top-notch client will demonstrate his journey in the framework and the potential for getting more on the structure.

Retention Metrics Customer retention rate Total number of meeting minutes per month Churn Rate The level of clients you hold is comparable with the number you had toward the beginning of your period. This does not count new clients. It is the opposite of client stir. CRR likewise provides you with a sign of how faithful your clients are and how great your client assistance is.

By following and benchmarking CRR we can track down ways of working on these spaces of the business.

It is essential to follow the number of clients lost after some time to know the organization's hold capacity. Client retention shows the number of clients who keep utilizing/paying for our item. Maintenance can be estimated through the number of remarkable clients going to the gathering with Zoom and how long they spend per meeting in a month. These measurements give a general image of the Zoom utilization by our clients and who among them will proceed with our service.

Revenue Metrics Monthly recurring revenue (MRR) Average revenue per user (ARPU) Average contract value (ACV) Customer lifetime value (LTV) Monthly Recurring Revenue (MRR) is the predictable total revenue generated by your business from all the active subscriptions in a particular month. It includes recurring charges from discounts, coupons, and recurring add-ons, but excludes one-time fees.

The average revenue per user (ARPU) measures Zoom’s revenue for each active customer.

Companies typically calculate ARPU every month. In short, the metric gives you an idea of how much the average customer spends per subscription. But unlike MRR, ARPU is more granular as it puts your individual customers’ spending under a microscope.

An average contract value (ACV) designates the average monetary value a customer contributes to a company for a designated period. It's usually calculated as either an annual contract value (ACV) for measuring yearly subscription revenue or an average purchase value (APV) for measuring single transaction averages.

Referral Metrics Net Promoter Score (NPS) Viral Coefficient Number of Active Users Sharing Invites Play Store, App Store & Extension Reviews It is utilized to gauge the dedication of company clients. NPS gives speedy and solid criticism from clients.

This is to the number of references are being made, you could have 1 member making 40 references, or you could have 5 members just make 1 reference, yet the reference rate is imperative to follow on the grounds that we realize the number of meeting joins are being sent and assuming nobody is making references, we would not have the option to accomplish our different goals.

Part 2 Building the Wireframes for the Web-based Analytics Dashboard

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Analytics Dashboard

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