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Description : Lifelong entrepreneur Brian Dovey offers readers a personal humorous story driven compendium of practical advice for navigating the risky entrepreneurial journey The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey s decades of hands on experienceToday s entrepreneurs can earn celebrity and billionaire status Our books

movies and TV shows seem to say that with a big idea and a jazzy elevator pitch anyone can quickly earn funding for their own startups and achieve massive financial success In these stories a brilliant initial idea and the funding you ll easily acquire are all you needThe reality however is vastly different Getting funding is incredibly hard and success depends on many factors strategies and decisionsThe idea as it turns out is the easy partBetween serving as the president of the company that developed the groundbreaking EpiPen bringing entrepreneurship to a Fortune company as president working in venture capitalism for several decades and being involved in the development of nearly startups Brian Dovey was well acquainted with entrepreneurship its reality as well as its mythologyIn The Idea Is the Easy Part Dovey busts common myths about entrepreneurship and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs to make better decisions at every stage of the entrepreneurial processFor those seduced by the myths of fame and fortune as well as for those who don t realize what they re missing out on The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters replacing today s misleading notions with objective and actionable advice