Résu mé
Personal Information :
+91-9624419641
misripatel.id@gmail.com
Hello! I am an Interior Designer and graduate from Faculty of Design, CEPT university. I love to design spaces that not just provide a place to perform an activity but also provokes senses, emotions and create meaningful experiences. In my design process, I strive to achieve a balance between intuition and rational by informing the design with observation of user behavior and their needs. I seek to expand my knowledge and evolve as a designer to create more holistic experiences.
This Portfolio has selected works of my Academic Training of five years course of Interior Design and 2 years of Professional experience thereafter.
“ ”
2013 - Higher Secondary School Degree Sheth CN Vidhyalaya, Ahmedabad.
A-404, Belvista apartment, Iscon-ambli road, Ahmedabad, Gujarat, India.
D.O.B 15 Aug,1996
Nationality Indian Languages Gujarati, Hindi, English
Software Skills :
Research :
2019 - Thesis
Role of Installation Art in Retail Store Environments
Guided by : Ruchi Mehta
2018 - Research Paper Parallels between Craft and Mass Production Process, focused on factors of Customization & Cost.
2019 - Undergraduate Degree Bachelors of Interior Design CEPT University, Ahmedabad.
Skills :
• Design Research & Analysis
• Strategizing
• Space Planning
• Drafting
• Visual Representation
• Collaborating
2017 - Internship Space Matrix, Pune
2017 - Internship FRDC, Bangalore
2019 - Teaching Assistant Mandatory Course : Design as an outcome of living patterns in Domestic Realm, Spring Semester. CEPT University
2019 - Freelance project Belvista Residence, Ahmedabad
2020 - Teaching Associate Level 3 Design Studio : Brand Building Through Spatial Design, Spring & Monsoon Semester. CEPT University
2020 - Designer Hue Design Studio, Ahmedabad
Projects worked on : Private Residences
2021/2022 - Jr. Interior Designer HCP Interior Design (HCPID) Ahmedabad
Projects worked on :
Work Experience : Workshops :
1. Central Vista Redevelopment*
2.Ahmedabad International Airport (Terminal I & II)
2010 - Tie & Die Workshop, NID
2014 - Clay & Ceramic Workshop, CEPT
2015 - Wood Workshop, CEPT
2016 - Textile Weaving Workshop, CEPT
2016 - Make &Learn : Bamboo, CEPT
2019 - Hands on : Rammed Earth, CEPT
*This portfolio does not showcase any data of these project due to confidentiality agreement and concern regarding national security.
Academic Studio I Hospitality Adaptive Reuse Semester 8
Academic Studio II
Retail Brand Building through Spatial Design Semester 9
Thesis
Research
Role of Installation Art in Retail Store Environments Semester 10
FRDC - living Studio Apartments
Semester 7
Professional Work
HCP Interior Design (HCPID)
Ahmedabad International Airport (Terminal I & II) 2021/2022
Advance Interior Design Studio Adaptive Reuse POD Hotel
Double Occupancy Pod
The intent of the studio was to explore interior design as a tool for reading and acting within sites of rich historic and cultural significance. It was an adaptive reuse design studio.
Site : AMC Shopping center, Paldi, Ahmedabad
Area : 23,000 sqft
Length of the project : 16 weeks
Expected outcome :
To develop a complete interior design solution for a POD hotel in a 30 years old commercial building which is an integral part of city’s modern architecture. It consisted of developing your own program and approach to the adaptation to an old structure.
Design Approach :
The site has a very strong structural grid which creates cubical modules. The generic concept of pod hotel also resonates with the modular designs. Hence, the form, dimensions, and organization of the Pod module are derived from the existing structural grid, keeping the integrity of the existing structure and materiality intact.
Public area
Restricted area
Rooftop cafe
Single Occupancy Pod
Meeting Pod
Laundry Storage
Break-out zone
Performance stage
Public Entry
Single Occupancy Pod Cafeteria
Reception
Waiting area Staff Entry
Admin officesParking
Shower FIRST FLOOR SECOND FLOOR GROUND FLOOR Shower
Meeting podsParking Cafeteria
Waiting area Reception Single Occupancy Pods Indoor Break-out zone
This studio focused on developing design approach for using spatial design as a tool for brand building. It included carrying out research to understand the brand, development of strategy and development of design details.
Client : Dookdi
(Category - Conceptual jewelery and wearable art from Copper & Brass)
Site : SBR, Ahmedabad
Area : 8000 sqft
Length of the project : 16 weeks
Expected outcome :
To generate spatial design solutions that contribute in building / strengthening the brand image, carrying out brand strategies and it’s implementation in a Flagship store.
Design Goal :
Since the idea of conceptual jewellery
wearable art is not established in Indian market, it is a great opportunity for the brand to create a destination for such kind of product. Hence, the design goal was to establish Dookdi as
jewellery and wearable art brand and create a destination that combines culture with ease of buying. The overall look and feel of the store is driven by the concept of bio-mimicry.
Point of Sale
Exclusive Product
Secondary series of products
Primary series of Products
Major Product Segmentation
Brand Introduction :
Dookdi is a conceptual jewelery brand which makes handcrafted jewelry on the concept of biomimicry out of metals like brass and copper. The current product range includes earing, rings and brooches and the prospected product range is neck pieces, wrist wares, nose pins etc.
The brand is targeting mainly female audience who are in the age group of 18-60. Who belongs to upper middle class and higher class of society. Majorly creative professionals, social workers and people who are inclined towards nature. Geographically, foreigners and NRIs are also potential customers as they are aware with the concept of conceptual jewelry already.
Program :
Workshop
Administration area
Storage
Multi-purpose area
Retail
The ground level caters to public areas such as Retail, Cafe and Multipurpose area which caters to activities such as workshops, talks etc. These activities helps increase brand visibility. The upper part of the site caters to the production area. Which includes workshop for artisans, artist studio and private workshop and administration area. Having production unit in the same premise, hints towards the authenticity of the handcrafted product.
Public area
area
Visual
Moth Series :
Since the products in the series are abstraction of various moths the display elements are inspired from the cacoons, suspended from a tree branch like structure creating the false ceiling.
Keeda Series :
Since the products in the series are abstraction of various insects the display elements represents their natural habitat - mounds. Ceiling contains a canopy like structure which filters the light to add drama to the overall experience.
Nautical Series :
The products in the series are related to sea and nautical creatures, the display systems in the section aims to create an underwater like environment by creating display surfaces in the form of water ripples. The ceiling element made of sheer fabric also creates water like effects and adds to the experience
Fauna Series:
The product in the series are inspired by the flaura and fauna of our planet. The display elements aim to represent it by abstraction of the form of a flower while the ceiling is made out origami flowers creating a canopy for the light to filter.
Premium Range of the series
Other products of the series
Store
Rammed earth plaster - creating earthy brand image.
Logo of the brand on a rusted copper sheet representing the raw and rustic brand image.
Installation resembling trees - giving idea of concept of bio-mimicry.
Clear glass window - to give an overview of the store.
Point of Sale
Sculptures made of brass and copper sheets, in the form of upscaled products.
Environmental Graphics
To educate the customer about the concept of the products displayed in the front, which adds to the conceptual value of the product.
To inform the customer about founder, brand’s philosophy and vision.
To make customer aware about the crafting process and communicate the authenticity of hand crafted designer goods, which adds exclusivity to the product and adds to the value.
Introduction :
The Role of Installation Art in Retail Store Environments
Installation Art is a relatively new genre of contemporary art , which involves the arrangement or “installation” of objects in a space. The emerging arrangement of material object and space that it resides in comprises the “artwork”. Since the artwork and the space it is displayed in influence the meaning on each other, Installation art has been used in non-museum settings to create richer spatial experiences. Installation Art has been introduced outside of the Art galleries and museums, by assuming its ability to transform spatial experiences into memorable ones.
With the urge of enhanced shopping experiences in Retail Environments, the focus has shifted from ‘product centric’ design to ‘consumer centric’ or ‘experience centric’ retail design. Thus, the role of retail designer extends from designing a space to display the product, to design a space where brand experience becomes the primary intent.
The emphasis on placing the viewer not as a passive spectator but an active agent in process of communication and experience generation is a common factor of this approach to Retail design and Installation Art. Thus Installation Art is finding its way into retail design.
INTERIOR ARCHITECTURETECHNOLOGY
Genesis of the study:
A study of Prada, focused on Brand Building at the Intersection of Design, Art and Technology.
Aim
To study the role of Installation Art and its various approaches and impact on Retail Store Environments.
Objectives
1. To derive generic features of Installation Art and its relation to design of various interior space.
2. To understand various approaches to Installation Art in Retail Environments.
3. To check the impact of Installation Art on Store perception.
ART INSTALLATION ART Painting Sculpture Murals Digital art Photography Performance Hospitality Art Gallery Public spaces Residence Healthcare Offices RETAIL ENVIRONMENTStructure of the Study
Installation Art and Interior design
To enable an in depth study of the Role of Installation Art and its various approaches in Retail Environments, this study begins with understanding the role of Installation Art in interior settings.
1.1 Emergence and Evolution of Installation Art
1.2 Features of Installation Art
1.3 Installation Art in Different Environments
Installation art and Retail Store Environment
Then it delves into the impact of Installation Art on store design parameters which builds the store perception.
2.1 Retail Store Design Parameters
2.2 Integration of Installation art in Retail Environments
2.3 Impact of Installation Art on Store Perception
Case Study
The derivation of the analysis done in former part of the study will provide a lens through which the impact of Installation Art on store design parameters will be verified in the case studies.
3.1 Overview 3.2 Melissa : We are flowers
Prada : The Wave
Case study inference
Conclusion
The study concludes the approaches taken by different brands and contribution of Installation Art in building a retail store perception.
What is the Role of Installation Art in Retail Environment?
Key Take-aways
Features of Installation Art :
Site specificity
Installation Art co-exist with the surrounding space. They use the environment to convey the intended meaning. They create a bond with surrounding space for the viewer to immerse fully and experience the artwork in totality.
Ephemeral Quality Materiality Viewer Centric Approach Interactivity
Installation Art exists in its suggested time and space. The transformation that a space faces under the impact of an Installation art is temporary, regardless of the sitespecificity of the artwork.
Installation art is not bound by any material or medium limitations unlike many traditional art forms. It does not follow any particular style of production. Rather it does allow the combination of other mediums and material in order to generate relevant experiences and portray the complexities of the artist’s idea.
02 Parallels between Installation Art and the field of Interior Design :
Installation Art can also be called as ‘Spatial art’ or ‘Spatial Installations’ as its relation to the physical space is very evident. The field of interior design also works on the relationship of the architectural shell and elements that resides inside it. As both fields aims at achieving a desired spatial experience in order to communicate a specific message and can take inspiration from each other, it is relevant to study Installation Art as a field and its impact on spatial parameters.
Installation art tends to impact the sensory perception of the viewer. In a way, it ‘installs’ the viewer into a curated system with the intention to impact the subjective perception of the viewer as its ultimate outcome.
Interactivity is often a key characteristic and goal of installation art and can occur on multiple levels, sometimes simultaneously. The study looks at interactions between Art+Viewer, Viewer+Viewer and also between multiple disciplines.
06
Impact of Installation Art on Store Space Perception:
After looking at examples of Installation art the study inferred that various attributes of Installation Art affect the various design parameters in different degrees. The transformation realized under the impact of Installation Art by its different attributes ultimately affects the perception of the brand in customer’s mind.
Inspiration Form & Material
Placement & Positioning
Various approach to Installation Art in Retail Environments:
From the case studies, the study inferred that even in different retail space, the function and meaning of Installation art varies according to brand’s intention and desired function. This defines the approach of a particular brand. The different approaches can be majorly concluded in three categories: 1. Aesthetic creation 2. Value creation 3. Educative approach.
These approaches do overlap in order to create multi sensorial experience and use the Installation art to its fullest in order to generate multi layered brand image to interpret Installation art in their retail environment.
i
Educative Approach
When Installation Art is used to educate the customer about the product or brand or to create awareness about other causes.
Aesthetic Creation
When Installation Art is used to educate the customer about the product or brand or to create awareness about other causes.
Value Addition
When Installation Art is used to educate the customer about the product or brand or to create awareness about other causes.
Role of Installation Art in Retail Environments:
Reinforces Brand Identity :
Installation Art also creates an identity for stores by representing brand’s presence in a creative way. It enables the brand to take the ownership of the store space and differentiate from other competitor’s. It acts like a memory trigger and enhance the shopping experience, which is paramount in today’s world of experience economy.
Provides Visual Appeal :
Installation Art adds an element of spectacle and adds visual drama to the store environment. Strategically designed and placed Installation art can help enhance the presence of the brand in Retail stores. Installation Art also acts as an indication of differentiation and taste along with creating an element of spectacle that engages customer in Retail Environments.
Multi - layered Function :
Installation Art used in Retail space can serve many functions. It can act as a backdrop to display the product or create a setting that gives different cues to the customer to build a story around the product. This installation can also provide a pause point in the experience path that attract customer’s attention by its experiential quality. It can also be placed as a pivot point in order to impact store circulation and guide the customers to a desired path.
Provides Flexibility :
Installation Art works as a tool to transform in-store experiences at different times in the same space. Its quality of being relevant for a particular time and space gives possibility to experiment and create different in store experiences in the same space. As it affects the store design parameters, it can be used strategically to modulate the store perception through its placement and positioning that influence the perceived volume and circulation inside the store, in order to generate different experiences.
STUDIO APARTMENTS
10 studio apartments
Site : HSR Layout, Bangalore
Area : 200-300 sqft
Design Brief :
10 Studio Apartments to rent with different cities as themes for the interior. The building had 3 floors. Each floor had 4 apartments. Apartments on same floor had similar layouts. The top most floor had 2 apartments with attached terrace. Each apartment had been designed with keeping different cities such as Milan, Dubai, Tokyo, London as themes.
Scope of Work :
Living room with TV Unit
Kitchen (incl. refrigerator, microwave, washing machine)
Bar unit / folding dinning table
Bed/s Wardrobe Study table
This drawing is the copyrighted property FRDC pvt ltd. Any reproduction in part or as a whole permission from FRDC for any purpose for which it is intended is prohibited.
GENERAL NOTES :
1. ALL DIMENSIONS ARE IN MILLIMETRES UNLESS MENTIONED OTHERWISE.
2. ALL DIMENSIONS TO BE CHECKED AND VERIFIED CONTRACTORS PRIOR TO COMMENCEMENT OF 3. ANY DISCREPANCIES TO BE CLARIFIED IMMEDIATELY, CHANGES REQUIRED SHALL BE CONFIRMED FROM ARCHITECT.
4. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
5. THIS DRAWING SHALL BE READ IN CONJUNCTION OTHER PERTINENT.
REVISION DATE DESCRIPTIONREV
Washing Machine
Rerigerator MicroWave
R1 09-09-2017 SHOE RACK MODIFIED
R0 08-09-2017 NEW DRAWING
No-325, 5th Main, Koramangala 1st Block, Bangalore - 560034. T - 080-65391936, 080-41468424 www.frdc.inFuture Research Design Company
HSR 2751
Mr.
This drawing is the copyrighted property FRDC pvt ltd. Any reproduction in part or as a whole permission from FRDC for any purpose for which it is intended is prohibited.
Furniture Layout - First Floor - South East Flat
GENERAL NOTES :
1. ALL DIMENSIONS ARE IN MILLIMETRES UNLESS MENTIONED OTHERWISE.
DRAWN BY : Prasanth CHECKED BY PS
SCALE:
PROJECT : DWG TITLE : ITEM CODE
2. ALL DIMENSIONS TO BE CHECKED AND VERIFIED CONTRACTORS PRIOR TO COMMENCEMENT OF 3. ANY DISCREPANCIES TO BE CLARIFIED IMMEDIATELY, CHANGES REQUIRED SHALL BE CONFIRMED FROM ARCHITECT.
DATE:08-09-2017
4. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
5. THIS DRAWING SHALL BE READ IN CONJUNCTION OTHER PERTINENT.
REVISION DATE DESCRIPTIONREV
R0 08-09-2017 NEW DRAWING
PROJECT
HSR 2751 Mr.
DWG TITLE :
Furniture Layout - First Floor - South West Flat
DRAWN BY : Prasanth
CHECKED BY PS
SCALE:
DATE:08-09-2017
RerigeratorLighting
4.
1'-3"1'-2"1'-2"
1'-3"1'-3"1'-2"1'-2" 3'-10" 2' 2'-9"
DRAWN BY : Prasanth CHECKED BY PS
DATE:08-09-2017
Space for washing machine (clear height of 925mm to be provided)
Space for washing machine (clear height of 925mm to be provided)
1'-5" 1'-5" 1'-5" 1'-5" 1'-7"
1'-2"
2'-5" 2'-11" 2'-11" 2'-5" 1'-2"1'-2"
1'-5" 1'-5" 1'-5" 1'-5" 1'-7"
storage
2' 2'-9"
4'-9"
2'-5" 1'-10" 1' 1'
1'-10"
B
2'-7"
2'-7"
1'-3"
1'-3"
2'
2'
Cylinder and storage
and storage
ELEVATION A 10'-11"
ELEVATION A 10'-11"
2'-9"
WM ELEVATION B
WM ELEVATION B
2'-9"
A
3' 2'-1" 2'-2" 2'-1" 1'-10" 2'-4" 1'-10" 2'-4"
Pots and pans
B
6'-1" 8'-10"
8'-10"
A
3' 2'-1" 2'-2" 2'-1" 1'-10" 2'-4" 1'-10" 2'-4"
CutleryGroceries PLAN
Pots and pans
CutleryGroceries PLAN
Beading of 40mm x 533mm of sal wood.
Beading of 25mm x 533mm of sal wood.
Plywood of 12mm finished with putti and paint.
Beading of 25mm x 533mm of 19mm sal wood.
Pegs of Sal wood of 10mm attached to above ply with a groove.
Cupboard boxing of 19mm ply.
Shutter of 19mm ply.
Door handle of square metal section of 10mm x 10mm.
Legs of square metal section of 10mm x 10mm.
Beading of 40mm x 533mm of sal wood.
Beading of 25mm x 533mm of sal wood. Plywood of 12mm finished with putti and paint.
of 25mm x 533mm of 19mm sal wood.
Pegs of Sal wood of 10mm
to
ply with a groove.
19mm
FLOOR CABINET FLOOR CABINET
SIDE ELEVATION
5th Main,
1st Block, Bangalore 560034.
- 080-65391936, 080-41468424
This drawing is the copyrighted property of FRDC pvt ltd.
Any reproduction in part or as a whole without permission from FRDC for any purpose other than for which it is intended is prohibited.
GENERAL NOTES :
1. ALL DIMENSIONS ARE IN MILLIMETRES UNLESS MENTIONED OTHERWISE.
2. ALL DIMENSIONS TO BE CHECKED AND VERIFIED ON SITE BY CONTRACTORS PRIOR TO COMMENCEMENT OF WORK.
3. ANY DISCREPANCIES TO BE CLARIFIED IMMEDIATELY, AND CHANGES REQUIRED SHALL BE CONFIRMED FROM THE ARCHITECT.
4. WRITTEN DIMENSIONS SHOULD BE FOLLOWED.
5. THIS DRAWING SHALL BE READ IN CONJUNCTION WITH OTHER PERTINENT.
DRAWN BY :
BY :
Area : 3.6 lac sqft
Ahmedabad
Work
(Terminal
Development
Design Brief :
The newly developed airport should cater to increased number of passenger flow with providing additional facilities such as new premium lounges, Kid’s area and other immersive experiences to bring out an impression of a modern yet rich in heritage city of Ahmedabad. For example, the Reserved Lounge was designed to provide calm, soothing, sophisticated environemnt.
Development
Scope of Work :
Renovation of existing Airport facilities including Check-in Areas, Immigration Area, Baggage Claim area, Waiting lounges, Reserved and Transfer Lounges, Restrooms, BOH & FOH offices of Terminal I & II.
Contribution:
• Research and References
• Space Planning
Design Development of Counters
Development
• Millwork Furniture Drawings (including Check-in, Immigration, Departure gate counters, Security area furniture , Lounge furniture and interior elements)
• Bought-out Furniture selections
• Material and Fixture selection
A solid mass with a base of 900x750mm, 1100mm high
Working top height reduced to 800mm, allowing for 300mm niche for screen &oth er electronic devices. 250mm skirting also added.
600mm high glass pane added as per Covid Guidelines, SS Gueard rail added.
Corian with curved edges added to the counter & working top, for ease of working.
Corian fascia with an in clined front added to acco modate a ledge.
Corian fascia with an inclined front added to accommodate a ledge
Corian with curved edges added to the counter & working tops, for easy working
Note : Example shown is for check-in counters. Other counters were also developed with similar design language.
1. Check-in Counters
1. Check-in Counters
1. Check-in Counters
Instead of
all counters
1. Check-in Counters
1. Check-in Counters
Isometric View of Check-in
Metal structure with square base and tapered joints to hold the FIDS & numbers above the counters.
Metal structure with square base and tapered joints FIDS & numbers above the counters.
Suspended bulkhead that holds the FIDS & counter numbers. Metal frame and intermediate supports with metal jali main fascia.
Suspended bulkhead that holds the FIDS & counter frame and intermediate supports with metal jali main
Glass/ acrylic screens provided as per COVID protocols.
Glass/ acrylic screens provided as per COVID protocols.
Additional storage for accessories & equipment. Top and shorter sides in Corian
Additional storage for accessories & equipment. Top sides in Corian
Tapered fascia, counter tops in accent shade & Corian finish. The tapered fascia allows for an integrated ledge in front side of the counter
Tapered fascia, counter tops in accent shade & Corian tapered fascia allows for an integrated ledge in front counter
Body of the counter in laminate finish with adequate structural support
Body of the counter in laminate finish with adequate support
250 MM SS Skirting with guard rails to avoid any damage to the counters
250 MM SS Skirting with guard rails to avoid any damage counters
Weight display for airline staff, with buttons to control baggage belt placed below it
Weight display for airline staff, with buttons to control placed below it
Storage to keep accessories such as baggage tags, paper rolls, etc.
Storage to keep accessories such as baggage tags, paper
Niche for telephone & barcode scanner with a charging socket
Niche for telephone & barcode scanner with a charging
All in one monitor screen (without CPU)
All in one monitor screen (without CPU)
Ticket printing machines
Ticket printing machines
Drawer with G profile handle to keep extra accessories
Drawer with G profile handle to keep extra accessories
Open storage for personal belongings of airline staff
Open storage for personal belongings of airline staff
:
DEVELOPMENT OF
CLIENT:
JOB No.
TITLE: