COMPANY PRESENTATION
HISTORY
– WHY KIMBO
KIMBO TODAY – Company overview
PRODUCTS AND VISIBILITY – A wide range for all channels
WHY KIMBO
WHY KIMBO?
FAMILY
During the 40’s, the Rubino family owned a typical local bakery in the very heart of the city of Naples in the bustling area called Rione Sanità, where world famous actor Totò was born and Edoardo de Filippo set his most popular Comedies.
Here, the 3 young brothers Elio, Francesco and Gerardo rode the wave of the popularity of coffee and, giving relevance to their customers opinions, they created new tastes and developed a specialized roasting expertise that was soon recognized throughout the local area.
In 1963, the Rubino brothers poured their passion into the coffee industry, setting up a roastery.
In a few years’ time, their coffee became the most loved in Naples: that was just the first chapter of a successful story that continues today.
WHY KIMBO?
KIMBO VALUES
AUNTHENTICITY AND DISTINCTIVENESS
HERITAGE OF NEAPOLITAN
ROASTING TALENT
QUALITY AND ATTENTION TO DETAILS
ENHANCEMENT OF LOCAL RESOURCES
Kimbo preserves the authenticity of the Neapolitan coffee features which give uniqueness to each Kimbo cup of coffee.
The tipycal Neapolitan roasting is well distinguished in every blend as a distinctive Kimbo characteristic.
Attention to details is part of Kimbo process. High quality and expert knowledge are always provided through coffee education by Kimbo Coffee Specialists and academy.
Kimbo commitment is spreading local traditions and resources through artistic collaborations and domestic institutions partnerships to promote the Neapolitan heritage.
WHY KIMBO?
Our current distribution in the National retail market makes Kimbo the best interpret of the authentic Neapolitan coffee heritage and one of the Top Italian coffee roasters.
N.1 CAMPANIA REGION
RETAIL MARKET SHARE
N.2 NATIONAL ITALIAN RETAIL MARKET SHARE
94% brand awareness
LOCAL HERITAGE WHY KIMBO?
Kimbo is the N.1 Neapolitan brand, the Ambassador, in Italy and Worldwide, of a unique authentic coffee heritage.
In fact, Naples is the Italian city well known for local coffee habits Neapolitans are truly proud of.
Here, coffee preparations and drinking rituals are so entrenched into deep-rooted local traditions that the culture of Neapoletan s national inventory of the agrifood Italian heritage (INPAI) and has even caught the attention
The so-called «Cuccuma» is living testimony of local habits. This was the most used coffee pot during the XIX century in a city that has conceived coffee as a beverage to be enjoyed in several occasions during the day, for sharing moments either in funny circumstances or in hard times.
It has been renamed «Napoletana» due to its popular use and it was celebrated in famous plays and movies.
With its theatrical and slow preparation, it encapsules still today these social values of friendship, hospitality and passion for coffee and catches the attention of coffee lovers and advanced experts who are amazed by this unique distinguished coffee experience.
Kimbo still celebrates the Cuccuma Napoletana with a dedicated line.
WHY KIMBO? MASTER ROASTING TALENT
In Naples, dark roasting is one of the main features of coffee. Kimbo masters the art of roasting challanging to the most intense rasting levels, always bringing high quality cups to the demanding Neapolitan coffeeholics.
Outside Naples, KIMBO Roasting Talent has opened its horizons revealing excellence in all coffee roasting and preparation methods. A cup of Kimbo coffee is a journey through unique values from Naples to the World.
WHY KIMBO?
MISSION & VISION
Today, Kimbo’s Mission is to contribute to spreading the cult of the Italian espresso and add value to it through Kimbo’s unique local authentic heritage.
Devoted to its typical Neapolitan attention to detail, Kimbo’s Vision is to meet current trends providing a high-quality coffee experience all over the world.
WHY KIMBO?
LOCAL ENHANCEMENT
O'Kafè.mp4
CICCIO MEROLLA, presentation at San Pietro a Majella Music Conservatory, Naples
On October 1st, 2023 (the European International Coffee day) Kimbo has started the first collaboration to celebrate the bond with music launching in Italy a new song resulting from the cooperation with the popular percussionist Ciccio Merolla.
Napoli is the territory Kimbo and Merolla are linked to want and to support, so the song has been launched along with the initiative to start a shared scholarship fund at one of the most historic conservatory of music in Naples, San Pietro a Majella.
The song, called O'Kafé (Coffee in Neapolitan dialect), reproduces the famous jingle Kimbo became nationally famous with in Italy during the 90’s, evoking the past songs every Italian can immediately recognize.
DADA presentation at Museo Madre, Naples
Videoclip DadàDoce Doce.mp4
This initiative has been replicated with other artists, giving birth to multiple expressions which are linked by the Kimbo jingle.
SERENA BRANCALE, presentation at Blue Note, Milan
Stu CafèSerena Brancale.m
KEY FIGURES
➢ 2023 total turnover: €200 mn
➢ 72% of revenues from Retail
➢ 23% of revenues from Ho.Re.Ca
➢ 5% of revenues from Vending and OCS
➢ 2023 export turnover: €40.5 mn
➢ 40,000sqm roasting plant and connected facilities
➢ 120 tonnes of roasted coffee per day
➢ 18,000sqm warehouse in the logistic hub Interporto di Nola, Naples
➢ 33,000 pallet spaces and automated goods handling
SUPPLY CHAIN
Over the years, Kimbo has always been committed to overseeing all aspects of the supply chain through careful selection, blending and roasting processes.
METICOLOUS SELECTION EXPERT BLENDING
THE NEAPOLITAN ROASTING TALENT
QUALITY CONTROL
Quality is a priority standard throughout the long coffee journey, including its very first steps.
Daily quality checks are carried on all materials accessing the facility, assuring that only the best quality is delivered to the market and full traceability is guaranteed on both green coffee and packaged products.
PRODUCT CERTIFICATIONS
FACILITY CERTIFICATIONS OBTAINED
COFFEE EDUCATION
KIMBO ACADEMY, NAPLES UK
The only SCA Selected Training Centre in Southern Italy!
The goal of Kimbo Training Centre is to provide expert knowledge along with the brand core values.
A real café environment is reproduced to help trainees immerse in a real professional barista experience.
A comprehensive training programme is organised according to the attendees’ specific skills and business roles and purposes.
KIMBO COFFEE ACADEMY, LONDON
Multiple courses are held at the Kimbo Coffee Academy in Wembley, London.
Hands-on lessons and bespoke classes where learners can also achieve the internationally recognised City&Guilts qualification.
NAPLES
PRODUCTS AND VISIBILITY
A wide range for all channels
KIMBO BRAND IDENTITY
UNIQUE SELLING PROPOSITION
QUALITY SEAL
A guarantee of Italian quality
KEY IMAGE
The image illustrates the art of Neapolitan roasting
FLAVOUR PROFILE
Description of the characteristics of the blend
VISUAL IDENTITY
The Kimbo identity is recognisable and identified by the white and red colours
ROASTING LEVEL
Each blend requires the appropriate roasting level
The Neapolitan Master Roasting logo adds value to the Italian Quality seal and becomes central in the brand identity — a Unique Selling Proposition that sets Kimbo apart for its authentic heritage.
VISIBILITY MATERIALS
GET INSPIRED BY KIMBO DIGITAL LIBRARY AND THE BRAND MANUAL TO COMPLETE AND ENHANCE THE KIMBO COFFEE EXPERIENCE
VISIBILITY MATERIALS
GET INSPIRED BY KIMBO DIGITAL LIBRARY AND THE BRAND MANUAL TO COMPLETE AND ENHANCE THE KIMBO COFFEE EXPERIENCE
KIMBO PRIVATE LABELS
Autogrill, world leader in food & beverage service for travelers, has partnered with Kimbo in 12 European countries.
An exclusive blend selected by coffee experts and through consumer blind tests.
De’ Longhi, European leader for the production of bean-to-cup coffee machines, has chosen Kimbo for its premium quality promotions.
Since 2016 Kimbo is partner of Bar Atlantic, the restaurant chain in partnership with Esselunga, which is a national premium GDO chain with more than 170 retail stores in Northern Italy.
In order to offer its expertise, Kimbo has developed an exclusive blend for Bar Atlantic’s cafes’