L'Elite Magazine

Page 1

L’ELITE magazine

THE MAKING OF STYLE

WITH LUBOV AZRIA



L’ELITE STAFF EDITOR IN CHIEF Mishell Brookins MANAGING EDITOR Amrisa Bhagwandin COPY EDITOR Megan Deeley CONTRIBUTORS Marion Altimarono Rachel Ellison Laura Cody Susan Kessler Annette Frac GRAPHIC DESIGN Lauren Vaughn Nina Crossely




L’ELITE Contents

February/March 2012

Page 8

Got Soul

Page 12

Haute Philanthropy

Page 14

City Life: High Society

Page 16

Luxury In China

Page 18

Citrus “It” Colors

Page 20

Presidential Style

Page 24

Lubov Azria: Style to Live By

Page 30

African Influence

Page 36

Au Natural

Page 38

How to Stay Motivated

Page 41

Buying Local

Page 42

Luxury Sensibility

Page 43

Waste Not Want Not

Page 46

International Giving

Page 48

The Giving Pledge


Page 8

Page 48



GSot oul? A

sports car is often seen as a man’s car. A sports car is often considered to be a “man’s” car. Aston Martin, the sports car manufacturer head-

quartered in Graydon England, was recently named “the coolest UK brand” by Coolbrand’s survey.

Aston Martin’s artisan craftsmanship

has been said to transcend luxury and become a thing of beauty, like a piece of fine art. Many of the brand’s loyalists speak of the soul of the Aston Martin, which can only be experienced. Despite Aston’s largely male customer base, Aston is asking women to give them a chance and to experience the “soul” of their sports cars.

“Once you experience the soul of the

car, you are hooked’ says Mike, Sales Director of Aston Martin. He smiles as he recalls the story of a particular married couple who came into his dealership to purchase a car. Mike describes how the husband introduced his wife to what he firmly believed to be an absolutely splendid vehicle. The client’s wife did not share her husband’s enthusiasm, and stormed off in an act of disapproval.


A few weeks later, Mike saw this same car pull up in front of the dealership. To his surprise, the formerly disapproving wife stepped out of the driver’s seat. She had come to tell Mike she now understood why her husband desired the car. Although it took a while, Mike was sure that it after the wife experienced the soul of the car that she understood her husband’s decision. “It is difficult to apply one profile to all of our customers,” says Mathew Clarke of Aston Martin, “but typically they are affluent and tend to be selfmade successful individuals, often owning or running their own business. Equally, they are brand conscious and prefer luxury, but are not showy with their wealth – they like to wear the designer name on the inside--rather than the outside.” While most men purchase cars with their hearts, women tend to purchase with their heads. Yet, as more women become affluent, they are beginning to become interested in purchasing fast, luxury cars. According to the online car leasing marketplace LeaseTrader.com, more women now drive a luxury vehicle; a trend that is occurring all over the world. In Singapore, women bought nearly 30 percent of the 300 Porsches sold in the first half of 2011, and some luxury car makers foresee a 50-percent growth in sales in India as a result of an increase in female buyers. “The shift in driving power has been progressing over the last few years on the LeaseTrader.com marketplace as more women take a greater interest in what they drive,” Sergio Stiberman, CEO and founder of LeaseTrader. com, said on MainSt.com. Because women have always steered the latest trends in fashion and luxury--and Aston Martin is like the Channel of luxury cars--women are sure to be quickly taking the wheel of this chic, stylish brand. -Mishell Brookins


www.myelitewellness.com


Haute

Philanthropy

Vivienne Westwood


When it comes to philanthropy, Africa is THE hot topic. From providing clean water to developing schools and technology throughout the continent, Africa is the focus of multiple programs and organizations. While many programs create funds to assist impoverished African communities, few programs work to make these villages self-sustainable. The Ethical Fashion Programme aims to change that. “Not charity, just work,” is the program’s mantra, stressing the creation of jobs, not just funds. The program has created and maintained over 7,000 jobs in African communities since its founding in February 2010. Workers are trained, often taking skills they already have as cultural artisans, and sew, stitch, and create fashion products. They are also trained in personal monetary responsibility and care to ensure that they become sustainable and focused on themselves and their community, without continued supervision.

British designer Vivienne Westwood is one of the organizations founding partners, currently working with Ethical Fashion Africa in Nairobi, Kenya to provide jobs to the local community. Known for her unique punk and alternative designs and her flaming red hair, Westwood states that the program “gives people control over their lives. Charity doesn’t give them control. It’s the opposite; it makes them dependent.” Providing these jobs allows the individual workers their own lives and the funds to send their children to school, or pay for medical expenses as needed. The emphasis is that the workers have the choice where to spend their wages. Westwood continues, “If people have an income and power and more control over their lives, they can choose not to have to exploit the environment because they have another way of earning some money.” For her, who says she is “traumatized” by climate change, another crucial aspect of the program is the lighter environmental impact. Westwood’s line uses only recycled materials and the program also encourages their workers to continue to be environmentally responsible, in addition to recycling and reducing waste. Fashion is notoriously one of the most wasteful industries, yet with programs like this, waste is reduced while simultaneously assisting others.

It’s quite incredible to think

that we might save the world

A part of the United Nations-run International Trade Centre (ITC), which “enables small business export success in developing countries,” the Ethical Fashion Programme (EFP) is spearheaded by Simone Cipriani. Cipriani strives to connect communities in Africa with major European fashion houses to create an alternative workforce. The program “facilitates disadvantaged communities and their groups of artisans to enter the international value chain,” he says. Those who might normally be excluded from the global economy are given the opportunity to take part, thanks to the EFP.

through fashion.

Rather than simply providing funds to these communities, the organization works to achieve three types of sustainability: social, environmental, and economic. Through focusing sustainability in all three areas, the greatest impact is achieved, becoming mutually beneficial to all involved. The program is working with sustainably produced materials, providing jobs to a society that can then become economically self-sufficient. The outcome is powerful. Most of the workers for EFP are also female. The program strives to build lasting female equality in an area where it is very hard for women in daily life. Not only is the program building lasting, self-sufficient communities, but it is also working to end female suffering and sustain gender balance.

Another appeal for Westwood is the uniqueness that comes with using individual artisans to create “mass” produced items. She says, “A lot of this work has the hand. I think it’s wonderful if you can transfer something that has that human design.” She sees these workers as individual artists working to create her designs in an even more unique manner. Each item is different, as each one was created by a different individual. “I love my job,” states Winifred Wangari, the Production Supervisor of Ethical Fashion Africa, working with Westwood. “It has helped me to move on with my life. I am proud of it.” The workers are treated as humans, rather than cogs in a production machine, creating a sense of pride for the individuals. Consumers can feel great knowing that their purchase has made such an impact throughout the supply chain. Knowing that the person who created a product you purchase put their life and pride into it, makes it all the more meaningful to all parties involved. “It’s quite incredible to think that we might save the world through fashion,” says Westwood. With programs like the Ethical Fashion Programme making such an incredible impact, it couldn’t be more true.


CITY LIFE: HIGH SOCIETY New York is home to Broadway, the Statue of Liberty, and the New York Times, but none of these landmarks can hold a candle to the new shining stars of the city: New York socialites. The word, coined in 1936, described women who had come into enough money to live fast and lavish lives. More than 70 years later, the term holds true. Consistent with the new millennium’s mantra, bigger is better, socialites today spend their money more frivolously, promote themselves more shamelessly, and drink their alcohol more excessively. Money and beauty define these women, putting the most trendy wardrobe and social life at the very tip of their fingers. Some have taken the infamous leap from socialite to reality TV star, while others think it sufficient to be a frequent feature in the pages of gossip magazines and Internet style sites. Nicknamed “the almost famous”, one thing remains indisputable - these women are leaving their footprint (or should we say stiletto imprint) on New York City.

Among the list that boasts such starlets as Kourtney Kardashian, there appears a handful of socialites who maintain an air of dignity, reaping the benefits of the scene while hovering on the fringes of pop culture. Socialite Olivia Palermo, for example, made the transition from socialite to reality star with ease, approaching the show as a strategic career move rather than basking in her 15 minutes of fame. The daughter of a real estate developer and interior designer, Palermo was raised on the Upper East Side and was quickly familiarized with the fast-paced New York lifestyle. In 2008 it was photographer Patrick McMullan who initially began taking photos of the young beauty, thus inaugurating her into the social elite. Palermo promptly took advantage of her newly acquired status, and appeared on the reality show The Hills before she signed with Wilhelmina Models in 2009. She has since used her fame to begin her own fashion line, which she is currently working on. Her style could be

defined as simple chic, as she always opts for a classic take on current trends. And as a socialite, her style must always be on par. A lazy day in sweats and a tee is not an option in her world. In addition to handling her fame with ease, Palermo is a known philanthropist, participating as an active member of Friends Committee of New Yorkers for Children as well as Operation Smile. Philanthropy, in fact, is a common ground in the lives of many socialites, as charity events are often thrown in only the swankiest venues of New York, attracting stars and socialites alike. Socialites gathered in the Hamptons recently to support the Foundation for AIDS Education, and before that congregated to attend an auction that supported the arts. Philanthropy is currently a trend; a charity event now stands as a veritable who’s who of New York Socialites. But who are we to complain? Whatever the reason, it seems these young starlets are putting their status to good use.



LUXURY IN CHINA

I

f one were to walk up to a typical American or European person on the street and to ask what are the major fashion capitals of the world, there is a good chance that their response would be fairly western in flavor. For example, New York, Milan, Paris, and London are all cities which are internationally so intertwined with luxury living that the names themselves practically mean luxury. However, this list is incomplete and ignores an instrumental segment of global luxury consumerism.Fashion capitals such as Shanghai, China have in the last decade or so come to dominate the international luxury marketplace, both in production and consumption. The most obvious explanation for China’s rapid growth in the production and consumption of luxury goods is economic change. The economic crisis of 2008, which stunted the growth of the luxury sector of consumerism in essentially every western market,gave China a significant competitive advantage. While luxury product consumption has slowed throughout most western markets, the consumption of luxury goods in China has grown rapidly. Typical Chinese spending habits differ hugely from those commonly seen in the United States. While in America it is more common to spend money on every little trend that crops up, regardless of whether or not one can afford it. Spending habits in China are more restrained, so that a person might have the money to buy the really quality, high price items. However, this trend cannot be explained simply through the traditional

economic excuses, there is something rooted inChinese culture that triggers this “high-end” consumerism. According to some sources, when a typical Chinese citizen travels abroad, especially to the traditional western fashion capitals, such as Paris, Milan, or New York, he or she tends to be more interested in purchasing only from high-end retailers, like Prada, Louis Vuitton, or Vera Wang. If these sources are to be believed, then there is a strong preference for high-end luxury merchandise, but why? Well, it is hardly earth-shattering to point out that the preference for these goods in any market comes not so much from the love of the product, in and of itself, but rather from the name that is attached to it. Certainly these designers have earned the notoriety that propelled their names into the upper echelons of the fashion world, and high end products do tend to surpass their more economical counterparts both in style and quality. Nonetheless, one does not usually purchase a Prada bag merely because of the feel of the leather. The purchase is motivated strongly by the name attached to it. This mindset fits in with traditional Chinese social hierarchies. Where once an important government position would yield a strict and literal place in society, today a piece from a high-end brand does the same thing. So next time you’re listing the fashion capitals of the world to an unusually nosy stranger, stop and consider how complete your view of the global luxury marketplace really is.



tangerine citrus spring 2012 “it�colors

Michael Kors Ariana Wedge Sandal $150

BCBG Elite Sport Watch $195.00

Bottega Veneta Fire Opalchampagne Cocco Tie-Die Zircon Bracelet $430

Michael Kors Hamilton Large North South Tote $348.00

Marni Sunglasses $198

Michael Kors Medium Saddle Bag Messenger $248.00


BCBG Brynn Studded Tote $298.00

BCBG Elite Sport Watch $195.00

Bottega Veneta Dakar Sunset Buffalo Leather Nappa Belt $540

BCBG Draped Vine Necklace $58.00

Michael Kors Jet Set Chain Medium Shoulder Tote $198

Balenciaga Mimosa Papier Continental Mimosa $525.00


Presidential Style: A Look Into The Life and Style of Michelle Obama Picture this: it is Friday night and your friends have managed to pull you off of your couch for your first night out in ages. As they sip champagne in the next room, you break out the curling iron that has been collecting dust. You are nearly ready to emerge but, as you finger through the contents of your closet, panic sets in. You have nothing to wear. Now with that feeling fresh in your mind, imagine that panic if you were getting dressed to meet the Queen. Suddenly, it is not only a room of young people, two drinks deep, judging you, but the representative of a nation. Welcome first lady, Michelle pressure she must always manages to

to the wonderful world of Obama. Despite the immense feel with all eyes on her, she dress with poise and ease.

Mrs. Obama, along with Jackie Kennedy, stands as one of the few First Ladies who can don the title of fashion icon. With a classic fashion sense that always exudes elegance and taste, Mrs. Obama likes to mix and match high and low styles. She is a fan of J. Crew, sporting a mint skirt in an outing with Britain’s prime minister’s wife. She does not shy away from trendy designers, such as Jason Wu, whom she wore in her meeting with Queen Elizabeth the II. Conservative yet fun, she has won America over with her impeccable wardrobe. Let’s not forget another talent of Mrs. Obama’s, whose résumé must read First Lady, fashion icon, and philanthropist.

As First Lady, Michelle Obama hit the ground running, making sure that she left a unique imprint on the country throughout her husband’s presidency, separate from that of Mr. Obama. On her first trip overseas she visited a girl’s school in London to discuss education and its importance. She financially supports the charity Be the Change as well as Healthy Child Healthy World, and is never stingy with her time. In November of 2010 she danced and played with children in Mumbai before giving them a heartfelt speech encouraging them to pursue their goals. Furthermore, in 2009 she launched her own campaign entitled, United We Serve, which encourages Americans to serve their community in whatever way they can. While Mrs. Obama’s efforts as a philanthropist are widely recognized and appreciated, nothing can keep the spotlight off of her wardrobe. Each published picture of her details where she is, her cause, and of course what brand she is wearing. Whether she dons a Target dress to the filming of Complete Makeover: Home Edition, or Marc Jacobs to kick off Read across America Day, her wardrobe has its own star power. Some say she is changing the fashion world, others that she is changing America. Breaking the rules, Mrs. Obama dares to mix prints and wear J.Crew while she gives the President some competition in the spotlight. And while her ensembles may occasionally steal the attention away from her cause, it is obvious jealousy is not an issue as her philanthropic spirit never wavers. -Laura Cody





Lubov Azria

STYLE TO

In our quest to find the ultimate style maven, we were smitten by BCBG’s social media campaign ‘Lubov’s Look of the Day.’ Each day the creative director of BCBG, Max Azria, and Herve Leger dawned a new frock for Facebook fans to fawn over. It was then we knew we had found our style sherpa. Our editors caught up with Lubov to speak to the woman in charge of creating the looks for three iconic brands about her own personal style and what tips she could give you our readers. We couldn’t have said it better so we decided not to...

To me inspiration can be found in anyone and everywhere.When I was young, I feel in love with art. I studied to be an art history major before fashion. What intrigues me most is how fashion is in many ways a tool to capture history, reflect a time and define a culture. I am every bit the BCBGMAXAZRIA woman – she is my primary inspiration - I live a dynamic life - juggling work, family and travel while taking the time to make sure I feel great and look my best. I know what looks good on me and what showcases my individuality – I always aim for effortless chic.

The new media landscape has made fashion more accessible and continues to feed society’s fascination with fame. Social media constantly stimulates the senses so it’s more important than ever to stand out and have your own distinct style. That is why we decided to create “Look of the Day.” Communicating my personal style was important to BCBGMAXAZRIA and has reinvigorated my already existing passion for putting together my look. Fashion is all about looking good and feeling beautiful, so it’s necessary to choose styles based on what looks good on you. Wear your clothes with confidence and you’ll look good for any occasion.” -Lubov Azria


LIVE BY


L’ELITE MAGAZINE: Where do you gain inspiration for your daily looks? Lubov Azria: I typically start with BCBGMAXAZRIA and then combine the look with additional elements to make it my own. I tend to express my personal style with accessories such as an oversized belt, statement shoes or interesting jewelry. L’ELITE: As an executive woman how do you stay true to your style while maintaining a sense of professionalism? Lubov: Take classic elements and pair them with something fresh and modern. A classic jacket always makes a look more professional. L’ELITE: How would you characterize your personal style? Lubov: Connoisseur with a visionary twist. L’ELITE: What inspired Lubov’s Look of The Day? Lubov: The new media landscape – fashion is more accessible than ever and society continues to be fascinated by personal style. L’ELITE: What style tips could you share from your own experiences? Lubov: Buy accent pieces that are seasonless so you get more mileage out of your wardrobe. It’s important to have fun with your accessories. A crocodilestamped leather envelope clutch is a great statement piece that’s versatile and can be carried year around.

Lubov: Personality has everything to do with ones style. It’s the ultimate way to express who you are.

L’ELITE: How can women incorporate trends into their personal style while maintaining age appropriateness?

L’ELITE: Are there rules to developing personal style? If so what do you think they are?

Lubov: I think it’s important to never show too much at any age.

Lubov: There are no rules in fashion but personal style is about looking good and feeling beautiful, so it’s necessary to choose styles based on what looks good on you. Wear your clothes with confidence and you’ll look great.

L’ELITE: What influence does personality have on one’s personal style?

L’ELITE: How can women develop their own sense of style? Lubov: Having great style is not about following the trends. It’s about feeling good and showing that self-assurance to the world. L’ELITE: How can women make a statement with their personal style while not being over the top? Lubov: Don’t try too much at once. Pick one stand out element and let it speak for


brunch option. • Cocktail gatherings Go for something that highlights your best asset: a strapless dress if you love your shoulders or a mini if you have great legs. • Evening out Find a look that is more elegant than sexy for a night out. L’ELITE: Is there a standout color that readers can start wearing now to update their spring into summer wardrobe and move it toward fall? Lubov: A woman’s fashion choices should make her feel confident and beautiful. The best way to accomplish this is to dress for yourself and what looks good on you rather than choosing styles that are of the moment. L’ELITE: What is a key accessory that readers can buy to update their wardrobes? Lubov: A textured leather envelope clutch is a great statement piece that’s versatile and can be carried year around. L’ELITE: Is there a standout color that readers can start wearing now to update their spring into summer wardrobe and move it toward fall?

itself. When experimenting with trends always remember that less is more.

without? Lubov: Flip-flops.

Lubov: Color is the key and a woman should wear colors that flatter her. Try a rich red or jewel tone, like blue, to introduce the fall mood. Wear them now with lighter accessories and sandals, and later with suede boots and leather cuff bracelets. Pairing a summer dress with an over-sized scarf and ankle boots can be a great look when the weather starts to turn.

L’ELITE: How do you go from day to night without taking your entire closet with you?

L’ELITE: What’s your favorite item this season?

L’ELITE: Lubov, is there any last piece of advice you would like to give our readers?

Lubov: Our colorblock dresses from our runway collection.

Lubov: Every woman needs a little black dress, a white button up shirt and a great transitional piece that can take her from day to evening. Pair those staples with a standout accessory and a she will be ready to go anywhere.

Lubov: Accessories are the key. Just putting on a pair of fabulous heels, beautiful jewels, switching your day bag to an evening clutch and refreshing your make-up. L’ELITE: What shoe can’t you live

L’ELITE: What sorts of attire do you recommend for the following occasions? Lubov: • Sunday Brunch A flowing dress in a pop color is a great




Burberry Pre-Spring 2012

L.A.M.B. Spring 2011 Zang Toi Spring 2012

Zang Toi Spring 2012

Burberry Pre-Spring 2012

Zang Toi Spring 2012

L.A.M.B. Spring 2011

Zang Toi Spring 2012

How African Culture Influenced Fashion For decades now, African cultures have been imparting their influence upon the fashion world. We have long witnessed exhibitions of clothing, jewelry, and hairstyles, inspired by Africans on the runway and in our favorite luxury stores. African civilizations from all over the continent encompass a grand array of tastes when it comes to what is fashionable. It is, after all, a huge part of their cultures and is used to do more than just express beauty and style. In African societies, clothing

or hairstyle can represent one’s social, marital, or academic status, along with a multitude of other things. Africans have been using fashion to convey greater messages to our global society for quite some time. Because of how fearless and beautiful African culture has proven to be, fashion designers from every corner of the earth have taken a leaf out of their lookbook and incorporated many aspects into their own designs.


African influence on the runway is easily noticeable through the use of native textiles such as kente cloth, the best known textile of Africa. This cloth is used to create vibrantly colored and patterned clothing, which African women are not afraid to wear. Apart from bold colors, designers also use earth tones to mirror nature and the landscape of the continent itself. Animal prints, which are prevalent in fashion lines today, exude the obvious inspiration created by African wildlife. Wooden and woven jewelry is an extremely important addition to any look that is influenced by the culture. Dozens of top designers have used these methods to create their own lines of clothing and accessories that reflect the influence of African cultures. And because of the bold colors usually used, these designs are most often suited for the summertime. Within the past decade, Yves Saint Laurent, Ralph Lauren, Dior, and many more have released their own lines of Africa inspired jewelry and clothing. Ralph Lauren has long been specializing in the creation of lines that ooze the word “safari�. These designers’ use of earthy colors, along with seemingly frayed, patched, and signature khaki, comes together well to result in attractive ensembles that would mentally transport anyone to the vast open spaces of African deserts and plains. Dior on the other hand, has released several pieces of jewelry that appear obviously tribal. Dark wood, the main material used, has been carved into multiple tribal objects and even people. Bracelets also have these tribal patterns and symbols carved into them. This year, Missoni, Marchesa, and L.A.M.B., have released their summer lines, which carry an eye popping African influence on clothing, headwear, and shoes. However, more than just the geography and culture of Africa plays a part in how fashion designers are influenced. Major political and cultural issues, such as genocide, play a huge part in how Africa has influenced fashion. Designers everywhere have created benefit lines to fight for and represent those who are affected by such atrocities. Those who have been and still are affected by problems as such, are fought for and represented by lines created by designers everywhere. Many designers have teamed up with philanthropic organizations to help those in need by creating Africa inspired lines and hosting fashion shows and events to raise money and awareness. African cultures have done so much more than just inspire designers; they have changed the way society perceives fashion by altering its very purpose. The global perception of fashion has changed by uniting people all over the world through design. Fashion has positively impacted the world by bringing together people who may differ distinctly in ethnicity, social class, and age. The fashion world has garnered much respect and support because of its involvement with philanthropic issues related to Africa. . Fashion has been refreshed and rejuvenated more than once by what African cultures have shown us, and it does not fail to reciprocate.






The New Au Natural The phrase “au natural” is taking on a new meaning in today’s society. With the world turning toward green alternatives and sustainable options, “au natural” doesn’t just refer to an all-natural look, but also to all-natural ingredients in products. Many of today’s beauty care products are made from harsh chemicals that destroy the environment, as well as hair and skin. But alternatives are becoming widely available, sustainable, and truly all-natural. The benefits of natural care are many. Conventional beauty products are typically made with chemicals, petroleum products (yes, like what you put in your car), and silicone, which can actually cause many of the problems you are trying to fight, such as blemishes, dandruff, and even hair loss. Not only can these ingredients cause harm to your body, but they damage the environment in both the creation process and waste disposal. Organic and natural products are less environmentally harmful both to make and when washed down the drain. A great rule of thumb is: “Don’t put anything on your skin that you wouldn’t eat.” This philosophy will keep only natural ingredients on your skin and hair. If you can’t read what’s on the bottle, you probably don’t want to use it. To feel beautiful from head to toe, keep these brands around for primping and cleansing. Skin Care: For truly beautiful skin, treat your face the way nature intended – with plants and fresh ingredients from the earth. Intelligent Nutrients self-care products use plant stem-cells and organic food-grade ingredients (in keeping with our motto), ensuring the most natural ingredients for your skin. They also use renewable energy sources, are cruelty-free, and their parent-company Horst Rechelbacher donates some of its profits to environmental causes. Intelligent Nutrients allows you to keep your skin and your conscience clean.


The phrase “au natural” is taking on a new meaning in today’s society. With the world turning toward green alternatives and sustainable options, “au natural” doesn’t just refer to an all-natural look, but also to all-natural ingredients in products. Many of today’s beauty care products are made from harsh chemicals that destroy the environment, as well as hair and skin. But alternatives are becoming widely available, sustainable, and truly all-natural. The benefits of natural care are many. Conventional beauty products are typically made with chemicals, petroleum products (yes, like what you put in your car), and silicone, which can actually cause many of the problems you are trying to fight, such as blemishes, dandruff, and even hair loss. Not only can these ingredients cause harm to your body, but they damage the environment in both the creation process and waste disposal. Organic and natural products are less environmentally harmful both to make and when washed down the drain. A great rule of thumb is: “Don’t put anything on your skin that you wouldn’t eat.” This philosophy will keep only natural ingredients on your skin and hair. If you can’t read what’s on the bottle, you probably don’t want to use it. To feel beautiful from head to toe, keep these brands around for primping and cleansing. Skin Care: For truly beautiful skin, treat your face the way nature intended – with plants and fresh ingredients from the earth. Intelligent Nutrients self-care products use plant stem-cells and organic food-grade ingredients (in keeping with our motto), ensuring the most natural ingredients for your skin. They also use renewable energy sources, are cruelty-free, and their parent-company Horst Rechelbacher donates some of its profits to environmental causes. Intelligent Nutrients allows you to keep your skin and your conscience clean. Makeup: For makeup products, there are multiple clean alternatives. Bare Escentuals is perhaps the most well-known and accessible brand of mineral, vegan makeup. Free of allergens and animal products, Bare Escentuals is an incredibly lightfeeling makeup. Fromfoundation to eyeliner to lipstick, Bare Escentuals is the go-to for natural look, feel, and ingredients. NVEY ECO Organic make up is another great brand of natural makeup. The company uses only certified organic ingredients and minerals and nothing synthetic. -Laura Cody


HOW TO STAY MOTIVATED Do you want a hot summer bod? You’re not alone. It seems that this season everyone is looking to stay in shape. However, many people struggle to find the motivation to exercise. Luckily, there are many simple ways to build your work out drive.

1.

Sign up for a gym membership. Whether it is for a month or the whole year, becoming a member of your local fitness center will heighten your obligation to work out. Now that you have purchased a membership, you will feel compelled to hit the gym more often. This will give you the extra push you need to work out.

2.

Exercise with a buddy. This will provoke healthy competition, which will push you to persevere through even the toughest exercises. Before, you could take a break when you started to lose momentum, but now with a friend by your side, you will feel more driven to continue exercising. Sometimes the presence of a pal is enough to increase motivation.

3.

Register for exercise classes. Although they may seem intimidating, workout classes are actually a fun alternative to traditional exercise. Zumba, for example, incorporates Latin music into a fitness regimen, choreographing an upbeat dance routine that hardly feels like a workout. These classes also create a supportive group network, which will instantly boost motivation and


6.

5.

Explore the outdoors. For those who hate going to the gym, summer is the perfect time to exercise outside. Allot yourself more time before running an errand to walk or bike to your destination. Studies show that being more active on a daily basis will increase your workout drive and decrease your need to eat.

Snack. Believe it or not, eating a little before you exercise can actually boost your energy and make your workout last longer. Try to eat foods that metabolize quickly, such as fruit-infused shakes or energy bars. Foods rich with Potassium and Vitamin C will fuel your work out. Exercise can also stimulate appetite, so it is equally important to eat after working out to avoid hunger later.

7.

Stay hydrated. Most importantly, drink liquids. This may seem like common sense, but many people forget to consume fluids before exercising. Along with water, sports drinks like Gatorade are also great pre- and post-workout beverages that hydrate and boost energy.

4.

Switch up your routine. It is a myth that following the same workout regimen will get you in better shape. In fact, this will not only lower your motivation to exercise, but will leave certain areas of your body untoned. To stay in shape and maintain energy, try mixing up your routine, alternating between exercises every other trip to the gym. This can make all the difference in your figure and perseverance to work out.

I

f you follow these basic tips and eat right, you’ll be sure to attain a beach body this summer.



Buying Local Benefits Us Nationally Throughout our lives, especially our childhoods, most of us have heard that in order to move up, we need to start small. Today, this idea seems to apply heavily to both the business and fashion world. While top designers are revered worldwide, it is important to recognize and support local designers. Supporting these designers benefits almost everyone nationwide. This support system aids both designers and businesses by helping them achieve goals and promoting upstart careers and sales. Not to mention, it does its share of helping the environment in ways some of us may fail to realize. Most local designers in the United States shoot for the stars by heading to these five cities: Chicago, New York, Boston, Los Angeles, and San Francisco. It’s well known that these towns are teeming with micro-designers, some who have managed to promote their designs in local shops and boutiques. Especially in NYC, several clothing stores such as Candy Plum, Trunk, and Otto, have established themselves, along with hundreds of local designers, by selling a wide variety of their products in limited quantities. Popular NYC local brands include Old Hollywood, Loyalty and Blood, Etten Eller, and Laila Rowe.

Courage Bangle Bracelet Sophia & Chole $116.00

Brooklyn Bridge Ring Old Hollywood $110.00 Peace, Love & Happiness Belt Sophia and Chole $225.00

One of Boston’s most popular locals, Nirva Derbekyan, has her designs available from Matsu as well as from her own atelier. Lee Allison of Chicago, originally a creator of exquisite ties, has pieces for sale in a variety of specialty stores in the States and even abroad. Independent jewelry designers have flourished in California. Sophia and Chloe is a well-known line available in Los Angeles, while many boutiques in San Francisco, such as Adorna Bella, display the art of multiple designers from the area. The fact is, these designers work hard to support themselves and it is an uphill struggle for most. What businesses and consumers need to understand is that they can all benefit by assisting these aspiring artists. Let’s consider the basic benefits that designers and businesses can reap. Local designers prosper financially when businesses carry their pieces. The stores and boutiques themselves will follow suit in the revenue department with the sales of these pieces. This sort of exposure could be the one big kick that truly catalyzes a designer’s career, thus being another major positive. If a designer becomes popular in the community, businesses can also surely expect an influx of customers. The financial benefits of this system are obvious. Supporting local designers also lessens the impact on our environment. Because these designers usually distribute to stores nearby, less material is used for packaging and less fuel power is utilized for transportation and shipping. Energy conservation is one of the most complex problems of our time, but a combination of small solutions like this one, aid in the betterment and possible recovery of our environment. -Amrisa Bhagwandin

Loyalty and Blood Swallows Women’s Tee $30.00

Big Bird Old Hollywood $140.00

Churchill Dot Bowtie Lee Allison $140.00


LUXURY SENSIBILITY When water was bountiful and wine a thing of luxury, the bible tells the story of Jesus turning water into wine, showcasing his majestic power. And currently, in a slightly less miraculous feat, Giorgio Armani turns perfume into water on behalf of the eco-friendly movement. The new, Acqua for Life campaign, introduced on World Water Day, will provide 100 liters of clean drinking water for every bottle of Acqua Di Giò and Acqua Di Gioia sold. With water no longer so plentiful or accessible, the campaign is targeted toward communities lacking the essential supplies necessary to obtain clean water. Armani is not alone in his pursuit of a sustainable world. Over the past few years more and more designers, big names and newcomers alike, are finding ways to merge sustainability with luxury. The plastic used in Gucci’s eyewear collections is made with sustainable products, decreasing the levels of CO2 emissions, while the new packaging is made from 100% recyclable paper. Young, Parisian designer Erwan Le Louer’s jewelry is made from gold found in Columbia, obtained using natural processes. And Rogan Gregory uses organic materials in his Edun line, the clothes of which are made by outsourcing to countries in need of employment.

The timing for these designers could not be better. As of late that the popular conscience has begun to catch up with the environmental crisis, and the public has been seduced by the prospect of a green future. People are beginning not only to shop, but also to live with more eco-friendly habits, while luxury and responsibility are no longer mutually exclusive. Having an environmental conscience is now trendy. However, challenges do come with a brand’s decision to make the switch to environmentally friendly production. In order to avoid being stereotyped as a “green washer”, meaning a brand that claims to be eco-friendly despite its failure to uphold the conditions, each designer much choose the right moment or approach to take on fashion’s latest trend. Armani had the right idea in the clean drinking water campaign. By reaching out to communities in need and physically providing them help, “green washing” was not a problem. Similarly, if the eco-friendly aspect of a line historically stands as a key factor, designers gain a reputation as reliably green. Gregory, for example, has made it a point to consistently rely on organic materials, while others jump at the height of the trend. Though, it is true that designers who recently discovered their eco-friendly conscience can be authentic in their pursuit of sustainability. Specificity in the production process as well as materials used can help avoid environmental fraud. Additionally, consistency between the designer and the manufacturer leaves no room for secrecy in production. Despite Gucci’s claim’s authenticity, he does not prove to be fashion’s biggest success story in the sustainability realm. Companies that choose the environment as a priority from the forefront have proven to be the most successful. Though, it must be said that the mere trendiness of “going green” has worked in the earth’s favor. -Rachel Ellison


WASTE NOT WANT NOT Your home décor and furnishings can say worlds about you. Your home is your sanctuary, your nest for you and your family, and likely, your largest investment. It makes perfect sense, therefore, that decorating and furnishing the home is one of the most thoughtful (not to mention stressful) processes that most people undertake. However, how you decorate your home also affects the world outside it. Next time you are redecorating or considering a furniture purchase, keep in mind your personal style and what the furnishings will mean to your family, but also consider how your purchase affects the environment. What you surround you and your family with has a substantial impact on your attitude and happiness. By choosing to furnish

your home with eco-friendly materials, you bring a piece of social responsibility into every aspect of your home life. The best way to bring sustainable furniture into your life is to look at what is available to you in your town. All across the country, the definition of “hip” is becoming the “think global, act local” mantra. You can enact this mindset in your home by supporting local artists and designers. Along with helping your local economy and community, this cuts down significantly on shipping costs and harmful emissions. For extra points, look for craftsmen and women who utilize natural products or create pieces out of recycled goods. Not only will you feel good about doing your part to save the world, you will

also get a chic, unique look that no one else will be able to truly replicate. Another option that is often overlooked when buying furniture is to shop secondhand. Sure, this process can be more exhausting than just going to a franchise furniture store, and yes, you will definitely see a lot more pizzastained, broken futons than pieces that you truly love. But every piece you find that you do love will not only be beautiful, it will also have a history. For a lot of people the idea of purchasing furniture with a history might be a bit...disturbing, but if you talk to the previous owner, you might just discover that your new antique will provide not only comfort, but also character to your home. -Susan Kessler




International Giving

Charity has surely become one of the most significant aspects of our global society. While national foundations and organizations have been dedicated to helping their own people, others have been created in hopes of assisting those in other countries. International giving occurs in an innumerable variety of ways today. What we give and to whom we give it depends on the situations faced by those in need of help. Nations on every continent are home to people who struggle with hunger and poverty along with an array of other personal problems. Others are doomed to governments and political systems that deny them basic human rights and fail to solve issues that affect the lives of many. Many countries also struggle with uncontrollable internal crime and violence. Over the past few decades, much light has been shed on these situations, but few have been permanently dealt with. When one problem is addressed, another pops up to take its place. Lately though, it seems like campaign after campaign has popped up and projects have rolled out nonstop. Apart from fashion designers, the industry’s most influential style icons, models, and contributors of all sorts have been doing their share of international giving. Influential English singer songwriter, M.I.A., who has often been noted as a style icon, can certainly be considered one

who was killed in a tsunami off the coast of Thailand. Adriana Lima on the other hand, helps at an orphanage in her hometown in Brazil and works on expanding its construction. Like some other celebrities, shealso appeared on a game show where her prize money was donated to a cause in another country. Her winnings specifically benefited a hospital in Istanbul for children with leukemia.

of these individuals. Her work with music aims to raise awareness of Sri Lanka’s political violence, poverty, war, and the conditions of London’s working class. Her political voice has been complemented in recent years by her work with furthering education for children in Liberia. M.I.A. has funded Youth Action International which aims to help youth break cycles of poverty and violence. In 2006, she also set up projects to build schools in Liberia, funded by her performance fees. Iconic models like Kate Moss and Adriana Lima have also taken part in charity initiatives internationally. Moss helped launched the SamandRuby charity which was created to provide funding for the shelter and education of children in Thailand. The organization was named after a friend of Moss

Anna Wintour, Editor in Chief of Vogue, has also been a major philanthropic player abroad. She worked to administer the magazine’s social goals by opening up a new realm for women in Afghanistan after its downward spiral. Vogue opened up beauty salons in the country and trained Afghan women in beauty skills. Her charitable efforts were aimed at improving both social and economic climates for women.. It is obvious that international giving has become a trend, especially in the fashion industry. The industry itself, however, is made up of layers upon layers of people who make it what it really is. These individuals are proof of the fact that one person can make a huge difference. By supporting these icons, those who may not have the resources to help in the same way can be part of the plans and projects aimed at improving lives across the world. Global involvement is enabled through the many projects and foundations created by the influential people who express their care. -Amrisa Bhagwandin



The Giving Pledge Many of us have poured over stories and articles exhibiting the lives of the famous, especially those who have obtained their reputations by acquiring vast amounts of wealth. While their careers and personal lives are usually areas of much interest, there is another side of this elite clan that we love hearing about. Society today admires those who use their accumulated wealth to help people outside their own lives and families. Many of the world’s wealthiest have used their own riches to provide for the less fortunate. Without sacrificing too much (relatively speaking) or changing the lifestyles they are accustomed to, these leaders donate vast sums to causes and people that benefit others in substantial ways.

Some have said that the wealthy do not give enough. Billionaires Warren Buffett and Bill Gates however, believe that not enough of the wealthy give. A few years ago, the two men began discussing the idea of encouraging other wealthy persons to commit themselves to philanthropy. By this time, the Bill and Melinda Gates Foundation, which aims to enhance healthcare and reduce poverty worldwide, was well-endowed due to supporters such as Warren Buffett himself. The two organized several meetings, inviting billionaires they considered eligible and willing. These meetings resulted in a campaign for the Giving Pledge, announced officially in June 2010.


On the official website of the pledge, it is described as “an effort to invite the wealthiest individuals and families in America to commit to giving the majority of their wealth to the philanthropic causes and charitable organizations of their choice, either during their lifetime or after their death.” It is considered a moral commitment, not a legal contract, and is made publicly by those who decide to become benefactors. Those who do so are pledging to give the majority of their wealth to philanthropy. By giving away the majority of their wealth, these individuals and families can have extremely positive impacts on the world without having to sacrifice the lives they are used to. By the end of 2010, 57 US billionaires had joined the campaign and pledged to offer 50% or more of their wealth. Warren Buffett himself has pledged more than 99% of his wealth during his lifetime or at death. In Buffett’s statement, he says, “Millions of people who regularly contribute to churches, schools, and other organizations thereby relinquish the use of funds that would otherwise benefit their own families. In contrast, my family and I will give up nothing we need or want by fulfilling this 99% pledge.” Noted individuals who have pledged include film producer Sidney Kimmel, hotel heir Barron Hilton, film director George Lucas, and David Rockefeller. Mark Zuckerberg, founder of Facebook and current pop culture icon, has also become a recent pledge. New York’s own Michael R.

Bloomberg, known for consistently supporting his community, has also joined this group of individuals who hope to make the world a better place even long after they are gone. Several power couples have also joined this philanthropic effort. One of the most notable being the recently-wed Barry Diller and Diane von Furstenberg. Actress Michele Chan and husband Patrick Soon-Shiong, CEO of Abraxis BioScience, hope their pledge contributes toward the implementation of a better healthcare system, to help keep people healthy and ensure healthcare’s availability to all. Duncan and Nancy Macmillan are also offering their wealth as a support system for issues pertaining to health along with education and the arts. Today, a total of 69 individuals and families have made the Giving Pledge, aiming for the betterment of our world, whether in terms of education, human rights, or healthcare. The possibilities for improvement lay in many different areas and with those who have the resources to catalyze this improvement. Without sacrificing their personal desires, the wealthy we have come to admire, or at least follow in the media, are offering society a wide array of opportunities. With the assistance provided by these pledges, those who have been tossed the short stick in life have a better chance at succeeding in a sometimes harsh world.. -Amrisa Bhagwandin





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