MAPIC 2020 ONEBOOK

Page 10

SCRUFFY DOG CREATIVE GROUP ADVERTISEMENT

UNITED KINGDOM Scruffy Dog Creative Group was founded in 2008 and is a global entertainment design & realisation company that specialises in turnkey solutions for Retail-tainment, theme parks & resorts, attractions, FECs, waterparks, dark rides, museums, zoos & aquariums, and live events. Our talented design team is created of talented, skilled, and award-winning specialists, stemming from a broad range of backgrounds. We’re located in the centre of London & Barcelona, and a studio in Shanghai. We are not just a design company! Unlike any other company in our industry, Scruffy Dog Creative Group has a world class ISO certified production facility and realisation team to match. Over the past 3-4 years our team have been responsible for a number of high profile shopping mall upgrades. We merge leading leisure & entertainment experiences into our landlords locations, breathing a new lease of life into existing estates, and providing anchor experiences for new sites.

Key visual taken from I’m a Celebrity Jungle Challenge which is due to open at MediaCity, Manchester 2021.

For more information: info@scruffydogltd.com

ART SOFTWARE GROUP UNITED KINGDOM

Software Group

Are collaboration and community the key to creating a new, successful retail? At this crucial moment, landlords, asset managers and their tenants are having to work much more closely to get results. Innovative tools are enabling the transformation of existing leasing models which encourage a new type of community, one with connected partners working together to achieve the best performance fuelled by up-to-date information – A new connected retail. ART Software Group connects mixeduse retail and leisure destinations with its market leading analytics platform, Retail Advantage. Engaging and informative community tools that incorporate crucial communications, from pandemic assistance documents to changes in regulations, are naturally a key focus right now, but social shopping and tools to accurately measure initiatives and experiences set real-world retail destinations apart. Even during the pandemic, there are opportunities to build a more effective and measurable way to acquire customers. Analytics have helped our clients immediately identify and nurture successful categories such

as food-to-go, homeware and athleisure, as well as informing strategies to support those in need of assistance. By collecting data from occupiers through a variety of methods, Retail Advantage immediately brings essential information together with insights from movement data, traffic, weather, staff commentary, sustainability metrics and other benchmarks to provide reporting and insights developed through

20 years of experience. Working together with landlords to bridge the relationship between occupiers and managers; driving sales and profitability. The new retail is not about adding a draw for consumers through short-lived distractions. Instead, it is a long road that starts now to inspire authentic community-driven mixed-use retail environments.

For more information: contact@retailadvantage.co.uk / +44 1227 818 500


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