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NEWS 1 Wednesday 13 November 2019 www.mapic.com

LEISURE SUMMIT

The first full-day event in Cannes dedicated to the leisure sector attracted a capacity audience at the Martinez hotel

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OUTLET SUMMIT

Delegates attended an afternoon focused on the buoyant designer outlet market at the Majestic hotel

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OPENING NIGHT PARTY

Guests were welcomed last night at the Majestic on the eve of MAPIC 2019

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CONTENTS

5 NEWS

CYCLISTS ARRIVE IN CANNES

Leisure Summit; Designer Outlet Summit; Opening Night Party; intu Costa Del Sol; Cherrywood, Dublin; London retail transformation; Turkish opportunities; digital innovation; and more...

The annual charity cycle ride to MAPIC concluded with the participants arriving outside the Palais des Festivals yesterday afternoon

41 FEATURES 41 Retail remixed in the online world

51 PROJECT NEWS Around the world with the latest projects

47 Hybrid schemes key to robust retail future

30 FULL CONFERENCE PROGRAMME

THE MAPIC NEWSROOM IS LOCATED IN RIVIERA 7, AISLE B

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NEWS 1 Wednesday 13 November 2019 www.mapic.com

EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull News Editor Graham Parker Sub Editors Julian Newby, Joanna Stephens Proof Reader Debbie Lincoln Reporters Ben Cooper, Liz Morrell, Sarah Morris Editorial Management Boutique Editions Head of Graphic Studio Herve Traisnel Graphic Studio Manager Frederic Beauseigneur Graphic Designer Carole Peres Head of Photographers Yann Coatsaliou / 360 Media Photographer Michel Johner PRODUCTION DEPARTMENT Publishing Director Martin Screpel Creation and Production Officer Yovana Filipovic Printer Riccobono Imprimeurs, Le Muy (France). ADVERTISING CONTACT IN CANNES daniela.jakovljevic@reedmidem.com • +33 1 79 71 9515 Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNE-BILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2018, Reed MIDEM Market Publications. Publication registered 4th quarter 2019. Printed on PEFC Certified Paper.

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• 13 November 2019


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news: LEISURE DAY

LeisurUp launches at packed Leisure Day Leisure took centre stage in Cannes yesterday as MAPIC dedicated a full day to its Leisure summit. And the breaking news was the launch of Reed MIDEM’s global B2B event — LeisurUp — which will focus on helping the leisure industry to create vibrant new experiences. Liz Morrell and Sarah Morris report

I

NCREASINGLY, sophisticated leisure options are now “critically important” to retail developments in order to drive footfall and attract tenants, the MAPIC Leisure conference heard yesterday. Such offers benefit other tenants, extend catchment reach, replace dead anchors and, ultimately, increase rent roll, said Michael Collins and Yael Coifman, senior partners at Leisure Development Partners, in their international overview session.

Collins and Coifman highlighted research that shows a consistent growth in leisure spending across countries. “Retail spending in bricks and mortar is still predominantly strong, but leisure is slowly growing in importance,” Coifman said. “In almost all cases, retail spend per capita trickled along. On the other hand, we see a consistent growth in leisure spending across various European countries.” Coifman said developers need to MAPIC News 1 •

consider the “wow factor” and viability of such concepts in order to make money. “The wow factor is how much drawing power it can have. The more educational you get, the less people enjoy it.” Her example showed that destination theme parks, indoor waterparks and IP-branded family entertainment centres typically provide the biggest wow. And she said it was something that all developers should be pursuing. “The worst reason ever 5

• 13 November 2019

LEISURE ON THE UP NEXT year sees the launch by MAPIC organiser Reed MIDEM of a new international event dedicated to the leisure industry. The two-day LeisurUp event will take place on November 17-18, 2020 and will run across a 2,000 sq m exhibition zone. It will be located in its own venue close to the Palais des Festivals, with space to host 2,500 delegates from 80 countries. Francesco Pupillo, MAPIC’s deputy director, announced the new event during yesterday’s Leisure Day. Delegates from the world’s leisure destinations, including local and public authorities, will attend as well as operators, suppliers and service providers, Pupillo said.


news: LEISURE DAY to put leisure into your retail environment is to fill space,” she warned. Instead, leisure must be used to differentiate your location from others. “You must be offering the next ‘must see’,” she said. Collins and Coifman also said it was important to balance dwell time so that customers spent time and money in the leisure attraction, as well as in the retail, and food and beverage (F&B) offers. “It’s a negative as a mall developer if you create destinations that attract people for six hours,” Collins added. “You leave them exhausted and with nothing left in their wallet.” Both executives also highlighted the power of the draw on catchment. “Normally, a retail centre will draw from half an hour,” Coifman said. “If it’s a very strong attraction, you can draw from up to two hours away, so it’s possible to reach people who might otherwise not have come to your shopping centre.” Indeed, leisure concepts have gone beyond the traditional, such as cinema and bowling, and have evolved into a range of exciting new or refreshed experiences that are drawing in the crowds, according to James Kennard, partner at Leisure Development Partners.

Leisure Development Partners’ Michael Collins: balance dwell time

include F&B as a key element. Competitive-socialising concepts blend indoor sports with F&B and include Flight Club in

Speaking in the Emerging Leisure Concepts session, he said leisure could be divided into eight different concepts, many of which

Leisure Development Partners’ Yael Coifman: “offering the next ‘must see’”

MAPIC News 1 •

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• 13 November 2019

London (darts), as well as various indoor-golf formats, including Swingers, Top Golf and Puttshack. Immersive dining experiences blend quality F&B with an interactive experience, such as The Bletchley. Reinvented arcades blend gaming with F&B, such as Two Bit Circus in LA. Artainment blends art with immersive and engaging experiences using tech, such as Meow Wolf in the US and teamLab in Japan. Esports and VR require big spaces for esports — an example is the Esports Arena in California — and smaller spaces for VR. IP-branded indoor theme parks have developed on from concepts such as Kidzania and Lego Discovery Centre and are often associated with brands such as Discovery and National Geographic. “They can really help to draw those visitors from further away and should be treated as anchors,” Kennard said. Indoor sports are beginning to include more adventurous sports, such as wind tunnels and climbing, illustrated by concepts including Adventure HQ in Dubai. And indoor waterparks are being reinvented. “We are seeing a lot more interest in this type of project — for instance the DreamWorks water park has opened in American Dream,” Kennard added. However, in all such experiences, authenticity is key, the panellists stressed. “Not all leisure is made equal and you have to be confident about the brand you present,” said Fri Forjindam, chief development officer of Mycotoo. “We call that ‘the why’. The barometer of the why and the authenticity behind the concept is what drives it,” she said. The afternoon sessions began with the Notion Of Change keynote. Even the best-loved historical theme parks have had to evolve constantly to survive, president and CEO of the Liseberg Group, Andreas Veilstrup Andersen, told MAPIC delegates. “Change is not something that happens to everyone else,” he warned delegates. “It happens to you too.”


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news: LEISURE DAY

Andreas Veilstrup Andersen:

“Change is not something that happens to everyone else. It happens to you too” Veilstrup Andersen cited Tivoli Gardens in Copenhagen, Denmark and Liseberg in Gothenberg, Sweden, as good examples of historical parks that have been able to attract visitors throughout the ages. A century after being founded, Liseberg still welcomes three million visitors a year, making it the most-visited attraction in Sweden. Today’s parks face the challenge of surviving digital disruption, which impacts upon the way leisure providers communicate with customers. Retailers and leisure-attraction providers are both in reality selling emotions to the customer, Veilstrup Andersen argued. “The functional needs are different, but the emotional needs are similar,” he added. “We all serve emotional needs. When you for-

get that and become too product-focused, you are lost.” Cinemas have also been attracting people throughout the ages but that does not mean the industry can stagnate, according to the speakers in the Screen-based Attractions session. “Cinema is in a fabulous time now,” said moderator Paul Kent, experiential technology consultant for Electrosonic. Carrefour is one big retailer that has successfully tried out rollercoaster simulators, said Jeroen Holman, business development manager of Vekoma Rides. Carrefour signed Vekoma to supply rollercoasters in Indonesia to wow visitors at Transmart Carrefour. “Entertainment helps enhance the experience of the mall,” Holman added. Vekoma operates 1,000 attractions worldwide and has also made a name for itself with its flying theatres, which give people the illusion they are sweeping over familiar landscapes or having adventure experiences. “We all love to fly like a bird,” Holman said. And more of us than you might think are playing computer games, according to Ben Greenstone, director of Urban Pixel, which has carved out a market from organ-

Liseberg Group’s Andreas Veilstrup Andersen: “We all serve emotional needs”

ising events where professional gamers play in front of audiences of up to 1,000 people. If you thought computer games were the preserve of 14-year-olds sitting in their bedrooms, think again. “Games are not a niche market,” Greenstone said, noting that some two billion people play games in the world. He added: “Games and digital culture can really benefit people in the property world.” And content on big screens does not have to be high-tech and the latest content. Backyard Cinema has created a business by offering themed cinema nights, moving from pop-up screenings at established cinemas to a mixture of pop-ups and its own venue at a former TV studio in Wandsworth, London. “We play movies people could watch for free at home,” said founder and creative director Dominic Davies. His team serve up cocktails and sand for a Miami Beach night, the feeling of being in a spaceship for Mission To Mars and dinosaurs for The Lost World: Jurassic Park. Davies added: “People treat it like theatre. People plan their day around it.”

Leisure Development Partners’ James Kennard: eight different classes of leisure

MAPIC News 1 •

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• 13 November 2019

REINVENTING POTSDAMER PLATZ INNOVATIVE leisure offerings are attracting people to what was once an under-appreciated part of Berlin. “We decided leisure was going to be the lure to get Berliners to come to Potsdamer Platz,” said Karl Wambach, Brookfield Properties’ executive vice-president for Europe. Brookfield owns 17 buildings and 3 million sq ft (278,709 sq m) of real estate in Potsdamer Platz in central Berlin. Managed by ECE’s Foodservice, Leisure and Placemaking (FLP) team, the estate will boast a permanent residence for Cirque du Soleil as of next year. An old nightclub is also being transformed into the third global venue of hit stripper show Magic Mike. Brookfield Properties and FLP are also overhauling the area’s Arkaden shopping centre to connect the inside with the outside streetscape. “It’s not going to be a mall anymore,” Wambach said. “It’s going to be a covered high street.”


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NEWS: OUTLET SUMMIT

Outlet Summit reflects strong sector growth Designer outlets remain a buoyant sector within the retail market, with sales growth second only to online. Liz Morrell and Ben Cooper report as the industry gathered in Cannes for MAPIC’s Outlet Summit

W

ITH THE topfour outlet operators experiencing similar growth to online, the outlet industry is doing “spectacularly well”, according to Kenneth Gunn, managing director of Ken Gunn Consulting. He said that Germany, Italy and the Netherlands were seeing the

fastest growth rates, with the UK outlet market hit by devaluation and Brexit worries, while strong growth is also evident in Poland and Russia. Brands are now building considerable outlet portfolios, Gunn said: “There are 116 brands with more than 20 stores and 301 brands with more than 10 stores.” Growth in brand expansion is

happening both at the more exclusive end of the scale as well as more accessible brands such as Guess and Calvin Klein, according to Gunn. And the pipeline shows continued confidence: “2019 will have 165,000 sq m of new space, the ninth-best year of the 33 years I’ve measured, so we are on the up again. So far 115,000 sq m has opened this year,” he said. In 2020, 160,000 sq m is due, and 170,000 sq m in 2021, involving 22 projects in total. Of these, 23% are conversions of existing malls. Gunn added that developers had to consider the “day-out mindset”, creating original destinations where people choose to spend their time. “Today’s guests are looking to consume places, times

MAPIC News 1 • 11 • 13 November 2019

and experiences as much as they are product,” Gunn said. With tourism increasingly important to outlets, finding a formula that works to better enable partnerships between outlet and tourism players is key to future collaboration, according to Aureliano Cicala, general manager of MSC Cruises, in a panel dedicated to capturing tourist spend. He said the company was open to such partnerships if it could find a way to avoid cannibalisation. However, he said it was a tough challenge because MSC’s primary concern was to get its tourists to spend on board its cruise liners, either in the ships’ stores or purchasing trips when docked. “We try to sell excursions. If they go to the outlet centre their propensity to buy on board sinks. Also,


ZWEIBRÜCKEN FASHION OUTLET ZWEIBRÜCKEN, GERMANY

Open since 2001 29,100 m2 total GLA 114 stores 4 million visitors per year

© Gilles Pecqueur www.gillespecqueur.com

VIA Outlets’ Zweibrücken Fashion Outlet is Germany’s largest outlet shopping destination, welcoming over 4 million guests every year. Strategically located on the border of France and Luxembourg, the outlet is home to more than 100 international fashion and lifestyle brands including Adidas, Armani, Calvin Klein, Coach, Karl Lagerfeld, Michael Kors, Nike, Pandora and Tommy Hilfiger. As part of VIA Outlets’ 3 strategy of remodelling, remerchandising and remarketing its centres to ensure a premium offering, the centre has undergone significant remodelling works in 2019, including refurbishment of facades, upgrading and extension of public areas and green spaces, addition of quiet and leisure zones and an upgrade of the gastronomic offer. The remodelling, which represents an investment of €15 million, has significantly increased the look and feel of the centre and further improved the customer experience to ensure guests can enjoy a day out for the entire family. VIA Outlets plans to roll out the next phase of remodelling, which would include an expansion of the centre, adding 8,500 sqm and between 40 and 50 new stores. The planned extension, estimated to be in the region of 50 million euros, is to be integrated immediately south of the existing site.


NEWS: OUTLET SUMMIT

Kenneth Gunn, managing director, Ken Gunn Consulting

Aureliano Cicala, general manager, MSC Cruises

the remuneration needs to be the same or more [as traditional tourism excursions],” Cicala said. For outlet centres, making the most of the tourism opportunity is key and for many represents a significant proportion of sales. Joan Jove, managing director of southern Europe for McArthurGlen, said for some of his 24 centres more than 60% of sales come from tourists, a proportion that has risen dramatically over recent years. “They spend much more than domestic customers, are very important and are definitely a source of growth for the future,” he said. This is in part due to a growth in tourism in general but also the fact that tourists are becoming more focused on shopping. “Shopping is becoming a more important part of their holiday and outlets

thing they don’t buy anywhere else because of price. “We are doing the same with experience and culture, using our location to make culture accessible, for example offering customers theatre experiences, music experiences, art and collaborating with NGOs as we want our customers to access culture for free,” Contino said. Among the potential new tenants looking for outlet space is Sushi Shop, which has 175 stores worldwide. Sushi Shop development director Francois Chateau said the company’s success in travel retail and malls means that the outlet market is a good fit. “We are thinking of developing our business in the outlet market. We believe in these types of locations the food offer is quite poor and we can offer something new and quite different and also something people can buy when they leave the outlet because it’s an easy product to take home.” When it comes to adding leisure to the mix, the choice also has to offer something different, according to Gaston Gaitan, founder of Theleisureway. “Leisure for us is not just about having a playground. It’s about how to add value to the asset. You need to try to understand how to create legacy with the community,” he said. Despite the success of the outlet sector, there remains a job to do in educating brands about the potential of the designer-outlet concept, which is an essential element of bringing the sector to new markets, according to Brendan O’Reilly, chief executive of Fash-

are better known to the tourist as part of their journey,” Jove said. And he is keen to foster more partnerships with those in the tourism industry. “Our job is to partner with as many tourism players as possible to be integrated into the tourism areas of each of the areas we are in,” he added. Rethinking the tenant mix to meet the need of three demographics — immediate, regional and international tourists — is key to making outlet destinations more attractive than ever, delegates on another panel session said. Part of this involves delivering on experience. “We answer this with the keyword accessibility,” said Andrea Contino, chief marketing officer at Scalo Milano Outlet & More. He said this was core to the shopping element of outlets, allowing customers to buy some-

Francois Chateau (left) of Sushi Shop; Sebastian Sommer of Neinver; Andrea Contino of Scalo Milano Outlet & More; Gaston Gaitan of Theleisureway; and Sam Sethi of Insite Food

MAPIC News 1 • 13 • 13 November 2019

ion House Group. He said that retail brands in markets unfamiliar with designer outlets are often concerned about the risk of “cannibalising” sales in their full-price stores. “The perception is that cannibalisation of sales will get worse,” O’Reilly told delegates at the event. “What we’ve been doing with tenants is working on a much more flexible lease so people can come and try it. That’s what you have to do in new markets.” O’Reilly was speaking during the New Outlet & Mixed-Use Modern (Re)Development Projects session, hosted by Lisa Wagner, principal of The Outlet Retail Group (TORG). He was joined on stage by Otto Ambagtsheer, chief executive of Via Outlets; Max Poole, partner at architect Holder Mathias and Urban Edge Properties executive vice-president and chief operating officer Chris Weilminster. During the session the panel unveiled a number of new and redeveloped outlet centres from Europe and the US. Among these was the Freeport outlet centre in Lisbon, which Via Outlets has recently revamped according to its “Three Rs” approach of remerchandising, remodelling and remarketing an outlet space. Poole said that revamping a centre while a centre was still “live” and open to the public posed a particular architectural and engineering challenge, adding that it “tends to be the really technical elements that are the real drivers” of a project.


AMSTERDAM THE STYLE OUTLETS HALFWEG, THE NETHERLANDS NEINVER and Nuveen Real Estate are developing Amsterdam The Style Outlets in the Netherlands, set to open in autumn 2020. With a village design inspired by traditional Dutch architecture, the centre will feature 115 stores set across 19,000 m2 of GLA, including 1,000 m2 planned for leisure areas, restaurants and walkways, as well as 1,950 parking spaces. NEINVER has already committed 76% of the GLA in the pre-leasing phase. This is the first outlet development in Greater Amsterdam, with a strong catchment area of 12 million people. The centre will be located 10 minutes from Amsterdam’s Schiphol airport and will benefit from easy access to the Dutch capital and Haarlem, with a railway station a four-minute walk away. With construction works underway, the centre has obtained BREEAM New Construction in the design phase.

19,000 m2 115 stores

PRIME OUTLET CAIRO CAIRO, EGYPT

Managed by: Freeport Retail, Cairo, Egypt

Prime Group Holdings in partnership with Freeport Retail, BCIstudio and Injaz Developments is delighted to announce a new outlet project in Egypt. Prime Outlet Cairo is located in East Cairo, adjacent to the Ismailia Cairo Road, directly accessing a catchment of over 10 million inhabitants in Cairo and the fast-developing new cities . It will be the first Designer Outlet in Egypt. Egypt has a large population and fastgrowing middle class. An already vibrant retail scene has been recently enhanced by the opening of large scale malls with major international brands establishing significant footprints in Egypt. Now is the time for a first-class Designer Outlet. Prime Outlet Cairo features a Spanish ambience, with elegant, shaded outdoor spaces, lush landscaping and water features.

Planned opening date: Spring 2021 TOTAL: 27,500 m2 GLA retail • Phase 1: 14,400 m2 • Phase 2: 10,000 m2 • Phase 3: 3,500 m2 175 units across all phases 2.5 to 3 million visitors expected when all phases are completed


FASHION HOUSE OUTLET CENTRE SAINT PETERSBURG, RUSSIA FASHION HOUSE OUTLET CENTRE ST PETERSBURG – PROVEN SUCCESSFUL CONCEPT IN RUSSIA FASHION HOUSE Outlet Centre St Petersburg, opened 4 November 2019 is the is sixth outlet centre developed in CEE and Russia under the FASHION HOUSE brand and the second in Russia. Outlet Centre Tallinskoe is a response to the real needs of the residents of the dynamically developing St. Petersburg. It gives the inhabitants of the city access to highly-desirable, top-quality international and Russian fashion brands for 30%-70% less than original prices every day. It is the first fully-enclosed outlet facility in the city, which is crucial to ensure outstanding customer experience in all weather conditions. Over a three-phase future, it will grow to have 120 stores on 20,330 sqm of total leased area. www.outlettallinskoe.com

Opened: 4 Nov. 2019 20,330 m2 120 stores

SCALO MILANO OUTLET & MORE LOCATE DI TRIULZI, ITALY

Scalo Milano is the only outlet located 15 minutes from Milan downtown. fashion, food and design in order to enjoy a unique shopping experience.

35,000 m2 GLA 150 stores 2.7 million visitors per year (2018) 3.4 million visitors per year (projection 2019)


Opening Night Party The glamorous Majestic hotel on the Croisette was the venue for MAPIC’s welcome reception, as delegates eagerly anticipated another busy market MAPIC News 1 • 16 • 13 November 2019


news

MAPIC News 1 • 17 • 13 November 2019


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CHOOSE YOUR RETAIL SPACE IN THE FULLY RENOVATED CITY CENTER OF BRUSSELS Fabian MAINGAIN Deputy Mayor of the City of Brussels in charge of Economic Affairs and Retail, and Khalid ZIAN Deputy Mayor of the City of Brussels in charge Government Real Estate invite you to the pannel :

CHOOSE YOUR RETAIL SPACE IN THE FULLY RENOVATED CITY CENTER on Thursday 14 November 2019 at 11:00 at the Salon Croisette

TOPICS:

The renaissance of Brussels The real estate market New retail projects Retail spaces available


news

Developers set to create first ‘world-class resort’ in Europe RETAIL developers intu and Eurofund announced in Cannes yesterday that they had agreed heads-of-terms with three major operators for their 235,000 sq m global resort project intu Costa del Sol in southern Spain. The announcement follows the €800m project receiving its General PGOU License (Plan General de Ordenacion Urbana) in September. Yelmo Films, trading as Yelmo Cines, has signed detailed heads-of-terms for a 9,500 sq m, 16-screen state-of-the-art cinema located in The Lakes area of the resort — one of its eight themed neighbourhoods. The second agreement is with San Diego-based Wave House International, which has signed detailed heads-of-terms for its surfpark concept — to be located in The Hood. Wave House’s concept will include a full-size 4,300 sq m surf pool, offering everyday surfing, competition events, a Wave Club and Surf School, as well as capacity for live-music entertainment. The third agreement is with Gran Teatro Bankia Principe

intu Costa del Sol’s Ian Sandford

Pio, Santiago Segura, Jose Mota y Luis Alvarez, trading as Gran Teatro Costa del Sol, for the resort’s theatre which is to be situated in The Lakes neighbourhood. Seating some 1,500 guests across two levels, the multi-purpose 4,000 sq m theatre is being designed to attract world-class entertainment. Speaking to MAPIC News, Ian Sandford, project director for intu Costa del Sol and president

of intu’s JV partner Eurofund, said: “intu Costa del Sol will be Europe’s first world-class resort. We’re talking of it as alongside Dubai Mall, or Mall of America. It’s that type of scale.” Sandford said that hospitality design specialist WATG had been brought on board to execute the Broadway Maylan masterplan because “we wanted designers from outside the retail sector” to create an environment based around hospitality. “For me it’s not about the mix of uses, it’s about the guests. In a digitised world we need to give people reasons to come and then look after them,” he said. “That also involves a new management culture, because we don’t want this to be like a shopping centre and we want to embed this new philosophy throughout.” The new European destination is set to begin construction in September 2020, with a projected opening of September 2023. It is positioned to the north of Torremolinos, 3km from Malaga’s international airport and is expected to attract 29 million visitors annually.

intu Costa del Sol is designed around eight themed neighbourhoods

MAPIC News 1 • 19 • 13 November 2019

REPOSITIONING ‘CAN REVITALISE CENTRES’ RETAIL property owners need to consider ways of repositioning their centres to reduce their reliance on traditional retail formats, according to a new report from Colliers International. Entitled The Magic Roundabout, the research highlights the way diversifying the tenant mix to embrace new use classes can revitalise centres. Paul Souber, Colliers’ cohead of EMEA Retail, said: “The structural change in retail means there are enormous opportunities for repositioning. We have to accept that certain locations are massively over-shopped, but if you take 30% of the retail out and reposition it into leisure, residential, offices or industrial you can find people start coming back into the centre and it starts growing again.” Etienne Van Unen, co-head of EMEA Retail at Colliers, pointed to Amsterdam’s Magna Plaza as a successful repositioning project. Placing a new 1,800 sq m dining destination — the Food Department — on the scheme’s top floor revitalised the ailing scheme and as a result footfall has doubled from two to four million. And as a result retailers are now looking to move back into the scheme. The report also highlights a new awareness among consumers that online retail is not necessarily a low-carbon option, once the impact of deliveries and returns are taken into account — and this is leading to a return to physical shopping, especially at local shops, among younger consumers.


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www.ingkacentres.com


news

OutletiCo’s Latvia outlet centre ‘modelled on the Italian style’ THE DEVELOPER behind an outlet centre project scheme in the Baltics region is in Cannes a month ahead of the scheme’s completion. Latvian developer OutletiCo is at MAPIC to showcase the Via Jurmala centre, which will open its doors next year, and meet potential retail tenants. Speaking to MAPIC News, OutletiCo partner Evgeny Shikhman said that the Via Jurmala project, 25 km from the Latvian capital Riga, is “one of the most ambitious of its kind” in the region and would create a unique destination to attract shoppers from throughout Europe and Russia. “There is no outlet centre like this anywhere in the region,” he said. “It will attract tourists from all over Lithuania, Latvia, Estonia, Finland, Germany and Russia and as it is close to the airport, tourists from as far as China as well.”

OutletiCo is working with outlet specialist advisory consultancy The Outlet Resource Group (TORG) on the brand positioning, leasing and marketing of the scheme. “The centre is modelled on the Italian style,” said Shikhman. “We’re working to be the flavour of Italy in style and the brand

mix as well. We’re positioning the centre in the premium range; as one of the most premium outlets in Europe. There’s no good fashion offer in Riga. There’s an undersupply, so there’s a lot of appetite for this in Latvia.” Via Jumala is due for completion next month, ahead of its official opening in spring next year.

OutletiCo’s Evgeny Shikhman: “there’s a lot of appetite for this”

361 Degrees targets Europe and beyond THE FAST-growing Chinese sportwear brand 361 Degrees is adapting the strategy that has served it well in Asia in order to break into the European and American markets. President for international busi-

361 Degrees’ Stephanie Jin

ness Stephanie Jin said the company was founded in 2003 and “grasped the opportunity of the sports sector’s rapid development ahead of the Beijing Olympics”. Its 5,000 stores give it a presence in all the key cities and towns in

China and it has subsequently expanded into 20 other territories, mainly in South East Asia and the Middle East. Jin said that the business breaks down into three channels: high-street stores, mall stores and online. “Online gives us valuable data but the store is all about the experience,” she said. Sponsorship of sporting stars has helped build the brand’s profile in China, but now that it has set its sights on Europe and the Americas it is taking a different approach. Working with top designers, 361 Degrees has created an award-winning line of running shoes adapted specifically for marathons that have built a following of elite runners. It is now looking to build on this new-found reputation for technical excellence.

MAPIC News 1 • 21 • 13 November 2019

VIA OUTLETS UPGRADES TO PREMIUM DESIGNER outlet operator Via Outlets is pressing ahead with plans to expand and revamp its portfolio of centres around Europe. The company is in Cannes fresh from completing a major overhaul and extension last month of its centre in Zweibruecken, Germany. Speaking to MAPIC News, Via Outlets chief executive Otto Ambagtsheer said: “We are still working on our main strategy which is changing the centres we have into premium outlet centres. The strategy’s working. “We’re seeing that customers have a strong appetite for outlets; it’s the second fastest-growing sector behind online. And we’re seeing more and more brands considering entering outlet centres.” Via Outlets operates 11 centres in nine European countries, with a total GLA of around 265,000 sq m. The company, which was founded in 2014 and is owned by principle stakeholders APG and Hammerson, has completed a number of high-profile acquisitions in recent years, including the purchase of the Norwegian Outlet Oslo in 2017. The acquisition followed deals to take over centres in major cities in Germany, Spain, Portugal and Poland in the previous year.

Via Outlets’ Otto Ambagtsheer


Photos by: Yiu Tung Lee/123rf.com

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ITALIAN PAVILION INVEST IN ITALY MEET US AT BOOTH R8.C2 INVEST

IN ITALY


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Hines retail destination will serve Dublin’s Cherrywood and beyond

Hines development director Derek Rossel

HINES, the international real estate investor, is developing a new retail destination in south Dublin which is set to anchor the largest urban development in Ireland. Located at the heart of Cherrywood, a new masterplanned town on a 324-ha site in south Dublin, the 67,000 sq m next-generation retail centre will be built from the ground up with sustainability in mind, according to Derek Rossel, development director at Hines. “Cherrywood Town Centre represents the renaissance of scale urban mixed-use development, where all the use classes feed off each other,” Rossel said. “We will welcome different people, at different times of day for different reasons.”

As well as serving Cherrywood’s eventual 25,000 residents and 18,000 office workers, the scheme is designed to serve the wider South Dublin catchment, the wealthiest in Dublin. Built to urban, rather than suburban, density, Cherrywood Town Centre will feature a network of streets and squares under a floating glass roof. And transport links are key to future-proofing the scheme which will be equally accessible by road, rail, bus or bicycle. The town’s infrastructure is now in place, and work is under way to create access to the Town Centre site. “We wanted to be 40% pre-leased before starting on-site, and we now anticipate reaching that point in Q1 of 2020,” Rossel told MAPIC News. Cherrywood Town Centre is set to open in 2022.

Changi focuses on experiential retail CHANGI Airport Group (CAG) has awarded its core-category liquor and tobacco concessions to Lotte Duty Free, the world’s second-largest travel retailer in terms of sales turnover. It operates concessions in markets including Australia, Japan,

Concessions at Changi airport

New Zealand, South Korea and Vietnam. Lotte will start operations in June 2020 with 18 liquor and tobacco stores, all of which will be rejuvenated with fresh designs to appeal in particular to millennial shoppers. The Termi-

nal 3 liquor and tobacco duplex store will see a complete revamp of its store facade and all stores will be “infused with lifestyle elements and packed with experiential activations”, according to the Group, including bespoke whiskey-blending, curated zones and annual, large-scale consumer events. Lim Peck Hoon, CAG’s executive vice-president, commercial, said: “This presents unique opportunities for marketing innovation and customer engagement. It is aligned with CAG’s vision to offer passengers a seamless omnichannel retail experience and new retailtainment initiatives, leveraging smart technologies.” The contract is for a six-year term commencing June 9, 2020, across Changi’s four terminals, spanning more than 8,000 sq m of retail space.

MAPIC News 1 • 23 • 13 November 2019

LANDLORDS MUST ‘EMBRACE TECH’ PROPERTY companies are still proving slow to take advantage of the powerful opportunities presented by new real estate-specific tech platforms, the head of an emerging proptech provider has said. Michelle Buxton, founder and chief executive of Toolbox Group, said that landlords and agencies should embrace the strategic potential of new “tech ecosystems” which integrate numerous tools, functions and services into single digital hubs accessible by multiple stakeholders within the property workflow. “Landlords need to understand what’s going on with their customers and with their buildings,” Buxton said. “The only way they can do that is by using data. There is so much data out there now. It enables sophisticated integrated, co-operative relationships between landlords and tenants, and one-to-one relationships with customers.” Toolbox Group, which is at MAPIC, operates a number of proptech platforms, managed through smartphone and tablet apps, including real estate management hub mallcomm.co.uk, and digital property marketing service platformshop.co.uk. The company has expanded rapidly since it was set up in 2000 and now counts major real estate firms including Unibail-Rodamco-Westfield, Savills, Crown Estate and Hammerson among its clients. Toolbox proptech platform Mallcomm


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WUPPERTAL’S MOST IMPORTANT POST-WAR URBAN DEVELOPMENT.

SHORTLISTED FOR THE 2019 MAPIC “BEST RETAIL CITY CENTRE REGENERATION” AWARD CITY PLAZA

WUPPERTAL, GERMANY In 2014, the German city of Wuppertal launched its largest post-war urban renewal project – the redevelopment of the city‘s run down railway station district. Signature Capital and Chapman Taylor wanted to present Wuppertal as a vibrant blend of the old and the new – the contemporary design for City Plaza helps to achieve that in a way which complements impressive historical buildings nearby. A five-storey flagship store for Primark, City Plaza is the centrepiece of a large

City Plaza_Advert_November 2019.indd 1

urban redevelopment project which has transformed the rail gateway to Wuppertal’s city centre. City Plaza’s curved façade, inspired by Wuppertal’s textiles heritage, is clad with brass panels which alternate with the glass of the curtain wall, lifting the area’s look and feel alongside major improvements to the surrounding public realm.

A project by:

Opened in April 2019, City Plaza is is already a catalyst for further development – helping Wuppertal to regain its historic self-confidence.

06/11/2019 15:38:00


news

London’s West End to see biggest transformation in over 50 years NEW WEST End Company (NWEC), the Business Improvement District for London’s Oxford Street, Bond Street and Regent Street area, is announcing at MAPIC today the 1,000day countdown to when a total of £2.9bn will have been invested within a one-mile radius of Oxford Street. In a report called Oxford Street 2022, launched in Cannes, NWEC described the investment as the biggest transformation the district has seen in over 50 years, set to re-affirm Oxford Street as a global shopping and leisure destination. After years of uncertainty and delays, the arrival of Crossrail (the Elizabeth Line) in 2021 is projected to bring an additional 60 million visits annually, boosting spending by 40% to £13.2bn across the West End by 2022. In addition, Westminster City Council’s and The Mayor of London’s re-classification of the West End as an International Centre, set to

be ratified in 2020, should make building uses more flexible. Jace Tyrrell, chief executive of NWEC, said: “There is a huge number of landlords along Oxford Street and with the current climate and the impact of Brexit, it’s fair to say there has been a pause on Oxford Street and an increase in souvenir shops and the like. We don’t expect the situation to stay the same for long and we are expecting to see

NWEC’s Jace Tyrell: “setting a target”

a rejuvenated street. The new Adidas flagship store and the Market Hall [food hall] that has replaced department store British Home Stores, are great examples of this transformation.” He said that with the delay to the Elizabeth Line and on-off talk about pedestrianising Oxford Street, NWEC “wants to get accurate information out there” and that “there are going to be some big changes in the next thousand days, we’re not talking about a long time with this”. NWEC is also setting out a strategy for the area to become a zero-emissions zone within the next five years, which it believes will be a first for any major city. “We’re setting a target across a tangible timeline and we’re going to be working with the Mayor of London and the Council to set out the steps needed by all the parties to make this happen,” Tyrell said. “We believe we are the world’s high street and we want to be trailblazing.”

BMO invests in Milan and Copenhagen BMO REAL Estate Partners has bought three prime retail properties in Milan and Copenhagen for a combined €65m on behalf of Best Value Europe II, its pan-European retail property investment fund. In the centre of Milan, two prime retail assets totaling 716 sq m have been acquired through sale and leaseback deals: the Carpisa store on Corso Vittorio Emanuele II and the Yamamay store on Corso Buenos Aires. Both retailers have agreed 24-year leases. And marking the fund’s entry into the Danish market, a prominent 3,600 sq m corner property has been acquired on Copenhagen’s prime retail street, Stroget. The ground and first floors comprise nine retail units

which are fully let to high-quality tenants, with 17 residential apartments on the upper floors. The fund focuses on selective, high-quality, prime high street retail properties within top-tier or dominant European cities

that benefit from strong tourism, high footfall and deep international retailer markets. It has made 11 investments to date worth over €300m on the way to its eventual target of €1bn gross asset value.

ATRIUM BUILDS ON EASTERN EUROPE PORTFOLIO FOLLOWING the collapse of Israeli developer GazitGlobe’s takeover bid, Atrium European Real Estate is focusing on asset managing its portfolio of Central and Eastern European shopping centres. In line with its strategy of focusing on prime shopping centres in Warsaw, the company has completed the sale of two Polish shopping centres for €298m — at around 3% above book value — and reached an agreement for the €37m sale of Atrium Duben in Zilina, Slovakia, at book value. At the same time, it has bought its fifth shopping centre in Warsaw, paying €43m for King Cross, a well-connected and established centre with a diverse tenant mix and future redevelopment opportunities. Chief executive Liad Barzilai said: “Operationally the main focus to date has been the continuation of our portfolio rotation and repositioning strategy and it was particularly pleasing that we have agreed or completed €364m of sales at or above book value in the year to date. We also further progressed our redevelopment and refurbishment programme. We have also identified a number of further opportunities to invest in our portfolio which we are working hard to bring to fruition in the months ahead.”

King Cross in Warsaw BMO Real Estate Partners has bought nine retail units in Copenhagen’s Stroget

MAPIC News 1 • 25 • 13 November 2019


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news

Strong growth prompts Turkish textiles to target new markets THE TEXTILES industry is one of the mainstays of the Turkish economy and exports are continuing to grow, according to Mustafa Gultepe, president of ITHIB, the Istanbul Textile and Raw Materials Exporters’ Association. “Turkish apparel companies export all over the world, to about 220 countries,” he said. In 2018 Turkish apparel exports reached $17.6bn worldwide, up 3.6% on 2017. And growth has continued into 2019 with exports reaching $14.8bn in the first 10 months of the year, up 0.3% year-on-year. “About 70% of apparel exports from Turkey go to European markets. Germany is our leading market with a 17% share followed by Spain, the UK, the Netherlands, France, Iraq, the US, Italy, Israel and Denmark,” Gultepe said. “We believe that our attendance at MAPIC will create fruitful trade relations and

RETAIL real estate investment management specialist Pradera, headquartered in London, has opened its first French office, headed by newly appointed director Joelle Yarhi. Yarhi brings over 15 years of experience in transaction and asset management across Europe and her primary focus will be unlocking value in the French assets held in the Pradera European Retail Parks Fund. Located in Paris, Avignon and Reims, the parks have a combined GLA of 72,000 sq m in 120 units.

Mustafa Gultepe: “Turkish apparel companies export to 220 countries”

new opportunities between Turkish and European companies and we will be showcasing our latest fashion and product trends.” Looking to the future, Gultepe identified Russia, Serbia, Hungary, Finland and Tunisia as promising markets for Turkish apparel exports in the short term, while in the medium-to-long term the US — the biggest importer in all products — is a key target.

Gultepe said a key advantage possessed by Turkish brands is that they control the production process from start to finish, producing everything from cotton and fibre to apparel and finished products. This ensures a fast and flexible supply process. And an increasing number of companies are now completing the final link in the supply chain by setting up retail operations.

Global Mutual to manage Italy’s Bariblu GLOBAL real estate advisor and co-investor Global Mutual has been appointed to asset manage the 36,975 sq m Bariblu shopping centre located in the Adriatic city of Bari, Italy. The retail and leisure specialist advisor will deliver an asset strategy

YARHI TO FOCUS ON PRADERA’S FRENCH ASSETS

and leasing programme for the destination which features almost 120 retail stores and dining options attracting four million visitors annually. Tenants include Adidas, H&M, Zara, Stradivarius and Flying Tiger. Steven Gray, director of retail at

Global Mutual will asset manage the Bariblu shopping centre in Bari

Global Mutual, said: “As strategic advisors, Global Mutual has a wealth of global experience, and deep networks within the dynamic retail sector. Overall, the retail and leisure sector in Europe is experiencing many of the same structural challenges as in the UK, including from technology and shifting consumer patterns. A nimble approach in meeting the changing needs of retailers, while also ensuring there is a focus on a diversified consumer offer, is therefore essential.” Global Mutual is a real estate investor, manager and advisor operating in the US, UK and EMEA. The company is currently an appointed advisor and asset manager for £2.4bn (€2.8bn) of assets across retail, leisure, office, infrastructure and mixed-use.

MAPIC News 1 • 27 • 13 November 2019

Pradera’s Joelle Yarhi

AEW ACQUIRES LUXURY PARIS FASHION STORE AEW HAS bought a mixed-use building at 9 rue du Faubourg Saint-Honore, the historic heart of luxury retail in the 8th arrondissement of Paris, on behalf of Assurances du Credit Mutuel and another French institutional investor. The 2,750 sq m property is the flagship store of the LVMH group’s Berluti brand with multi-let offices above. William Kerganevet, investment director at AEW, said: “This acquisition demonstrates that AEW remains convinced of the relevance of the retail sector as a strategic asset class, while remaining extremely selective about its investment criteria.” AEW was advised by l’Etude Thibierge, RMT and Clifford Chance.

9 rue du Faubourg Saint-Honore


news

PREMIUM BRANDS SIGN UP TO GLOUCESTER QUAYS LIFESTYLE Outlets has signed Outdoor and Country — the British stockist of heritage brand Barbour — and chocolatier Hotel Chocolat, to its Gloucester Quays outlet mall. Outdoor and Country has signed a two-year lease, taking a 130 sq m store stocking Barbour menswear, womenswear, footwear and accessories while chocolatier Hotel Chocolat has signed a five-year lease on a 120 sq m store. Peter Harris, co-founder and development director at Hotel Chocolat said: “Gloucester Quays was an obvious choice for the business as the centre is already a great destination to shop and dine.”

Turkish brands seek to grow global reach by joining forces in Cannes TURKEY’s United Brands Association (UBA) is hosting nine Turkish brands that are looking to expand their international presence at MAPIC this week. “We view MAPIC as a place where our brands can showcase their strengths and sign new deals,” UBA president Sinan Oncel said. As of July 2019, UBA member businesses had 4,396 overseas stores. “Most of these stores are located in Russia, Ukraine, the Turkic Republics and in various places across the Middle East and Balkans,” he said. “We expect an increase in the number of stores in these locations over the coming years.” He added: “Today, all markets are accessible thanks to online platforms working 24/7. UBA member brands have access and export

to approximately 230 countries through ecommerce. This is an area we plan to focus on even more intensely in the near future. In addition, we will continue to deepen our strategy by opening new stores and broadening our reach in existing markets.” Despite the relatively small penetration of ecommerce within the

UBA president Sinan Oncel

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Sushi Shop, a historic leader within the sushi market, is aiming to open 100 new points of sale over the next 2 years. Founded 21 years ago, Sushi Shop quickly became the European leader in the sushi preparation, delivery and takeaway markets. With a turnover of €209 million in 2018, the brand currently has 177 points of sale, of which 67 are franchises, in Europe (France, United Kingdom, Belgium, Luxembourg, Switzerland, Germany, Italy, Spain, Portugal) and in the Middle East (UAE and Saudi Arabia) Acquired in 2018 by the AmRest group, one of Europe’s leading groups within the restaurant sector, the brand is continuing to grow with an ambitious plan for the opening of new restaurants: 50 new openings in 2020 and 50 in 2021. Over the course of 21 years the brand has developed a unique expertise, a multi-channel customer experience and a location-based approach delivered via its various concepts: restaurants in city centres and retail centres, concessions in department stores and shops in railway stations and airports. One objective:

to come as close as possible to meeting customer expectations! The no. 1 brand in terms of reputation and image, Sushi Shop has a strong marketing and communication strategy. The menu, signed off on by a renowned chef, is revamped every year. Cyril Lignac, JeanFrançois Piège, Thierry Marx, Joël Robuchon, Kei Kobayashi, Anne-Sophie Pic and even Mauro Colagreco are all part of the brand’s story! On another note, throughout the year exclusive partnerships (Kenzo, Lenny Kravitz, Scott Campbell, Jean André, Maison Sarah Lavoine, ba&sh, Sturia, Tétris, Mr Brainwash, Romain Froquet…) punctuate the business, through the launch of limited edition boxes. Media campaigns, both offline and online, ensure the development of the brand’s reputation and its position as the brand of preference. Finally, with a strong social network presence, the brand generates a high degree of loyalty amongst its fans. Join us!

MAPIC News 1 • 28 • 13 November 2019

Turkish domestic market at just 5.3%, Turkish brands are becoming adept at harnessing the power of ecommerce. Worldwide ecommerce sales by Turkish companies grew by 42% to reach TRY58.9bn (€9.25bn) in 2018. Oncel detects a rapid evolution in the way Turkish brands do business, with a growing emphasis on efficiency. “New steps in the right direction prove fruitful locally and internationally and enhance our brands’ self-confidence,” he said. “In the coming years, we firmly believe that Turkish brands will be celebrated at global scale as Istanbul evolves into being a city of brands.” The nine brands represented on the UBA stand are: Avva, B&G, D’S Damat, Hemington, Ipekyol, Kigili, Penti, Perspective and Yargici.


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Eway bridges the gap between physical retail and ecommerce GROSVENOR Europe has launched a bricks-meets-clicks concept, Eway, across its Swedish retail portfolio. Designed to bridge the gap between physical and digital, Eway premiered in Burlov Centre, Malmo and will be rolled out to Skarholmen Centrum and Vasby Centrum next year. The specially designed Eway unit allows visitors to collect packages, try on clothes orders and enjoy simplified returns with packaging materials provided — and to recycle old packaging material. Grosvenor Europe’s Nordics director Carl Strufve said: “It’s not just about having a fancy post office, it’s about having the right service offer and the branding allows us to communicate that.”

Grosvenor Europe’s Carl Strufve

Eway aims to increase the efficiency of retailer’s last-mile distribution

Strufve said Grosvenor’s research showed that shoppers in the Nordic markets are generally happy to wait two or three days for delivery and are willing to travel to pick up their purchases. “Eway meets their needs,” he said. From the landlord’s point of view Eway drives shoppers into

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the mall, increasing footfall, while at the same time providing data that gives valuable insight into consumer trends. And from the retailer’s point of view clickand-collect customers typically spend more on incremental purchases, for example accessories. From a sustainability standpoint,

bundling parcel deliveries to one destination and streamlining the returns process means Eway is taking vans off the Swedish roads, increasing the efficiency of retailers’ last-mile distribution. And faster returns means retailers can get stock back onto the shelves before they go out of fashion and end up being sent to landfill. “This is a service to the retailers as much as to the consumer,” Strufve said.

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MAPIC News 1 • 29 • 13 November 2019


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CONFERENCE & EVENT PROGRAMME

WEDNESDAY 13 NOVEMBER CONFERENCE ROOM - PALAIS, LEVEL -1

VERRIERE GRAND AUDITORIUM - PALAIS, LEVEL 1

MASTER OF CEREMONY:

MASTER OF CEREMONY:

Chris Igwe, CEO, CHRIS IGWE INTERNATIONAL

Sam Sethi, Principal & Director, INSITE FOOD

HOW CAN FASHION RETAILERS STILL BE ON TOP OF THE STORE GAME?

09.30-10.15

Part 1 - SNAPSHOT USA

Co-organised with:

Sponsored by:

SNAPSHOT RUSSIA

10.15-11.00

Part 2 - SNAPSHOT CANADA

Rethinking Russian retail formats: a new era of consumption

Co-organised by:

Sponsored by:

Co-organised with:

11.00-11.45

NORTH AMERICA FORUM

09.30-11.00

LOGISTICS: THE BIG ISSUE FOR ECOMMERCE AND BRICK & MORTARPLAYERS Sponsored by:

Co-organised with:

11.00-12.00

SNAPSHOT BELGIUM

Co-organised with:

SNAPSHOT POLAND

11.45-12.30

Retail space odyssey

Co-organised with:

14.00-15.15 FOOD IN THE NEW MIX!

14.00-14.45

SNAPSHOT LATIN AMERICA

The Latin American shopping center, a social hub beyond retail In partnership with:

Co-organised with:

SNAPSHOT NORDICS

15.15-16.00

Blending uses for lifestyle destinations

14.45-15.30 Co-organised with:

SNAPSHOT NETHERLANDS

Co-organised with:

16.00-16.45 BENEFICIAL SYNERGIES TO THE TENANT MIX

15.30-16.30 SNAPSHOT ITALY The modern retail space industry in Italy: social role and relational value

Sponsored by:

Co-organised with:

COSMETICS & BEAUTY, WELLNESS... ADDING VALUE &

16.45-17.30

SNAPSHOT SPAIN

Retail in Spain: thumbs up!

Sponsored by: Co-organised with:

16.30-18.00 17.30-18.15 Co-organised with:

prog_conf_jour1_news.indd 1

HOW CO-WORKING, CO-LIVING & CULTURAL CHANGES REDESIGN SHOPPING DESTINATIONS?

ASIA FORUM

Part 1 - CEOS panel session - Asia: Home to retail ecosystems and next growth Part 2 - Entering Asian markets: learn best practices & success stories Co-organised with:

07/11/2019 14:06


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Conference programme sponsor

E U R O PA C I T Y

INNOVATION FORUM - PALAIS, LEVEL -1

OTHER LOCATIONS & EVENTS

LEISURE ZONE - PALAIS, LEVEL -1 07.00 08.00

Sponsored by:

YOGA CLASS

Supporting Partner: Organised by: MASTER OF CEREMONY:

[Cannes beach, next to the Palais]

Edouard Detaille, Founder, FCE - EDOUARD DETAILLE CONSULTING

08.30 11.00

PRIVATE TOURS [All-day long]** By registration only 10.00 11.00

Organised by:

DATA: IS IT THE GAME CHANGER?

Co-organised with:

11.00 12.00

RETAIL... WHAT ELSE?

[Salon Croisette, Palais, Level 3]

10.45 12.00

LEISURE FLASH TALKS

09.30 10.00

MAPIC NEW COMERS: WELCOME COFFEE

Find the best technologies & solutions to entertain your customers!

WILL BLOCKCHAIN CHANGE THE FACE OF RETAIL ?

Supporting partner:

[MAPIC Booth, P-1.F18, Palais, Level -1]

What are blockchain current use cases & potential applications in the retail industry?

11.30 14.00

MULTI-UNIT FRANCHISE SUMMIT*

In partnership with:

14.00 15.00

O2O: CREATING PHYSICAL EXPERIENCES IN A DIGITAL WORLD

Co-organised with:

15.00 16.00

INNOVATION FLASH TALKS

Discover the latest innovations to increase the performance of your shopping destinations!

14.00 16.00

Media Partner:

STORY-TELLING @ WORK

12.00 15.00

Co-organised with:

Private lunch & learning session

EUROPACITY: BUILDING TOMORROW’S DESTINATIONS WITH POSITIVE IMPACT*

Organised by: E U R O P A C I T Y [Salon Croisette, Palais, Level 3]

Supporting Partner:

16.00 17.00

[Majestic Hotel Cannes]

Inspired by art, theatre, film and themed attractions, the speakers will challenge the view on the role of storytelling and how it effectively applies to the retail industry.

THE NEXT GENERATION OF COMMUNICATION CHANNELS: AI VIRTUAL CONCIERGE ON WHATSAPP

16.00 17.00

DEVELOPING CINEMA & LEISURE IN EMERGING & MATURE MARKETS 17.30 19.00

Organised by:

THE MEDELAN, THE NEW HEART OF MILAN

Private session followed by a cocktail

Organised & sponsored by: In partnership with:

Organised by:

2019 THEMES RETAIL REMIXED: RETHINKING SPACES AND PLACES

SHOPPING THE WORLD

* By invitation only. ** Book your guided visit of the MAPIC Innovation Forum: eugenia.irvine@gmail.com

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INNOVATION

LEISURE

[Salon Croisette, Level 3] As of 7 November 2019, subject to change.

07/11/2019 14:06


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You are invited

news

London’s Battersea project powers towards 2021 debut

THE INTERNATIONAL RETAIL PROPERTY MARKET

Launching Uzbekistan’s brand new mall projects. Visit Uzbekistan Stand Palais 1 P-1.L.16 & P-1.M.15 13-15 November 2019 Palais des Festivals Cannes · France

THE ICONIC Battersea Power Station is emerging as a new retail destination for London, serving a local, national and international catchment. The 42-acre (17 ha) site is being developed in phases, with a 50:50 split between residential and commercial uses. Phase one — Circus West Village — has been open for two years; the next to be delivered will be the renovation of the Power Station building itself. Already, 46,000 sq m of office space has been pre-let to Apple for its new London campus and the two turbine halls will house 100 shops, restaurants and cafes. “We’re on target for opening in 2021, so the mix is starting to come together,” said Sam Cotton, deputy head of retail leasing for Battersea Power Station. “Now that we can physically show brands the space, they are reacting positively and we’re 64% pre-let.” Cotton added: “The developers have deliberately said ‘no’ to a department store — the building itself is the anchor. And that’s encouraging brands to take their own stores.” In the latest deal, Battersea Power Station has appointed Camm & Hooper to deliver events in 6,500 sq m of space, which includes the Generator Hall and

Control Room A, inside the historic power station. The scheme will also offer a unique chimney-lift experience, taking groups of up to 30 visitors at a time up one of the power station’s landmark chimneys to experience 360-degree views of London’s skyline. Cotton believes this will prove a major attraction, bringing shoppers of a different demographic to the scheme.

Battersea Power Station’s Sam Cotton: “64% pre-let”

The 31 on track to open in Lille NETHERLANDS-based Redevco and Vinci Immobilier, a subsidiary of the Vinci group, has unveiled its plans for mixeduse project The 31 in the historic centre of Lille. The stores and food-and-leisure outlets are scheduled to open in early to mid-2020, with the hotel and offices set to open later in the year. At 25,000 sq m, the project includes 2,400 sq m of retail, 1,700 sq m of food-and-drink outlets, 5,200 sq m of leisure ac-

tivities, 8,000 sq m of office and co-working space, a 120-room Okko hotel and 600 parking spaces. The project was acquired in 2017 by Redevco, which entrusted it for development to its partner Vinci Immobilier. “In a changing society, The 31 was designed to be a gathering place in the heart of the city thanks to its reinvented commercial offering,” said Thierry Cahierre, managing director of Redevco France.

MAPIC News 1 • 32 • 13 November 2019


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Clear Channel brings data collaboration to the table OUTDOOR advertising leader Clear Channel is entering into a new phase of business, forming new partnerships with shopping-mall owners with “more collaboration and the sharing of data”, according to Emmanuel Pottier, the company’s deputy director general for France. The opportunities for data collaboration within the “playground of shopping malls” and the need to compete with online companies have changed the way shopping centres and

ClearChannel is helping to make mallbased projects engaging and involving

advertising companies can do business, Pottier said. “It’s about new ways to get people involved and engaged. We are using data and our expertise to help promote malls. Before, it was much more about renting advertising space. Now we are taking an account manager approach to each mall.” Pottier said the retail-property industry had reached a “milestone in the journey of the consumer”, brought about by a greater diversity of uses within malls, including art, culture, leisure and entertainment. Mall owners’ increasing willingness to innovate presented an opportunity, he said, adding: “Events in shopping malls are becoming more and more mature, and owners are getting more and more experienced about what they can do. It means the opportunity is getting better and better in malls.” “It’s a very strategic business sector for us, especially in France,” Pottier added.

ONE STEP FORWARD The future is here. Discover the project on www.caselleopenmall.com

Hong Kong tops C&W ranking HONG Kong’s Causeway Bay has topped Cushman & Wakefield’s (C&W) ranking of the world’s most expensive shopping streets, followed by New York’s Upper 5th Avenue and London’s New Bond Street. Half of the top-10 locations named in C&W’s Main Streets Across The World are in Europe, with four in Asia and one in the US. The annual report tracks rents in 448 locations across 68 markets, ranking streets by their prime rental value. For the second year running, Causeway Bay has retained its position in the number-one spot, with rents amounting to €25,965 per sq m/year. This compares with €21,295 per

sq m/year for Upper 5th Avenue and €16,222 per sq m/year for New Bond Street. The latter — the most expensive European street — has seen annual rents rise 2.3% in the last 12 months. Paris’ Avenue des Champs-Elysees and Milan’s Via Montenapoleone complete the top five. The challenging retail market is putting pressure on rents in weaker locations, “particularly in the more mature markets of Europe and North America”, said report author Darren Yates, C&W’s head of EMEA retail research. He added: “This year’s results are encouraging and demonstrate the resilience of the premier retail locations.”

MAPIC News 1 • 33 • 13 November 2019

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Created in 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry, recognising the finest retailers and retail real estate projects.

DISCOVER THE 2019 FINALISTS

Learn more about the 10 categories and 40 innovative projects selected by the jury on MAPIC Website and in the Awards Gallery.

VOTE ON SITE

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Cairo’s first designer outlet Playtime raises its game to mall breaks ground in 2020 entertain kids of any age

BCI Studio’s Haitham Elmoheen (left), Prime Group’s Tamer Wagih and Freeport Retail’s Iestyn Roberts

CAIRO’s first full-scale outlet mall is about to break ground to the east of the Egyptian capital. The Prime Outlet, a joint venture between the diversified Prime Group and outlet specialist Freeport Retail, will provide 27,500 sq m of designer outlet space as part of a wider mixeduse development. Construction of the 14,000 sq m first phase will start in 2020,

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with an opening date in 2021. Freeport CEO Iestyn Roberts said: “This site has become available thanks to the huge investment in new infrastructure around Cairo.” Prime Group chairman Tamer Wagih added: “Egypt has the biggest middle class in the region. It’s one of the three fastest-growing countries in the world.”

ENTERTAINMENT provider Playtime is expanding beyond its traditional specialisation of indoor play schemes for young children to schemes for older children. Grant Sonju, Playtime’s director of international business development, said: “Historically seven years and under have been our sweet spot, but now we’re often asked: ‘What can you do for the entire family?’ We’re seeing the size of our projects getting larger. We used to do 100 sq m, whereas now we’re looking at many of 250 sq m.” Over the last year, Playtime — which was acquired in August 2018 by PlayPower — has created three projects in the UK, including a “contemporary jungle” in Ilford, where children can climb on sculpted foam elephants, meerkats, giraffes and

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MAPIC News 1 • 35 • 13 November 2019

Playtime’s Grant Sonju: “best in class”

zebras. “It’s been very effective in raising the footfall of the centre,” Sonju said. “It creates this sanctuary for parents.” One repeat customer in Europe is IKEA, for which Playtime is due to open a fairytale-based attraction in Bratislava in February. “We’re doing things the market hasn’t seen before,” Sonju added.


Palais des Festivals, Cannes, France 13 – 15 November 2019

2019 SPECIAL FOCUS: RETAIL REMIXED: RETHINKING SPACES AND PLACES How can property owners build & reshape lifestyle destinations to suit the changing face of retail?

Join the conversation @MAPICWorld #MAPIC #ReinventingRetail


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Next stop Lisbon and London for Vincent van Gogh’s touring show THE MEET Vincent van Gogh Seoul and Barcelona in 2019. Experience — the official tour- The tours planned for 2020 ing arm of the Van Gogh Muse- will take place in Lisbon and, at um — is to create tours in Lis- a venue to be confirmed next bon and London as it expands month, in London for a Februits retailtainment concept. ary launch. A pop-up is also curThe offer combines innovative rently operating at Brookfield’s storytelling with comprehen- Northbrook Court mall in Illisive Van Gogh Museum retail nois in the US. platforms. The company is at General manager Arnold van de MAPIC to showcase its range of Water said he believes the retail propositions, which range from industry has reached a turning a 100 sq m Van Gogh Museum point in terms of embracing Editions Pop-Up to the full-size culture in commercial spaces afMeet Vincent van Gogh Experi- ter “talking about it for years”. ence at 1,200-1,500 sq m. These The Meet Vincent van Gogh flexible formats create spaces Experience was an opportunity within retail and leisure environ- for both parties to “add one and ments where families, tourists one to make three” in terms of and locals can enjoy artistic and opportunities, he said. “I think retail pursuits at the same time. that everyone is looking for that The Meet Vincent van Gogh sweet spot, to expand culture Experience has RUDNICK_N1_PIC visited Beijing, and create a great return on in110_BROWN

vestment. We have produced the smaller pop-up format and the full Experience, which is perfect for flagships. But we are very interested in working with venues to create bespoke projects.”

The Meet Vincent van Gogh Experience’s Arnold van de Water: “that sweet spot”

CONIQ’S BENCHMARKS DRIVE SALES AND ROI RETAIL loyalty platform Coniq has produced a series of pan-European benchmarks to help retail destinations understand the consumer behaviours that are changing the retail landscape. The Coniq Shopping Centre Benchmarking Report allows landlords to compare their centre against European averages and track shoppers’ changing behaviours from year to year. The report was created by analysing the activity over the last 12 months of the 17 million members that use Coniq programmes in both outlets and malls. Among the key benchmarks are that the average loyalty member spends €221 per mall visit; the average transaction value is €88; and the average spend per member per year is €337.

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Area 15 looks to expand worldwide after next year’s Las Vegas debut AREA 15, a new purpose-built more. “All our sites will be purdestination concept that will pose-built. Our tenants require debut in Las Vegas next year, is open spaces because they are looking for a further 40 to 50 constantly changing their activalocations worldwide. “We are Dan Pelson: “We want people at MAPIC building the brand,” to say: ‘I’m going to Area 15’” chief operating officer, Dan Pelson, said. “We want to find the right locations and partners for our global expansion.” Focused on the experiential economy Area 15 will bring together everything from art to music and community events and will focus on both the consumer and corporate markets. The concept is aimed to be a draw in its own right. “We want people to say ‘I’m going to Area 15’,” Pelson said. Growth is targeted across the US, the UK and the Far East; sites must be four acres or TECHNOLOGY_N1_PIC 093_APPLIED RELATIONAL

tions and need as blank a canvas as they can get,” he said. The first site, located a mile outside of the Las Vegas strip, has

been built in a 200,000 sq ft warehouse space with limited columns and high ceilings and including 45,000 sq ft of events space and 135,000 sq ft of retail space. The events spaces, which will include corporate events as well as consumer events — including concerts and parties — will launch in February, the remainder of the space opening from April, Pelson said. Tenants already confirmed include art collective Meow Wolf, which is taking 50,000 sq ft, and axe-throwing company Duelling Axes. And at the first site is in Las Vegas, Pelson confirmed there will also be a wedding chapel. Traditional retail offers suited to the concept would include streetwear brands such as Supreme and sneaker brand Flight Club. “These types of retail players would be a fit,” Pelson said. “But anything that can be anywhere, like a Lululemon for example, probably can’t exist at Area 15 as a retailer.”

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FEATURE: RETAIL REMIX

Retail remixed in the online world

H&M Group opened a net 120 stores in 2019

Dramatic changes in the customer’s approach to retail mean that some retailers are re-considering expansion plans. But others are still growing, using their stores to support online. Liz Morrell reports

W

HERE once retail expansion was about gaining footprint as aggressively as possible, today expansion is more often designed primarily to complement online activities. Both traditional and online retailers see the value of the store for delivering a physical experience and presence that helps to boost customer loyalty across all channels. This is particularly evident in the beauty sector, where creating the “wow factor” is key. Last month luxury department store Harrods opened two 23,000 sq ft stores

MAPIC News 1 • 41 • 13 November 2019

dedicated to beauty in the UK. The H Beauty stores in intu Lakeside, in Thurrock, east of London and in Milton Keynes, north of London, include a blow-dry bar, make-up play table and cocktail bar and are evidence of existing retailers looking for exciting new formats. Home and body cosmetics brand Rituals is also on the expansion trail — with new stores, relocations and a new superstore. The House of Rituals experience store will be around 3,000 sq m, situated in the heart of Amsterdam and open at the end of 2020 to celebrate the brand’s 20th anniversary.


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FEATURE: RETAIL REMIX Jan Eising:

“Our biggest expansion will be France, where we plan to open 25 stores, and Germany with 28 new stores” Rituals operates around 800 stores in 30 countries and 2019 saw it debut in Asia, with three stores in Hong Kong. Next year 120 stores will open, including the first in Singapore, Italy and Poland. “Our biggest expansion will be France, where we plan to open 25 stores, and Germany with 28 new stores,” director of real estate and expansion for Rituals, Jan Eising, says. The company will also relocate 60 stores to increase footprint. Standard stores are around 90 sq m, and Premium stores are double or treble the size at 200 to 300 sq m. The first two Premium stores opened in 2018, with three more opening 2019. Up to eight will open next year. “With more selling space people tend to stay longer,” Eising says. Alongside the expansion of old favourites, new brands and re-

US shirt retailer Untuckit is testing new markets

tailers — including those born online — are also realising the continued value of the physical store. Amazon is the biggest example of this with its Amazon Go stores in the US and its clicksand-mortar format, launched in the UK in June, allowing smaller online businesses to sell through a physical street presence for the first time. Pop-up stores often work well for brands making their physical debut. English all-natural male grooming business Scrubd sells online and through wholesale stockists such as Beauty Mart and

Wolf & Badger. The business expanded to five markets in 2019 including France, Germany, Hungary and most recently the US and is now on the hunt for popup space, ideally in London and New York. “We’ve been concentrating on getting the business ready for expansion, so in 2020 we feel ready to try out our first pop-up stores, either through store-in-store or standalone,” Scrubd chief operating officer Darren Williams says. “This small, flexible short-term space will allow us to try physical retail and see how our customers

The world’s biggest Primark opened in Birmingham, UK, in April

MAPIC News 1 • 43 • 13 November 2019

interact with us in person.” US shirt retailer Untuckit, which originally launched in 2011, is also testing new markets. It has around 80 stores in the US and Canada and opened its first stores in the UK in November in London’s Covent Garden and Westfield London, part of a wider planned European expansion. The Untuckit London stores are around 1,600 sq ft and offer a range of men’s clothing as well as whiskey tastings. Untuckit founder and executive chairman, Chris Riccobono, says the business encourages an omnichannel approach. “We call it omni-convenience and it’s basically being able to buy in the most convenient manner for the person who’s buying. The stores are pressure-free environments that support and expand our online sales but allow men to see and touch the product as well as finding their size.” In fashion the ability to look, touch and try product continues to support expansion, often supported by in-store technology to enable endless aisles and other digital services. This is a focus for Inditex, which has more than 7,000 stores in 96 international markets and continues to expand. At rival fast-fashion retailer H&M Group, a net 120 stores opened in 2019 across the group as it continued to optimise its portfolio. In September the


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FEATURE: RETAIL REMIX company debuted in Belarus, the company’s 73rd international market. It will also debut in Tunisia this year.

George Weston:

“Looking forward, France, Italy, Spain, eastern Europe and the US provide the most significant prospects for further growth” New formats continue to emerge. H&M is trialling product rental in its newly refurbished Sergels Torg store in Stockholm, Sweden from the end of this month. The store will include a curated assortment of products, beauty bar and cafe concept It’s Pleat. In October H&M opened its first “hyper-local flagship store” Mitte Garten in Berlin. At 300 sq m it’s one of the smallest stores in the group, comprising a curated collection of womenswear from H&M as well as selected external brands, mostly Berlin-based, complemented by a digital tool offering the company’s full range. “It’s a test for us as a global retailer to elaborate around how we

can be more personal and locally relevant,” business developer at the Laboratory H&M Group Anna Bergare, said at the launch. At the other end of the scale, the world’s biggest Primark opened in England’s second city, Birmingham, UK in April. As well as shopping, the 14,800 sq m, fivefloor store offers hairstyling, dining — in one of four locations — and manicures. According to the company: “Research shows that consumers increasingly prioritise shared experiences over physical purchases, and with the high street facing a fierce challenge from online retailers, this store provides a bundle of fun things to do and share.” At vaping retailer VPZ, stores are at the heart of the brand. VPZ hopes to expand to 300 stores in the UK over the next three years in prime high-street stores of 800 to 1,200 sq ft, tripling its store count since 2018 before an expansion into Germany, Sweden, the Netherlands and other European countries. “Retail is changing but good service and well-designed stores will continue to be what makes retailers stand out,” director of manufacturing and compliance at VPZ, Doug Mutter, says. The VPZ business model looks to combine staff knowledge with

service to help customers give up smoking for good and so a physical store is essential. “Our highstreet stores are the heartbeat of the VPZ company and our prime focus for growth,” Mutter says. “Customers are not only looking to make a purchase, they are looking for advice and knowledge to ensure they are making the correct selection which is key to the customer switching completely and successfully giving up cigarettes.” The reliance on the store model is also important for the discount sector whose business works less well online. Primark’s continued expansion and new superstore is evidence of this. The retailer opened 14 stores globally in 2019 and has 19 more planned for 2020, adding a net one million sq ft of selling space, including relocations and extensions. Primark now operates more than 370 stores in 12 countries across Europe and America. It debuted in Central Eastern Europe in Slovenia this year and will launch in Poland next year. “Looking forward, France, Italy, Spain, eastern Europe and the US provide the most significant prospects for further growth,” chief executive of Primark parent ABF, George Weston, said in the company’s latest results this month.

Aldi launched the Aldi Local format in seven sites in London this year

MAPIC News 1 • 45 • 13 November 2019

Major new stores will include Paris Plaisir, Lens and Calais Cite Europe in France, Milan Fiordaliso in Italy, Barcelona Plaza de Cataluna and Seville Lagoh in Spain and Trafford Centre in the UK. Two further US stores will open in the new financial year, at retail and entertainment complex New Jersey American Dream and Sawgrass Mills, Florida.” Among the discount grocers there is much expansion too, especially as companies fight it out for market share. Aldi is on the hunt for 50 to 5,000 sq m stores, particularly in Western Europe and France. It is investing £1bn in 2019 and 2020 in the UK, with plans to double store numbers inside the M25 from 45 to 100 and operate more than 1,200 stores in the UK by 2025. It also launched the Aldi Local format, around half the size of standard Aldi stores, in seven sites in London this year. Lidl, meanwhile, which has 760 stores in the UK and around 10,800 stores in 29 countries across the world, wants to double its portfolio in the UK and has announced a £500m investment over the next five years to open more than 40 new stores in the capital. The mix may be changing but the store certainly still has its place.


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FEATURE: HYBRID SCHEMES

Amsterdam The Style Outlets will dedicate space to leisure and F&B with outdoor dining

Hybrid schemes key to robust retail future Leisure, F&B and even co-working elements are transforming the face of retail destinations, with the latest mixed-use schemes aiming to fulfil desires and meet lifestyle requirements. Isobel Lee asks, what’s next?

S

uccess in the retail industry has always been about helping customers stay ahead of the trends. But the latest mixed-use retail schemes are now evolving at pace “to meet a broad range of desires and needs”, according to JLL’s head of retail research, Tjard Martinus. “There’s been a realisation that allowing different uses can help

offset some of the risks around running a typical retail scheme at the moment, while encouraging an increase in impulse spending,” Martinus says. “Even better, combining the right mixed-use elements creates a halo effect, improving revenue right across the board.” The science of creating successful mixed-use schemes is focusing on the right equation of el-

ements, which tends to “change quite drastically across different cultures, and different sites”, according to Martinus. Yet the biggest game-changer of recent years has arguably been the evolution of food and beverage (F&B) outlets, a defining factor in driving footfall in a world where many conventional transactions have shifted online. The UK, where ecommerce ac-

MAPIC News 1 • 47 • 13 November 2019

counted for around 17% of sales last year according to JP Morgan, is both Europe’s most internet-savvy marketplace and one of its richest for F&B activity, according to Savills’ data. Last year marked a record year for international food and beverage operators entering the London market, with a particular explosion of Asia-Pacific brands. But right across Europe, and in-


FEATURE: HYBRID SCHEMES Tjard Martinus:

“Allowing different uses can help offset some of the risks around running a typical retail scheme” deed the world, F&B has become one of the most significant factors driving new schemes and shaping the way refurbishments are executed. The exemplary DLF Mall in India has 75 F&B outlets, which have helped build its reputation as the country’s first destination mall. Pan-European shopping centre investor and developer ECE says that 40% of consumers chose a retail destination based on the F&B options and it has been radically updating the offer in its centres in response. The recent transformation of ECE’s MyZeil in Frankfurt is distinguished by a new food and leisure area on the fourth floor dubbed Foodtopia, which was realised at a cost of €100m and combines contemporary food and leisure options including a premium cinema experience, the Astor Film Lounge. “The repositioned MyZeil is a true highlight for Frankfurt and a successful example of how to combine shopping, entertainment and dining offerings,” ECE managing director for centre

The Kamppi Centre in Helsinki has dedicated 25% of its space to F&B, as well as hosting a nightclub and a yoga studio

management, Joanna Fisher says. “With this project we are showing what the shopping experience of the future can look like.” Achieving the right combination is also part of the challenge. Positioning cinema facilities next to F&B, for example, “helps increase per-capita spend for F&B, more so than if it was spread throughout a shopping centre,” Martinus says. If F&B was the early-mover in shopping-centre transformation, leisure has arguably become the next big thing. Providing an opportunity for blue-sky thinking, the strongest schemes have dis-

Hines’ flagship Cherrywood project in Dublin plans to wow the crowds with provision of day-to-night event spaces

covered it’s not just about keeping kids happy — but providing multi-generational attractions. Art galleries and even public libraries are finding homes in a range of schemes, while Hines’ flagship Cherrywood project in Dublin, for example, plans to wow the crowds with day-tonight event spaces. Meanwhile, the Kamppi Centre in Helsinki, jointly owned by Nuveen and Allianz, has dedicated 25% of its space to F&B, as well as hosting a nightclub and a yoga studio on its upper floors. This kind of thinking is also changing the shape of outlet malls. Amsterdam The Style Outlets, part of the Neptune JV between Nuveen and Neinver, will dedicate 1,000 sq m of its 19,000 sq m GLA to leisure and F&B with outdoor dining. “Neptune’s vision is to create high-quality retail destinations and a big part of that is making all our outlet centres a place where our guests want to spend time and enjoy a day out,” Charlotte Ashworth, fund manager at Nuveen Real Estate, says. “Some of our centres already feature a strong F&B component. In our most recent development, Viladecans The Style Outlets in Barcelona,

MAPIC News 1 • 48 • 13 November 2019

catering options comprise over 10% of its GLA; and in Vicolungo The Style Outlets near Milan the weight of F&B is over 8%. We expect it to play a greater role in all our centres going forward.” Tech can play a part in creating standout retail destinations. Unibail-Rodamco-Westfield recently unveiled a state-of-the-art partnership with Void to bring virtual reality destinations to its flagship centres in the US and Europe, including Paris, London and Stockholm, with full roll-out set to complete in 2022. Another high-tech leisure provider, Italy’s Industrial Frigo Ice, has gone global with its snow parks and ice rinks that remain intact even when common spaces are maintained at comfortable temperatures, while keeping one eye on the environmental impact. The firm’s fantastic worlds of snow and ice fit both pop-up briefs and permanent facilities, creating real destination attractions. But of course, leisure doesn’t always have to be tech-focused. Spain’s Castellana Properties has been driving footfall with community-focused events that recognise the vitality of the human factor, aided by modern refurbishment programmes. Shoppers were recently drawn to its Granaita scheme in Granada over


FEATURE: HYBRID SCHEMES the Halloween weekend, where a virtual-reality terror experience was balanced with face-painting, “wound workshops” and kids’ entertainers, as part of a broader initiative to create a constant stream of changing, themed experiences across its shopping centres.

Alfonso Brunet:

“In a time of transformation, it is important to know how to re-invent oneself” “In a time of transformation, it is important to know how to re-invent oneself and improve services adapted to new preferences to support the local community,” CEO of Castellana Properties, Alfonso Brunet says. It’s also clear in the next wave of mixed-use schemes that centres will continue to evolve, even beyond F&B and leisure. For example, the emergence of blended-living right across the real

Citycon’s Lippulaiva mixed-use development in Finland surrounds an urban shopping centre with residential blocks

estate industry is also ensuring that the idea of combining work, living and leisure in one location, becomes the new norm. Citycon’s Lippulaiva mixed-use urban development in Finland plans to surround a 44,000 sq m urban shopping centre with eight resi-

Italy’s Industrial Frigo Ice creates fantastic worlds of snow parks and ice rinks, at comfortable temperatures, that fit pop-up and permanent briefs

dential blocks, housing 450-500 new apartments, completing in stages between 2022 and 2024. “Lippulaiva is an excellent example of how Citycon is putting its new strategy into practice. This means focusing even more on developing mixed-use projects and densifying the urban environment around our shopping centres,” Citycon´s chief development officer, Erik Lennhammar says. Co-working, the other huge commercial property trend, is also finding its way into the world of retail. Unibail-Rodamco-Westfield has been a pioneer in this trend in its US malls, with co-working also now planned for select sites in its European portfolio. In April of this year, the firm signed a deal with Wojo, a co-working operator jointly owned by Accor and Bouygues, for all the office space in its Gaite Montparnasse project in Paris, to be delivered in the second half of 2020. However, according to Martinus, while it has been a great solution for vacant department stores in US malls, the revenue available from co-working rents in downtown European malls may not yet compete favourably with retail rents. The search for other complementary elements has also renewed faith in hotel anchors for mixedused schemes, with this asset class

MAPIC News 1 • 49 • 13 November 2019

independently proving risk averse in times of economic uncertainty. Hammerson has recently submitted plans for a new 205-bed hotel adjacent to its retail and leisure destination Victoria Gate in Leeds, to further enhance the offer at the dynamic City Quarters scheme. Changing demographics in the Western world are impacting the drive to find pragmatic solutions for aging populations. Since urban living trends suggest that the desire to retire to the country has reversed, modern mixed-use schemes can serve this segment of the population well, even by converting shopping centre upper floors into senior housing in some cases. A more immediate effect is the growth of medical centres, dentists and other health specialists as shopping centre tenants, reinforcing the daily-use trend. Such diversification makes a lot of sense in uncertain economic times. However, all is not lost for retail as an independent driver of activity. “Out of all the options we have seen, in many cases replacing retail with retail is still a viable option,” Martinus says. “We are seeing traditional retail spaces being turned into factory outlet centres, for example, and it will be very interesting to see how that pans out in the future.”


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proJEct news

GERMANY

FRANCE

POTSDAMER PLATZ ARKADEN, BERLIN Presented by: ECE Projektmanagement Planned opening date: 2021

BORDEAUX SAINT-JEAN, BORDEAUX Stand No R7.G14

ECE and Brookfield Properties Germany’s repositioning and modernisation of the three-storey Potsdamer Platz Arkaden in Berlin will create six different themed areas with a modern architectural design. Beneath the centre’s glazed roof, retail units will have two- and three-storey facades and there will be a market hall with a range of dining options. The tenant and retail mix will include new concepts and premium retailers. The refurbishment begins this year. Potsdamer Platz Arkaden is in the heart of the German capital and is the destination of approximately 10 million national and international visitors per year.

40,000 sq m 32,000 visitors per day

P

Presented by: Apsys Planned opening date: 2023

90 stores

55,000 sq m

1,430 spaces

P

Flagship stores, food and beverage brands and a 5,500 sq m market hall

ITALY

Stand No: P-1.G50/P-1.H51

THE BORDEAUX Saint-Jean project aims to create a new urban ideal in the strategically important district of Saint-Jean. Bordeaux Saint-Jean is an 88,000 sq m project that was initiated by Apsys in collaboration with public development agency Bordeaux Euratlantique (EPABE). Designed by Maison Edouard Francois, the project will provide 110 retail units with a total GLA of 55,000 sq m within architecture rooted in urban haute couture. The project links the train station and the Garonne river, creating a line either side of which is a new urban ecosystem composed of several blocks which are small in scale, sustainable and integrated with the city. Bordeaux Saint-Jean brings together living, working, sharing, shopping and anticipates new urban uses, mobile working, hyperconnectivity and the search for shared life experiences. It will be a place where people meet, share and intermingle.

110 stores 1,000 spaces

40 food and beverage brands

POLAND

PORTA A MARE OFFICINE STORICHE, LIVORNO

TOWAROWA 22, WARSAW

Presented by: IGD Planned opening date: 2020 Stand No R7.M1 IGD’s development of Livorno’s Porta a Mare Officine Storiche will utilise and rejuvenate historic dockyard buildings in the city’s harbour area. The development has been designed as an extension of the city centre and will serve both local people and the many tourists who land at Livorno’s port. The concept of this project is the combination of recreational and sports activities with a classic commercial retail offer. The centre will provide a range of retail and F&B opportunities. It was important that the design of the scheme preserves the original space and restores the structure of the historic buildings. The designs envisage a covered urban square which overlooks the waterfront. The glazed frontage of the buildings reveals their structure while allowing large amounts of natural light to permeate the commercial areas at the same time providing a high degree of thermal insulation.

Presented by: EPP, Echo Investment Planned opening date: 2020/2021 Stand No R8.E11 TOWAROWA 22 will be the largest mixed-use project in the centre of Warsaw and is being developed on a site of 6.5 hectares in Wola, which is the fastest growing area of the city. Designed by the architects BIG (Bjarke Ingels Group), Towarowa 22 complements the restoration of the pedestrian streets of historic Warsaw with a mix of apartments, shops, workplaces and cafes, at the heart of which will be a public park. Towarowa 22 will also be a cultural centre with the inclusion of a theatre as well as Poland’s only festival cinema, designed to accommodate movie premieres and other major cultural events. The centre of Towarowa 22 will comprise the restored Kazimierz Wielki square where the pavilion of Dom Słowa Polskiego Printing House will be renovated to highlight its characteristic skylights and spiral staircases.

30 stores

15,600 sq m

P

500 spaces

11 food and beverage brands a leisure area and a fitness centre

110,000 sq m

MAPIC News 1 • 51 • 13 November 2019


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IRELAND

SPAIN

CHERRYWOOD TOWN CENTRE, DUBLIN

INTU COSTA DEL SOL, TORREMOLINOS

Presented by: Hines Stand No R7.E11 Planned opening date: 2022 LOCATED at the heart of Ireland’s largest sustainable urban centre development, Cherrywood Town Centre will be developed as a retail-led streets-andsquares precinct that balances a mix of uses, convenience, place, community and social connections, day and night. Cherrywood, the urban development that surrounds the retail scheme, will eventually comprise more than 9,500 new homes with a future population of over 25,000 people, four light rail stations, six new schools, three new parks equivalent to the size of 91 football pitches, an active public realm and abundant next-generation workspace. The retail project lies at the centre of Ireland’s most affluent catchment area, which is well connected by road, rail and other public transport. Cherrywood Town Centre will be developed to meet the evolving preferences of retail customers and the broader community, which will be reflected in the retail mix, amenities and services and its emphasis on customers, experience and social connections.

Presented by: intu and Eurofund Planned opening date: 2023

58,800 sq m 14 million+ visitors 30 food and beverage brands

100+ stores

P 2,100 spaces 3-5 leisure and entertainment brands

Stand No R8.D24

PLANS for intu Costa del Sol combine the best in retail with more than 20 different leisure activities, two hotels, a complete range of F&B options, a beach club and a 5,000-person concert venue. The project will comprise eight neighbourhoods which will be curated to provide unique experiences and something for everyone. Entailing an investment of €800m the project’s design will create a centre which is highly inclusive with a high standard of sustainability. The centre will incorporate the latest technological advances in energy efficiency, water use and sustainable construction. The shopping resort will meet, and where possible exceed, all the requirements of ISO 14001 and IS0 50001, and other internationally recognised standards such as BREEAM.

400+ stores

235,000 sq m 23 million visitors per year 70+ food and beverage brands

P 10,000+ spaces

20+ leisure and hospitality operators

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DON’T CALL ME JENNYFER D.C.M Jennyfer: the first brand to combine the influence of social media with the power of physical distribution. Fashion for girls who’re looking for the latest trends at an affordable price and for fans who want to get more involved via our partnerships with influencers, artists and licences (NASA, Disney, Harry Potter) popular on social media. 487 stores in 27 countries, D.C.M Jennyfer has built up an on-demand supply chain based on flexibility,

responsiveness and social data. This ensures its clients a wide range of products tailored to their needs thanks to an ever-shorter time-tomarket, enabling it to react quickly to the latest trends. The brand has recently asserted its mission via a huge marketing campaign entitled ‘#ZéroÉtiquette’ (#NoStereotypes), denouncing stereotypes. This campaign coincided with a name change: ‘D.C.M JENNYFER’, an acronym

MAPIC News 1 • 53 • 13 November 2019

of Don’t Call Me – #zéroétiquette’s battle cry. A new – strong and assertive – brand image for DCM Jennyfer, which is at the top of its game as a leading player in ready-to-wear fashion for 11–18 year-old girls in France and willing to expandeven more worldwide.


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UNITED KINGDOM

RUSSIA

GRANTHAM DESIGNER OUTLET VILLAGE, GRANTHAM

MEGA EKATERINBURG, EKATERINBURG

Presented by: Rioja Estates, Buckminster Planned opening date: 2021

Presented by: Ingka Centres Russia Planned opening date: Opened 2017

Stand No R7.H6

CONSTRUCTION is due to start on the premium outlet Grantham Designer Outlet Village this year which, when completed, will provide 130 units aimed at premium and luxury brands in a development set in 25,084 sq m of landscaped grounds. Driven by Europe’s leading independent developer of designer outlet villages, Rioja Developments, together with Buckminster, a family-owned investment trust with significant local interests, Grantham Designer Outlet Village will have clear visibility and a direct link via a new junction on the UK’s third busiest highway — the A1 — on the southern edge of Grantham in South Lincolnshire, giving excellent north/south access to the region. The project represents a £100m (c.€112m) investment in the local area and will create approximately 1,500 jobs. Plans also include a direct link into Grantham’s new southern relief road going east/west and a bus service to connect with Grantham town centre and the railway station with trains every 30 minutes from London (1-hour journey time). Grantham Designer Outlet Village has been designed to complement the existing town centre retail offer with premium and luxury brands that cannot be found in typical UK market towns and to provide an excellent day out opportunity in an already busy tourist region of the UK. The development will also incorporate cafes, restaurants, public spaces, fountains and play areas, 1,800 parking spaces and a visitor and tourism centre.

130 retail units

16,566 sq m (ph 1) + 8,808 sq m(ph 2) 3.5 million visitors per year

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Stand No R7.E38

INGKA Centres Russia, part of the IKEA group, owns, develops and manages a chain of shopping centres throughout Russia, including MEGA Ekaterinburg in the middle of the Ural region. MEGA Ekaterinburg has recently been renovated and provides a comfortable meeting place where visitors can find all the benefits of new ways of shopping, carefully selected F&B options, indoor and outdoor facilities for children, edutainment, fashion, sport and grocery retail categories. MEGA Park is adjacent to the shopping centre and, in an area of 13,500 sq m, provides a landscaped square, recreation area, special event space, kids’ playground, multifunctional sports area and features a water fountain.

106,500 sq m

155 stores

15 million visitors per year

5,200+ spaces

19 food and beverage brands

4 entertainment brands

P 1,800 spaces

42 events staged at the centre each year

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UNITED KINGDOM

BELGIUM

EDINBURGH ST JAMES, EDINBURGH

VAL SAINT LAMBERT FREE TIME PARK, SERAING

Presented by: Nuveen Real Estate Stand No R7.J7 Planned opening date: 2020 AT 158,000 sq m, Edinburgh St James is the city’s largest development in a generation and is currently one of the UK’s largest regeneration projects. Occupying a prime location at the heart of the city centre the mixed-use destination will provide 79,000 sq m of retail space including John Lewis, Zara, Mango, Next and Boots, complemented by living, leisure, and entertainment. The scheme includes a Roomzzz Aparthotel, 152 apartments by Native Land, 30 restaurants and other places to eat including a food hall, and a five-screen Everyman cinema. Once open, Edinburgh St James is forecast to attract the highest footfall of any retail and leisure destination in Scotland and the city centre’s prime pitch is already extending towards it.

Presented by: Immobiliere du Saint Lambert, Val Saint Lambert Invest Planned opening date: 2022

70+ stores

79,000 sq m 20 million visitors per year 30 food and beverage brands

P 1,600 spaces 1 hotel and Everyman Cinema

VAL SAINT Lambert is a mixed-use project with a shopping centre that mixes 8,000 sq m of pop-up stores, 3,500 sq m of designer outlets and 3,000 sq m of F&B. There will also be an indoor and outdoor leisure park, a hotel, as well as event and seminar spaces, public squares and an amusement park. Each function is of equal importance in the composition of Val Saint Lambert. And, as carbon footprint and energy costs are now a major issue for development, the project — in which commercial uses are combined with 450 new houses and apartments — will have an energy plant that serves the whole site. This is being provided in conjunction with project partner John Cockerill.

61,000 sq m 5 million per year

145 stores

P 2,350 spaces

42,000 sq m of retail plus 19,000 sq m of indoor leisure

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MAPIC News 1 • 55 • 13 November 2019


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MOROCCO

THE NETHERLANDS

MOROCCO MALL MARRAKESH, MARRAKECH

WESTFIELD MALL OF THE NETHERLANDS, THE HAGUE

Presented by: Aksal Group Stand No R7.H9 Planned opening date: 2021 THE MOROCCO Mall Marrakesh project was designed by DPA, a prestigious architectural firm from Singapore. The design was inspired by the surrounding geological and natural landscapes, made of luxuriant nature and inclined to leisure and relaxation. Morocco Mall Marrakesh puts the customer experience at the heart of its architecture, offering a meticulous selection of shopping and dining, a clear orientation towards leisure and entertainment, and the city’s first showcase for luxury brands. At the forefront of trends, visitors of the Morocco Mall Marrakesh will enjoy, with family or friends, a stimulating experience with indoor and outdoor paths, gardens, fountains, waterfalls and shops.

Presented by: Unibail-Rodamco-Westfield Planned opening date: 2020

50,000 sq m 12 million visitors per year 45 food and beverage brands

190 stores

P 1,700 spaces 8 leisure and entertainment brands

Stand No C17

WESTFIELD Mall of the Netherlands is the first Dutch development within the Unibail-Rodamco-Westfield portfolio. The centre’s 280 stores, restaurants and leisure outlets, which together cover 117,000 sq m, will also offer visitors a Fresh! food market — which is already open — a dining plaza, a Kinepolis cinema and a range of events and experiences. Westfield Mall of the Netherlands is located in the Randstad area, which is the economic heart of the country and includes the four largest cities: Amsterdam, The Hague, Rotterdam and Utrecht. The area is home to 6.8 million inhabitants which is 40% of the Dutch population. It also attracts the majority of the 15 million tourists that visit The Netherlands each year.

117,000 sq m 12 to 14 million visitors per year

280 stores P 4,000 spaces

45 food and beverage outlets, a cinema and event centre

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MAPIC News 1 • 56 • 13 November 2019


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USA

UNITED KINGDOM

TSX BROADWAY, NEW YORK

SCOTCH CORNER DESIGNER VILLAGE, YORKSHIRE, UK

Presented by: L&L Holding Planned opening date: 2022 INTENDED as a first-of-its kind, L&L Holding Company, in partnership with Maefield Development, Fortress Investment Group and the Nederlander Organisation, is creating a full-building promotional platform in Times Square, New York. TSX Broadway will comprise 51,096 sq m and a 46-storey tower which includes an outdoor stage suspended 9 metres high. The project includes the largest (177 metres tall) and most technologically advanced signage and lighting package available as well as 11 floors of retail/experiential space, and a 669-room luxury hotel. The Palace Theatre will be elevated 9 metres before undergoing a $50m (€45.5m) renovation and modernisation. TSX Broadway was conceived as the way to connect with customers in the digital age. With fully-integrated retail, entertainment, hospitality and F&B offerings, TSX Broadway provides the venue for a range of experiences, performances and interaction in the world’s most visible place.

Presented by: Scotch Corner Richmond Planned opening date: 2021 Stand No R8.C15 SCOTCH Corner Designer Village will be the leading outlet shopping and leisure destination in the north of England. This premium outlet retail development will be situated in the Richmond area of North Yorkshire, 250,000 sq ft 92 stores at the intersection of two major routes, the A1(M) Anticipated 3.3 miland the A66. Around 26 lion visits, year one P 1,300 spaces and 150 electric vehicle charging stations million vehicles pass this point each year. The outlet 10 restaurants and cafes village will comprise 92 retail units, with parking for 1,300 cars and 150 electric charging points. To complement the extensive range of leading retail brands, and as part of Phase 2, the development will also provide visitors with a wide-ranging indoor and outdoor leisure offer, providing guests with the opportunity to immerse themselves in unique events and experiences. Scotch Corner Designer Village is the creation of property developer Simon Waterfield and Peter Mullen, the founder of shirt-maker Thomas Pink made Hunter the force it is today. It will be home to an appealing mix of premium and best of high street retailers and a number of selected premium Yorkshire brands. To complement the permanent outlet retail offer, the scheme will also include a multi-brand space comprising a curated mix of fashion brands, designed to appeal to customers looking for mid-range designer brands, as well as independent and emerging names. The low-rise, uncovered design of Scotch Corner Designer Village will have a village-feel, with high-quality local materials and architectural details, combined with a village street design, presenting a strong sense of place complementary to the local area. The scheme will reflect the local architecture through an intimate series of open streets interspersed with courtyards and terraces.

10,219 sq m

100+ stores

10 to 15 million visitors per year

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MAPIC News 1 • 57 • 13 November 2019


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USA AMERICAN DREAM, EAST RUTHERFORD, NJ Presented by: Triple Five Group, Gensler architects Planned opening date: 2019-2020 Stand No P-1.F2 AMERICAN Dream will provide a mix of entertainment and retail in the heart of the New York metropolitan area. The project is accessible both by more than 21 million residents and by the 55 million domestic and international tourists that visit the area every year. Lying at Meadowlands in Bergen County, New Jersey, the project is situated at the intersection of three major highways used by over 100 million vehicles annually and is accessible from three of the largest airports in the US. American Dream combines retail, dining, entertainment and visitor attractions on a large scale. The retail component comprises over 450 retail, food and specialty shops with anchors including Saks Fifth Avenue and Lord & Taylor. Nearby are leisure attractions including North America’s largest fully-enclosed indoor DreamWorks Water Park, an indoor Nickelodeon Universe Theme Park and a 16-storey Big Snow indoor ski & snow park. The leisure element of the project also includes a 1,500-seat live performing-arts theatre: an 87m-tall observation wheel; luxury movie theatres by Cinemex; a 6,500 sq m Sea Life aquarium and Lego discovery centre; NHL-size ice rink; and an 18-hole miniature golf course. The centre also features The Collections — a 42,615-sq m luxury and fashion area and The Dining Terrace, which comprises 15 full-service restaurants. The sheer scale of the project has been one of architect Gensler’s main considerations and the firm points out that with a complex as large as American Dream, the visitor journey must be intuitive so that people readily understand where they need to go and how to get there. It is also important to create an intimate, personal experience while conveying the complete entertainment offering that is available at American Dream. Another objective was to create a clean, contemporary space that

connects a number of buildings while creating zones with distinctive personalities, differentiating the experience which each provides.

450 stores

280,000 sq m 40 million visitors per year

P 33,000 spaces

Indoor DreamWorks Water Park, Nickelodeon Universe Theme Park, indoor skiing, 1,500-seat theatre, observation wheel, cinemas, aquarium, ice rink, miniature golf course 100 carefully curated dining destinations

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designer outlets Wolfsburg – one of the largest designer outlet centres in Northern Germany, managed and developed by Outlet Centres International. Located in Wolfsburg and serving the metropolitan areas of Brunswick, Hanover, Berlin and Kassel. ADIDAS | CALVIN KLEIN | COACH | DIESEL | GUESS | LINDT | MICHAEL KORS | NIKE | POLO RALPH LAUREN | RITUALS | SCOTCH & SODA | SUPERDRY | TIMBERLAND | TOMMY HILFIGER VANS | STARBUCKS and many more Outlet Centres International (UK) Ltd. Hans Dobke | Chief Executive | Phone: +44 (0) 14 28 65 32 56 | hans.dobke@outletcentres.com Stephan Schäfer | Managing Director | Phone: +49 (0) 151 12 21 63 55 | s.schaefer@oci-germany.de DESIGNEROUTLETS.COM

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