7 Step-By-Step Process to Build your Salon Branding Identity
7 Brilliant Ways to Build your Salon Brand Identity The way you present your brand is the most valuable asset of your company. Think of your brand as a person. Your clients are going to judge its personality and appearance before they decide to do business. Thus, it’s quite natural that you would want your salon to be that person who people like and admire. Here’s a fool proof recipe you can follow to build a stellar brand for your salon: 1. Know your Target Audience 2. Create your Target Audience Persona 3. The Art of Visual Storytelling 4. Define your Competitive Advantage 5. Integrate your Mission & Vision Statements