8 Creative Ways to Advertise a Salon For Excellence
1. Print Advertising: There’s no better way to get your salon noticed than advertising in the local newspaper. Print advertising is a traditional form of advertising that has benefitted salons, spas and massage parlours for years. For your salon advertisement, you can always opt for a paid story in the local newspaper in the form of a display ad, classified or advertorial. You can also consider putting a full-page or half-page ad in a popular beauty magazine. However, make sure you put your ad in a place where it will actually get noticed. Keep the layout simple, the call-to-action concise and the headline compelling. If you do so, you will be successful in attracting your ideal clientele. 2. Search Engine Advertising: In the era of digital advertising, resort to putting your advert on search engines. For this, all you have to do is find search terms relevant to your business such as salon, spa, hairdressing, haircuts, nail art etc. Your ad will pop up in the paid ad section of the search engine results page when anyone searches the designated terms. When anyone clicks on the link, they will automatically be directed to your salon’s website or social media page. This is the best way for a new business to build an online presence.