introduction
i n t r o d u c t i o n
I M P R E S S U M Publisher, production and marketing: The Best Solutions Ljube Sercera No 13/10 Street 11000 Belgrade, Serbia Phone/fax: +381 11 3960 388 Phone: +381 11 3098 468 Web: www.SEEbtm.com www.kongresniturizam.com, www.SEEmice.com E-mail: office@kongresniturizam.com Director: Ivan Milic Editor-in-Chief: Miona Milic Editorial team: Svetlana Gavric, Mirjana Jokic, Miroslava Jeremic Translation: Lexica Translation Agency Design & Layout: Dizajn Studio Nemet Printing office: Štamparija Stojkov
Evolution in events organization Indisputably event management beca me serious profession, which went thro ugh changes and upgrades. We may say that technology plays crucial role in these changes, as well as aims and exp ectations of the events. Everything is more and more demand ing in terms of a feedback. The organi zers, sponsors, delegates, everyone are expecting more from the events. If you want to became a star (either in sport, business, life or as an event planner), you need to shine brighter than other stars. Basketball players, for example. They need to jump higher, to be in better physical condition, to have more scores on games then ge neration before. That “generation before” in their time needed to exceed theirs’ idols and so on. You need to work harder, heartfully and patiently to outmatch others.
Periodicity: quarterly
At the same time, looking at the brightness of the stars, or incredibly game of real NBA stars, expectation of the audience is growing. They want to see more perfect scores, unbelievably LA ups, twists, to feel and experience more.
Issue date: February 2015.
It’s same with the events.
No 17 Annual subscription for SEEbtm magazine, VAT and shipment included (4 issues) for: - Serbia 2,500.00 RSD - abroad (4 issues) 35.10 EUR Request for subscription please send to an e-mail: subscription@SEEbtm.com Copyright © The Best Solutions All rights reserved
Delegates expect value from the event, in terms of applicable knowledge, useful information or memorable fun, unusual venue, food, set up and overall experience. People get spoiled for choice.
Although every effort is made to ensure that accuracy of information contained in this pu blication, The Best Solutions cannot be held responsible for any errors or inaccuracies conta ined within it. For the content reproduction it is required to get the written editorial consi gnment.
Event planners need to have deep knowledge about event planning, have to be creative and fully informed about latest trends and changes, to have insider’s tips. They need to work hard to exceed previous events and to fulfill growing expectations from many sides. And they have to do all of this usually with same or less budget. As you can see, magician skills are also welcome. J
Circulation: 3.000
CIP - Каталогизација у публикацији Народна библиотека Србије, Београд 640. 4 ( 497 ) ( 036 ) 338. 48 - 6 : 65 (497) SEEbtm : Southeast Europe business travel and meetings magazine : 2015 / [ editor in chief Miona Milić ] . - 17th ed. - Belgrade : The Best Solutions , 2015 ( Belgrade : Stojkov ). 108 str . : fotogr . ; 30 cm Tiraž 3 . 000 .
Sponsors ask for measurable feedback, number of delegates, their structure, profession, gender. How many clicks, likes, shares, talks about. Finally, how many buys of their product/service from the event.
This issue of the SEEbtm magazine is full of great examples and newest event organization trends research. If you are passionate about the events, I’m sure you will enjoy it! You would never do something better than you expect. Outstanding results come with high expectation.
Miona Milic, Editor-in-Chief
ISBN 978-86-87655-00-3 1. Milić, Miona [ главни и одговорни уредник ] а ) Угоститељски објекти - Балканске државе - Водичи COBISS . SR - ID 152412940
SEE Business Travel & Meetings magazine · February 2015