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The Visual Standards Guide
Our Heritage
The Visual Standards Guide
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The Visual Standards Guide
Our Heritage
This is a student project designed for academic purposes which do not represent POND’S in any way.
The Visual Standards Guide
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The Visual Standards Guide
Our Heritage
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The Visual Standards Guide
Our Heritage
Our Heritage
Contents I. Overview 10
Our History
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Our Heritage
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Our New Mission
II. Visual Standards 18
The New POND’S
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Logo Anatomy
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Clear Space
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Example of Brand Extension Logo
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Alternative Sizing
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Unacceptable Logo Usages
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Colors
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Typography
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Stationery
III. Brand Future 38
Our Future
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Our Brand Universe
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Brand Extensions
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The Visual Standards Guide
Our Heritage
The Visual Development Guide
Chapter One
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Our Heritage
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I. Overview 10
Our History
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Our Heritage
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Our New Mission
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The Visual Standards Guide
Overview
Our History POND’S started out in 1846 as a patent medicine company when Theron T. Pond, a pharmacist from Utica, New York, began selling “Golden Treasure”, a homeopathic remedy containing witch hazel. By the twentieth century, the company’s main strategy was geared towards selling cosmetics products. Today Ponds is sold around the world.
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The Visual Standards Guide
Overview
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The Visual Standards Guide
Overview
Our Heritage We introduced our iconic Tulip logo in the 1960s, a symbol of feminine beauty that has since then epitomized the brand’s promise of radiant skin, no matter what your skin is facing.
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The Visual Standards Guide
Overview
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The Visual Standards Guide
Overview
Our New Mission Our new brand mission is to bring out the beauty and confidence in women with the best science, technology, and natural methods.
Keywords & Keyphrases Scientific / Glow from inside out. Authenthic / Continue our heritage & meet your needs. Beneficial / Holistic Health and Growth.
Final Keyword & Keyphrase Genuine / Combining Scientific & Authentic.
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The Visual Standards Guide
Overview
The Visual Development Guide
Chapter Two
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Our Heritage
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II. Visual Standards 18
The New POND’S
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Logo Anatomy
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Clear Space
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Example of Brand Extension Logo
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Alternative Sizing
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Unacceptable Logo Usages
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Colors
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Typography
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The Visual Standards Guide
Visual Standards
The New POND’S Star + Petal & Leaves Our new logo conceptually and visually communicates the soul and mission of POND’S, which stands for scientific, authentic, beneficial, and genuine. Combining the star, petal, and leaves and using only organic lines and circles to form the letter P.
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The Visual Standards Guide
Visual Standards
Signature
Letterform / Symbol
Wordmark
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The Visual Standards Guide
Visual Standards
Logo Anatomy Even while the whole composition is important, each part of a logo has their own specific purpose and particular effect on the viewer. Our brandmark should be presented in its standard and customary fashion in order to be immediately recognizable as belonging to POND’S.
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Visual Standards
2X
2X 1/4X X
X
X
X
2X
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Visual Standards
Clear Space Clear space is the minimum “breathing room” maintained around the brandmark. It should be kept free of graphics, text, and other marks. It also defines the minimum distance from the brandmark to the edge of a printed piece. We use half-height of the wordmark (x) as our logo clear space. All other elements should not be placed within it.
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X
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Visual Standards
X
X
2X
X
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Visual Standards
Example of Brand Extension Logo The POND’S logo represents everything we do and stand for. However,a unique variation of the POND’S logo can be developed to address the unique position of brand extensions. The clear space of the brand extension logos is also the half-height of the wordmark (x). All other elements should not be placed within it.
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Visual Standards
X
X
X
2X
Health Lab
3/4X
3/4X
X
Health Lab is one of our brand extensions focuses on developing innovative solutions to improve and achieve balance in mind, body, and spirit.
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Visual Standards
Alternative Sizing The size chart shows the appropriate sizes to use on different media and printed material, including the smallest size usable.
Signature
Wordmark
Letterform / Symbol
Above 100mm width
100mm width
50mm width
20mm width
10mm width Do not set logo below 10mm width
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Signature
Wordmark
Health Lab
Health Lab
Health Lab
Health Lab
Health Lab
Health Lab
Visual Standards
Letterform / Symbol
Do not set logo below 10mm width
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Visual Standards
Unacceptable Logo Usages The logo don’ts provide a standardized approach to creative work in order to uphold the integrity of our brand. When using our brandmark, please follow these guidelines:
Do not outline the brandmark in any color.
Do not change the brandmark colors.
Do not add new elements to the brandmark.
Do not redraw or change any element of the brandmark.
Do not place the onecolor brandmark over a pattern.
Do not add other effects to the brandmark.
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The Visual Standards Guide
Visual Standards
We are
Do not crop the brandmark in anyway.
Do not create a “readthrough“ header with the brandmark.
Do not use the brandmark as a motif or graphic design element.
Do not violate the brandmark’s clear space.
Do not change the brandmark’s orientation.
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Visual Standards
Colors When used consistently, color helps unify all our communications. We use gray for all messages and teal on headlines or to highlight key points. All colors have precise color references; use the values listed, corresponding to the medium being employed.
Pantone 5803 C
Pantone 290 C
Pantone 1845 C
RGB
RGB
RGB
186.203.169
191.225.231
255.185.100
CMYK 30.10.40.0
CMYK 25.0.5.0
CMYK 0.30.70.0
HEX
HEX
HEX
bacba9
bfe0e7
ffb963
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Visual Standards
Pantone 563 C
Pantone 623 C
Pantone 5875 C
Pantone Black 7 C
RGB
RGB
RGB
RGB
115.190.185
150.197.177
220.210.155
60.60.60
CMYK 55.5.30.0
CMYK 40.5.35.0
CMYK 15.15.45.0
CMYK 0.0.0.90
HEX
HEX
HEX
HEX
73bfbb
96c5b1
ddd19d
3a3a3c
In lieu of the colors listed on this page, you may use the PANTONE® colors cited, the standards for which can be found in the current edition of the PANTONE® formula guide. The colors, CMYK, and RGB breakdowns shown on this page may not have been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards. For accurate PANTONE Color Standards refer to the current edition of the PANTONE formula guides. PANTONE® is the property of Pantone, Inc.
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Typography Our main typeface Optima is a typeface that is classically roman in proportion and character, but without serifs. The letterforms were designed in the proportions of the Golden Ratio with clear, simple elegance of its sans serif forms and the warmly human touches of its tapering stems.
Titles Optima medium Optima Medium is the main typeface to be used for most large texts and titles.
ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuv w xyz 12 3 4 5 678 9 0 ~!@ # $%^&?*( ){ } < >
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Subtitles
Visual Standards
Context
Palatino bold italic
Palatino regular
Palatino Bold Italic is the main typeface to be used for most small subtitles.
Palatino Regilar is the main typeface to be used for most larde texts and titles.
A BCDEFGH IJ KL M NOPQRST U V W X Y Z
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5678 9 0 ~!@# $%^&?*( ) {} < >
12 3 4 5 6789 0 ~!@#$%^&? *( ){} < >
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Visual Standards
Business Stationery
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Visual Standards
The Visual Development Guide
Chapter Three
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Our Heritage
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III. Brand Future 38
Our Future
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Our Brand Universe
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Brand Extensions
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Brand Future
Our Future Preparing for the future allows business leaders to consider the impact they would like the company to have and to find a way to get there. With the new identity, we are revolutionizing beyond skincare to bring beauty and confidence to women.
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Brand Future
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Brand Future
Our Brand Universe Products MBS MBS
POND’S Self-care Journal P-02 POND’S Wellness Kit P-01
Services MBS MBS
POND’S Life Consultation S-02 POND’S Empowerment Program S-01
Environments MBS MBS MBS
POND’S Health Lab EN-02 POND’S Home Garden EN-03 POND’S Retreat EN-01
Experiences MBS MBS MBS MBS
POND’S Outdoor Yoga EX-02 POND’S Kitchen EX-03 POND’S Mindfulness Workshop EX-04 POND’S Body Intelligence EX-01
Education Opportunites MBS MBS
POND’S Beauty Seminar ED-02 POND’S Empathy Forum ED-01
Events MBS MBS
POND’S Admiration Day EV-02 POND’S #IAMBEAUTIFUL EV-01
Co-branding Opportunities MBS MBS MBS
Fitbit x POND’S CBO-02 Headspace x POND’S CBO-03 The Happiness Project x POND’S CBO-01
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Brand Future
Mind EX-03 EN-02 EX-02 EX-01 ED-01 EX-04 P-02 CBO-01 S-02 EN-01 EV-01
Body
ED-02 EV-02
EN-03 P-01 S-01 CBO-02 CBO-03
Spirit
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Brand Future
Products P-01
Deliverable Focus Outcome
POND’S Self-care Journal
P-02
POND’S Wellness Kit
Create your meaningful daily ritual and make happiness a habit.
Taking care of your mental health made simple and easy.
The Self-care Journal provides a place to record your thoughts and activities and consider how they affect your emotional and physical health.
The Wellness Kit is the mental first aid that has everything from natural products to positive affirmation cards to take care of your mental health.
Mission Focus
Mission Focus
POND’S Self-care Journal reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing an intimate space to reflect and improve your mental and physical health.
POND’S Wellness Kit reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by offering collective items, resources, and tools that support your mental health.
Similarity
Similarity
The 6-minute Diary BestSelf Company
doTERRA Wellness Programs Ready 4 Kits
Differentiation
Differentiation
Unlike The 6-minute Diary or BestSelf Company which focus on mental health, The POND’S Self-care Journal incoporates both the mind and body.
Unlike doTERRA Wellness Program or Ready 4 Kits which focus on physical health, The POND’S Wellness Kit provides products that take care of your mind and spirit.
Links To
Links To
POND’S Wellness Kit POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum
POND’S Self-care Journal POND’S Beauty Seminar
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Brand Future
Services S-01
POND’S Life Consultation
S-02
POND’S Empowerment Program
Identify and align with your purpose, values and truest self.
Establish confidence and inspire yourself to achieve your dreams and goals.
Life Consultation is a service to analyse, identify and provide solutions to let you stop second-guessing yourself, get more clarity on your life, and become more condifent.
The Empowerment Program is a strategic approach to build confidence needed to accomplish your goal.
Mission Focus
Mission Focus
POND’S Life Consultation reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing solutions to gain self-awareness and regain balance and joy in life.
POND’S Empowerment Program reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing a series of inspirational and motivational activities, classes, tools and resources.
Similarity
Similarity
Noomii Thriveworks
Be Your Own Hero Conference S.H.E Summit
Differentiation
Differentiation
Unlike Noomii or Thriveworks which focus on helping people find their most suitable jobs, The POND’S Life Consultation provides guidance on aligning your personality, lifestyle, and life fulfillment.
Unlike Be Your Own Hero Conference or S.H.E Summit which focus on women leadership lectures and conferences, The POND’S Empowerment Program also introduce a step by step action plan to build confidence.
Links To
Links To
POND’S Empowerment Program POND’S Admiration Day POND’S Empathy Forum The Happiness Project x POND’S
POND’S Life Consultation POND’S Self-care Journal POND’S Mindfulness Workshop POND’S Empathy Forum
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Brand Future
Environments En-01
Deliverable Focus Outcome
POND’S Health Lab
En-02
POND’S Home Garden
Provides innovative solutions for your holistic health.
Mindfulness organic herbs and vegetables garden to pamper your mind and body.
The Health Lab is not about lab testing but a wellness research and development center that focuses on providing innovative solutions to improve and achieve balance in mind, body, and spirit.
The Home Garden provides a sanctuary to calm your mind to establish mindfulness practices, grow herbs and vegetables to take care of your mental and physical health.
Mission Focus
Mission Focus
POND’S Health Lab reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing innovative solutions to improve and achieve balance in mind, body, and spirit.
POND’S Home Garden reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by establishing mindfulness practices to achieve a more balanced and healthier life.
Similarity
Similarity
Health Labs Care CircleDNA
Click & Grow Harvest to Home
Differentiation
Differentiation
Unlike Health Lab Care or CircleDNA which focuses on physical health and traditional lab tests, The POND’S Health Lab is a wellness and experiment research center that focuses on holistic health.
Unlike Click & Grow or Harvest to Home which focus on growing food for yourself, The POND’S Home Garden introduces midfulness methods and practices when tending your home garden.
Links To All POND’S Brand Extensions
Links To POND’S Mindfulness Workshop POND’S Health Lab
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En-03
POND’S Retreat
Step outside familiar patterns and explore different ways of being. The POND’S Retreat provides a place to free of your life distractions and view it from a fresh perspective, to be in touch with who you really are and clarify what you value.
Mission Focus POND’S Retreat reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating connections and awareness to yourself and aligning the mind, body, and spirit. Similarity Esalen Insight Meditation Society Differentiation Unlike Esalen or Insight Meditation Society, which focuses on unleashing human potential and meditation practices, The POND’S Retreat focuses on experiencing a more profound sense of yourself and the world in peaceful nature. Links To POND’S Mindfulness Workshop POND’S Outdoor Yoga
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Brand Future
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Brand Future
Experiences Ex-01
Deliverable Focus Outcome
POND’S Outdoor Yoga
Ex-02
POND’S Kitchen
Grounding and connecting with nature to improve your mental and physical health.
Learn healthy delicious recipes to take care of your mind and body.
The Outdoor Yoga is an experience to build connections with nature and self-awareness.
The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment.
Mission Focus
Mission Focus
POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.
POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.
Similarity
Similarity
Alo Yoga Beyond Yoga
Sur la Table Institute of Culinary Education
Differentiation
Differentiation
Unlike Alo Yoga or Beyond Yoga which focus on yoga appreals or classes, The POND’S Outdoor Yoga focuses on balancing the body and mind.
Unlike Sur la Table or Institute of Culinary Education which focus on providing culinary classes, The POND’S Kitchen provides experiences designed by nutritionists and chefs to gain min and body alignment.
Links To POND’S Mindfulness Workshop POND’S Health Lab
Links To POND’S Health Lab
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Ex-03
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POND’S Mindfulness Workshop
Ex-04
Brand Future
POND’S Body Intelligence
Recognize the importance of mental state and increase self-compassion.
Smile can be the source of your joy.
The Mindfulness Workshop offers attention and mindfulness training that builds emotional intelligence skills and reduces stress and negative thinking to improve health and life quality.
Body Intelligence influence the mind. Physical movement coupled with the right intention will inherently affect the subconscious level of awareness, which in turn helps your moods, emotions, thoughts, beliefs and life experiences.
Mission Focus
Mission Focus
POND’S Mindfulness Workshop reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people become more aware of their thoughts, feelings and body sensations.
POND’S Body Intelligence reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using scientific methods and non-verbal body language to influence hormones in the body, which improves a person’s confidence and mental health.
Similarity Mindful.org The MIndfulness Program Differentiation Unlike Mindful.org or The Mindfulness Program which focuses on meditation and relaxation training, The POND’S Mindfulness Workshop teaches methods to manage people’s thoughts, feelings, and body sensations after becoming aware of them. Links To POND’S Wellness Kit POND’S Health Lab POND’S Outdoor Yoga
Similarity Psychologist World Center for body language Differentiation Unlike Psychologist World or Center for body language which focuses on reading other’s body languages and adjust physical postures, The POND’S Body Intelligence uses scientific methods to improves a person’s confidence and mental health. Links To POND’S Beauty Seminar
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Brand Future
Education Opportunites Ed-01
Deliverable Focus Outcome
POND’S Beauty Seminar
Ed-02
POND’S Empathy Forum
Provide inspiring techniques in building confidence in all aspects of your life.
Increase empathy towards others and self acceptance to improve mental and overall wellbeing.
The Beauty Seminar provides activities, exhibitions, panel discussions to deliver techniques in developing confidence, selfesteem, and your inner and outer beauty.
The Empathy Forum provides discussion groups, ideas sharing, expert conversation and empathy workshops to practice empathy to increase confidence.
Mission Focus
Mission Focus
POND’S Beauty Seminar reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing specialized knowledge from experts to renewing motivation and build confidence.
POND’S Empathy Forum reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing psychological processes to boost confidence and wellbeing.
Similarity
Similarity
Unleash the Power Within FirePower Seminar
SkillsCamp Innovative Training .org
Differentiation
Differentiation
Unlike Unleash the Power Within or FirePower Seminar which focus on facilitaing individual in developing a successful career, The POND’S Beauty Seminar focuses on developing confidence and self-esteem..
Unlike SkillsCamp or Innovative Training.org which focus on softskill development for leadership, The POND’S Empathy Forum focuses on personal-growth in a balanced life.
Links To POND’S Empowerment Program POND’S Admiration Day
Links To POND’S Empowerment Program POND’S Admiration Day
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Brand Future
Events Ev-01
POND’S Admiration Day
Ev-02
POND’S #IAMBEAUTIFUL
International celebration to show appreciation and gratitude.
Share meaningful moments in life that make you feel beautiful.
Admiration Day is an international event that encourages people to show their appreciation for anything that benefits or enriches their life.
The #IAMBEAUTIFUL campaign provides a channel to share, inspire and empower yourself and others to live a more balanced and healthier life. (Moving posters and interactive screens placed in different city locations. Social Media Campaigns)
Mission Focus
Mission Focus
POND’S Admiration Day reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people feel more positive, relish good experiences, improve their health, deal with adversity, and build strong relationships.
POND’S #IAMBEAUTIFUL Campaign reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating a national event that integrates with technology devices to deliver our brand message.
Similarity
Similarity
World Gratitude Day
Chanel’s “effortless beauty” campaign Hourglass “eye to eye“ campaign
Differentiation
Differentiation
Unlike World Gratitude Day which focuses on appreciating others who has done something worth acknowledging, The POND’S Admiration Day focues on appreciating things that make
Unlike Chanel’s “effortless beauty” campaign or Hourglass “eye to eye“ campaign which focus on promoting beauty products, The POND’S #IAMBEAUTIFUL Campaign promotes
you feel confident, happe, and healthy. Links To POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum
Links To POND’S Wellness Kit POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum
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Co-branding Opportunities CBO-01
Deliverable Focus Outcome
Fitbit x POND’S Challenge CBO-02 Headspace x POND’S
Go on adventures and explore unique locations.
Cultivate a sense that we are worthy, valuable, and lovable through simple daily actions.
POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals.
Deliver science-backed meditation and mindfulness tools, help support your mental health, and find a healthier, happier you. To offer compassion while also holding ourselves accountable and developing self-love benefits from the daily, sustained practice.
Mission Focus
Mission Focus
Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.
Headspace x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by teaching people to seek internal validation and feel positive about themselves.
Similarity
Similarity
Adidas Runtastic Nike+ Training Club
Calm Ten Percent Happier Meditation.
Differentiation
Differentiation
Unlike Adidas Runtastic or Nike+ Training Club which focus on physical health, Fitbit x POND’S Challenge focuses on physical activities and wellbeing to maintain a healthy life.
Unlike Calm or Ten Percent Happier Meditation which focus on meditation techniques to relief stress, Headspace x POND’S focuses on regaining self-compassion to live a more balanced live.
Links To POND’S Empowerment Program
Links To POND’S Wellness Kit POND’S Beauty Seminar POND’S Empathy Forum
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CBO-03
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The Happiness Project x POND’S
Develop positive habits that make your life healthier and happier. POND’S collaborates with The Happiness Project’s Happier App to provide personalized strategies to help you become happier and healthier and learn insights about yourself.
Mission Focus The Happiness Project x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing personalized strategies for self-development.
Similarity BestSelf Company Differentiation Unlike BestSelf Company which focus on mental health, The Happiness Project x POND’S focuses on mental health and personal development. Links To POND’S Empowerment Program
Brand Future
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POND’S Health Lab Provides innovative solutions for your holistic health. The Health Lab is not about lab testing but a wellness research and development center that focuses on providing innovative solutions to improve and achieve balance in mind, body, and spirit.
Mission Focus POND’S Health Lab reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing innovative solutions to improve and achieve balance in mind, body, and spirit.
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We research and cultivate natural ingredients used in our products and services in the Health Lab.
Brand Future
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Our Heritage
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At POND’S Health Lab, researchers focus on any research concerned with happiness, well-being, flourishing, and the quality of life, measuring physical and mental well-being for clinical and economic studies.
Brand Future
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POND’S Mindfulness Workshop Recognize the importance of your mental state and increase self-compassion. The Mindfulness Workshop offers attention and mindfulness training that builds emotional intelligence skills and reduces stress and negative thinking to improve mental and physical health and life quality.
Mission Focus POND’S Mindfulness Workshop reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people become more aware of their thoughts, feelings and body sensations.
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POND’S Mindfulness Workshop helps you focus on being intensely aware of what you’re sensing and feeling in the moment, without interpretation or judgment. Techniques include breathing methods, guided imagery, and other practices to relax the body and mind and help reduce stress.
Brand Future
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Some of them practices in the workshop include using tibetan bowl to guide through the meditation. When rubbing a bowl, you have the chance to connect not just your mind but also physical body to that sound to get a deeper meditative state to improve concentration and ease emotional tensions and blockages.
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POND’S Beauty Seminar Provide inspiring techniques in building confidence in all aspects of your life. The Beauty Seminar provides activities, exhibitions, panel discussions to deliver techniques in developing confidence, self-esteem, and your inner and outer beauty.
Mission Focus POND’S Beauty Seminar reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing specialized knowledge from experts to renewing motivation and build confidence.
Brand Future
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Establish your confidence and beauty through attending the discussion and learning with scientific techniques and methodology provided by our professionals.
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Our Beauty Seminar provides a platform to share and exchange experiences of bringing out the confidence and beauty within yourself.
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POND’S Kitchen Learn healthy delicious recipes to take care of your mind and body. The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment. Mission Focus POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.
Brand Future
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Cooking is a caring and nurturing act for your loved ones and yourself. At POND’S Kitchen, you can learn and cook healthy recipes designed by our nutritionists.
Our Heritage
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Research shows that cooking can make people feel happy and connected to others. It is confident and self-esteem boosting.
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Fitbit x POND’S Challenge Go on adventures and explore unique locations. POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals. Mission Focus Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.
Brand Future
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The Fitbit x POND’S Challenge integrates the idea of using the regular physical activity with the Fitbit App to retain a happy and balanced mind and take people to beautiful, breathtaking places.
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Studies have shown that walking in nature can improve blood pressure, boost mental health, and decrease cancer risk. Our collaboration with Fitbit encourages people to get close to nature.
Brand Future
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POND’S Admiration Day International celebration to show appreciation and gratitude. Admiration Day is an international event that encourages people to show their appreciation for anything that benefits or enriches their life.
Mission Focus POND’S Admiration Day reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people feel more positive, relish good experiences, improve their health, deal with adversity, and build strong relationships.
Brand Future
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Expressing gratitude not only helps people appreciate what they’ve received in life and increase happiness and balance, but it also helps people feel like they have given something back to those who helped them.
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On POND’S Admiration Day, people gather together and celebrate, showing admiration and appreciation for significant people in their life.
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POND’S Life Consultation Identify and align with your purpose, values and truest self. Life Consultation is a service to analyse, identify and provide solutions to let you stop second-guessing yourself, get more clarity on your life, and become more condifent.
Mission Focus POND’S Life Consultation reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing solutions to gain self-awareness and regain balance and joy in life.
Brand Future
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Brand Future
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The Visual Standards Guide
Brand Future
91
The Visual Standards Guide
Brand Future
The POND’S Life Consultation provides guidance on aligning your personality, lifestyle, and life fulfillment.
92
The Visual Standards Guide
We also provide online appointments that allow you to access and gain guidance from different life consultants according to your needs.
Brand Future
93
The Visual Standards Guide
Brand Future
94
The Visual Standards Guide
Brand Future
POND’S Outdoor Yoga Grounding and connecting with nature to improve your mental and physical health. The Outdoor Yoga is an experience to build connections with nature and self-awareness.
Mission Focus POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.
95
The Visual Standards Guide
Brand Future
96
The Visual Standards Guide
Brand Future
97
The Visual Standards Guide
Brand Future
POND’S Outdoor Yoga lets you grounded to nature and yourself to improve your body and mental health.
98
The Visual Standards Guide
We provide outdoor yoga classes in various locations to let you feel replenished and reconnect to yourself.
Brand Future
99
The Visual Standards Guide
Brand Future
100
The Visual Standards Guide
POND’S Empowerment Program Establish confidence and inspire yourself to achieve your dreams and goals. The Empowerment Program is a strategic approach to build confidence needed to accomplish your goal. Mission Focus POND’S Empowerment Program reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing a series of inspirational and motivational activities, classes, tools and resources.
Brand Future
101
The Visual Standards Guide
Brand Future
102
The Visual Standards Guide
Brand Future
103
The Visual Standards Guide
Brand Future
In POND’S Empowerment Program, each person will be paired with a mentor to help them plan and achieve their goals.
104
The Visual Standards Guide
We collaborated with different organizations and design classes to help the audiences learn the needed skills to reach their goals.
Brand Future
105
The Visual Standards Guide
Brand Future
106
The Visual Standards Guide
Sources & Colophon
Source & Colophon
107
The Visual Standards Guide
Sources & Colophon
INFORMATION
TYPOGRAPHY
Ponds.com
Optima LT
Unileverusa.com
Palatino Linotype
Pondsinstitute.co Cosmeticsandskin.com
PHOTOGRAPHY Unsplash.com Ponds.com iStockphotos.com Pexels.com Cosmeticsandskin.com FinaArtAmerica.com
108
The Visual Standards Guide
Our Heritage
109
The Visual Standards Guide
Our Heritage
GR 604 The Nature of Identity 110
The Visual Standards Guide
Our Heritage