GR604_POND'S_Visual Standards Guide(student project)

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The Visual Standards Guide

Our Heritage

The Visual Standards Guide

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The Visual Standards Guide

Our Heritage

This is a student project designed for academic purposes which do not represent POND’S in any way.

The Visual Standards Guide

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The Visual Standards Guide

Our Heritage

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The Visual Standards Guide

Our Heritage

Our Heritage

Contents I. Overview 10

Our History

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Our Heritage

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Our New Mission

II. Visual Standards 18

The New POND’S

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Logo Anatomy

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Clear Space

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Example of Brand Extension Logo

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Alternative Sizing

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Unacceptable Logo Usages

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Colors

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Typography

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Stationery

III. Brand Future 38

Our Future

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Our Brand Universe

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Brand Extensions

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The Visual Standards Guide

Our Heritage

The Visual Development Guide

Chapter One

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Our Heritage

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I. Overview 10

Our History

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Our Heritage

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Our New Mission

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The Visual Standards Guide

Overview

Our History POND’S started out in 1846 as a patent medicine company when Theron T. Pond, a pharmacist from Utica, New York, began selling “Golden Treasure”, a homeopathic remedy containing witch hazel. By the twentieth century, the company’s main strategy was geared towards selling cosmetics products.

Today Ponds is sold around the world.

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The Visual Standards Guide

Overview

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The Visual Standards Guide

Overview

Our Heritage We introduced our iconic Tulip logo in the 1960s, a symbol of feminine beauty that has since then epitomized the brand’s promise of radiant skin, no matter what your skin is facing.

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The Visual Standards Guide

Overview

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The Visual Standards Guide

Overview

Our New Mission Our new brand mission is to bring out the beauty and confidence in women with the best science, technology, and natural methods.

Keywords & Keyphrases Scientific / Glow from inside out.

Authenthic / Continue our heritage & meet your needs.

Beneficial / Holistic Health and Growth.

Final Keyword & Keyphrase Genuine / Combining Scientific & Authentic.

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The Visual Standards Guide

Overview

The Visual Development Guide

Chapter Two

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Our Heritage

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II. Visual Standards 18

The New POND’S

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Logo Anatomy

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Clear Space

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Example of Brand Extension Logo

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Alternative Sizing

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Unacceptable Logo Usages

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Colors

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Typography

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The Visual Standards Guide

Visual Standards

The New POND’S Star + Petal & Leaves Our new logo conceptually and visually communicates the soul and mission of POND’S, which stands for scientific, authentic, beneficial, and genuine.

Combining the star, petal, and leaves and using only organic lines and circles to form the letter P.

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The Visual Standards Guide

Visual Standards

Signature

Letterform / Symbol

Wordmark

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The Visual Standards Guide

Visual Standards

Logo Anatomy Even while the whole composition is important, each part of a logo has their own specific purpose and particular effect on the viewer.

Our brandmark should be presented in its standard and customary fashion in order to be immediately recognizable as belonging to POND’S.

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Visual Standards

2X

2X 1/4X X

X

X

X

2X

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The Visual Standards Guide

Visual Standards

Clear Space Clear space is the minimum “breathing room” maintained around the brandmark. It should be kept free of graphics, text, and other marks. It also defines the minimum distance from the brandmark to the edge of a printed piece. We use half-height of the wordmark (x) as our logo clear space. All other elements should not be placed within it.

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X

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Visual Standards

X

X

2X

X

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Visual Standards

Example of Brand Extension Logo The POND’S logo represents everything we do and stand for. However,a unique variation of the POND’S logo can be developed to address the unique position of brand extensions.

The clear space of the brand extension logos is also the half-height of the wordmark (x). All other elements should not be placed within it.

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Visual Standards

X

X

X

2X

Health Lab

3/4X

3/4X

X

Health Lab is one of our brand extensions focuses on developing innovative solutions to improve and achieve balance in mind, body, and spirit.

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Visual Standards

Alternative Sizing The size chart shows the appropriate sizes to use on different media and printed material, including the smallest size usable.

Signature

Wordmark

Letterform / Symbol

Above 100mm width

100mm width

50mm width

20mm width

10mm width Do not set logo below 10mm width

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Signature

Wordmark

Health Lab

Health Lab

Health Lab

Health Lab

Health Lab

Health Lab

Visual Standards

Letterform / Symbol

Do not set logo below 10mm width

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Visual Standards

Unacceptable Logo Usages The logo don’ts provide a standardized approach to creative work in order to uphold the integrity of our brand. When using our brandmark, please follow these guidelines:

Do not outline the brandmark in any color.

Do not change the brandmark colors.

Do not add new elements to the brandmark.

Do not redraw or change any element of the brandmark.

Do not place the onecolor brandmark over a pattern.

Do not add other effects to the brandmark.

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The Visual Standards Guide

Visual Standards

We are

Do not crop the brandmark in anyway.

Do not create a “readthrough“ header with the brandmark.

Do not use the brandmark as a motif or graphic design element.

Do not violate the brandmark’s clear space.

Do not change the brandmark’s orientation.

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Visual Standards

Colors When used consistently, color helps unify all our communications. We use gray for all messages and teal on headlines or to highlight key points. All colors have precise color references; use the values listed, corresponding to the medium being employed.

Pantone 5803 C

Pantone 290 C

Pantone 1845 C

RGB

RGB

RGB

186.203.169

191.225.231

255.185.100

CMYK 30.10.40.0

CMYK 25.0.5.0

CMYK 0.30.70.0

HEX

HEX

HEX

bacba9

bfe0e7

ffb963

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Visual Standards

Pantone 563 C

Pantone 623 C

Pantone 5875 C

Pantone Black 7 C

RGB

RGB

RGB

RGB

115.190.185

150.197.177

220.210.155

60.60.60

CMYK 55.5.30.0

CMYK 40.5.35.0

CMYK 15.15.45.0

CMYK 0.0.0.90

HEX

HEX

HEX

HEX

73bfbb

96c5b1

ddd19d

3a3a3c

In lieu of the colors listed on this page, you may use the PANTONE® colors cited, the standards for which can be found in the current edition of the PANTONE® formula guide.

The colors, CMYK, and RGB breakdowns shown on this page may not have been evaluated

by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards.

For accurate PANTONE Color Standards refer to the current edition of the PANTONE formula guides. PANTONE® is the property of Pantone, Inc.

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Visual Standards

Typography Our main typeface Optima is a typeface that is classically roman in proportion and character, but without serifs. The letterforms were designed in the proportions of the Golden Ratio with clear, simple elegance of its sans serif forms and the warmly human touches of its tapering stems.

Titles Optima medium Optima Medium is the main typeface to be used for most large texts and titles.

ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuv w xyz 12 3 4 5 678 9 0 ~!@ # $%^&?*( ){ } < >

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Subtitles

Visual Standards

Context

Palatino bold italic

Palatino regular

Palatino Bold Italic is the main typeface to be used for most small subtitles.

Palatino Regilar is the main typeface to be used for most larde texts and titles.

A BCDEFGH IJ KL M NOPQRST U V W X Y Z

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1 2 3 4 5678 9 0 ~!@# $%^&?*( ) {} < >

12 3 4 5 6789 0 ~!@#$%^&? *( ){} < >

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Visual Standards

Business Stationery

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Visual Standards

The Visual Development Guide

Chapter Three

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Our Heritage

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III. Brand Future 38

Our Future

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Our Brand Universe

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Brand Extensions

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Brand Future

Our Future Preparing for the future allows business leaders to consider the impact they would like the company to have and to find a way to get there.

With the new identity, we are revolutionizing beyond skincare to bring beauty and confidence to women.

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Brand Future

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Brand Future

Our Brand Universe Products MBS MBS

POND’S Self-care Journal P-02 POND’S Wellness Kit P-01

Services MBS MBS

POND’S Life Consultation S-02 POND’S Empowerment Program S-01

Environments MBS MBS MBS

POND’S Health Lab EN-02 POND’S Home Garden EN-03 POND’S Retreat EN-01

Experiences MBS MBS MBS MBS

POND’S Outdoor Yoga EX-02 POND’S Kitchen EX-03 POND’S Mindfulness Workshop EX-04 POND’S Body Intelligence EX-01

Education Opportunites MBS MBS

POND’S Beauty Seminar ED-02 POND’S Empathy Forum ED-01

Events MBS MBS

POND’S Admiration Day EV-02 POND’S #IAMBEAUTIFUL EV-01

Co-branding Opportunities MBS MBS MBS

Fitbit x POND’S CBO-02 Headspace x POND’S CBO-03 The Happiness Project x POND’S CBO-01

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Brand Future

Mind EX-03 EN-02 EX-02 EX-01 ED-01 EX-04 P-02 CBO-01 S-02 EN-01 EV-01

Body

ED-02 EV-02

EN-03 P-01 S-01 CBO-02 CBO-03

Spirit

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Brand Future

Products P-01

Deliverable Focus Outcome

POND’S Self-care Journal

P-02

POND’S Wellness Kit

Create your meaningful daily ritual and make happiness a habit.

Taking care of your mental health made simple and easy.

The Self-care Journal provides a place to record your thoughts and activities and consider how they affect your emotional and physical health.

The Wellness Kit is the mental first aid that has everything from natural products to positive affirmation cards to take care of your mental health.

Mission Focus

Mission Focus

POND’S Self-care Journal reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing an intimate space to reflect and improve your mental and physical health.

POND’S Wellness Kit reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by offering collective items, resources, and tools that support your mental health.

Similarity

Similarity

The 6-minute Diary BestSelf Company

doTERRA Wellness Programs Ready 4 Kits

Differentiation

Differentiation

Unlike The 6-minute Diary or BestSelf Company which focus on mental health, The POND’S Self-care Journal incoporates both the mind and body.

Unlike doTERRA Wellness Program or Ready 4 Kits which focus on physical health, The POND’S Wellness Kit provides products that take care of your mind and spirit.

Links To

Links To

POND’S Wellness Kit POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum

POND’S Self-care Journal POND’S Beauty Seminar

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Brand Future

Services S-01

POND’S Life Consultation

S-02

POND’S Empowerment Program

Identify and align with your purpose, values and truest self.

Establish confidence and inspire yourself to achieve your dreams and goals.

Life Consultation is a service to analyse, identify and provide solutions to let you stop second-guessing yourself, get more clarity on your life, and become more condifent.

The Empowerment Program is a strategic approach to build confidence needed to accomplish your goal.

Mission Focus

Mission Focus

POND’S Life Consultation reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing solutions to gain self-awareness and regain balance and joy in life.

POND’S Empowerment Program reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing a series of inspirational and motivational activities, classes, tools and resources.

Similarity

Similarity

Noomii Thriveworks

Be Your Own Hero Conference S.H.E Summit

Differentiation

Differentiation

Unlike Noomii or Thriveworks which focus on helping people find their most suitable jobs, The POND’S Life Consultation provides guidance on aligning your personality, lifestyle, and life fulfillment.

Unlike Be Your Own Hero Conference or S.H.E Summit which focus on women leadership lectures and conferences, The POND’S Empowerment Program also introduce a step by step action plan to build confidence.

Links To

Links To

POND’S Empowerment Program POND’S Admiration Day POND’S Empathy Forum The Happiness Project x POND’S

POND’S Life Consultation POND’S Self-care Journal POND’S Mindfulness Workshop POND’S Empathy Forum

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Brand Future

Environments En-01

Deliverable Focus Outcome

POND’S Health Lab

En-02

POND’S Home Garden

Provides innovative solutions for your holistic health.

Mindfulness organic herbs and vegetables garden to pamper your mind and body.

The Health Lab is not about lab testing but a wellness research and development center that focuses on providing innovative solutions to improve and achieve balance in mind, body, and spirit.

The Home Garden provides a sanctuary to calm your mind to establish mindfulness practices, grow herbs and vegetables to take care of your mental and physical health.

Mission Focus

Mission Focus

POND’S Health Lab reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing innovative solutions to improve and achieve balance in mind, body, and spirit.

POND’S Home Garden reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by establishing mindfulness practices to achieve a more balanced and healthier life.

Similarity

Similarity

Health Labs Care CircleDNA

Click & Grow Harvest to Home

Differentiation

Differentiation

Unlike Health Lab Care or CircleDNA which focuses on physical health and traditional lab tests, The POND’S Health Lab is a wellness and experiment research center that focuses on holistic health.

Unlike Click & Grow or Harvest to Home which focus on growing food for yourself, The POND’S Home Garden introduces midfulness methods and practices when tending your home garden.

Links To All POND’S Brand Extensions

Links To POND’S Mindfulness Workshop POND’S Health Lab

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En-03

POND’S Retreat

Step outside familiar patterns and explore different ways of being.

The POND’S Retreat provides a place to free of your life distractions and view it from a fresh perspective, to be in touch with who you really are and clarify what you value.

Mission Focus POND’S Retreat reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating connections and awareness to yourself and aligning the mind, body, and spirit.

Similarity Esalen Insight Meditation Society Differentiation Unlike Esalen or Insight Meditation Society, which focuses on unleashing human potential and meditation practices, The POND’S Retreat focuses on experiencing a more profound sense of yourself and the world in peaceful nature.

Links To POND’S Mindfulness Workshop POND’S Outdoor Yoga

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Brand Future

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Brand Future

Experiences Ex-01

Deliverable Focus Outcome

POND’S Outdoor Yoga

Ex-02

POND’S Kitchen

Grounding and connecting with nature to improve your mental and physical health.

Learn healthy delicious recipes to take care of your mind and body.

The Outdoor Yoga is an experience to build connections with nature and self-awareness.

The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment.

Mission Focus

Mission Focus

POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.

POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.

Similarity

Similarity

Alo Yoga Beyond Yoga

Sur la Table Institute of Culinary Education

Differentiation

Differentiation

Unlike Alo Yoga or Beyond Yoga which focus on yoga appreals or classes, The POND’S Outdoor Yoga focuses on balancing the body and mind.

Unlike Sur la Table or Institute of Culinary Education which focus on providing culinary classes, The POND’S Kitchen provides experiences designed by nutritionists and chefs to gain min and body alignment.

Links To POND’S Mindfulness Workshop POND’S Health Lab

Links To POND’S Health Lab

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Ex-03

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POND’S Mindfulness Workshop

Ex-04

Brand Future

POND’S Body Intelligence

Recognize the importance of mental state and increase self-compassion.

Smile can be the source of your joy.

The Mindfulness Workshop offers attention and mindfulness training that builds emotional intelligence skills and reduces stress and negative thinking to improve health and life quality.

Body Intelligence influence the mind. Physical movement coupled with the right intention will inherently affect the subconscious level of awareness, which in turn helps your moods, emotions, thoughts, beliefs and life experiences.

Mission Focus

Mission Focus

POND’S Mindfulness Workshop reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people become more aware of their thoughts, feelings and body sensations.

POND’S Body Intelligence reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using scientific methods and non-verbal body language to influence hormones in the body, which improves a person’s confidence and mental health.

Similarity Mindful.org The MIndfulness Program Differentiation Unlike Mindful.org or The Mindfulness Program which focuses on meditation and relaxation training, The POND’S Mindfulness Workshop teaches methods to manage people’s thoughts, feelings, and body sensations after becoming aware of them.

Links To POND’S Wellness Kit POND’S Health Lab POND’S Outdoor Yoga

Similarity Psychologist World Center for body language Differentiation Unlike Psychologist World or Center for body language which focuses on reading other’s body languages and adjust physical postures, The POND’S Body Intelligence uses scientific methods to improves a person’s confidence and mental health.

Links To POND’S Beauty Seminar

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Brand Future

Education Opportunites Ed-01

Deliverable Focus Outcome

POND’S Beauty Seminar

Ed-02

POND’S Empathy Forum

Provide inspiring techniques in building confidence in all aspects of your life.

Increase empathy towards others and self acceptance to improve mental and overall wellbeing.

The Beauty Seminar provides activities, exhibitions, panel discussions to deliver techniques in developing confidence, selfesteem, and your inner and outer beauty.

The Empathy Forum provides discussion groups, ideas sharing, expert conversation and empathy workshops to practice empathy to increase confidence.

Mission Focus

Mission Focus

POND’S Beauty Seminar reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing specialized knowledge from experts to renewing motivation and build confidence.

POND’S Empathy Forum reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing psychological processes to boost confidence and wellbeing.

Similarity

Similarity

Unleash the Power Within FirePower Seminar

SkillsCamp Innovative Training .org

Differentiation

Differentiation

Unlike Unleash the Power Within or FirePower Seminar which focus on facilitaing individual in developing a successful career, The POND’S Beauty Seminar focuses on developing confidence and self-esteem..

Unlike SkillsCamp or Innovative Training.org which focus on softskill development for leadership, The POND’S Empathy Forum focuses on personal-growth in a balanced life.

Links To POND’S Empowerment Program POND’S Admiration Day

Links To POND’S Empowerment Program POND’S Admiration Day

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Brand Future

Events Ev-01

POND’S Admiration Day

Ev-02

POND’S #IAMBEAUTIFUL

International celebration to show appreciation and gratitude.

Share meaningful moments in life that make you feel beautiful.

Admiration Day is an international event that encourages people to show their appreciation for anything that benefits or enriches their life.

The #IAMBEAUTIFUL campaign provides a channel to share, inspire and empower yourself and others to live a more balanced and healthier life. (Moving posters and interactive screens placed in different city locations. Social Media Campaigns)

Mission Focus

Mission Focus

POND’S Admiration Day reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people feel more positive, relish good experiences, improve their health, deal with adversity, and build strong relationships.

POND’S #IAMBEAUTIFUL Campaign reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating a national event that integrates with technology devices to deliver our brand message.

Similarity

Similarity

World Gratitude Day

Chanel’s “effortless beauty” campaign Hourglass “eye to eye“ campaign

Differentiation

Differentiation

Unlike World Gratitude Day which focuses on appreciating others who has done something worth acknowledging, The POND’S Admiration Day focues on appreciating things that make

Unlike Chanel’s “effortless beauty” campaign or Hourglass “eye to eye“ campaign which focus on promoting beauty products, The POND’S #IAMBEAUTIFUL Campaign promotes

you feel confident, happe, and healthy.

Links To POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum

Links To POND’S Wellness Kit POND’S Empowerment Program POND’S Beauty Seminar POND’S Empathy Forum

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Co-branding Opportunities CBO-01

Deliverable Focus Outcome

Fitbit x POND’S Challenge CBO-02 Headspace x POND’S

Go on adventures and explore unique locations.

Cultivate a sense that we are worthy, valuable, and lovable through simple daily actions.

POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals.

Deliver science-backed meditation and mindfulness tools, help support your mental health, and find a healthier, happier you. To offer compassion while also holding ourselves accountable and developing self-love benefits from the daily, sustained practice.

Mission Focus

Mission Focus

Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.

Headspace x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by teaching people to seek internal validation and feel positive about themselves.

Similarity

Similarity

Adidas Runtastic Nike+ Training Club

Calm Ten Percent Happier Meditation.

Differentiation

Differentiation

Unlike Adidas Runtastic or Nike+ Training Club which focus on physical health, Fitbit x POND’S Challenge focuses on physical activities and wellbeing to maintain a healthy life.

Unlike Calm or Ten Percent Happier Meditation which focus on meditation techniques to relief stress, Headspace x POND’S focuses on regaining self-compassion to live a more balanced live.

Links To POND’S Empowerment Program

Links To POND’S Wellness Kit POND’S Beauty Seminar POND’S Empathy Forum

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CBO-03

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The Happiness Project x POND’S

Develop positive habits that make your life healthier and happier.

POND’S collaborates with The Happiness Project’s Happier App to provide personalized strategies to help you become happier and healthier and learn insights about yourself.

Mission Focus The Happiness Project x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing personalized strategies for self-development.

Similarity BestSelf Company Differentiation Unlike BestSelf Company which focus on mental health, The Happiness Project x POND’S focuses on mental health and personal development.

Links To POND’S Empowerment Program

Brand Future

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POND’S Health Lab Provides innovative solutions for your holistic health.

The Health Lab is not about lab testing but a wellness research and development center that focuses on providing innovative solutions to improve and achieve balance in mind, body, and spirit.

Mission Focus POND’S Health Lab reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing innovative solutions to improve and achieve balance in mind, body, and spirit.

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We research and cultivate natural ingredients used in our products and services in the Health Lab.

Brand Future

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Our Heritage

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At POND’S Health Lab, researchers focus on any research concerned with happiness, well-being, flourishing, and the quality of life, measuring physical and mental well-being for clinical and economic studies.

Brand Future

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Brand Future

POND’S Mindfulness Workshop Recognize the importance of your mental state and increase self-compassion.

The Mindfulness Workshop offers attention and mindfulness training that builds emotional intelligence skills and reduces stress and negative thinking to improve mental and physical health and life quality.

Mission Focus POND’S Mindfulness Workshop reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people become more aware of their thoughts, feelings and body sensations.

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POND’S Mindfulness Workshop helps you focus on being intensely aware of what you’re sensing and feeling in the moment, without interpretation or judgment. Techniques include breathing methods, guided imagery, and other practices to relax the body and mind and help reduce stress.

Brand Future

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Some of them practices in the workshop include using tibetan bowl to guide through the meditation. When rubbing a bowl, you have the chance to connect not just your mind but also physical body to that sound to get a deeper meditative state to improve concentration and ease emotional tensions and blockages.

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POND’S Beauty Seminar Provide inspiring techniques in building confidence in all aspects of your life.

The Beauty Seminar provides activities, exhibitions, panel discussions to deliver techniques in developing confidence, self-esteem, and your inner and outer beauty.

Mission Focus POND’S Beauty Seminar reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing specialized knowledge from experts to renewing motivation and build confidence.

Brand Future

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Establish your confidence and beauty through attending the discussion and learning with scientific techniques and methodology provided by our professionals.

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Our Beauty Seminar provides a platform to share and exchange experiences of bringing out the confidence and beauty within yourself.

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POND’S Kitchen Learn healthy delicious recipes to take care of your mind and body.

The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment.

Mission Focus POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.

Brand Future

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Cooking is a caring and nurturing act for your loved ones and yourself. At POND’S Kitchen, you can learn and cook healthy recipes designed by our nutritionists.

Our Heritage

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Brand Future

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Research shows that cooking can make people feel happy and connected to others. It is confident and self-esteem boosting.

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Fitbit x POND’S Challenge Go on adventures and explore unique locations.

POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals.

Mission Focus Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.

Brand Future

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The Fitbit x POND’S Challenge integrates the idea of using the regular physical activity with the Fitbit App to retain a happy and balanced mind and take people to beautiful, breathtaking places.

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Studies have shown that walking in nature can improve blood pressure, boost mental health, and decrease cancer risk. Our collaboration with Fitbit encourages people to get close to nature.

Brand Future

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POND’S Admiration Day International celebration to show appreciation and gratitude.

Admiration Day is an international event that encourages people to show their appreciation for anything that benefits or enriches their life.

Mission Focus POND’S Admiration Day reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people feel more positive, relish good experiences, improve their health, deal with adversity, and build strong relationships.

Brand Future

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Expressing gratitude not only helps people appreciate what they’ve received in life and increase happiness and balance, but it also helps people feel like they have given something back to those who helped them.

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On POND’S Admiration Day, people gather together and celebrate, showing admiration and appreciation for significant people in their life.

Brand Future

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The Visual Standards Guide

POND’S Life Consultation Identify and align with your purpose, values and truest self.

Life Consultation is a service to analyse, identify and provide solutions to let you stop second-guessing yourself, get more clarity on your life, and become more condifent.

Mission Focus POND’S Life Consultation reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing solutions to gain self-awareness and regain balance and joy in life.

Brand Future

89

The Visual Standards Guide

Brand Future

90

The Visual Standards Guide

Brand Future

91

The Visual Standards Guide

Brand Future

The POND’S Life Consultation provides guidance on aligning your personality, lifestyle, and life fulfillment.

92

The Visual Standards Guide

We also provide online appointments that allow you to access and gain guidance from different life consultants according to your needs.

Brand Future

93

The Visual Standards Guide

Brand Future

94

The Visual Standards Guide

Brand Future

POND’S Outdoor Yoga Grounding and connecting with nature to improve your mental and physical health.

The Outdoor Yoga is an experience to build connections with nature and self-awareness.

Mission Focus POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.

95

The Visual Standards Guide

Brand Future

96

The Visual Standards Guide

Brand Future

97

The Visual Standards Guide

Brand Future

POND’S Outdoor Yoga lets you grounded to nature and yourself to improve your body and mental health.

98

The Visual Standards Guide

We provide outdoor yoga classes in various locations to let you feel replenished and reconnect to yourself.

Brand Future

99

The Visual Standards Guide

Brand Future

100

The Visual Standards Guide

POND’S Empowerment Program Establish confidence and inspire yourself to achieve your dreams and goals.

The Empowerment Program is a strategic approach to build confidence needed to accomplish your goal.

Mission Focus POND’S Empowerment Program reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing a series of inspirational and motivational activities, classes, tools and resources.

Brand Future

101

The Visual Standards Guide

Brand Future

102

The Visual Standards Guide

Brand Future

103

The Visual Standards Guide

Brand Future

In POND’S Empowerment Program, each person will be paired with a mentor to help them plan and achieve their goals.

104

The Visual Standards Guide

We collaborated with different organizations and design classes to help the audiences learn the needed skills to reach their goals.

Brand Future

105

The Visual Standards Guide

Brand Future

106

The Visual Standards Guide

Sources & Colophon

Source & Colophon

107

The Visual Standards Guide

Sources & Colophon

INFORMATION

TYPOGRAPHY

Ponds.com

Optima LT

Unileverusa.com

Palatino Linotype

Pondsinstitute.co Cosmeticsandskin.com

PHOTOGRAPHY Unsplash.com Ponds.com iStockphotos.com Pexels.com Cosmeticsandskin.com FinaArtAmerica.com

108

The Visual Standards Guide

Our Heritage

109

The Visual Standards Guide

Our Heritage

GR 604 The Nature of Identity 110

The Visual Standards Guide

Our Heritage