First Priority C lub News Volume VIII, Issue II
Mint Theater Company
October, 2010
What The Public Wants
Play by
Arnold Bennett to commence performances January 13th at The Mint Theater
“ Brilliantly Illuminating ”
The Times (London)
precisely ironic manner ”
Volume VIII, Issue II October, 2010 John Drinkwater, The Manchester Guardian, 1923
WHAT THE PUBLIC WANTS is Arnold Bennett’s sly satire on tabloid journalism—a lively look at life behind the headlines and proof that the more things change, the more they stay the same. This clever 1909 comedy charts the efforts of media mogul Sir Charles Worgan to boost circulation as well as his social standing. He owns forty different publications and claims to have “revolutionized journalism.” He employs over a thousand people and is worth millions—and yet Worgan wants more—he wants respect. Respect from the “superior people” who look down their noses at him. But is he willing to pay the price?
The Daily Mail—Bennett was afraid his play might never be produced. Censorship laws were notoriously strict; plays that were deemed libelous or scandalous would not be licensed for public performances. To avoid this risk, independent theater clubs gave “private” one-off performances open only to people who’d paid membership fees.
“One of the best comedies of our time,” wrote Max Beerbohm of the play’s London premiere. “No one but Bernard Shaw sends up ideas as skyrockets more successfully than Mr. Bennett,” wrote the Chicago Evening Post of the play’s American debut in 1913.
The Stage Society was one such group and they premiered WHAT THE PUBLIC WANTS in March 1909. The scandal Bennett feared never erupted. The public simply wanted more. “A brilliantly illuminating satire,” declared the London Times, and the play promptly transferred to the West End where it was hailed as “a very amusing and often very witty farce.”
Loosely inspired by the rise of Lord Northcliffe, founder of Britain’s leading tabloid,
“ A masterpiece in Bennett’s own
WHAT THE PUBLIC WANTS proved so popular it was published in three different editions between 1909 and 1911, including as a serial in McClure’s Magazine. McClure’s then printed the entire play plus a “Prologue” by Curtis P. Brady, Secretary of the magazine. In it, he poses a question that we are still asking 100 years later: “How good can a magazine
Sir Charles: All I want is for the public to have what it wants. I’m told I pander to the passions of the public. Call it that if you like. It’s what e ver ybody is tr ying to do. Only I succeed. Mind you, I don’ t call it that. I call it supplying a le gitimate demand. or newspaper be and still make money? How bad can it be and yet not be too bad for the public?” WHAT THE PUBLIC WANTS was first seen in the U.S. in 1913, when the Manchester Repertory Company toured Boston and Chicago. The Boston Globe described the play as a “delightfully clever satire, often of scintillating brilliancy,thoroughly interesting and constantly
entertaining,” while the Chicago Tribune praised Bennett’s play as “luminous and watchful, a gem.” In 1922, the Theatre Guild produced the New York premiere. It was directed by Louis Calvert, who had acted in the West End production. The Telegraph praised its “brilliant intellectual qualities” while the Post called it “an entertaining satiric comedy.” Bennett’s prescient comedy has been revived numerous times in England; each time critics have commented on how the play never shows its age. “The thing that impresses one most about WHAT THE PUBLIC WANTS is its curious upto-dateness… Indeed, its purpose is all the more urgent now,” writes The Stage. “The satire is as topical, the wit as keen, and the humor as penetrating.” 100 years after it was written, Bennett’s savage wit still hits the target. Join us in for the first New York production of Bennett’s acerbic masterpiece since 1922. It just might be what the public wants.