TARGET INVESTORS ONLINE IN 2025 TOP
Tip 1: Refine Your Digital Presence
While you might think they’re a different beast, at the heart of it investors aren’t really all that different to retail shoppers, and they still absolutely value making an emotional connection with what they’re purchasing; even shares in a mining company. When you create an online narrative that speaks directly to investors, emphasising transparency and trust, you can tap into this emotion and give them a reason to want to invest with you, rather than someone else.
Tip 2: Leverage Targeted Advertising
Just like seeds won’t easily grow on hard, infertile ground, advertising won’t easily land you qualified leads unless it’s targeted at the right audience. By utilising platforms that ensure your message reaches the right ears — the decision-makers, from high net worth individuals, to institutional investors — you can ensure your advertising dollars work harder for you.
Tip 3: Harness the Power of Data
Would you simply go and dig a hole in the dirt and hope to find something of value in it? I mean, I could be wrong, but I doubt it. You would want the data; historical surveys, ground and aerial surveys, rock chip sampling, and the like. The same is true for finding investors of value. By using tools such as Google Analytics, social media insights, and your mailing list data, you can track and optimise investor engagement across all of your digital channels and make sure you are putting your time, effort, and dollars into the right ones.
Tip 4: Meet Your Investors Where They Are
Sometimes we get so caught up in our own industries that we forget not everyone understands the jargon we use all day everyday. Sure, you and all your colleagues, family, and friends might be very well versed in how to read drilling results, and there’s also a good chance that some of your older and more experienced investors have learned to understand them too. But what about your younger investor who is just starting out? Or those who have just decided to look at investing in miners?
Don’t scare away people who might be the exact kind of investor you want and need just because your newsflow is too convoluted. Make sure you are covering the bases for investors of all generations and demographics by meeting them where they are, with communications they can understand. With the rise of YouTube and podcasts, this is where many Millennials and even Gen Xers are getting their information, and they’re also the generations that are very soon going to form the bulk of your investors.The data we mentioned in Tip 3 will help you to gain insight into the growth of this segment for you specifically.
Tip 5: Create Engaging Content
As mentioned in Tip 1, investors love a good story; keep this in mind when you are creating your content. Unsure what exactly that means? Think things like video virtual tours, interviews with decision makers, and thought leadership articles. Of course, it’s always important to take this with a healthy dose of Tip 3, and ensure you’re checking the data to see what has resonated best with your audience, and then leveraging off this.
Tip 6: Maximise Social Proof
As we’ve already established, investors like a good story, and social media presents an opportunity for you to engage them during their everyday life, and constantly remind them why it is that they liked you so much. Strategies you can use include things like highlighting milestones, partnerships, and community engagement that attract investor confidence. This doesn’t have to be a long and arduous task either. Did you snap a pic of the amazing rock formation you know means you’ve found what you’re looking for and then send it to others in your office, or your partner and kids? Take an extra minute to share that social proof with your followers and you’ve taken the first step. By doing this, you’ll be taking a big step towards addressing Tip 4 too.
CEO
Christopher Norris
christopher@mining.com.au
Sales
CRO
Edward King
(+61) 488 794 958 edward.king@mining.com.au
Head Of Sales
Nick Hughes (+61) 412 090 272
nick.hughes@mining.com.au
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