What's Next In Digital Marketing In 2022? The world is slowly but surely coming out from the lockdowns, which happened because of COVID-19 pandemic. Post this epidemic, marketers are pondering over how the future of digital marketing will take shape. What are the key digital marketing trends that may take center stage? What strategies might not work? It is now quite challenging for marketing departments to accelerate their initiatives with a pure goal to retain existing customers and acquire new ones for faster growth. Along with that, they also have the challenge to safeguard their current digital marketing budget from getting curtailed. On top of that, Google, Amazon, Facebook, and Apple are continuously changing their policies and bringing more stringent eagle-eye on how data is being captured and utilized for marketing purposes. Add to that usage of cookies, search engine algorithm changes, new rules of advertising bids, and targeting and data protection. It is surely a very competitive ground and complex environment for marketers to deliver higher ROI. Such a changing paradigm is compelling marketing decision-makers to think about the future of digital marketing deeply. Now marketers are seriously considering multichannel marketing, social analytics, mobile marketing analytics, and context-driven marketing. In addition, AI for marketing and personalization engines is getting more prominent to deliver desired results. But due to marketing budget constraints, AI and ML are not yet number one priority.
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