ADVERTISER SPOTLIGHT: Peach State Truck Centers
Company Culture Creates a Great Workplace for Women at Peach State Statistics show that companies that support women in the workplace tend to be more successful than their competitors because of the contributions, skills and diverse thinking these women bring to an organization. At Peach State, 20 percent of the employees are women, with an average tenure of more than seven years. These women hold a variety of roles from entry-level to senior management. And that’s in a male-dominated trucking industry. Women have been influential contributors at Peach State Truck Centers since the company started in 1974. Peach State values their contributions, and the company culture has fostered empowerment and amplified female voices to great success over the years.
A company that fosters successful women has created a culture and environment where diversity in gender roles is a non-issue. Each female employee is a thread that is woven into the fabric of the organization and how the company functions. Women have the oppor-
tunity to step out of the confines of traditional thinking and take calculated risks. Rather than following a worn path, they feel empowered to create a new one. Yahoo CEO Marissa Mayer has said, “If you push through that feeling of being scared; that feeling of taking risk, really amazing things can happen.” Part of being able to do that, is feeling supported by your leaders and your company’s culture. That’s what we have here at Peach State. Great workplaces for women also consistently realize an employee’s potential and provide additional opportunities for success. Recent research shows that women want new challenges at work. The Salary Project ™ research also shows women are actively (or passively) searching for new job opportunities. Although women in the workplace have made significant gains in the past six years, the 2020 annual Woman in the Workplace Study from McKinsey & Company and LeanIn.org shows that COVID-19 is threatening to erase those gains. The trucking industry will need to remain diligent and focused on supporting women and providing opportunities for growth. n
ARTUR EXPRESS is proud to be named a TOP COMPANY for women to work for in transportation for the second year in a row by the Women in Trucking Association.
16 REDEFINING THE ROAD Edition 3 | 2020
Rhonda Gauthreaux Marketing Director Peach State Truck Centers ArturExpress.com
