K.C. GLEATON
DIGITAL MARKETING EXECUTIVE I am a strong leader who consistently takes on the most challenging projects, builds exceptional teams, collaborates with various stakeholders, gets outstanding results and has a 100% record of on-time delivery. I can lead up to 30 concurrent digital marketing projects at any time with my 25 team members and
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have planned and controlled project budgets of up to $35M.
Email kc@kcgleaton.com
PROFESSIONAL PROFILE
Phone 410-999-0999
A passionate intrapreneur and small business advocate who develops strategic digital marketing and marketing automation plans that get results, often doubling the online revenue of my clients within
Website www.KCGLEATON.com
1 year. An experienced, hands-on digital marketing guru with a proven track record of driving revenue gains and brand awareness through the intelligent and effective use of Marketing Automation, Digital Marketing,
Expertise Marketing Automation Web Optimization SEO/SEM Social Media Strategy Mobile Content Management Technology & Apps Local Marketing Strategies Landing Page Optimization Technology Implementation Public Relations Media Planning & Buying Content Strategy Influencer Outreach Project Management Business Development Marketing Video Production CRM Integration Digital Asset Management Pay Per Click Marketing Web/Application Design Market Research Agency Management Marketing Analytics Lead Generation Identity Branding Email Marketing Strategic Partnerships Google+ Marketing
Social Media, Content Management Systems, Content Marketing and Digital Public Relations; my clients record an average 162% ROI within 1 year, with improved gains in years 2 and 3. An analyst experienced with using digital content management systems and content personalization to build, implement, optimize and manage customer journeys and marketing/sales funnels for maximum ROI. An expert at reviewing marketing analytics, trends and testing results and implementing the required campaign adjustments to improve campaign effectiveness and market penetration. A skilled marketing consultant adept at building sales and marketing interaction models which can accurately predict revenue based on sales funnel analytics. A dedicated Agency Manager accountable for leading the ‘big idea’ development, execution, collaboration and management of innovative, results-oriented, cross-channel digital marketing campaigns for hundreds of clients over the last 10 years. A savvy, digital project manager with a successful track record in leading digital marketing and strategy for Fortune 500 companies, small businesses, innovative brands, agencies, medical practices, law practices, political candidates and startups. Constantly inspired and fascinated by the ever-changing world of new media with a skill set built on the art of leveraging digital technologies, creating positive user experiences, engineering digital marketing automation strategies and increasing my client's revenue.
TECHNICAL SKILLS Programming: XHTML/HTML/HTML5, CSS, RSS, JavaScript. XML, VoiceXML, PHP Operating Systems: Windows, Mac, Linux Software: Adobe CS3: (DreamWeaver, Photoshop, Illustrator, Fireworks, Flash, Acrobat, 3D Studio); Basecamp; Wordpress; Microsoft Office: (Project, Access, Excel, Outlook, PowerPoint, Publisher, Word); Marketing Automation/Email Marketing/CRM Integration: Salesforce.com; Infusionsoft; Constant Contact; Marketo; Eloqua; Dynamics CRM; Hub Spot, Mail Chimp Social Media: Facebook, Twitter, Pinterest, Foursquare, Google+, LinkedIn, Meet Up, Yelp Content Management: WordPress, Joomla, Drupal Digital Content Management: Optimizely, Adobe Marketing Cloud, Sitecore, Episerver Marketing Analytics: Janrain, ClickTale, Crazy Egg, Google Analytics, Think Big, Click Density, iAcquire, Celebrus