Reasons to collaborate with an influencer

REASONS TO COLLABORATE WITH AN INFLUENCER

 To Create Content For You For many SMEs, content creation is a real issue. We are sometimes too close to our corporate reality to realize all the possibilities of subjects while an external person will have an interesting perspective, sometimes closer to that of your consumers. Influencers work on a variety of platforms; it’s up to you to choose the right person (s) according to your needs in texts, photos, videos, podcasts or others.

 To Access a New Network This is probably one of the main reasons to collaborate with an influencer, especially micro-influencers who have fewer subscribers to their social networks than celebrities, but whose community is often very niche depending on the passion or sphere of interest. Influencer activities include: fashion, travel, lifestyle, fitness, decoration, etc

 To Improve Your SEO One benefit that we do not really talk about but that deserves mention is the generation of traffic and inbound links to your website if and when you work with and collaborate with an influencer.

This is most helpful if the influencer relies on a strong digital presence, especially on some classic platforms such as a blog or YouTube, which belongs to Google. Â

 To Increase Your Credibility The visibility obtained through influencers is especially more credible than if you were trying to publish the same content by foaming it afterwards by highlighting on Facebook or Instagram.  First, be aware that 92% of consumers today trust reviews / and reviews such as Tripadvisor, Yelp and social media.

 To Work Around Ad Blockers Finally, a last but not least, is the ability to bypass the blockers advertising (Ad Blockers). We know that these applications are increasingly popular with users and mobile users, especially in a context of ubiquitous advertising on social media and the majority of websites whose business model is based on the sale of advertising space.

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