Connect to Potential Customers Using Inbound Marketing About Us MindCypress is an excellent platform for cognitive e-learning with a great progressive course structure. We have been creating an impact on the online education industry, since 2015. Currently, we are catering to most parts of the United States (USA), United Kingdom (UK), Middle East, Africa and South East Asia for services like Classroom and Live Virtual Training Courses. In today’s time, we are making our presence globally in the field of e-learning. Professionals and scholars would get a career growth with MindCypress’s innovative self-learning & certification program. E-learning courses from MindCypress gives you the convenience and flexibility to take sessions from anywhere and indulge in the modules at your own pace. Our courses are best suited for people who want to continue working while, studying and earn a certificate that can turn out to be beneficial for their career growth.
There are many blogs and articles that keep on discussing inbound marketing and persona research. So now moving ahead in a new direction in using “inbound marketing” and developing personas is compulsory. The next step is proceeding in increasing the journey of the buyer and then nurturing the leads.
The journey of Buyer: While making any sort of purchasing decision, usually a person moves down through four phases. In the language of inbound marketing, these general stages are termed as the ‘buyer’s journey”. It is very important to reach out to the prospects at every single stage of this buyer’s journey for addressing specific concerns and questions. When it comes to the content portion then the user looks for new and interesting content at every step so as to hold a clear concept about every feature related to the topics they are connected to and looking for.