2019 Hawaiian Airlines Made in Maui County Festival Post-Event Report by Made in Maui County Festival

Directory 6 Years of Economic Impact ................................................................................................... 1 Community Outreach in 2019 ................................................................................................. 2 2019 Event Overview ............................................................................................................... 3 Festival by the Numbers ............................................................................................. 6-7 Performance Measures .................................................................................................... 8 Entrepreneurial Support .................................................................................................. 9 Made in Maui, Molokaâ&#x20AC;&#x2DC;i, & Lanaâ&#x20AC;&#x2DC;i Seals ....................................................................... 10 A True Team Effort ......................................................................................................... 11 Event Presenter & Sponsors .................................................................................................. 12 Festival Friends ....................................................................................................................... 13 Vendor Testimonials ........................................................................................................ 14-30 Entrepreneurial Services ................................................................................................. 31-34 Zero Waste Food Court ................................................................................................... 35-36 Participating Vendors/Exhibitors ......................................................................................... 37 Product Vendors ...................................................................................................... 38-42 Food Trucks ..................................................................................................................... 43 Sponsor Exhibitors ......................................................................................................... 44 Molokai Internship Program .......................................................................................... 45-46 Event Committee .................................................................................................................... 47 Marketing .................................................................................................................................. 48 Overview ........................................................................................................................... 48 Advertising ....................................................................................................................... 49 Social Media .............................................................................................................. 50-63 MIMCF Website ........................................................................................................ 64-65 Print Coverage .......................................................................................................... 66-79 Radio Coverage ................................................................................................................ 80 Television Coverage ........................................................................................................ 80 E-Newsletters ................................................................................................................. 81 Promotions ...................................................................................................................... 82 Online Coverage & Clippings ................................................................................ 86-120 ii

YEARS

of economic impact:

PERFORMANCE INDICATORS, 2014 - 2019

59,700+ TOTAL NUMBER OF ATTENDEES

29.7% 2,293

$3,140,860+

NUMBER OF WHOLESALE BUYERS AND DISTRIBUTERS

1,443

OF ATTENDEES WERE VISITORS

TOTAL SUM OF RETAIL SALES

NUMBER OF NEW WHOLESALE ACCOUNTS

342

COMPANIES PARTICIPATED AS VENDORS

(FIRST-TIME FESTIVAL BUSINESSES ONLY)

FOR MORE INFORMATION, CONTACT US: INFO@MADEINMAUICOUNTYFESTIVAL.COM WWW.MADEINMAUICOUNTYFESTIVAL.COM

7,035

NUMBER OF NEW LEADS

204,469 TOTAL NUMBER OF ITEMS SOLD

COMMUNITY OUTREACH IN

2019

MOLOKAI INTERNS

15 NON-PROFIT ORGANIZATIONS

110+

TOTAL VOLUNTEERS

1 2

ZERO WASTE NON-PROFIT GROUP

O t n verview e v E 9 1 0 2

Nearly 9,200 residents and visitors attended the 2019 MIMCF event at the MACC. Maui County’s largest products show, the 6th Annual Hawaiian Airlines Made in Maui County Festival (MIMCF), attracted thousands of residents and visitors to the Maui Arts & Cultural Center (MACC) in Kahului on November 1 and 2, 2019.

We accomplish this mission by: • Helping Maui County businesses grow which creates many public benefits, including: new jobs, additional tax revenue, and product diversity.

The festival was presented by the Maui Chamber of Commerce and supported by the County of Maui Office of Economic Development. Hawaiian Airlines was the event’s title sponsor.

• Exposing Maui County manufacturing businesses to prospective retailers, buyers, wholesalers, and distributors worldwide to help them expand beyond Maui County to statewide, domestic and international markets.

Over 140 vendors (including 11 companies from Molokai, 1 from Lanai, and 5 from Hana) participated in this two-day event – a veritable showcase of Made-in-Maui-County products. In addition, 16 food trucks also presented a diverse menu of island cuisine in the event’s Pasha Hawaii Food Court.

• Showcasing locally made products that have a 51 percent of their value added in Hawaii, with their companies headquartered in Maui County, which promotes our local entrepreneurship and opportunities for investment.

The mission of this annual event is to improve our economic well-being by helping to grow and sustain Maui County’s manufacturers which diversifies the economy, showcases entrepreneurship and locally made products, and encourages job creation in our community.

• Strengthening Maui County’s and our state’s visitor industry attraction efforts by providing a quality destination event that is marketed worldwide. • Encouraging sustainable growth by promoting shop Maui County first to residents and visitors worldwide and providing avenues to accomplish this year-round. • Providing business development services and training to expand the capacity of local manufacturers.

During the 2019 festival, two days of fabulous shopping and activities were offered to the general public: • On Friday, November 1, shoppers who wanted a one-day head start were offered the opportunity to purchase tickets for a special “Exclusive Shopping Day” held from 1:30 pm to 6 pm. Attendees enjoyed the festival’s Opening Ceremony with light refreshments, 3 food trucks in the Pasha Hawaii Food Court, and a prize drawing for a two-night stay at The Ritz-Carlton, Kapalua (must be present to win). Each attendee also received a free Festival tote bag. Tickets ($35 per person) were available via the MACC Box Office, children 12 and under were free. On Saturday, attendees enjoyed a myriad of onstage activities, including fashion shows, live entertainment, and prize drawings.

• On Friday, November 1, wholesale buyers and distributors were also invited to a special “Buyers Preview” held from 1:30 pm to 6 pm. Qualified attendees registered online and received complimentary admission. The Preview event offered an opportunity for wholesalers/distributors to talk one-on-one with vendors about their products and to place orders. • On Saturday, November 2, the “Big Festival Day” opened from 8 am to 4:30 pm. Saturday’s festivities featured live entertainment, fashion shows, and 13 food trucks in the Pasha Hawaii Food Court. Prize drawings were held throughout the day including a drawing for 120,000 HawaiianMiles from Hawaiian Airlines (need not be present to win), two drawings for a Pasha Hawaii Certificate of Passage good for shipping one personal vehicle to/from San Diego and Maui (need not be present to win), and opportunities to win Festival Bucks. The first 2,000 attendees also received a free festival tote bag. Public admission was $5 per person (available that day only at the MACC Box Office), children 12 and under were free.

A total of 11 businesses from Molokai participated in this year’s Festival. Pictured: The Molokai ‘ohana with Cynthia McCutcheon and Tessie Ann Juario from the County of Maui Office of Economic Development on Molokai.

This year, the festival increased the amount of shuttles available for shoppers due to the grass parking lot at the UH Maui College being no longer available for vehicles to park. Complimentary transportation was available to/ from the MACC from War Memorial (near the gym and the baseball stadium), Queen Ka‘ahumanu Center and Kahului Shopping Center.

To view a copy of the 2019 event program, please visit our website: www.madeinmauicountyfestival.com/programs. Gregory Sajor of Wailuku (pictured in the middle) was the big winner of Hawaiian Airlines’ random drawing held during the 2019 MIMCF. Sajor received 120,000 HawaiianMiles.

Fans of Kanemitsu Bakery’s famous Molokai bread stood in line on Saturday.

Kahu Kale Ka‘alekahi opened up MIMCF on Saturday with a traditional Hawaiian blessing.

A bevy of menus were offered by 16 food trucks in this year’s Pasha Hawaii Food Court.

The U.S. Air Force Band of the Pacific–Hawaii, Papana were among the exciting lineup of groups who performed on Saturday.

The title sponsor Hawaiian Airlines showcased their ManaUp program with products showcased by Wrappily (pictured on left) and Chef Sheldon Simeon (pictured on the right).

h t e Numbers y b l a v i t s e F

Nearly 9,200 residents and visitors attended the 2019 MIMCF event at the MACC. In reviewing the impact of the 2019 MIMCF, some of the event highlights include: • Nearly 9,200 visitors and residents attended the two-day festival of which approximately 28% percent were visitors. • In a post-event evaluation, participating Product Vendors reported as a result of the two-day festival: - Over $650,799 total product sales. - Over 38,508 units sold. - Over 323 total new wholesale accounts/orders were closed. - Over 257 new wholesale leads and/or prospects were developed. • Over 600 qualified wholesale buyers and distributors across the state and as far away as Japan registered to attend the festival’s invitation-only Buyers Preview on Friday, November 1. Vital to vendors’ success and the event’s overall economic impact, this B2B event is helping to take Maui County’s businesses to new heights and to markets with both domestic and international export potential. We’ve already seen some of our festival vendors transition from hobby businesses to full-fledged manufacturing, with more and more jobs created each year. This year’s MIMCF Pasha Hawaii Food Court was a “zero waste” event zone. Working for Maui Huliau Foundation’s Green Events Team, participating food truck vendors, and the MACC; the event was able to divert 617 lbs of waste from going into the landfill.

The MIMCF’s Mayor’s Booth Contest was held on Friday, November 1 and the winners announced during the festival’s Opening Ceremony the same day.

Best in Show: HI Spice

Tent Category, 1st Place: Da Bee Hive Maui

Tent Category, 2nd Place: Sherri Reeve Designs

Tent Category, 3rd Place: Maui Sugar Mamas

Table Category, 1st Place: So Real

Table Category, 2nd Place: Sparrow Seas

Table Category, 3rd Place: Kanilehua Enterprises

For the second consecutive year, the festival presented their Best New Food Product Contest sponsored by Minit Stop. The 2019 winners were:

1st Place: Haleakala Supah Shots for their Lilikoi Elixir, a raw vegan elixir made with a base of Hawaiian chili pepper water. Pictured: Jon Miyabuchi (Minit Stop VP) congratulates Tina Keko‘olani of Haleakala Supah Shots.

2nd Place: Maui Pie Pops for their frozen treat, a slice of pie on a stick hand dipped in chocolate

3rd Place: Hula Cookies & Ice Cream for their Ma‘alaea Monkey, Double Chocolate Macadamia nut cookies with Roselani’s premium Banana MacCrunch ice cream.

The contest, which was open to participating vendors who have a packaged food or beverage product; recognized distinguished achievement in the introduction, development, and marketing of new products. As part of her prize package, Tina Kekoolani of Haleakala Supah Shots will have the opportunity to feature her Lilikoi Elixir in 19 Minit Stop stores on Maui and the Big Island.

c e n Measures a m r o f r e P One of the key components to the festival is our ability to collect impact data.

• We track attendance throughout the festival via ticket sales, and manually count children 12 and under who receive free admission.

• Each festival vendor is required to complete a MIMCF Post-Event survey that includes their company data, employee count, sales made during the festival, wholesale leads and future orders gained, their insights for how to make the festival better, plus feedback on how the festival helped their business.

• Through the prize drawings slips, we are able to determine the percentage of visitors to residents. The prize drawing entry slip asks for the zip code of their residence. We use the zip codes to determine the percentage of visitors to residents. Attendees’ information is also added to the event’s database.

Below is an Event Performance Dashboard, which shows the impact of the festival over the years.

Made in Maui County Festival Dashboard of Performance Measures 2014 - 2019 Description

2014

2015

2016

2017

2018

2019

Number of wholesale buyers/distributors

300

338

360

550

385

600

Total number of attendees

9,400+

10,000+

11,000+

10,000+

10,100+

9,200*

Percent of visitor attendees (mainland/international)

30%

35%

30%

28%

Number of vendors in festival

130

140

Amount of retail sales (all vendors)

$300,000+ $416,000+ $519,922+ $572,963+ $681,175+ $656,799

Number of items sold (all vendors)

21,307

25,746

34,493

37,368

47,047

38,508

Number of new wholesale accounts (total of all vendors)

180

250

335

217*

138**

323**

1,070

1,620

2,898

703*

487**

257**

Number of wholesale leads (all vendors)

*While attendance was down in 2019, each visitor spent more money each year the festival has been held. The average visitor spent over $71 in 2019, an increase of almost 6% from the previous year. In fact, the average spending per visitor has increased significantly each year. In 2019, avg. spending is more than double the avg. spending in 2014. The chart below shows the avg. spending per visitor each year the festival has been held.

Made in Maui County Festival Average Spending per Visitor

**Statistics on wholesale leads only reflect new wholesale leads (unlike previous years’ data) and do not reflect wholesale accounts from returning vendors who already established wholesale leads during past festival years.

Entrepreneurial Support

The Made in Maui Marketplace website – www.MadeInMauiCounty.com – showcases an exciting array of locally made products year-round.

The annual Hawaiian Airlines Made in Maui County Festival is the most sought-after products show on Maui offering Maui County businesses the opportunity to unveil new products, meet with prospective wholesalers and distributors, and connect with new customers. Entrepreneurial support is also offered via the following programs: •

•

A dynamic entrepreneurial ecosystem has also been developed around the festival, with 15 business development partners offering a wealth of programs, grants, consulting, micro-loans and workshops to further the success of these companies year-round. Even those companies who do not get selected to showcase their products are offered a free one-hour business consult. Refer to pages 30-32.

The online shopping resource called the “Made in Maui County Marketplace” – www.MadeInMauiCounty. com – continued to provide festival vendors and other local businesses who produce Made-in-Maui-County products with an opportunity to connect with potential buyers year-round. In 2019, all MIMCF product vendors received a complimentary one-year Made in Maui County Marketplace membership valued at $25. Benefits included a company profile page and three product pages plus publicity of products throughout the year. The Marketplace is a project of the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Office of Economic Development and the Maui Chamber of Commerce.

Made in Maui, Moloka‘i, & Lana‘i Seal

Known for being no ka ‘oi (the best), Maui County has a long history of innovation, entrepreneurship, and collaboration. This, combined with our spirit of aloha, spurs the development of cherished, high-quality, value-added products that are loved by residents and visitors alike. Originated and trademarked by the Maui Chamber of Commerce and its trade association, the Made in Maui label assures consumers that a product is of Maui origin, with at least 51 percent of its value added on island, and that local hands helped produce it. Member artisans and boutique manufacturers take tremendous pride in their creations, which feature the beauty and bounty of Maui County. They serve as ambassadors for the island and its people through their offerings, and work together to increase awareness of locally made products and the small businesses that support the Maui County community. In 2019, the Maui Chamber of Commerce expanded the Made in Maui program to include “Made in Lanai” and “Made in Molokai” seals and were provided to 2019 Made in Maui County Festival vendors to use on their product packaging. The trademarked seals conveys that the products bearing this mark are authentic, locally made goods. It is a sign of “Local People, Local Pride.”

A True Team Effort The Hawaiian Airlines Made in Maui County Festival would not have been possible without the Maui County Council and Mayor’s office whose collective vision and support keeps this festival affordable for our islands’ small businesses. A big mahalo also goes out to the festival’s dedicated Core Committee, Event Sponsors, Festival Friends, volunteers, and community stakeholders who collectively play a key role in producing an impactful event. The festival’s Core Committee began and continues with key business development organizations working with our entrepreneurial and small business community.

The Festival’s 2019 sponsors were: Hawaiian Airlines; Pasha Hawaii; Minit Stop; HawaiiUSA Federal Credit Union; Maui Visitors Bureau; HAWAI‘I Magazine; KAOI Radio Group; Maui No Ka Oi Magazine; Pacific Media Group; MauiOnLine, The Maui Visitor Channel; The Maui News; American Savings Bank; HHawaii Media; Maui Printing Company; Queen Ka‘ahumanu Center; Waste Pro Hawaii LLC; Bank of Hawaii; Central Pacific Bank; First Hawaiian Bank; Maui Electric Company; Maui Hotel & Lodging Association; Maui Research and Technology Center; State of Hawaii Department of Business, Economic Development & Tourism; and Na Koa Brand.

Committee members consisted of representatives from the County of Maui Office of Economic Development, Mayor’s Office, Hawaii Small Business Development Center, Maui Chamber of Commerce, Maui Economic Development Board, Maui Economic Opportunity Business Development Center, Maui Food Technology Center, and PR/Marketing/ Design Firm (contracted).

Lastly, we thank everyone who shops local. Through your support we can continue to invest in our islands’ economy, help to build our local workforce, and fuel entrepreneurship. Everyone benefits both directly and indirectly from these efforts.

...is presented by:

...is supported by:

...is proud to announce this year’s Title Sponsor

Mahalo to our generous 2019 event sponsors:

VRE STATIONS

Andaz Maui at Wailea Resort • Fairmont Kea Lani, Maui • Grand Wailea Maui, A Waldorf Astoria Resort Hyatt Regency Maui Resort and Spa • Ka–‘anapali Beach Hotel • Ka–‘anapali Beach Resort Association Maui Beach Hotel • Napili Kai Beach Resort • The Ritz-Carlton, Kapalua

Festival Friends Mahalo to the following businesses, organizations, and individuals for their support of the 2019 MIMCF!

Maui Courier Service Maui Economic Development Board, Inc. Maui Economic Opportunity, Inc. Maui Food Technology Center Maui High School Academy of Hospitality & Tourism Maui Soda & Ice Words, Ltd. Maui Time Maui Taiko Jon Miyabuchi No Ka Oi Toastmasters Maui Leanne Pletcher OfficeMax Maui Queen Ka‘ahumanu Center Roberts Hawaii Toni Rojas Safeway Hookele Safeway Maui Lani Jennifer Salisbury Spectrum Starbucks Queen Ka‘ahumanu Center Target The Maui Concierge The U.S. Air Force Band of the PacificHawaii, Papana Susie Thieman Starbucks, Kehalani VIP Foodservice Zippy’s Brian Yano

808 on Main Activities & Attractions Association of Hawaii Alexander and Baldwin Automatic T-shirt Printing Kay Bergstrom Boy Scouts Troop #808 Bubba Gump Shrimp Co. Kimberly Caywood Joe Cortez Domino’s Pizza Maui Marty Dread Maria Duarte Tambara Garrick Nicholas Gilbert Eric Gilliom Hawaii Small Business Development Center Wayne Hikiji George Kahumoku Jr. Gwen Hiraga Sylvia Ho Iao School Renaissance Foundation Island Landscape Jersey Mike’s Subs Knights of Columbus Maui Council #8578 Krispy Kreme Lahaina News Maui Arts & Cultural Center Maui Beach Hotel Maui Coast Hotel Maui Coffee Roasters

Vendor Testimonials “This event really showcases the innovation and vibrancy of our Maui Nui entrepreneurial community and the shoppers who come to this event really know what they want. A lot of people have heard about my products, but they don’t know where to get it, so this is a great event to educate them about my products.”

- Tina Keko‘olani, Haleakala Supah Shots

“We love the community interaction at this festival! The internet does amazing things, but with a product that you have to eat, smell and taste; seeing it in person is critical in retaining your fan base and getting new ones. Food has to taste good. You can’t read how good something tastes.”

- Justin Orr, HI Spice

“This was the first time I participated as a vendor in this event. I made over 1,000 contacts on the first day for my farm’s products. We sold our guava jam, sold out all our t-shirts, our coffee, and made connections for other products that I sell on the farm, as well as my books. I’m definitely going to participate in this festival from now on.”

- George Kahumoku Jr.

“This festival offers a great platform for all local products to reach a much wider audience than you can do with other shows or independently.”

- Heidi Cramer, Maui Cookie Lab

“During last year’s Festival, I was invited to participate in the Hankyu Hawaii Fair in Osaka, Japan. I learned a lot about exporting and doing business in international markets which has really helped to grow my company.”

- Debbie Jokovich, Sassy Saks

“During the festival, I always like to have new designs to share and new products to present to established retailers.”

- Severina Lopez, A Maui Day Original Handbags

“The MIMCF has inspired me to explore direct-to-customer options with focused ads to chosen demographics. To do this, I am switching my current website platform and creating a new site for my business.”

- Amity Mason, A.M.I.T.Y by Amity Mason Designs

“The MIMCF is an upscale event with lots of first-class competition. We are challenged to find new and exciting ways to display our product as well as planning the season prior to grow new and interesting products. This event has been a great opportunity to showcase new product lines for the coming year. Additionally, because the event fosters a great deal of community interest, enthusiasm and vendor clout, it is an excellent resource for us to develop new retail customer base which is far more challenging than our small farmers market venues.”

- Alan J Davidson, Aloha Botanicals Maui

“This event helped me to improve marketing, become prepared for wholesale, add new merchandise and meet new potential wholesale and retail customers.”

- Linda Coleon, Aloha Letterpress

“In preparation for this festival, we made changes to our website to create online ordering system, and fine-tuned our pricing and wholesale catalog.”

- Jennifer Stephens, Artful Scents

“We made more products because we were getting ready for this event.”

- Brandi Dela Cruz, BDC Designs

This year’s event pushed me to finally work on my labeling design for my product and so we were able to revamp them before the show!”

- Jamie Ronzello, Barking Deer Farm

“We made a ton of new contacts as a result of the festival. Our online sales have been better since, and we recieved new wholesale accounts.”

- Lani Galetto, Bee Akamai LLC

“The festival pushed us in our production to prepare for the winter season. It also helped focus our attention to streamlining our wholesale presentation online and in formal packets.”

- Karli Rose Wilson, Bella Vita Apothecary

“We rolled out two new styles in our line during the festival which we were able to receive direct customer feedback on. They were very well received.”

- Maggie Welker, COOKIES Maui

“The festival encouraged me to add new products to my website for better marketing.”

- Pamela Winans, Cool Blue Maui

“The MIMCF made me aware that I need to prep further in advance and have inventory available.”

- Lyndell Beach, Covering It All Maui

“We recently took over all of our printing. The festival was the first event that we were able to completely print and create for ourselves.”

- Daimus Kanahele, Na Koa Brand

“The MIMCF helped us finalize our packaging for wholesale orders. We had to make decisions and couldn’t put it off any longer. It also inspired us to finalize the design we now officially use for our clothing tags and our clients love it!”

- Amber Buffomante, Deep Sea Jewelry and Clothing Co.

“Preparing for this event actually allowed us to closely examine costs of each product and led to a more realistic wholesale cost. We also developed a new website to better cater to local folks, compared to our ETSY store that we have had for 8 years.”

- Adam Haspiel, EngravingPro LLC

“The festival helped my business – new leads, new contacts, and new customers that we didn’t have before; great exposure; advancements in preparing and cooking our products in a method that will save time and energy; also to improve our website.”

- Debbie Cabrido, DeRay’s Poi Mochi

“This event pushed me to get my items listed on my Etsy store asap and continue to improve my packaging and marketing strategy.”

- Heather DePee, Hale Aloha Designs

“We updated all of our marketing materials preparing for the festival.”

- Rebecca Woodburn-Rist, Haleakala Creamery

Though we are not able to make sales at the event (alcohol), having our brand exposed to the public helps to move our company forward. This year, we were the only spirits available and we’ve already seen an increase in our distillery tours of people saying they heard about us because of the MIMCF event.”

- Nichole Kosar, Hali‘imaile Distilling Company

“The MIMCF gave us the opportunity to share with the public the relationship between Hali‘imaile Pineapple Company and Hali‘imaile Distilling Company, as well as our relationships with other businesses that were at the festival”

- Rodrigo Balala, Haliimaile Pineapple Company Ltd

“The MIMCF encouraged us to focus on our goals. In an effort to get more wholesome accounts, we offered a small discount to wholesalers who ordered on festival days. We got three first orders because of the discount. Also, we found two Maui businesses at the festival that we want to work with to make new products.”

- Francine Frost, Hana Gold Chocolate

“I made changes to my website and new marketing design to prepare for this event.”

- Crystal Kondo, Hannie Joy and Co

“The MIMCF helps us be better prepared for wholesalers.”

- Edith. (Hano) DeGuerra, Hanos

“The MIMCF is the biggest event we’ve participated in since the start of our small Maui company. We wanted to use this exciting moment to set the stage to all we’d meet and to move our business forward. The event pushed us to finally narrow down, find an artist and create our logo and ultimately our brand. All our customers were more than enthusiastic with our presentation, making it all so rewarding.”

- Tyra Brooks, Hawaii’s Heritage Jewelers

“We always strive to improve our signage to make it very clear what we’re offering and the prices. We made a new and improved brochure that we feel really helped seal the deal with potential wholesale accounts.”

- Justin Orr, HI Spice

“This event was crucial to our business’ growth. It helped us with our organization and preparations for acquiring new potential wholesale/vendor accounts which helps us towards our goal of having a manufacturing facility. We also gained advertising exposure which is always helpful.”

- Billy Bayer, Hula Cookies & Ice Cream

“We are so blessed to participate in the festival. This is was my second year I’ve participated and it is by far the best event I attend each year. People come to shop and make connections. I feel confident knowing that people leave my booth happy and come back looking for more next year!”

- Lehua Greenwell, Hulalei Designs

“Being a part of the MIMCF exposed me to a greater part of the community here on Maui and outer islands as well. Always great exposure for us.”

- Courtney Hillinger, Humbowl Wagon

“Each year I participate in the festival I work to improve my product and try to broaden my market. The event also provides the extra boost I need to market my product via social media. Finally, it provides me with an opportunity to introduce new card designs to a large audience.”

- Shelley Pellegrino, ‘Alohi Images Maui

“We constantly change up our MIMCF booth set up and presentation. This year, we did one table and two full walls. This allowed for more product shown and less in bins under table. We will be building a sales counter next year to store and organize inventory and include wrapping station.”

- Kiani Yasak, ‘Opihi Maui

“The event helped us gain broader exposure in the local community (Maui & Oahu), as well as meet wholesale leads. It also helped us to network and collaborate with other vendors as we all prepared for the event. We further developed and ordered some new packaging, high quality lookbooks, and pushed us to update our wholesale capabilities.”

- Holly Badr-El-Din, JOHI LLC

“It forced me to innovate new products and learn techniques I previously didn’t know.”

- Jonathan Baldwin, Jonerz Art

“The MIMCF primarily reinforced the connections I have with the companies I already sell to. It made me aware that I need to work on my Instagram account.”

- Pamela Peterson, Kaha Jewelry

“As a result of the MIMCF, I was pushed to purchase large supply orders in August and was able to get holiday inventory started months earlier. I debuted new fabrics and now plan to use this festival to announce new fabrics every year. It was my first year participating and it was a huge success!!”

- Katy Tsark, Kahele Maui

“I got my name out there and people know what to look for. I also gave out coupon cards so buyers could bring to my shop to continue shopping. This was a very well organized event, thank you!”

- Tessa L. Coleman, Kai Gypsy

“We developed production efficiencies which assisted in creating enough product for this event. We also had to redesign our table displays, which we believe assisted in our increased sales over previous year’s events.”

- Vincent Isaac, Ka–lai La‘au, LLC

“We diversified the pricepoints in our inventory.”

- Jayne Cramer, Kama Lei Design

“The MIMCF helps our business make connections. I got chosen to go back to Japan again.”

- Blossom Poepoe, Kanemitsu Bakery

“For the MIMCF, we added to our signage to describe more visibly what we were selling. We also expanded our contact list for prospective wholesale accounts.”

- Kuulei Kualaau, Kanilehua Enterprises

“In preparation for the festival, we had to organize our merchandise to be ready for big crowds”

- Donna Haskell, Kapahikaua

“The MIMCF helped to move my company forward and get my jewelry out to more people and wholesalers! Even news and media.”

- Tammy Dunnam, Kapua U’i Jewelry

“Preparing for the festival interview with KITV4 helped me to make more product so that I had an adequate supply for the MIMCF. Also, more focus on my company became apparent and desire and motivation to learn more about marketing has been a higher priority through the process of getting ready for the event. Preparing a blog for the Made in Maui Marketplace was another step for advertising I hadn’t done before.”

- Heather Pietras, Keep’n TABS

“It made me more aware of what to make for the next events. Smaller, less expensive pieces for the holidays.”

- Kate Carson, Knots by Kate

“During the festival we got to show new types of product materials.”

- Lyndon Dela Cruz, Lanakila Designs

“The MIMCF always promotes a sense of value to our community and county. We’ve developed many relationships with locals and it’s nice to see the mutual support. People love well made local products and when they make a purchase it allows me to continue doing what I love. In my case, I’m an artist creating locally made products.”

- Leimana Ritte-Camara, Kupu A’e Molokai LLC

“This year, I was able to understand advertising a lot better. Online advertising is always hard for me, but I’m learning.”

- Maxine Dias, Lako Kula Design

“During the MIMCF, I reconnected with old and new customers and had a specific goal to work towards to prepare for the event. Also, I introduced a new product line so obtaining immediate feedback was helpful.”

- Ladini Conder, Ladini Hawaii

“The MIMCF always helps me refine my branding and pricing and production. It is very motivating when you know so many customers will be viewing your products and it’s also very inspiring to try and be completely unique and original from any other Maui artist who may also be making jewelry and using similar materials.”

- Robin Newton, Liquid Sunshine Jewelry

“The MIMCF was learning experience and I feel more prepared for future events. It definitely helped to build alot of confidence in my brand.”

- Jessica Bodin, Lola + Elia

“During the MIMCF, we featured our culinary oils for the first time to direct retail customers.”

- Beth Mathias, Maiden Hawaii Naturals, LLC

“This festival definitely helped my business. Nothing like a deadline to get things done. I was able to refine my branding, cards, line sheets, wholesale policies, etc.”

- Luchia McKinnon, Luchia McKinnon Jewelry

“We updated our website and wholesale catalog.”

- Jessica Matsumoto, Matsumoto Studio

“As a first timer last year, I didn’t know what to expect at the MIMCF and didn’t make enough product. This year, I made a lot more product and didn’t sell out which I see as a good thing, because that means I made as much as I possibly could have. I was on social media and gained more followers through my posts, as well as making friends and contacts with other vendors. I think all of these things helped me to reach a wider audience and boost my company to Maui residents.”

- Beth Ekdahl, Maui Luscious Pastries and Desserts

“The festival pushed us to make overall improvements in product, originality and display.”

- Johnne Perez, Maui Drift

“We updated some wholesale information since we always meet many of our customers at the festival.”

- Chris Ter Horst, Maui Fruit Jewels

“Preparing for this event moved us forward in improving our branding and marketing, start our website, think about funding, in the practice and perfection of tea tastings, and to become wholesale ready.”

- Cathleen Toda, Maui Lavender and Tea

“The festival encouraged us to create new designs and new display options for the future.”

- Jennifer Huntley Habu, Malia and Company Apparel LLC

“The MIMCF helped us establish new wholesale accounts.”

- Joshua Woodburn, Maui Olive Company/Olinda Olive Orchard

“At the festival, we just wanted to have people try our product and then talk about it to others. We generated a lot of word of mouth.”

- Stacy Conery, Maui Pie Pops

“As a festival vendor we were featured in The Maui News which brought attention to our products and more traffic to our booth.”

- Crystal Phillips, Maui Slime Co.

“The MIMCF helps us grow our business. We are currently working on customized bags and packaging to set ourself apart from other cookie companies and create another line for the higher end market. We are also looking for equipment to help produce more product so we can scale up. Once we can produce more, we intend to still do direct sales but also create a website to do online sales.”

- Leanne Ohta, Maui Sugar Mamas

“The festival pushed us to start our holiday promotions and packaging early.”

- Jeff Ferguson, MauiGrown Coffee Company Store

“The MIMCF helped us move closer to scaling and developing new production streamlines.”

- Wendy Acosta, Maui Sweet ‘n Spicy

“By hiring models and extra sales help for the festival, I was able to see growth potential etc.”

- Alberto Maggi, Maui Woodys

“Preparing for this event helped us to move our company forward by creating better marketing tools such as business cards and banners. We also improved our production process and expanded our product line in preparation for the event.”

- Martina Nagasako, Nagasako Designs

“The MIMCF gave me a deadline for putting together my product brochure to include wholesale pricing. It also pushed me to source material and supplies for better pricing to be able to offer wholesale pricing and to create better sales margins.”

- Nicci Huang, Nicci Hawaii Designs

“I’m improving my brand, keeping it unique and true to its style. I’ve also had to improve my website and get a firmer handle on the wholesale side of the business. The MIMCF has helped me focus on these efforts.”

- Jasmine Tavares-Asis, Ocean Jazz Maui

“I really love this event because as a small, one-person-run business it helps me to see how I can better market my product to a larger audience (website) and wholesalers.”

- Cory Lovejoy, Orchid Speed

“The MIMCF helped me, cause I now have a bunch of inventory.”

- Gaia Brown, Only Good JuJu

“In preparing for the MIMCF, it always makes me update my website and increase my social media exposure.”

- Barbara Chung, Palapala Designs

“This event helps me to understand the wants and needs of my customers especially what to expect for the holiday season.”

- Jaclynn Sabado-Eitel, Paradise Now

“Preparing for the MIMCF inspired me to create new work, meet new contacts on island that helped me before the show, and also establish a solid business policy and plan for all my different products.”

- Cody Roberts, Pono Visions

“The MIMCF helped encouraged my enthusiasm to move my business forward with acquiring a commercial space. We now have an investor, new accounts, new target accounts, and are finishing up our revamped business plan. We have also developed a team of employees that can move us forward. The festival also made us more aware of what items will sell the best in the island market.”

- Brent Pyeatt, Prasad Soul Food

“Participating in the festival has helped me improve branding, become more wholesale ready and improve my website.”

- Rufina Kaauwai, Rosebuds

“We bring many of my current clients to the festival as a result of promoting the event on our website and in my gallery for a month prior to the event. We ask our clients to wear a shirt from my gallery in order for them to receive a free gift in my gallery. We gave away over 200 gifts at the festival this year ... so it worked.”

- Sherri Reeve, S.Reeve Designs

“The MIMCF helps our business every year we participate. Gives us new opportunities to recreate our booth and streamline our products to our customers.”

- Erin Sabado, Sabado Studios Gallery & Boutique

“The festival has helped me realize a good price point, selling incentives, and my profit margin. It has also helped push me to find more labor and improve marketing. I may even seek financial assistance to grow in other states or determine if becoming a franchisor is possible.”

- Geri Emata, Sailbags Maui

“The festival pushed us to become wholesale ready and to obtain our Health Permit.”

- Brittney Cruz, Salsa Cruz

“We were able to expand our customer base during the festival.”

- Cristina Pagaduan, Pastele House Maui

“Last year was my first year participating in MIMCF. I feel like it helped me organize my business very much. I didn’t have that much to do this year to move it forward.”

- Debbie Jokovich, Sassy Saks

“Our Kula Kai Sign Project booth at the MIMCF did impact us in a very big way not by only selling t-shirts, hats and street signs, but also by promoting, bringing awareness and educating our community and visitors of the hawaiian culture through our moku and ahupua‘a signs. The biggest pay off is the Aloha and Support the people have shown us and will continue to do so in the near future.”

- Vernon Kalanikau, Shaka Mouse

“This festival has helped us with increased productivity, inspiration and growth.”

- Sigal Choucroun, Sigal Jewels

“The MIMCF has helped put our name out there and to meet new clientele.”

- Alicia Gaoiran, Simply Ci LLC

“Creating a good stock at the festival gave my customers the opportunity to choose from a wide variety of products.”

- Stephanie Pruitt, SimplyBlessed by Stephanie Pruitt/ Team Pruitt Maui

“During the festival I was able to see familiar and unfamiliar faces who support my company so much. I became more aware of setup time for an expo booth and the materials needed to work with wholesale buyers in person rather than via email. I am ready to grow.”

- Amanda Bowers, Skelefin Studios

“The networking and potential client exposure was the greatest value. This festival allowed us to not only introduce our services and products to the public, but also provided us with valuable feedback and opportunities.”

- Nicole Benedit, SKINTIGHT Micro Tannery LLC.

“During this year’s festival, I came out with new products and bulk options.”

- Andrea Palmer, Snoops Gourmet

“This event really made me move forward in streamlining and perfecting my production process and put me in touch with so many new leads and raised huge awareness with the local community!”

- Kati Kenfield, SoReal

“Preparing for big events such as this, helps us to better execute/practice our services in an effective manner.”

- Justin Savedra, Sparky’s Food Company

“Every year I try to bring the best to the MIMCF. I surprise myself with new ideas resulting in amazing pieces.”

- Edwina Joao, SuiKeala Native Jewelry

“This event always helps me to move forward in making Sparrow Seas better. I strive to make new items and have the goal by this event to have fresher packaging and cards and always make a better presentation.”

- Lynn Baldwin, Sparrow Seas

“In preparing for the festival, we invested in better display materials and better packaging. We also worked on our marketing by improving our website and have more items available for purchase online post-event and year-round. Our goal next year is so have most of our items listed online.”

- Tevaihani Williams Dewilde, Te Hotu Mana Creations

“The festival gave me the opportunity to improve my display with improved signage, table cloths, colorful decorative fabrics and organizational pieces. I was incredibly proud of the the overall look of my booth this year.”

- Kelly Henry, The Aloha Shack

“The MIMCF gave us great exposure to our products and our process. 46 signed up for appointments, with some saying they were building and would be contacting us soon. Also great exposure for new products and designs we have.”

- Debbie Finkiewicz, The Maui Closet Company

“Each year at the festival we gather more information to better serve our customer base.”

- Nicolas Timpone, Timpone Hawaii Surfboards

“Each year at the festival we gather more information to better serve our customer base.”

- Shannon Peck, Treehouse Designs

“The MIMCF helps me build my inventory, promote myself and the event, and also be very organized about my labor staff which is all something I need to consider in the growth of my business.”

-Rebecca Elwell, Water Element Creations

“We participate primarily to meet new buyers and establish new wholesale accounts.”

- Steve Pillar, Wiki Enterprises LLC

r i u a e l n Services e r p e r t n E In addition to providing MIMCF vendors with a worldclass venue to showcase their products and opportunities to connect with wholesalers and distributors, the event’s organizers also offer these businesses a number of resources and support year-round. These efforts include one-on-one assistance ranging from marketing support, branding, inventory control, cost and pricing analysis, and wholesale readiness.

In Maui County, we have a variety of businesses from entrepreneurs who want to start a business all the way up to very successful and even legendary small businesses and we have a variety of resources and programs to help them through every stage of growth. The Made in Maui County Festival becomes a pipeline and referral system to other organizations and vice versa as sometimes businesses start with an organization for assistance and then get referred to the festival and other organizations. The festival is not just one day in the year for selling, but gives them year round resources and education.

Throughout the year, the County of Maui Office of Economic Development (OED) also brings together a number of valued business development partners to offer local entrepreneurs a wealth of programs, grants, consulting, and workshops to further their success. This in turn, has helped increase the capacity, knowledge, and skills for these small manufacturers helping to position them for success.

Applying to be a part of the festival is often the first step and alerts us to their business. As we review applications, both approved and denied vendors are given feedback on their products, packaging, labeling, pricing, etc.

OED works in partnership with the community, business and government sectors to strengthen and diversify the economy by supporting existing businesses. Through its grant program, OED assists in the attraction, development and expansion of new businesses and events that in turn provides new jobs for our community.

If a vendor is denied, they are provided with resources for additional help. Vendors also get experience and assistance with: • • • • • • • • • • • • • •

Business planning Wholesale pricing Appropriate packaging for wholesaling Product labeling Understanding marketing Understanding trade shows including booth designs and layout Branding Correct food labeling Importing and exporting Connections to national and international trade opportunities and statewide opportunities Connections to buyers from Hawaii, the US and around the world. Assistance with getting business research Connections to free and low cost training programs Free media exposure through social media, TV, video spots, radio, etc.

We leverage the festival dollars and investment to link these companies to a variety of other services and organizations year-round.

These entrepreneurial resources include: Hawaii Business Research Library Provides specialized and customized industry and market assistance to small business owners, educators and public policy makers.

Maui Food Technology Center (MFTC) Provides business incubation services designed to identify and develop opportunities for local entrepreneurs to be successful in the agriculture and food product industries.

Hawaii Small Business Development Center (HSBDC) Helps entrepreneurs start and grow their business at every stage in the company’s life-cycle. They provide customized one-on-one counseling; as well as affordable workshops, conferences, and special events; each designed to teach practical, hands-on small business management skills.

Moloka‘i Kuha‘o Business Center Serves as an advocate and vehicle of empowerment for Molokai’s families to achieve both individually and collectively financial independence and abundance in the formation of healthy and sustainable businesses. Hui No‘eau Visual Arts Center The “Hui” provides an array of programs that support lifelong learning in the arts including art workshops and classes for all ages, lectures, exhibitions, art events, historical house tours, and educational outreach programs with schools and community partner organizations.

High Technology Development Corporation (HTDC) Facilitates the development and growth of Hawaii’s commercial high technology industry. Lokahi Pacific With broad collaboration, Lokahi Pacific develops sensible and successful projects that enrich the economic climate of the county, increases the inventory of affordable and special needs rental housing and ensures that residents participate in that enrichment and share in its benefits.

Hana Art Inc. Provides art and cultural education, exposure and opportunities to all Hana Coast residents, youth and adults alike. State of Hawaii Department of Business, Economic Development & Tourism (DBEDT) DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages.

Maui County Business Resource Center (MCBRC) An extension project of the Mayor’s Office of Economic Development, MCBRC serves as an entrepreneurial resource for new or existing business owners who need business assistance for operations within Maui County.

University of Hawaii College of Tropical Agriculture & Human Resources (CTAHR) Dedicated to helping diversify Hawaii’s economy, ensure a sustainable environment, and strengthen its communities. A premier resource for tropical agricultural systems and natural resource management in the Asia-Pacific region.

Maui Chamber of Commerce (MCoC) Helps advance and promote a healthy economic environment for business, advocating for a responsive government and quality education, while preserving Maui’s unique community characteristics.

University of Hawaii – Maui College Inspires students to develop knowledge and skills in pursuit of academic, career, and personal goals in a supportive educational environment that emphasizes community engagement, life long learning, sustainable living, Native Hawaiian culture, and global understanding.

Maui Economic Development Board, Inc. (MEDB) Provide leadership and vision for the responsible design and development of a strong, diversified, and sustainable economy in Maui County. Maui Economic Opportunity (MEO) Business Development Center (BDC) Promotes economic self-sufficiency through small business training, education and micro lending. BDC provides oneon-one technical assistance for both start up and existing businesses in Maui County. They also operate a Microloan program for small businesses which can provide loans up to $50,000 to start or expand a business. Business education is offered through their Core Four Business Planning Class, a 36-hour course offered multiple times a year on Maui, Molokai and Lanai.

Maui Economic Opportunityâ&#x20AC;&#x2122;s Core Four program helps participants develop a realistic, achievable business plan. The six-week, 36-hour course is offered 10 times a year on Maui, Molokai, and Lanai. Financial Aid is available through grants from Maui County Office of Economic Development.

The Maui Chamber of Commerce holds an Annual Labor Law Seminar each year to help Maui businesses keep current with changing laws.

Hawaii SBDC addresses the needs of small businesses with no-cost business advising to drive the economic wellbeing of Hawaii.

The Maui Chamber of Commerce in partnership with the County Office of Economic Development helped present the Annual Mayorâ&#x20AC;&#x2122;s Small Business Awards recognizing outstanding business leaders and businesses in Maui County.

The annual Hawaii Small Business Conference presented by the County of Maui and Maui Economic Development Board is helping business owners, managers, startups and entrepreneurs increase their business knowledge, sharpen their professional acumen and skills, and expand their business network.

The Maui Chamber of Commerce and Maui County Office of Economic Development serve locally produced food samples to U.S. Senators in Washington, D.C. at the Taste of Hawaii event.

Zero Waste Food Court This year’s MIMCF Pasha Hawaii Food Court was a “zero waste” event zone. Working with Maui Huliau Foundation’s Green Events Team, participating food truck vendors, the Maui Arts & Cultural Center; and the MIMCF event team focused on reducing waste and encouraging a more sustainable Maui. Highlights of these efforts, included: Through five manned waste sorting stations, vendor cooperation in sourcing compostable products, and around 80 hours of man power combined, the Green Events team was able to divert 617 lbs of the total from going into the landfill, the majority of that being composted on a local farm. The Green Events Team was present at the food truck vendor event preparation meeting in order to answer questions and share resources to help them source the approved disposables. The Maui Arts and Cultural Center also chose to take part in greening efforts by providing water refill stations in order to reduce single use plastic water bottles. Through this effort they were able to avoid the use of over 2,000+ plastic water bottles! The 2019 Waste Report prepared by Maui Huliau Foundation’s Green Events Team on the following page reflects all of the waste collected within the food court area. These included: •

Waste from food vendors and guests.

•

Waste collected from the vendors was sorted to be sure of the highest diversion rate possible.

•

Waste collected from guests was sorted at the volunteer manned waste stations into recycling, compostable food waste, compostable foodware, compostable PLA, and trash.

All waste was weighed and data recorded as it was emptied from the stations and vendors. The 550 lbs of compost included all food waste and compostable food ware paper or bagasse products. Compostable PLA in not farm compostable but is weighed separately in order to collect data on potential compostables, but is ultimately added into the trash total. Maui Huliau used the total attendance number as a way to calculate the waste to landfill per attendee.

WASTE REPORT

FOR

11/1/19 - 11/2/19

28%

4% lbs

Composted on a local farm

Made in Maui County Festival

Trash 28%

lbs

tto rthealandfill sh 8% 67 lbs

Recy cARDBOARD, GLASS,

post %

PLASTIC, ALUMINUM

1 0 , 0 0 0

ATTENDEES

PLASTIC WATER BOTTLES 2,000+ AVOIDED BECAUSE OF water Stations Recycling 8%

617 lbs

Diverted

72%

*waste report does not include pre-event waste **Contact Huliau Green events for full waste breakdown

DIVERTED FROM THE LANDFILL

THIS REPORT WAS CREATED BY HULIAU GREEN EVENTS, 2019 WWW.MAUIHULIAUFOUNDATION.ORG

Participating Vendors

Over 140 vendors featured hundreds of locally made products during the 2019 MIMCF. Pictured: Maui Ku‘ia Estate Chocolate The MIMCF is a juried show and all applications were carefully vetted by a vendor selection committee comprised of various members from the community including the County of Maui and the Maui Chamber of Commerce. Various criteria were used in reviewing Product Vendor applications. These included: • Business must be based in Maui County (current GET license required) • All products offered for sale must be made, manufactured, grown and/or created in Maui County. Although products may include source materials made/ found in the State of Hawaii. • Other judging criteria may include branding, packaging, website/online presence, and an interest in and readiness to export

Event sponsor and participating vendor, Na Koa Brand, featured their clothing and accessories that highlight Hawaii’s culture and diversity with striking original designs.

Product Vendors The following Product Vendors participated in the 2019 Festival offering a myriad of Made-in-Maui-County products:

808 Clothing Inc. – T-shirts, hats, & bags featuring original art by Maui artists A Maui Day Original Handbags – Original handpainted fabrics, handmade clutches, wristlets, handbags & leather goods all i see is ART – Laser cut, culturally inspired wood jewelry & other products using Hawaiian materials & motifs Aloha Aina Adaptogenics – Plant-based health & wellness reef safe sunscreen, herbal healing salves, herbal concentrates, herbal teas

Aloha Botanicals Maui – Floriculture/Potted Plants: Tropical, sub-tropical ornamentals, fruit-bearing & food producing plants, orchids & bonsai Aloha Letterpress – Letterpress printed stationery, invitations, business cards, greeting cards ‘Alohi Images Maui – Island-inspired photo cards, coasters & gifts for every occasion ‘Alohi Maui – Skincare & personal care products A.M.I.T.Y. by Amity Mason Designs – Clutches, bags & wallets w/ unique modern fabric & color combinations Annie Fischer Designs – Hand-painted original designed pillows, pouches, & accessories. Ark Ceramics – Handmade ceramic art & tableware both functional & decorative Artful Scents – Soy wax candles, tea lights, botanical wax sachets, refresher mists & reed diffusers Barking Deer Farm – Specialty culinary seasonings that feature locally grown coffee, as well as organic gourmet herbal tea BDC Designs – Handmade Hawaiian print button earrings, zipper pouches, clutch bags & key fobs Bee Akamai LLC – Handmade waxed cotton eco wraps Bella Vita Apothecary – Handcrafted, all natural candles, soaps, & luxury body care made in small batches Bioponic Phytoceuticals – Natural alternative remedies, hydrosols, extracts, oils & fragrances Blue Hawaii Jewelry – Pearl & gemstone jewelry in 14K Gold, 14K Gold Filled & .925 Sterling Silver Colors of Joy – Bold Tropical Jewelry designed w/ natural, earth-friendly tagua nut from the jungles of the South American Ivory Palm COOKIES Maui – Colorful & comfortable playclothes for babies, young children & ladies made by up-cycling tee shirts Cool Blue Maui – Island-inspired girls’ dresses, swimwear & active wear Covering It All Maui – Cork fabric bags, table runners, placemats, napkins & luggage tags Da Beehive Maui – Beeswax lotions, sunscreen, lip balm, beeswax food wraps, body sprays, bath salt, bath bombs, soaps, infused honey & body care Deep Sea Jewelry and Clothing Co. – Jewelry, dyed indigo clothing & textiles Ellie Glass Maui – Glass tiles & fused bowls, porcelain tiles & bowls, glass tiles for backsplashes for home & pools Engravingpro LLC – Water tumblers, keychains, bottle openers, coasters, refrigerator magnets, flasks, shot glasses, playing card holders, water bottles & journals exfolicare – exfoliating body care products, unique loofah soaps, lotions & bath bombs Hale Aloha Designs – Macrame and hand woven wall hangings, ornaments, and plant hangers, succulents, felted First-time festival vendor Ellie Glass Maui from soaps, jewelry, & mermaid tiaras Lahaina offered their glass tiles and fused bowls, Haleakala Creamery – Caramel sauces, Goatlato ice cream & porcelain tiles and bowls, and glass tiles for goat cheese backsplashes for home and pools.

Haleakala Supah Shots – Hawaiian chili pepper water & fresh fruit elixers Hali‘imaile Pineapple Company Ltd – “Maui Gold” fresh whole pineapple, fresh cut pineapple chunks, spears & cylinders Hali‘imaile Distilling Company – Maker of PAU Maui Vodka, Fid Street Hawaiian Gin, Paniolo Blended Whiskey & Mahina Premium Rum

Hana Gold Chocolate – Chocolate from branch to bar Hannie Joy and Co. – All natural & organic skin & body care products, Pitty Paste deodorant Hanos – Hawaiian koa products, head & feather leis, shell/seed jewelry Hapa Maui Designs – Baby products: cotton & bamboo swaddles, blankets & burp rags; cotton & minky blankets; teethers & teething toys

Hawaii’s Heritage Jewelers – Handcrafted, hand engraved, Hawaiian Heirloom Jewelry HI Spice – Locally sourced variety of small batch style hot sauces Hula Cookies and Ice Cream – Gourmet cookie mixes, ice cream sandwiches, cookie tins, fresh made cookies Hulalei Designs – Shell jewelry, Lauhala Papale Island Music Booth – Products from this year’s Festival entertainers: Marty Dread, Uncle George Kahumoku Jr. & more JOHI – Furniture, home decor & ocean-related woodwork (handplanes & wooden surfboards) Jonerz Art – Original artwork on prints, hats, shirts, stickers, postcards, bags & accessories Kaha Jewelry – Porcelain jewelry, dichroic glass jewelry & mother-of-pearl jewelry Kahele Maui – Headwraps, hobo bags, wristlets, clutches, handbags, standup paddle & surfboard carriers Kai Gypsy – Silver/gold smithed jewelry, Japanese foil metal jewelry, island jewelry w/ Hawaiian shells, seaglass & pearls Kainanea – Outdoor, ocean & active wear for all ages & sizes, for both kane & wahine Ka–lai La–‘au, LLC – Handcrafted wood jewelry & accessories, custom made ukuleles, handcrafted kitchen, office & housewares Kama Lei Design – Jewelry designs in gold, sterling, platinum, gemstones & pearls Kanemitsu Bakery – Breads, pies, cookies, pastries Kanilehua Enterprises – Handcrafted modern lauhala jewelry by Hawaiian Artisans Kapa Curious – Kapa products, feather work, art & wood work Kapahikaua – Wooden `umeke bowls & translucent pine vessels made w/ local woods; Koa earrings & fish hooks (makau) Kapua U‘i – Shells & seaglass jewelry handpicked on the shores of Moloka`i Kealopiko – Hawaiian apparel for men, women, & keiki; bags; pareu Keep’n TABS – Handbags, wallets, change purses, bracelets, earrings, belts designed w/ recycled can tabs Knots by Kate – Macrame plant hangers, wall hangings & supplies Kohola Brewery – Locally made malt beverages Ku–lua – Clothing and accessories for wahine, keiki & kane Kupu A‘e Molokai – Womens and mens clothing, ties, pareo, clothing accessories in silk & rayon fabrics Ladini Hawaii – Jewelry, bracelets, rings, necklaces & earrings Lako Kula – Handmade jewelry, earrings, bracelets, keychains, necklaces & rings

Kanemitsu Bakery from Molokai offered their popular fresh-baked bread.

Kohola Brewery, shared one of the merchandise items that people can purchase at their store. The Lahaina company produces locally made malt beverages.

Lanakila Designs – Silkscreen printing, heat press vinyl printing, direct-to-garment printing, & custom decal cutting Lilinoe Handbags – Unique clutches made from rare vintage Alfred Shaheen fabric Liquid Sunshine Jewelry – High quality, hand crafted designs jewelry & shell mirrors for interior design Lola + Elia – Baby bodysuits, toddler tes, burp rags, bibs, mommy tanks/tees Lori C Unfus – Original handpainted folk art paintings, prints, cards, ornaments & aloha signs Love the Beach Maui – Custom made swimwear, dresses, yoga wear & cover ups Luchia McKinnon – Hand-fabricated statement jewelry for the empowered woman, made w/ all natural gemstones Maiden Hawaii Naturals – Premium culinary oils & beauty products made w/ locally grown ingredients Maka‘alae Farms Kombucha – Premium farm to bottle craft kombucha brewed in the heart of Paia Town Malia and Company Apparel – Locally inspired designs hand silk screen printed on onesies, infant/toddler/youth tees & adult tees & tanks

Matsumoto Studio – Notecards, postcards, calendars, notepads, luggage tags, gift tags, folders, stickers, lasercut magnets, lasercut ornaments

Maui Brewing Company – Hawaii’s largest grid-independent brewery & distillery featuring island brewed craft beer, island crafted spirits & handcrafted Island Sodas Maui Coffee Association – Meet Maui Coffee Farmers & purchase the coffees they’ve grown: award-winning freshly roasted 100% Maui coffees in 4oz & 8oz bags & by the cup (hot, iced, cold brewed & Nitro available) Maui Coffee Roasters – Fresh roasted Maui, Kona, Hawaiian blends, Hawaiian flavored coffee packaged in 2oz, 7oz, 8oz, 16oz, 32oz, 80oz bags Maui Cookie Lab (Maui Sweetcakes) – Handcrafted classic cookies w/ a tropical twist Maui Drift – 100% Made in Maui driftwood art & signs Maui Fruit Jewels – Exotic fruit jellies, Hawaii Fruit Paste & shortbread cookies Maui Island Love – Original handcrafted totes, wristlets, zippered pouches, wallets, pillows, accessories, cutting boards, ornaments, photo art & more made from reused & repurposed materials Maui Ku‘ia Estate Chocolate, Inc. – Exceptional made in Maui chocolates grown in Lahaina in the ahupua‘a Ku‘ia Maui Lavender & Tea – Locally grown tea, coffee, lavender & botanicals Maui Luscious – Specialty dessert bars Maui Olive Company and Olinda Olive Orchard – Maui grown, processed, & bottled extra virgin olive oil & lilikoi butter Maui Oma Coffee Roasting Co., Inc. – Freshly roasted Hawaiian coffees & custom blends Maui Pie Pops – Original frozen sliced pie on a stick dipped in chocolate Maui Potpourri – Original designs of Hawaiian table linens, aprons, tea towels, pillow shams, cuddle fur throws, ocean theme line of linens Maui Rainbow Tea – Gourmet Hawaiian loose leaf tea & iced tea by the glass Maui Slime Co. – Slime products, slime supplies & squishies Maui Sugar Babe LLC – Farm Made Sugar Scrub made from tropical fruits from our property & other farms on Maui Maui Sugar Mamas – A variety of our flavorful crispy, bite sized cookies; year round selection & seasonal flavors when available Maui Sweet N Spicy – Maui 3C Creole, Chili Mole Spice, and pure Aloha Spiced Cacao. Lactose, gluten, and dairy free; vegan & non GMO-free; home of Maui’s only “Bacon Crack” Maui Tropical Teas – Hawaiian Herbal teas, Mamaki, olive, noni, tinctures, pill forms, drinks & mamaki soda Maui Woodys – Wooden sunglasses MauiGrown Coffee Company Store – Coffee grown on Maui: unroasted/roasted, ground/whole bean, packaged or in bulk Moku Pua Natural Body Care – Handcrafted artisan glycerin & cold process soaps made w/ island themes & tropical fragrances Na Koa Brand* – Men’s, women’s, & keiki apparel, hats, accessories designed & printed on Maui w/ cultural diversity in mind * Event Sponsor

Nagasako Designs – Handmade accessories & art made out of real flowers & handpicked shells, pearls, semi precious gemstones & various metals Nicci Hawaii Designs – Kapa inspired handprinted & handcrafted canvas handbags & wearable accessories Ocean Jazz Maui – Handmade jewelry & accessories Once Again Maui – Succulents, air plants, and lots more! Succulent products include real and artificial plants. Perfect for gift giving or just because! Only Good Juju – Small handbags, ranging from cosmetic poucher to large beach/travel bags ‘Opihi Maui – Handcrafted & painted decorative wooden signs & magnets Orchid Speed – Zipper bags, metal frame clutches & totes made from vintage Hawaii & found fabrics Out of the Blue LLC – Skin care & sun care products handmade on Maui w/ organic ingredients Palapala Designs – Original blockprint art made in Maui featured on home decor, accessories & clothing Paradise Now – Handpainted tees for the whole family, handpainted hats & original art Pono Visions – Fine art photography prints, photographed & printed on Maui Prasad Soul Food – Macadamia Sticky Buns, Liliko’i Glazed Pineapple Scones, Artisan Sourdough Breads, Macadamia Biscotti, Island Blend Granola Rosebuds – Wood & resin jewelry Sabado Studios – Original watercolors/oils & giclee, metal & other prints, greeting cards, pareos, carpets & apparel Sailbags Maui – Eco-savvy tote bags & accessories made from kitesurfing sails Salsa Cruz – Hand-crafted, fresh, full-flavored salsas made w/ organic ingredients Sandee Sheets Maui – Handmade, one-of-a-kind beach sheet for outdoor activity use Sassy Saks – Handcrafted purses, totes & accessories for your life’s journey Shaka Mouse – T-shirts, street signs & decals Shaka Pops – All natural artisan ice pops handcrafted on Maui in small batches showcasing seasonal local fruits Sherri Reeve Designs – Clothing, housewares, greeting cards, t-shirts, calendars & more featuring Sherri Reeve’s watercolor designs Sigal Jewels – One-of-a-kind tahitiau pearls & genuine gemstones jewelry Simply Ci LLC – Soaps & sugar scrubs

Returning festival vendor Nagasako Designs from Lahaina offered their handmade accessories and art made out of real flowers and handpicked shells, pearls, semi precious gemstones and various metals.

Three-time festival vendor, Orchid Speed from Lanai, featured their zipper bags, metal frame clutches and totes made from vintage Hawaii and found fabrics.

Salsa Cruz showcased their fresh, hand-crafted salsas at this year’s festival. All salsas are handcrafted with fresh, organic ingredients and are packed with full flavors.

SimplyBlessed by Stephanie Pruitt – Blankets, handbags, accessories, essential oil holders Skelefin Studios – Island inspired, hand-drawn designs available as stickers, apparel, & prints SKINTIGHT Micro Tannery LLC – Handmade Maui axis deer leather goods Snoops Gourmet – All natural & handmade, Maui Venison dog treats & Mahi Mahi Fish skin chews SoReal – Healthy, allergy & dietary-needs friendly oatmeal cookie bars; all unbaked & made w/ local & organic ingredients Sparrow Seas – Heart in the Hawaiian Islands Jewelry SimplyBlessed took a few seconds to relax during featuring the Island Chain, Maui, Lanai & Molokai. With sky to Saturday’s busy shopping day. The company sea inspired things and original sculptures offered blankets, handbags, accessories and essential oil holders. Stacy Vosberg Fine Art – Original art & paintings of Maui: matted prints, canvas prints, metal prints & notecards SuiKeala Native Jewelry – Native plant jewelry Te Hotu Mana Creations – Unique & handcrafted Tahitian Black Pearl Jewelry mixed w/ hand carved pearls & shells The Aloha Shack – Handmade home decor, jewelry & beachy gifts created from local sea glass, shell, driftwood & recycled materials The Maui Closet Company – Closets, wall beds, office, entertainment centers, book cases, garages, owner’s lockers/lock off, pantries, mirrored & specialty doors The Shop Maui – Airbrushed t-shirts & hats Three Coconuts Maui – Infant & children’s clothing w/ Hawaiian names on animal designs, new collection keiki palaka Timpone Hawaii Surfboards – Custom hand-shaped surfboards, built on Maui Treehouse Designs – Hand crafted fabric bags & small leather accessories, focused on sustainable materials & practices Uncle Louie Sausage Company – Locally made sausage products Upcountry Maui Favorites – Specialty jams, jellies, sauces & syrups Water Element Creations – Necklaces, bracelets, earrings & rings Wrappily Eco Gift Wrap Co. – Eco-friendly newsprint gift wrap, ribbons & craft kits

Food Trucks Three food trucks participated on Friday, November 1 to the delight of vendors, shoppers and wholesale buyers. They were:

• • •

Dope BBQ Humbowl Wagon Pele’s Pizza Hawaii

A total of 13 food trucks participated on Saturday, November 2 offering an onolicious menu in the festival’s Pasha Hawaii Food Court. They were:

• • • • • • • • • • • • •

Al’s BBQ Pit Aloha Thai Fusion Da Nani Pirates De Ray’s Poi Mochi Fatt Chicks Burgers Holo Holo Garlic Noodles Maui Fresh Streatery Mo ‘Ono Hawai’i LLC Only Ono BBQ Pastele House Smoke and Spice BBQ Sparky’s Food Company LLC Sumo Dogs

Sponsor Exhibitors Sponsors who also had an exhibit table during the Festival as part of their sponsorship benefits were:

• • •

Hawaiian Airlines HawaiiUSA Federal Credit Union KAOI Radio Group

• • •

Maui No Ka Oi Magazine Maui Printing Company Pasha Hawaii

•

Hawaiian Airlines

Pasha Hawaii

Maui Printing Company

Maui No Ka Oi Magazine

HawaiiUSA Federal Credit Union

The Maui Visitor Channel

Moloka‘i Internship Program

The 2019 Made in Maui County Festival was the fourth year that Moloka‘i High School was able to partner 10 students with 8 businesses for internship. Through this program, students provide much-needed extra hands to Moloka‘i’s entrepreneurs while offering students insight into what it takes to run a business. It’s a win-win program, inspiring the next generation of business owners and leaders on Moloka‘i. Not only did the students learn about business concepts through real life experiences, but they were able to really see what adult life is like. While completing internship hours with their mentors they developed compassion for their entrepreneurial mentors while watching all that they were responsible for – juggling primary jobs, household chores, kids, all while successfully running and managing their businesses. Through their daily journals and reflections, it was apparent that the students found the relevancy of the internship program. As a result of the connections made through the Made in Maui County Festival Internship Program, three of the ten students were offered employment. These students include a senior who is currently working part time at Kanemitsu Bakery, a junior that will be sewing with Kainanea Designs when her busy school/athletics schedule allows her, and a senior who will be working with Lanakila Designs starting next semester. A digital media student created a series of video journals that documented her journey through internship. Additionally, one of the seniors was able to use the internship to earn her CTE Honors Diploma. In her final presentation, she shared that she is headed to college to study Marketing and hopes to one day return and help foster successful programs like the Made in Maui County Festival. This internship program a win-win for the community – inspiring the next generation of business owners and leaders on Moloka‘i.

“What our student interns felt was real and the memories made will last a lifetime ¬– these experiences cannot be duplicated in the natural school setting. We look forward to seeing what these students will bring back to our communities when it’s their turn.”

- Maliekekai Ward, Moloka‘i High School CTE Coordinator & Teacher

“It definitely took me out of my comfort zone. I’ve been interacting with a lot of new people, which is a good thing. And, it taught me how to run a business, what are the steps to selling a product. It’s also helped me see if I wanted to start my own business. It was a good experience.” - Courtney Tabil, Moloka‘i High School senior

“I leaned that it’s hard work and very consuming. Now when I look at a business, I see things differently.” - Jordyn McCutcheon, Moloka‘i High School sophomore

“It’s not easy running a business, these guys have to go through a lot.”

- Vaai Seumalo, Moloka‘i High School senior

2019 Event Committee Mahalo to the following individuals who served on the 2019 Hawaiian Airlines Made in Maui County Festival Core Committee: • Amber Coutsos, Maui Chamber of Commerce •

David Daly, Maui Economic Opportunity, Inc.

•

Frank De Rego Jr., Maui Economic Development Board, Inc.

• Jayanne Jefferys, Maui Chamber of Commerce •

Luana Mahi, Maui Food Technology Center, Inc.

•

Casey Nishikawa, Linn Nishikawa & Associates, Inc.

•

Linn Nishikawa, Linn Nishikawa & Associates, Inc.

• Tokie Ogawa, County of Maui Office of Economic Development •

Kim Sloan, Better Homes & Gardens | Real Estate Advantage Realty, Valley Isle

•

Gerry Smith, Maui Economic Development Board, Inc.

•

Pamela Tumpap, Maui Chamber of Commerce

• Wayne Wong, Hawaii Small Business Development Center Network

Marketing

Pamela Tumpap (Maui Chamber of Commerce) shared festival highlights and vendor products on the Hawaii News Now Sunrise Show on October 24, 2019. A year-round marketing campaign helped to promote the 2019 MIMCF and keep locally made products top of mind. These efforts included: • News releases were distributed to local and national media outlets with a potential audience of over 20 million. Among the news release topics were: - Calendar listings - Product Vendor and Food Truck applications available - Product Vendor selection process underway/applications reminder - 2019 Product Vendors & Food Truck Vendors event announcement - MIMCF aims to help local businesses grow, succeed - Post-event news releases (for various publications) • Print advertising ran in various local publications (over $37,000 value). • Radio advertising and promotions ran on Pacific Media Group, KAOI Radio Group, and HHawaii Media stations (over $20,000 value). • Online ads and e-promotions ran on Maui No Ka Oi Magazine, Hawaii Magazine, Maui Now, and Maui Visitor Channel websites (over $22,000 value). • A 30-second commercial aired on Paradise Television Network’s The Maui Visitor Channel and Scenic Hawaii statewide HD Channel 1000 ($7,000 value). • MIMCF e-newsletters and sponsors’ and supporters’ dedicated Festival e-blasts reached over 1,000,000 Hawaii and Mainland residents. • The MIMCF received 15,114 Facebook engagements between October 10-November 6, 2019. • As of November 3, 2019, the Hawaiian Airlines Made in Maui County Festival Facebook page had 3,180 followers. • The “Made in Maui County Festival” Instagram account had 36,831 impressions between October 21-27, 2019. • The event Instagram account had 2,206 followers as of February 6, 2020. • From October 1, 2019 – November 2, 2019, the event website – www.MadeInMauiCountyFestival.com – had 19,700 page views from 11,000 unique site visitors. • A total of 6,500 40-page program booklets were printed and distributed during the two-day festival.

Advertising A strategic advertising campaign helped to promote the 2019 MIMCF. A big mahalo goes to the many generous media sponsors and Festival Friends who helped promote this event.

Radio ads (30-second spots) aired on the following stations: - KONI 104.7 FM – October 7-November 2, 2019 (80 ads + jock talks) - KRYL 106.5 FM – October 7-November 2, 2019 (80 ads + jock talks) - KAOI 1110 AM & 96.7 FM – October 21-November 2, 2019 (344 ads + interviews & talking points) - KJKS 99.9 FM & 99.3 FM – October 7-November 2, 2019 (104 ads + web ads) - KPOA 93.5 FM & 92.9 FM – October 7-November 2, 2019 (104 ads + web ads) - KNUI AM 550 – October 7-November 2, 2019 (104 ads + web ads)

Below is an advertising summary: Digital ads ran on the following websites: - HawaiiMagazine.com – September-October 2019 - MauiMagazine.net – August 1-November 2, 2019 - MauiNow.com – September 3-November 2, 2019 - KISSFMMaui.com – October 7-November 2, 2019 - DAJAM983.com – October 7-November 2, 2019 - KPOA.com – October 7-November 2, 2019 Print ads ran in the following publications: - Hawaii Magazine – July/August 2019 - Hawaii Magazine – September/October 2019 - Lahaina News – October 24, 2019 - Maui Family Magazine – August/September/ October 2019 - Maui Family Magazine – November/December 2019/ January 2020 - Maui No Ka Oi Magazine – July/August 2019 - Maui No Ka Oi Magazine – September/October 2019 - Molokai Dispatch – October 23, 2019 - The Maui Concierge – October 2019 - The Maui Concierge – November 2019 - Lanai Today – October 11, 2019 - Maui Time – October 24, 2019 - Maui Time – October 31, 2019 - The Maui News’ Maui Scene – October 17, 2019 - The Maui News – October 20, 2019 - The Maui News’ Maui Scene – October 24, 2019 - The Maui News – October 27, 2019 - The Maui News’ The Maui Wrap – October 29, 2019 - The Maui News’ Maui Scene – October 31, 2019 - The Maui News – November 30, 2019 (post-event mahalo ad)

TV commercials (30-second spots) aired on the following Paradise Television Network stations: - Spectrum – October 7-November 1, 2019 (30-second spots, 700 total) - Scenic Hawaii (statewide HD Channel) – October 1-November 2, 2019 (30-second spots, 264 total) - The Maui Visitor Channel – October 1-November 2, 2019 (30-second spots, 396 total)

Social Media The event’s marketing toolkit also included a comprehensive social media plan which included: • Facebook – Hawaiian Airlines Made In Maui County Festival • Instagram – @madeinmauicountyfestival • Twitter – @MIMCF2019 • Google+ – Made In Maui County Festival • Pinterest – Made In Maui County Festival During the event, a social media squad led by Tambara Garrick also helped to encourage dialogue and expand media reach.

Facebook

Instagram

Yelp

MIMCF website

Print Coverage A sampling of this year’s print coverage included: •

Alaska Airlines – March 2019 MIMCF listing under “Aloha Style Celebrations

•

Hana Hou (Hawaiian Airlines in-flight magazine) – October/November 2019 MIMCF calendar listing

•

Hana Hou, Japanese Edition (Hawaiian Airlines in-flight magazine) – Oct-Dec 2019 Event featured in “Tradewinds” section

•

Hawaii Visitors & Convention Bureau “Maui Official Guide Map” MIMCF ad included

•

Lahaina News – March 14, 2019 “Vendor applications available for sixth Made in Maui County Festival”

•

Lahaina News – August 15, 2019 “Chamber announces Hawaiian Airlines as title sponsor of Made in Maui County Festival”

•

Lahaina News – September 26, 2019 “6th Annual Hawaiian Airlines Made in Maui County Festival product vendors and food trucks announced”

•

Molokai Dispatch – July 10, 2019 “Bakery represents at Japanese Product Fair”

•

The Maui News – March 1, 2019 “Made in Maui County applications available”

•

The Maui News – March 17, 2019 “Sponsor opportunities available for Made in Maui County Festival”

•

The Maui News – September 30, 2019 “Lineup of product and food vendors for Made in Maui County Festival set”

•

The Maui News – November 4, 2019 “Made in Maui fest attracts 10,000”

•

The Maui Scene – October 31-November 6, 2019 “Made in Maui County Festival at MACC”

•

This Week Maui – November-December 3, 2019 MIMCF calendar listing

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Radio Shows Live interviews ran on various radio shows: •

KAOI (1110 AM & 96.7 FM) Cindy Paolos radio show – October 29, 2019 Guests: Pamela Tumpap (Maui Chamber of Commerce), Kate Carson (Knots by Kate) and Eric Cruz (Salsa Cruz) shared event highlights, two festival vendors spotlighted

•

KAOI (1110 AM & 96.7 FM) Don Couch radio show – October 29, 2019 Guests: Amber Coutsos (Maui Chamber of Commerce) and Luana Mahi (Maui Food Technology Center) and shared festival highlights

•

KISS (99.9 FM) Morning Show – October 30, 2019 Guest: Pamela Tumpap (Maui Chamber of Commerce)

Television Coverage Interviews on various televisions shows were aired as follows: •

Hawaii News Now Sunrise Show – October 24, 2019 Guest: Pamela Tumpap shared MIMCF event highlights along with products from 6 vendors https://vimeo.com/369477999

•

KHON2 Living808 Show – October 28, 2019 Guest: Wendy Acosta (Maui Sweet N Spicy) https://www.khon2.com/living-808/maui-countys-biggest-shopping-event-of-the-year

•

KHON2 Wake Up 2Day – October 29, 2019 Guest: Pamela Tumpap shared MIMCF event highlights along with products from 6 vendors https://www.khon2.com/wake-up-2day/maui-county-gearing-up-for-largest-products-show

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KITV4 Good Morning Hawaii – October 29, 2019 Guest: Heather Pietras (Keep’n Tabs) https://www.kitv.com/clip/14938916/buying-local-from-the-made-in-maui-festival

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Mayor’s AKAKU TV Show – November 6, 2019 Festival mentioned during show

E-Newsletters Maui in Maui County Festival e-blasts: • MIMCF product vendors, food trucks applications now available – February 15, 2019 • Product Vendors and Food Trucks Festival applications deadline reminder – April 5, 2019 • Buyers Preview e-invitation – September 1, 2019 • Festival Product Vendors and Food Trucks vendors announced – September 18, 2019 MIMCF mentioned in various Sponsor/Friends dedicated e-blasts: • HAWAII Magazine’ dedicated e-blast (73,000 distribution) – October 4, 2019 • Maui Visitors Bureau’s Message from Maui Nui e-blast (1,200 distribution) – August & September 2019 • Maui No Ka Oi Magazine’s Around da Town e-newsletter (4,692 distribution) – September 21 & October 17, 2019 • Maui Arts & Cultural Center’s patron email (17,000+ distribution) – September 27 & October 11, 2019 E-blasts on a variety of entrepreneurial services were also shared with MIMCF vendors in an effort to help them build their businesses: • Maui Chamber of Commerce Labor Law Seminar • Maui Economic Development Board’s Hawaii Small Business Conference - Speical rate for MIMCF vendors March, 20, 2019. • Maui Chamber of Commerce “Holiday Happenings” radio show on KAOI promotional opportunity • Maui County Council FY 2020 Budget • University of Hawai‘i MIMC Vendor Enhancement USDA Subsidies Available

Promotions A number of promotions were implemented leading up to the 2019 MIMCF: • A 15-second MIMCF video ran on Kahului Airport’s video wall in baggage claim from October 23-November 1.

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A number of local businesses/organizations distributed event information, including: - Festival event committee members, vendors and sponsors - Activities & Attractions Association of Hawaii - County of Maui - Maui Arts & Cultural Center - Maui Chamber of Commerce - Maui Economic Development Board - Maui Economic Opportunity - Maui Food Technology Center - Maui Hotel & Lodging Association - Maui Visitors Bureau - UH Maui College Maui Visitors Bureau provided a complimentary ad in the 2019 Maui Map to help promote the MIMCF. Event rack cards and posters were distributed and displayed at various establishments, businesses, and community facilities throughout Maui, Molokai and Lanai.

Tabloid-size poster

Legal-size flyer

Rack Card (front & back)

Hawaiian Airlines

FRIDAY, NOV. 1, 1:30–6 PM

Made in Maui County

Exclusive Shopping Day • • • •

FESTIVAL

Opening ceremonies at 5 pm with free pu–pu– 3 food trucks in the Pasha Hawaii Food Court Free Festival tote for all event attendees Chance to win a Maui Getaway Package

(must be present to win)

Cost: $35 per person, keiki 12 & under free Tickets available at the MACC Box Office or purchase tickets online at www.mauiarts.org

NOVEMBER 1 & 2, 2019

Buyers Preview

Free entry for qualified and registered wholesale buyers and distributors. Visit our website to register.

Maui Arts & Cultural Center, Kahului

SATURDAY, NOV. 2, 8 AM–4:30 PM The Big Festival Day! Live entertainment and fashion shows 13 food trucks in the Pasha Hawaii Food Court Enter to win a PASHA Hawaii Certificate of Passage for one personal vehicle to/from San Diego & Maui • Drawings for “Festival Bucks” throughout the day • Winner of the Best New Food Product Contest sponsored by Minit Stop announced • First 2,000 attendees receive a free Festival tote • • •

Cost: $5 (Day of Only), keiki 12 & under free

ON BOTH DAYS, visit Hawaiian Airlines booth and enter to win 120,000 HawaiianMiles!

’s Largest Products Show! County’s County Maui County’

FREE SHUTTLES & FREE PARKING

Hundreds of Locally-Made Products, Food Trucks, Live Entertainment, Fashion Shows, and More!

to and from War Memorial Gym and Stadium, Queen Ka‘ahumanu Center, and Kahului Shopping Center Supported by:

w w w. M a d e i n M a u i C o u n t y F e s t i v a l . c o m

Proudly presented by:

Online Clippings A sampling of this year’s online coverage included: •

Active Rain https://activerain.com/blogsview/5372109/6th-annual-made-in-maui-county-festival-this-november-2019

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Ali‘i Resorts https://www.aliiresorts.com/blog/event/hawaiian-airlines-made-in-maui-county-festival-big-festival-day/

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Aloha Visitor Guides https://www.alohavisitorguides.com/event/made-in-maui-county-festival-exclusive-shopping-day/

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CalendarMaui.com – Exclusive Shopping Day https://www.calendarmaui.com/php/event-detail.php?event_id=32383

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CalendarMaui.com – The Big Festival Day https://www.calendarmaui.com/php/event-detail.php?event_id=33539

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Cision PRWeb https://www.prweb.com/releases/hawaiian_airlines_made_in_maui_county_festival_aims_to_help_local_ businesses_grow_succeed/prweb16657643.htm

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ConsciousMaui.com https://www.consciousmaui.com/events/made-in-maui-county-festival/

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Cool Blue Maui https://coolbluemaui.com/hawaiian-airlines-made-in-maui-county-festival/

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Eventful – Exclusive Shopping Day http://eventful.com/kahului/events/made-maui-county-festival-6th-annual-exclusive-sho-/E0-001124086778-6

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Eventful – Big Festival Day https://eventful.com/kahului/events/made-maui-county-festival-big-festival-day-/E0-001-130331263-1

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Go Hawaii (HVB website) – calendar listing https://www.gohawaii.com/islands/events/made-in-maui-county-festival-6th-annual

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Har.com https://www.har.com/made-in-maui-county-festival---big-festival-day/event_E0-001-130331263-1

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Hawaii Fairs and Festivals http://www.hawaiifairsandfestivals.com/542572-6th-annual-hawaiian-airlines-made-in-maui-countyfestival-kahului-hawaii-november-2019.html#.XjDGExNKjUI

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Hawaii Magazine – September 2, 2019 https://www.hawaiimagazine.com/content/dont-miss-6th-annual-hawaiian-airlines-made-maui-countyfestival

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Hawaii News Now – October 29, 2019 https://www.hawaiinewsnow.com/2018/10/29/made-maui-county-festival/

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Hawaii Tourism Japan – calendar listing https://www.allhawaii.jp/event/463/

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Hono Koa https://www.honokoavc.com/blog/maui-activities-and-events-in-november/

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HubHawaii

https://hubhawaii.com/events/view/cefbhidca/ •

Kahana Village – September 6, 2019 https://www.kahanavillage.com/shop-the-6th-annual-made-in-maui-county-festival/

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KHON Living808 – October 28, 2019 https://www.khon2.com/living-808/maui-countys-biggest-shopping-event-of-the-year/

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Lahaina News – March 14, 2019 http://www.lahainanews.com/page/content.detail/id/565598/Vendor-applications-available-for-sixth-Made-inMaui-County-Festival.html?nav=8

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Lahaina News – August 15, 2019 http://www.lahainanews.com/page/content.detail/id/565982/Chamber-announces-Hawaiian-Airlines-as-titlesponsor-of-Made-in-Maui-County-Festival.html?nav=8

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Lahaina News – September 26, 2019 http://www.lahainanews.com/page/content.detail/id/566088/Sixth-annual-Hawaiian-Airlines-Made-in-MauiCounty-Festival-product-vendors-and-food-trucks-announced.html?nav=8

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Lahaina News – October 18, 2019 http://www.lahainanews.com/page/content.detail/id/566130/Visit-Lahaina-s-Kohola-Brewery-at-the-Made-InMaui-County-Festival.html?nav=19

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Maui.bz https://www.mauiinformationguide.com/blog/maui-events-november/

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Maui Accommodations Guide https://www.mauiaccommodations.com/blog/things-to-do-on-maui-in-fall/

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Maui Electric Company https://www.mauielectric.com/community-and-education/community-events/hawaiian-airlines-made-in-mauicounty-festival

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Maui Family Magazine https://mauifamilymagazine.com/mauis-best-holiday-craft-fairs-2019/

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Maui Luxury Real Estate Team (Whalers Associates) https://www.mauiluxuryrealestateteam.com/6th-annual-made-in-maui-county-festival-this-november-2019/

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MauiMagazine.net – calendar listing https://www.mauimagazine.net/maui-event/6th-annual-made-in-maui-county-festival/all/

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Maui Now – February 24, 2019 https://mauinow.com/2019/02/24/vendor-applications-now-open-for-made-in-maui-county-festival/

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Maui Now – March 11, 2019 https://mauinow.com/2019/03/11/sponsors-sought-for-2019-made-in-maui-county-festival/

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Maui Now – April 3, 2019 https://mauinow.com/2019/04/03/maui-festival-vendors-generate-2-5-m-in-5-years/

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Maui Now – July 26, 2019 https://mauinow.com/2019/07/26/hawaiian-airlines-named-title-sponsor-of-made-in-maui-county-festival/

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Maui Now – September 15, 2019 https://mauinow.com/2019/09/15/made-in-maui-county-festival-vendors-announced/

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Maui Time – October 28, 2019 https://mauitime.com/entertainment/community/made-in-maui-county-festival-at-maui-arts-and-culturalcenter-4/

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MauiWatch https://mauiwatch.com/2018/04/made-in-maui-county-festival-generates-1-8m-in-four-years/

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Molokai Dispatch – July 11, 2019

https://themolokaidispatch.com/bakery-represents-at-japanese-product-fair/ •

Na Koa Brand https://nakoabrand.com/blogs/upcoming-releases/made-in-maui-county-festival-2019

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Pacific Business News – April 4, 2019 https://www.bizjournals.com/pacific/news/2019/04/04/made-in-maui-county-festival-sees-success.html?ana=e_ ae_set1&s=article_du&ed=2019-04-04&u=8YoONFFnlgPMXmk2IkTbdQ028598cc&t=1554426745&j=87635191

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Pacific Business News – April 9, 2019 https://www.bizjournals.com/pacific/news/2019/04/09/na-koa-brand-jewelry-fashion-designer-expands-to.html

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Pacific Cancer Foundation http://www.pacificcancerfoundation.org/calendar-2/2019/11/1/hawaiian-airlines-made-in-maui-county-festival8hrwa

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Palapala Designs https://palapaladesigns.com/made-in-maui-county-festival-2019

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RealEstateMauiHawaii.com http://www.realestatemauihawaii.com/blog/Display/2019/05/2019_Made_in_Maui_Annual_Festival_Kicks_off_ This_November

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Rentals Maui https://www.rentalsmaui.com/Attend_the_Made_in_Maui_Festival_this_Fall_2019/

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SaylesTeam https://blog.emauirealestate.com/2019/09/25/6th-annual-made-in-maui-festival-2019/

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Sullivan Properties https://www.mauiresorts.com/maui-events/6th-annual-made-maui-county-festival

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The Maui Concierge https://themauiconcierge.wordpress.com/2019/10/01/6th-annual-hawaiian-airlines-made-in-maui-county-festivalnovember-1-2-maui-countys-biggest-shopping-event-of-the-year/

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The Maui News – March 1, 2019 http://www.mauinews.com/news/local-news/2019/03/made-in-maui-county-applications-available/

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The Maui News – March 17, 2019 http://www.mauinews.com/news/community-news/2019/03/sponsor-opportunities-available-for-made-in-mauicounty-festival/

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The Maui News – September 30, 2019 https://www.mauinews.com/news/local-news/2019/09/lineup-of-product-and-food-vendors-for-made-in-mauicounty-festival-set/

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This Week Maui https://www.thisweekhawaii.com/events/maui/3029/6th-annual-hawaiian-airlines-made-maui-county-festival/

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Waste Pro Hawaii IG post – September 4, 2019 https://www.instagram.com/p/B2ANKFLJ48a/

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West Maui Condos https://www.westmauicondos.com/events/hawaiian-airlines-made-maui-county-festival

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Whalers Associates blog – May 24, 2019 https://www.mauiluxuryrealestateteam.com/blog/Display/2019/05/6th_Annual_Made_in_Maui_County_Festival_ This_November_2019

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Yelp https://www.yelp.com/events/kahului-made-in-maui-county-festival-2

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You Tube – September 30, 2019 https://www.youtube.com/watch?v=DUVcI3pTQAM

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2/28/2019

Promotion

Payment

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Finish

Submission Complete Event Details

6th Annual Made In Maui County Festival

Friday, November 01, 2019 1:30 pm - 6:00 pm Additional Dates Saturday, November 02, 2019 8:00 am - 4:30 pm

Maui Arts & Cultural Center 1 Cameron Way Kahului, HI

Price: $5.00 to $35.00 —Children 12 and under are free.

Maui County’s largest products show, the annual Made in Maui County Festival, returns on November 1 and 2, 2019. Now in its sixth year, this popular event features over 140 vendors offering hundreds of made in Maui County products, including food, art, crafts, jewelry, fashion, furniture, gifts, collectibles and more all in one location – the Maui Arts & Cultural Center in Kahului. Those who want to be �rst through the gate and who appreciate a leisurely shopping experience will enjoy the “Exclusive Shopping Day” on Friday, November 1, from 1:30 pm to 6 pm. Festivities include the Opening Ceremony and complimentary pupus at 5 pm. Food will also be available for purchase from 3 food trucks up to 5:30 pm. Attendees will receive a free festival tote bag and have the opportunity to win a special Maui getaway (must be present to win). Tickets ($35 per person, children 12 and under are free) will be available via the MACC Box O�ce starting August 1st. Call (808) 242-SHOW (7469) or visit MauiArts.org. On Saturday, November 2, the “Big Festival Day” will be open from 8 am to 4:30 pm. Public admission is $5 (purchase that day only at MACC Box O�ce), children 12 and under are free. Saturday’s festivities will include live entertainment, fashion and talk shows, 13 food trucks, and prize drawings. The �rst 2,000 attendees will receive a free festival tote bag. Complimentary shuttles will be available on Saturday to/from War Memorial Gym and the Maui Arts & Cultural Center. Parking is free. Quali�ed wholesale buyers and distributors may also register online to receive complimentary admission to attend a special “Wholesale Buyers Event” on Friday, November 1, from 1:30 pm to 6 pm. This annual festival is the most sought-after products show in Maui County offering a springboard for local companies to take their business to the next level by being able to unveil new products, meet with prospective wholesalers and connect with new customers. The event is also a showcase of the islands’ entrepreneurial spirit and a representation of the diverse microcosm of Maui County’s niche manufacturing industry. The festival is presented by the County of Maui Mayor’s O�ce of Economic Development and the Maui Chamber of Commerce. 96

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For more information, visit www.MadeInMauiCounty.com or email info@MadeInMauiCountyFestival.com. Connect with the festival on Facebook, Twitter (#MIMCF2019), Instagram and Pinterest. https://portal.cityspark.com/eventEntry/ﬁnish/MauiTime?submitId=1426386

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Mark Your Calendars! The 7th Annual Hawaiian Airlines Made in Maui County Festival will be held at the MACC on November 6 & 7, 2020.