2018 Made in Maui County Festival Post-Event Report

FRIDAY, NOV. 2 & SAT., NOV. 3, 2018

2018

POST-EVENT REPORT LOCAL BBQ

Submitted by: i

Directory 5 years of economic impact ................................................................................................. 1-2 2018 Event Overview ............................................................................................................ 3-9 Festival by the Numbers .............................................................................................. 5-6 Performance Measures ..................................................................................................... 6 Entrepreneurial Support ................................................................................................... 7 National Awards ................................................................................................................ 8 A True Team Effort ............................................................................................................ 9 Event Committee............................................................................................................... 9 Event Presenters & Sponsors................................................................................................. 10 Festival Friends........................................................................................................................ 11 Vendor Testimonials......................................................................................................... 12-19 Entrepreneurial Services.................................................................................................. 20-22 Zero Waste Food Court .................................................................................................... 23-24 Participating Product Vendors, Food Trucks, Sponsor Exhibitors ���������������������������� 25-29 MIMCF Molokai Internship Program .............................................................................. 30-31 Marketing.......................................................................................................................... 32-127 Overview............................................................................................................................ 32 Advertising................................................................................................................. 33-43 Print Coverage.................................................................................................................. 44 Radio Coverage................................................................................................................. 45 Promotions ....................................................................................................................... 45 Television Coverage ......................................................................................................... 46 E-Newsletters .................................................................................................................. 47 Social Media............................................................................................................... 48-52 MIMCF Website ......................................................................................................... 53-56 Online Coverage & Clippings................................................................................. 57-116

5

YEARS

of economic impact:

PERFORMANCE INDICATORS, 2014 - 2018

50,500+ TOTAL NUMBER OF ATTENDEES

30% 1,933

$2,490,060+

NUMBER OF WHOLESALE BUYERS AND DISTRIBUTERS

1,120

OF ATTENDEES WERE VISITORS

TOTAL SUM OF RETAIL SALES

NUMBER OF NEW WHOLESALE ACCOUNTS

303

COMPANIES PARTICIPATED AS VENDORS

6,778

NUMBER OF NEW LEADS

165,961 TOTAL NUMBER OF ITEMS SOLD

FOR MORE INFORMATION, CONTACT US: INFO@MADEINMAUICOUNTYFESTIVAL.COM WWW.MADEINMAUICOUNTYFESTIVAL.COM 1

2018 Made in Maui County Festival Post-Event Report

COMMUNITY OUTREACH IN

11

2018

MOLOKAI INTERNS

20+

NON-PROFIT ORGANIZATIONS

138

TOTAL VOLUNTEERS

1 2

ZERO WASTE NON-PROFIT GROUP

2018 Made in Maui County Festival Post-Event Report

2018 Event Overview

Over 10,000 residents and visitors attended the 2018 MIMCF event at the Maui Arts & Cultural Center.

On November 2 and 3, Maui County’s largest products show, the 5th Annual Made in Maui County Festival (MIMCF), attracted thousands of residents and visitors to the Maui Arts & Cultural Center in Kahului.

• Exposing Maui County manufacturing businesses to prospective retailers, buyers, wholesalers, and distributors worldwide to help them expand beyond Maui County to statewide, domestic and international markets.

Presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce, over 140 vendors (including 15 companies from Molokai, 2 from Lanai, and 6 from Hana) participated in this two-day event – an excitingw showcase of Madein-Maui-County products. In addition, 16 food trucks also presented a diverse menu of island cuisine in the event’s Food Court.

• Showcasing locally made products that have a 51 percent of their value added in Hawaii, with their companies headquartered in Maui County, which promotes our local entrepreneurship and opportunities for investment.

• Strengthening Maui County’s and our state’s visitor industry attraction efforts by providing a quality destination event that is marketed worldwide.

The mission of this annual event is to improve our economic well-being by helping to grow and sustain Maui County’s manufacturers which diversifies the economy, showcases entrepreneurship and locally made products, and encourages job creation in our community.

• Encouraging sustainable growth by promoting shop Maui County first to residents and visitors worldwide and providing avenues to accomplish this year-round.

• Providing business development services and training to expand the capacity of local manufacturers.

We accomplish this mission by: • Helping Maui County businesses grow which creates many public benefits, including: new jobs, additional tax revenue, and product diversity.

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2018 Made in Maui County Festival Post-Event Report

During the 2018 festival, two days of fabulous shopping were offered to the general public: • On Friday, November 2, shoppers who wanted a one-day head start were offered the opportunity to purchase tickets for a special “Exclusive Shopping Day” held from 1:30 pm to 6 pm. Attendees enjoyed the festival’s Opening Ceremony with light refreshments, 3 food trucks in the Pasha Hawaii Food Court, and prize drawings for a Grand Wailea Resort getaway and round-trip travel for two on Alaska Airlines (must be present to win). Each attendee also received a free Festival tote bag.

Tickets ($35 per person) were available via the MACC Box Office, children 12 and under were free.

MC Malika Dudley interviewed festival vendor Jeffrey Timpone, owner of Timpone Hawaii Surfboards on the Hawaiian Airlines Event Presentation Stage on November 3.

• On Friday, November 2, wholesale buyers and distributors were also invited to a special “Buyers Preview” held from 1 pm to 6 pm. Qualified attendees registered online and received complimentary admission. The Preview event offered an opportunity for wholesalers/distributors to talk one-on-one with vendors about their products and to place orders.

• On Saturday, November 3, the “Big Festival Day” opened from 8 am to 4:30 pm. Saturday’s festivities included live entertainment, talk shows, and fashion shows on the Hawaiian Airlines event stage in the Yokouchi Pavilion; 13 food trucks in the Pasha Hawaii Food Court, and prize drawings held throughout the day including a drawing for 120 HawaiianMiles from Hawaiian Airlines (need not be present to win). The first 2,000 attendees received a free Festival tote bag. Public admission was $5 (at the MACC Box Office), and children 12 and under were free.

Pasha Hawaii Food Court featured 16 food trucks over the twoday event.

For the first time, live entertainment was featured during the MIMCF event on Saturday. Signing of CDs followed each performance.

Gayle Hart of Kula (pictured in the middle) was the big winner of Hawaiian Airlines’ random drawing held during the 2018 MIMCF. Gayle received 120,000 HawaiianMiles.

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2018 Made in Maui County Festival Post-Event Report

Festival by the Numbers In reviewing the impact of the 2018 MIMCF, some of the event highlights include:

• The MIMCF Mayor’s Booth Contest was held on Friday, November 2 and the winners announced during the Opening Ceremony.

• Over 10,000 visitors and residents attended the two-day festival of which approximately 30% percent were visitors.

• In a post-event evaluation, participating Product Vendors reported as a result of the two-day festival: • Over in $681,175 total product sales.

• Over 138 total new wholesale accounts/orders were closed.

• Over 487 new wholesale leads and/or prospects were developed.

Best in Show: HI Spice

• Nearly 400 qualified wholesale buyers and distributors across the state and as far away as Japan attended a special invitation-only Buyers Preview on Friday, November 2.

• This year, the festival added another element to encourage local entrepreneurship – the first-ever MIMCF Best New Food Product Contest sponsored

by Minit Stop. The contest, which was open to participating vendors who have a packaged food product; recognized distinguished achievement in the introduction, development, and marketing of new food products. A total of 21 products were judged. This year’s winner was Michelle Valentin of Maui Raw LLC.

Tent Category, 1st Place: Grandpa Joe’s Candy Company

Tent Category, 2nd Place: Awl Wild

Tent Category, 3rd Place: Maui Honey Bee Sanctuary

Table Category, 1st Place: Mele Ukulele

Table Category, 2nd Place: Sparrow Seas

Table Category, 3rd Place: Kanilehua

Michelle Valentin with Minit Stop’s Jon Miyabuchi. Valentin shared, “This award means a lot. I’m passionate about introducing people to raw foods and showing how healthy, versatile and healthy it is.”

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2018 Made in Maui County Festival Post-Event Report

• This year’s MIMCF Pasha Hawaii Food Court was a “zero waste” event zone. Working for Maui Huliau Foundation’s Green Events Team, participating food truck

vendors, and the Maui Arts & Cultural Center; the event was able to divert 988 lbs of waste or 78% of the total from going into the landfill.

Performance Measures One of the key components to the festival is our ability to collect impact data.

• Each festival vendor is required to complete a MIMCF Post-Event survey that includes their company data, employee count, sales made during the festival, wholesale leads and future orders gained, their insights for how to make the festival better, plus feedback on how the festival helped their business.

• We track attendance throughout the festival via ticket sales, and manually count children 12 and under who receive free admission.

• Through the day-long prize drawings, we are able to determine the percentage of visitors to residents.

The prize drawing entry slip asks for the zip code of their residence. We use the zip codes to determine the percentage of visitors to residents. Attendees’ information is also added to the event’s database.

Below is an Event Performance Dashboard, which shows the impact of the festival over the years.

Made in Maui County Festival Dashboard of Performance Measures 2014 - 2018 Description

2014

2015

2016

2017

2018

300

338

360

550

385

9,400+

10,000+

11,000+

10,000+

10,100

Percent of visitor attendees (mainland/international)

30%

30%

35%

30%

30%

Number of vendors participating in festival

130

140

140

140

140

$300,000+

$416,000+

$519,922+

$572,963+

$681,175

21,307

25,746

34,493

37,368

47,047

180

250

335

217*

138*

1,070

1,620

2,898

703*

487*

Number of wholesale buyers and distributors Total number of attendees

Amount of retail sales (total of all vendors)

Number of items sold (total of all vendors) Number of new wholesale accounts (total of all vendors) Number of new wholesale leads (total of all vendors)

*Statistics on wholesale leads only reflect new wholesale leads (unlike previous years data) and do not reflect wholesale accounts from returning vendors who already established wholesale leads during past festival years.

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2018 Made in Maui County Festival Post-Event Report

Entrepreneurial Support

The Made in Maui Marketplace website – www.MadeInMauiCounty.com – showcases an exciting array of locally made products year-round.

Prior to the festival, the official Made In Maui brand program had only 60 participating companies. In just five years, the MIMCF has helped build that number to over 300. Being a juried show, the festival is the most sought-after products show on Maui offering Maui County businesses the opportunity to unveil new products, meet with prospective wholesalers and distributors, and connect with new customers.

The online shopping resource called the “Made in Maui County Marketplace” – www.MadeInMauiCounty.com – continued to provide festival vendors and other local businesses who produce Made-in-Maui-County products with an opportunity to connect with potential buyers year-round. In 2018, all MIMCF product vendors received a complimentary one-year Made in Maui County Marketplace membership valued at $25.

A dynamic entrepreneurial ecosystem has also been developed around the festival, with 15 business development partners offering a wealth of programs, grants, consulting, micro-loans and workshops to further the success of these companies year-round. Even those companies who do not get selected to showcase their products are offered a free one-hour business consult.

Refer to pages 20-22.

Benefits included a company profile page and three product pages plus publicity of products throughout the year. The Marketplace is a project of the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce.

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2018 Made in Maui County Festival Post-Event Report

National Awards National NACo Award

National IFEA Pinnacle Award

In 2018, Maui County’s annual MIMCF was honored with an Achievement Award from the National Association of Counties (NACo). This prestigious award honors innovative, effective county government programs that strengthen services for residents.

For the past five years, Made in Maui County Festival’s (MIMCF) official program booklet has become an invaluable resource for those seeking local businesses who produce made-in-Maui-County products. Now, this annual program has earned another distinction as recipient of the 2018 Pinnacle Award.

Nationally, awards were given in 18 different categories that reflect the vast, comprehensive services counties provide. The categories include children and youth, criminal justice, county administration, information technology, health, civic engagement and many more.

The competition, presented by International Festival’s & Events Association (IFEA) and Haas & Wilkerson Insurance, drew entries from some of the world’s top festivals and events. Awards were announced in 69 different categories in total including Best TV Promotional, Social Media Site; Commemorative Poster, Parade, Educational Program, Children’s Program; and Event Program.

NACo recognized the MIMCF in the category of Community and Economic Development.

Pam Tumpap (Maui Chamber of Commerce) and Teena Rasmussen (County of Maui Mayor’s Office of Economic Development) accepted the 2018 Achievement Award for their annual Made in Maui County Festival during NACo’s Annual Conference and Exposition held on July 13, 2018 held in Nashville, Davidson County, Tennessee.

To view the online version of the MIMCF program booklet from 2014-2018, visit: www.MadeInMauiCountyFestival.com/programs

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2018 Made in Maui County Festival Post-Event Report

A True Team Effort The Made in Maui County Festival would not have been possible without the Maui County Council and Mayor’s office whose collective vision and support keeps this festival affordable for our islands’ small businesses. A big mahalo also goes out to the festival’s dedicated Core Committee, sponsors, Festival Friends, volunteers, and community stakeholders who collectively play a key role in producing a impactful event.

The 2018 Festival was sponsored by: Hawaiian Airlines; Pasha Hawaii; Alaska Airlines; Minit Stop; HAWAI‘I Magazine; KAOI Radio Group; The Maui News; Maui No Ka Oi Magazine; Pacific Media Group; Paradise Television Network; Maui Visitors Bureau; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; Maui Printing Company; Na Koa Brand; Bank of Hawaii; Central Pacific Bank; First Hawaiian Bank; Matson; Maui Electric Company; Maui Hotel & Lodging Association; Queen Ka‘ahumanu Center; and the State of Hawaii Department of Business, Economic Development & Tourism (DBEDT).

The festival’s Core Committee began and continues with key business development organizations who are working with our entrepreneurial and small business community.

Committee members consist of representatives from the County of Maui Office of Economic Development, Mayor’s Office, Hawaii Small Business Development Center, Maui Chamber of Commerce, Maui Economic Development Board, Maui Economic Opportunity Business Development Center, Maui Food Technology Center, an event coordinator (contracted), and PR/ Marketing/Design Firm (contracted).

Lastly, we thank everyone who shops local. Through your support we can continue to invest in our islands’ economy, help to build our local workforce, and fuel entrepreneurship. Everyone benefits both directly and indirectly from these efforts.

Event Committee Mahalo to the following individuals who served on the 2018 Made in Maui County Festival Core Committee: Karen Arakawa, Maui County Business Resource Center Mya Awai, Festival Event Coordinator John Buck, County of Maui Department of Transportation Amber Coutsos, Maui Chamber of Commerce David Daly, Maui Economic Opportunity, Inc. Frank De Rego Jr., Maui Economic Development Board, Inc. Cynthia McCutcheon, County of Maui Mayor’s Office of Economic Development (Molokai) Luana Mahi, Maui Food Technology Center, Inc. Casey Nishikawa, Linn Nishikawa & Associates, Inc. Linn Nishikawa, Linn Nishikawa & Associates, Inc. Tokie Ogawa, County of Maui Mayor’s Office of Economic Development Teena Rasmussen, County of Maui Mayor’s Office of Economic Development Kim Sloan, Better Homes & Gardens | Real Estate Advantage Realty, Valley Isle Gerry Smith, Maui Economic Development Board, Inc. Pamela Tumpap, Maui Chamber of Commerce Wayne Wong, Hawaii Small Business Development Center Network

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2018 Made in Maui County Festival Post-Event Report

The 2018 Made in Maui County Festival IS PROUDLY PRESENTED BY:

Mahalo to our generous 2018 event sponsors:

VRE STATIONS

Andaz Maui at Wailea Resort Fairmont Kea Lani, Maui Four Seasons Resort Maui at Wailea

Hyatt Regency Maui Resort and Spa Ka‘anapali Beach Hotel Ka‘anapali Beach Resort Association

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Maui Beach Hotel Maui Coast Hotel Napili Kai Beach Resort

2018 Made in Maui County Festival Post-Event Report

Festival Friends Mahalo to the following businesses, organizations, and individuals for their support of the 2018 MIMCF! 808 on Main Activities & Attractions Association of Hawaii Wally Arakawa Automatic T-shirt Printing Kaui Awai-Dickson Bubba Gump Shrimp Company Chris Speere / Maui Food Innovation Center County of Maui Dept. of Parks & Recreation County of Maui Police Department Domino’s Pizza Marty Dread Nicole & Fred Fisher Tambara Garrick Christina Gilbert Nicholas Gilbert Ginger Soares & Iao School Renaissance Program Grand Wailea – A Waldorf Astoria Resort Hawaii Small Business Development Center Network Wayne Hikiji Sylvia Ho Island Landscape Jersey Mike’s Subs Kamaunu Kahaiali‘i Kaui Kahaiali‘i George Kahumoku Jr. Joyce Kawakami Kismet Natural Foods Brokerage of Columbus – Maui Krispy Kreme Janet Kuwahara Rick Nava Lahaina News Jerry Masaki Maui Arts & Cultural Center Maui Beach Hotel Maui County 76th Composite Squadron of Civil Air Patrol Maui County Council Boy Scouts of America – Troop 808 Maui Economic Development Board Inc. Maui Economic Opportunity Inc. Maui Food Technology Center Inc. Maui High School ACOM Maui Huliau Foundation’s Green Events Maui Humane Society Maui Time Maui Taiko Jon Miyabuchi

No Ka Oi Toastmasters Maui OfficeMax Carol Reimann Roberts Hawaii Toni Rojas Roselani Ice Cream Safeway - Kahului Safeway - Maui Lani Sam Sato’s Lori Sanada & Maui High School Academy of Hospitality & Tourism Pat Simmons Jr. SlumberWorld HomeWorld Starbucks – Kehalani Starbucks – Queen Ka‘ahumanu Center Target The Maui Concierge Susie Thieman UH-Maui College / Lui Hokoana VIP Foodservice Brian Yano Zippy’s

Crowds gathered in the MACC’s Yokouchi Pavilion for event activities on the Hawaiian Airlines Event Stage, sponsor exhibit tables and more vendors.

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2018 Made in Maui County Festival Post-Event Report

2018 Vendor Testimonials “Our biggest festival success story is that we have had a business boom. We now have 2 brick and mortar stores and 6 full-time and 5 part-time employees that have access to full medical and benefits.”

- Shanna Kanahele, Na Koa Brand

“The Made in Maui County Festival is the biggest event for entrepreneurs in Maui County. It’s so interconnected with everyone from the County’s Office of Economic Development, the Maui Chamber of Commerce, Maui Economic Development Board, Maui Food Technology Center, Maui Food Innovation Center, and more working together to provide a support system, so small business like ours have the tools we need to succeed.”

- Chad Miller, Grandpa Joe’s Candy Company

“I really love this event! I started my business in April as an online store so this is the first time I’m actually showing my products at a major event. It’s been great talking with customers and hearing their feedback about my laser cut, engraved wood jewelry.”

- Leah Santos, all I see is ART

“Preparing for the MIMCF event was pivotal in moving our company forward again towards bottling our beverage products. We improved and updated our marketing and brand strategy, something that we had been putting off for a while. As a result, we have captured the attention of a mainland company that is interested in working with us to bring our products to the mainland.”

- David Smithey, Big Wave Beverage Company LLC 12

2018 Made in Maui County Festival Post-Event Report

“Every year I add more wholesale accounts and fine tune my products and learn what sells and why. Also I love to hear from the happy return customers.”

- Andrea Palmer, Snoops K9 Gourmet

“We were super busy on Friday. Everything went very well. Thank you to all the staff involved in putting on such an awesome event. It is a big success when you realize that next year you need more inventory and not less.”

- Maxine Dias, Lako Kula Design

“The festival has given me the opportunity to land exciting wholesale accounts across the state, gain exposure for my products, and helped me realize the potential of my hobby/passion all the while #makingmo‘olelos.”

- Lehua Greenwell, Hulalei Designs (Molokai)

“I have participated in three MIMCF events, although last year I missed it because I had a new born. Every time I participate I double what I made the time before. I remember the first year I made $500 and I thought that was good. This year, I made closer to $2,000 and am so happy with the growth in my business which I attribute to this festival.”

- Daniele Comeaux, Leila’s Herbs

“I have learned how to be more efficient in planning and budgeting for events. I have become wholesale ready and would like to seek funding for future tradeshows.”

- Jennifer Lazo, Kumu Scratch

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2018 Made in Maui County Festival Post-Event Report

“It was through this festival that I have been able to build a customer base. I have many repeat customers and will be designing a couple of new collections.”

- Maria McManus, Three Coconuts Maui

“The festival definitely helped my business move forward. I took over to Maui about 1,200 more breads than previous years and I still sold out.”

- Blossom Poepoe, Kanemitsu Bakery (Molokai)

“The festival is always the best event I do! The only place on Maui that I get the most foot traffic and business in one weekend!!!”

- Patricia Huntley, Hapa Maui Designs

“Participating in the MIMCF pushes me to produce product and post to social media platforms. I guess you can say it holds me accountable for marketing my brand and gives me the boost I needed to continue to create Hat Therapi!”

- Olelo Schonely, Hat Therapi

“This festival stays on my mind year-round. Last minute preparation for the event usually results in updated signage and packaging, and a new item or design to be released at the festival. But, more importantly, participation in the event motivates me to continually develop a more concise brand story, define brand identity, and increase brand visibility.”

- Shannon Peck, Treehouse Designs 14

2018 Made in Maui County Festival Post-Event Report

“We gained new successful wholesale accounts, lots of new customers at the event that are now returning customers.”

- Tevaihani Williams Dewilde, Te Hotu Mana Creations

“The MIMCF was a great opportunity for my small business. I got to connect and meet the local community and get my business name out. I also received a lot of great feedback which was something I appreciate as a solo artist. In the future, I would like to become wholesale ready.”

- Keshia Pinault, Keshia Del Mar Jewelry

“The festival was really good for exposure and brand building and I had such great responses to my merchandise! I had one wholesale prospect from Alaska and that was the furthest state-wise for a wholesale prospect.”

- Rebecca Elwell, Water Element Creations Jewelry

“I have been and currently am working on designing an entire new website. The festival pushed me to invest in new merchandise that made a huge impression to everyone that visited my display. It also inspired me to explore the different options and opportunity for wholesale purchasing.”

- Cody Roberts, Pono Visions – Cody Roberts Photography

“I thought this year’s festival was excellent as far as businesses selling their products. I want to say much mahalo to everyone involved in putting this annual festival together… We love you guys!”

- Lyndon Dela Cruz, Lanakila Designs (Molokai)

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2018 Made in Maui County Festival Post-Event Report

“The festival has helped my business grow by providing us with opportunities to network and connect with other businesses as well.”

- Dave Mireles, Something for Everybody (Molokai)

“I’m so busy producing product year round that I forget or don’t have time to work on marketing to networking so the festival helps a ton.

I also had new products and flavors to debut and the festival helped showcase those.”

- Michelle Valentin, Maui Raw

“Preparing for the Made in Maui County Festival helped me to prepare for wholesale buyers and design and/or create more products that will appeal to my customers. The festival also motivates me to seek ways to expand and diversify my product lines. I continue to seek ways to improve my Etsy online shop and am considering opening my own online shop.”

- Linda Coleon, Aloha Letterpress

“Because of the high caliber of the MIMCF event, it gives us the opportunity to rethink how we present product and arrange the sales space for best product exposure. We’ve also begun using the festival as a product testing ground for new product lines to bring more excitement to our local Maui market and gauge customer interest to help direct our focus on successful product directions.”

- Alan Davidson, Aloha Botanicals Maui

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2018 Made in Maui County Festival Post-Event Report

“Participating in MIMCF allowed us to talk to dozens of potential store buyers in one day. They could see our product, sample it and meet us. This helped us connect with the right people getting us into more stores and making us more visible in the market place. These efforts are helping us grow.”

- Francine Frost, Hana Gold Chocolate

“This festival helped me understand a lot more about business as a whole. I launched my online shop in time for the 2018 MIMCF, which I want to continue to promote. I also want to become wholesale ready for specific accounts and seek funding for growth.”

- Amity Mason, A.M.I.T.Y. by Amity Mason Designs

“The festival always pushes me to release new products and update our point-of-sale marketing materials. This year we created a custom box for our caramel and it was a huge success with the wholesalers, existing and new.”

- Rebecca Woodburn-Rist, Haleakala Creamery

“Last year I picked up an account from a shop in Telluride, Colorado.

They continue to place orders for new merchandise....and I made a new good friend.”

- Maggie Costigan, Maggie Costigan Handcrafted Jewelry

“Our relationship with the ABC Store company has grown over the last 2 years as a result of the festival.”

- Justin Orr, HI Spice

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2018 Made in Maui County Festival Post-Event Report

“This year we worked to streamline our entire line to be integrated with our online website to allow all people to shop made in Maui from home. We used the MIMCF and the ad we purchased in the program booklet to let our customers know of the change.”

- Jaclynn Sabado-eitel, Paradise Now

“As a fifth year participant, it’s heart warming to have people find us each year. They share their stories of how they use/enjoy our product and eagerly try whatever we have that is new. Our Bacon Crack is becoming infamous, and sold out for the first time this year.”

- Wendy Acosta, Maui SweetnSpicy

“Networking with the other vendors was very helpful as usual. Loved all the Molokai vendors. So much Aloha Spirit!!! I can’t say enough good things about the festival organization and the great spirit of all the workers and volunteers! Maui can be very proud to have produced such a wonderful fair! Maui has raised the bar for all the other islands!”

- Pamela Peterson, Kaha Jewelry

“The past few years of participation in the MIMCF has definitely helped us to improve our branding, our marketing, and social media presence. It has also helped us to become wholesale ready. It has moved us toward progressing toward a three-month lease at Queen Kaahumanu Center for the holidays in 2018 to highlight our jewelry products.”

- Kuulei Kualaau, Kanilehua Enterprises

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2018 Made in Maui County Festival Post-Event Report

“The exposure of being in MIMCF is unlike any other. So many people come through to see our truck, buy our food. They remember us and we always get a surge of new likes and new followers in social media after the event.”

- Christina Pagaduan, Pastele House Maui

“I have participated in all five MIMCF. Each has contributed to grow my business from the previous year, given that it’s a platform to showcase our products and brand to a large audience in one location.”

- Heidi Cramer, Maui Sweet Cakes

“I truly feel that the festival is the Gold Star of vendor events on Maui.

It’s the only one I participate in because of the prestige it has. I’m very particular where I put my art and I feel so privileged to be a vendor.

Art isn’t easy to sell like food or jewelry is. Plus living in Hana limits what’s avaiable to me. I can’t do the big hotels in Wailea because of the distance. So the MIMCF really gives me a financial boost.”

- Laura Mango, Laura Mango Art

“Absolutely being part of this event has helped me enormously to grow my business in Hawaii. Being featured in the front page of The Maui News as well was just a bonus of how many amazing people we met, extremely inspired on all the vendors and amazing talent we have on this island. It made me more focused and taught me how to be more prepared to represent Maui as a business grower, not just as an artist and creator.”

- Sigal Choucroun, Sigal Jewels

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2018 Made in Maui County Festival Post-Event Report

Entrepreneurial Services In addition to providing MIMCF vendors with a worldclass venue to showcase their products and opportunities to connect with wholesalers and distributors, the event’s organizers also offer these businesses a number of resources and support year-round. These efforts include one-onone assistance ranging from marketing support, branding, inventory control, cost and pricing analysis, and wholesale readiness.

Throughout the year, the County of Maui Mayor’s Office of Economic Development also brings together a number of valued business development partners to offer local

entrepreneurs a wealth of programs, grants, consulting, and workshops to further their success. This in turn, has helped increase the capacity, knowledge, and skills for these small manufacturers helping to position them for success.

County of Maui Office of Economic Development (OED) Works in partnership with the community, business and government sectors to strengthen and diversify the economy by supporting existing businesses. Through its grant program, OED assists in the attraction, development and expansion of new businesses and events that in turn provides new jobs for our community.

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2018 Made in Maui County Festival Post-Event Report

These entrepreneurial resources include: Hawaii Business Research Library Provides specialized and customized industry and market assistance to small business owners, educators and public policy makers.

Maui Food Technology Center (MFTC) Provides business incubation services designed to identify and develop opportunities for local entrepreneurs to be successful in the agriculture and food product industries.

Hawaii Small Business Development Center (HSBDC) Molokai Kuha`o Business Center Helps entrepreneurs start and grow their business at every Serves as an advocate and vehicle of empowerment stage in the company’s life-cycle. They provide customized for Molokai’s families to achieve both individually and one-on-one counseling; as well as affordable workshops, collectively financial independence and abundance in the conferences, and special events; each designed to teach formation of healthy and sustainable businesses. practical, hands-on small business management skills.

Hui No`eau Visual Arts Center High Technology Development Corporation (HTDC) The “Hui” provides an array of programs that support Facilitates the development and growth of Hawaii’s lifelong learning in the arts including art workshops commercial high technology industry. and classes for all ages, lectures, exhibitions, art events, historical house tours, and educational outreach programs Lokahi Pacific with schools and community partner organizations.

With broad collaboration, Lokahi Pacific develops sensible and successful projects that enrich the economic climate Hana Art Inc. of the county, increases the inventory of affordable and Provides art and cultural education, exposure and special needs rental housing and ensures that residents opportunities to all Hana Coast residents, youth and participate in that enrichment and share in its benefits. adults alike.

Maui County Business Resource Center (MCBRC) An extension project of the Mayor’s Office of Economic Development, MCBRC serves as an entrepreneurial resource for new or existing business owners who need business assistance for operations within Maui County.

Maui Chamber of Commerce (MCOC) Helps advance and promote a healthy economic environment for business, advocating for a responsive government and quality education, while preserving Maui’s unique community characteristics.

Maui Economic Development Board, Inc. (MEDB) Provide leadership and vision for the responsible design and development of a strong, diversified, and sustainable economy in Maui County.

State of Hawaii Department of Business, Economic Development & Tourism (DBEDT) DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages.

University of Hawaii College of Tropical Agriculture & Human Resources (CTAHR) Dedicated to helping diversify Hawaii’s economy, ensure a sustainable environment, and strengthen its communities.

A premier resource for tropical agricultural systems and natural resource management in the Asia-Pacific region.

University of Hawaii – Maui College Inspires students to develop knowledge and skills in pursuit of academic, career, and personal goals in a Maui Economic Opportunity (MEO) Business Develop- supportive educational environment that emphasizes ment Center (BDC) community engagement, life long learning, sustainable Promotes economic self-sufficiency through small living, Native Hawaiian culture, and global understanding. business training, education and micro lending. BDC provides one-on-one technical assistance for both start up and existing businesses in Maui County. They also operate a Microloan program for small businesses which can provide loans up to $50,000 to start or expand a business. Business education is offered through their Core Four Business Planning Class, a 36-hour course offered multiple times a year on Maui, Molokai and Lanai.

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2018 Made in Maui County Festival Post-Event Report

Maui Economic Opportunity’s Core Four program helps participants develop a realistic, achievable business plan. The six-week, 36-hour course is offered 10 times a year on Maui, Molokai, and Lanai. Financial Aid is available through grants from Maui County Office of Economic Development.

The Maui Chamber of Commerce holds an Annual Labor Law Seminar each year to help Maui businesses keep current with changing laws.

Hawaii SBDC addresses the needs of small businesses with no-cost business advising to drive the economic wellbeing of Hawaii.

The Maui Chamber of Commerce in partnership with the County Office of Economic Development helped present the Annual Mayor’s Small Business Awards recognizing outstanding business leaders and businesses in Maui County.

The annual Hawaii Small Business Conference presented by the County of Maui and Maui Economic Development Board is helping business owners, managers, startups and entrepreneurs increase their business knowledge, sharpen their professional acumen and skills, and expand their business network.

The Maui Chamber of Commerce invited companies from their Made in Maui trade group and Made in Maui County Festival to learn more about selling on Amazon during the first ever Amazon Liftoff Event, piloted on Maui. 75 companies attended and 59 companies were able to get their products up on Fulfillment by Amazon in time for the holidays.

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2018 Made in Maui County Festival Post-Event Report

Zero Waste Food Court

This year’s MIMCF Pasha Hawaii Food Court was a “zero waste” event zone. Working with Maui Huliau Foundation’s Green Events Team, participating food truck vendors, the Maui Arts & Cultural Center; and the MIMCF event team focused on reducing waste and encouraging a more sustainable Maui.

Highlights of these efforts, included: Through five manned waste sorting stations, vendor cooperation in sourcing compostable products, and around 80 hours of man power combined, the Green Events team was able to divert 988 lbs of waste or 78% of the total from going into the landfill, the majority of that being composted on a local farm.

The Green Events Team was present at the vendor planning meeting in order to answer questions and share resources to help them source the approved disposables.

The Maui Arts and Cultural Center also chose to take part in greening efforts by providing water refill stations in order to reduce single use plastic water bottles. Through this effort they were able to avoid the use of over 1,500 plastic water bottles!

The 2018 Waste Report prepared by Maui Huliau Foundation’s Green Events Team on the following page reflects all of the waste collected within the food court area. These included: • Waste from food vendors and guests.

• Waste collected from the vendors was sorted to be sure of the highest diversion rate possible.

• Waste collected from guests was sorted at the volunteer manned waste stations into recycling, compostable food waste, compostable foodware, compostable PLA, and trash.

All waste was weighed and data recorded as it was emptied from the stations and vendors. The 850 lbs of compost included all food waste and compostable food ware paper or bagasse products. Compostable PLA in not farm compostable but is weighed separately in order to collect data on potential compostables, but is ultimately added into the trash total.

Maui Huliau used the total attendance number as a way to calculate the waste to landfill per attendee.

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2018 Made in Maui County Festival Post-Event Report

TRASH 22%

RECYCLING 11%

COMPOST 67%

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2018 Made in Maui County Festival Post-Event Report

Participating Vendors The MIMCF is a juried show and all applications were carefully vetted by a vendor selection committee comprised of various members from the community including the County of Maui and the Maui Chamber of Commerce. Various criteria were used in reviewing Product Vendor applications. These included: • Business must be based in Maui County (current GET license required) • All products offered for sale must be made, manufactured, grown and/or created in Maui County. Although products may include source materials made/found in the State of Hawaii.

• Other judging criteria may include branding, packaging, website/online presence, and an interest in and readiness to export The following Product Vendors participated in the 2018 Festival offering a myriad of Made-in-Maui-County products:

• 50th State of Mind – Handprinted clothing representing the art, culture, music & lifestyle of the 50th State • 808 Clothing – T-shirts, hats, & bags featuring original art by Maui artists & designers that represent our Maui island lifestyle

• A Maui Day Original Handbags – Original hand-printed, silk-screened handbags, wristlets & clutches • A.M.I.T.Y – Clutches, bags, & wallets w/ unique & modern fabric & color combinations • all i see is ART – Lightweight, laser cut and engraved wood jewelry that embodies striking Hawaiian motifs on locally sourced & imported wood

• Alo[ha] Creations LLC – Chocolate chip cookies, passion orange guava jam, guava jam, & Portuguese sweet bread

• Aloha Botanicals Maui – Tropical plants, orchids, bonsai • Aloha Grown Beauty – Seasonal small batch of hydrosols distilled w/ fresh ocean water & organic

botanicals from aromatic Hana gardens • Aloha Letterpress – Letterpress cards, stationery, personalized cards, & paper goods • ‘Alohi Images Maui – Island-inspired photo cards, coasters, & gifts for every occasion • ‘Alohi Maui – Clean, botanic skincare and personal care products crafted in Maui using ethical packaging and sustainably produced, organic tropical ingredients of exceptional quality from Hawaii & the Amazon • Ark Ceramics – Handmade ceramic art & tableware, both functional & decorative • Awl Wild – Handmade leather goods, handforged blacksmith wares, antler functional art, & Indigo home decor • Bamboo Forest Soap Company – Personal care products including: soap, bath fizzies, shower tabs, lotion, scrubs & lip balm • Barking Deer Farm – Specialty culinary seasonings that feature locally grown coffee, as well as gourmet herbal tea • BDC Designs – Handmade Hawaiian print button earrings, zipper pouches, clutch bags, & key fobs • Big Wave Beverage Company – Healthy probiotic beverages featuring flavorful organic kombucha drinks & tasty organic kefir sodas • Bioponic Phytoceuticals – Distilled products for natural alternative medicine, optimal health, herbal healing, skin care, tinctures, herbal remedies, flavors & fragrances • Blue Hawaii Jewelry LLC – Specializing in Designer Tahitian, Edison & Freshwater Pearl Jewelry in 14K Gold, 14K Gold Fill & .925 Sterling Silver • Bow Addo – Luxurious pet bow ties & bandanas, 20% of all sales donated directly to the Maui Humane Society • Ceramic Designs by Albert – Unique ceramic sinks, platters, & plaques made w/ Hawaiian themes, like no others in the world

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2018 Made in Maui County Festival Post-Event Report

• Chic Naturals – Dry roasted chickpea snacks • Colors of Joy – Tagua Nut jewelry & pendants • COOKIES Maui – Playwear for babies, children & ladies “up-cycled” from locally sourced t-shirts, making these playful items eco-friendly & inherently unique

• Cool Blue Maui – Island-inspired girls’ dresses & active wear • Covering It All Maui – Tote bags, placemats, napkins, table runneres & accessories, featuring modern tropical

theme bark cloth in all of our designs exfolicare – Exfoliating loofahs & foot scrubber soaps, lotions & lip balms, coconut creme, face mud Faris Kei Designs – Handmade jewelry, home decor, & children’s toys Grandpa Joe’s Candy Company – Organic sugar cotton candy & caramel corn Hale Aloha Designs – Modern Macrame Home Decor, Woven Wall Hangings, & Jewelry Designs Haleakala Creamery – Goatlato ice cream, Goat milk caramel sauces & candies Hali’imaile Distilling Company – Craft distilled spirits made from locally grown Maui Gold Pineapples. PAU Maui Vodka, Fid Street Gin, Paniolo Blended Whiskey, Maui Moon Flavored Vodka, & Mahina Rum • Hali‘imaile Pineapple – Maui Gold Pineapples • Hana Gold – Maui’s original branch-to-bar chocolate, Hana grown, Maui made • Hannie Joy and Co – All natural Pitty Paste deodorant that is aluminum, paraben, & propylene glycol free • Hanu Hawaii Swimwear – Women’s swimsuits, activewear, sarongs, & kimonos.

• Hano’s – Bracelets, feather headbands, haku headbands, Koa jewelry • Hapa Maui Designs – One-of-a-kind baby blankets, bamboo & cotton swaddles, toys & teethers, burp bags, bandana bibs, clothes, accessories & gift items • HatTherapi – Hats made on Molokai & inspired by the aina & elements that surround us, our keiki & our `ohana • Hawaii Hula Honeys – Line of t-shirts for adults and children featuring Maui, Hawaii & island images, inspiration, & themes • Hawaii Sea Spirits – Ocean Organic Vodka, KULA Organic Rum, KULA Dark Rum, KULA Toasted Coconut Rum • Hawaiian Clay – Cosmetic grade Hawaiian Clay that is hand harvested, washed, & sun-dried, only available in Hawaii • Hawaiian Heritage Farms, LLC – Artisan coconut candies, coconut chips, macadamia nut brittle & macadamia nut products made from locally grown coconut & macadamia nuts.

• HI Spice – Locally sourced variety of small batch style hot sauces • Honey Love Lanai – Handmade earrings, rings, bangles, & necklaces made w/ semi precious stones & pearls.

• Hui No’eau Visual Arts Center – An assortment of handmade products made by individual artists showcasing jewelry, paintings, printmaking, glass, ceramics, & more!

Caroline Killhour- Hui No’eau Visual Arts Center - Printmaking Katie Peterson of Shady Grove Creations - High Fire Stoneware Mimi Middlebrooks - Hui No’eau Visual Arts Center - Painting • Hula Cookies & Ice Cream – Ice cream sandwiches, gourmet cookies, cookie mixes & cookie tins • Hulalei Designs – Jewelry, accessories, papale lauhala & trucker, haku lei • Island Creations – Handwoven & leather goods & ceramics • Jennifer’s Gourds – Gourd animal sculptures & ornaments, driftwood sea monsters • Kaha Jewelry – Porcelain jewelry, dichroic glass jewelry, mother-of-pearl w/ etched Hawaiian designs • Kainanea – Outdoor, ocean, & active wear for all ages & sizes, both for kane & wahine • Kama Lei Design – Jewelry designs in gold, sterling, platinum, gemstones & pearls • Kanemitsu Bakery – Assorted Molokai breads • Kanilehua Enterprises – Modern lauhala jewelry made on Maui by Hawaiian artisans, keep a piece of Hawaii w/ you always • Kealopiko – Hand-dyed clothing products printed on Molokai w/ designs based on Hawaiian plants, animals, & Hawaiian cultures. Pareu, aloha shirts, bags, dresses, shorts, & blouses • Keawaike Hawaiian Jewelry – One-of-a-kind hand-carved wearable art made from shells, bone, & tusk • Keshia Del Mar Jewelry – Handmade ocean & nature inspired jewelry/custom jewelry w/ a beach & boho look • Kohola Brewery – Locally made, award-winning beer • Kula Crafts – Wooden bowls, cutting boards, boxes, wine stoppers, poi pounders, & crosses made on Maui from wood found on Maui • Kula Herbs – Skin care & sun care products handmade on Maui w/ organic ingredients

• • • • • •

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2018 Made in Maui County Festival Post-Event Report

• Kuleana – A clean & simple skincare system featuring natural beauty oils & cleansers handcrafted w/ locally grown ingredients

• Ku–lua – Clothing & accessories for women, men & children • Kumu Scratch – Original, handcrafted leather bags & home decor, made w/ materials sourced from nature • Kupu A‘e Molokai – Handscreened pareo, silk batik scarves, & women’s & men’s silk, rayon fashions printed • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

on Molokai by three generations of Molokai women Lako Kula – Handmade earrings, charm bracelets, necklaces, rings, bangles, & keychains Lanakila Designs – Silkscreen printing, heat press vinyl printing, direct to garment printing, & custom decals Laura Mango Art – Original paintings, giclées, & art prints Leila’s Herbs and Flowers – Herbal & floral healing products for everyday use. Noni Healing Salves, Noni Serum, Olive leaf, Lip Balms, Body Cremes, Body Scrubs, Body Butter & sand candles Lori C. Unfus – Original hand-painted folk art paintings, prints, cards, ornaments, & aloha signs Maggie Costigan Handcrafted Jewelry – Bracelets, necklaces, earrings, rings & pendants for women & men, handmade in sterling silver, 18k gold, 14k gold filled, leather, & brass Matsumoto Studio – Notecards, postcards, calendars, notepads, luggage tags, gift tags, party decor signs, & lasercut signs Maui Brewing Company – Craft beer, island soda, & t-shirts Maui Coffee Association – Roasted coffees grown on Maui Maui Coffee Roasters – Fresh roasted Maui, Kona, Ka`u, Hawaiian blends, Hawaiian flavored coffee packaged in 2oz. 7oz., 8oz., 16oz., 32oz., and 60oz. bags The Maui Cookie Lady – Large cookies, cookie butter, & cookie dough take & bake Maui Crisps – One-of-a-kind, thinly sliced beef jerky & fruit crisps Maui Drift – Custom laser engraved drift wood art 100% made on Maui Maui Fruit Jewels – Unique gourmet fruit jelly candies & paste made from exclusively Hawaii grown fruits Maui Honey Bee Sanctuary – Beeswax lotions, sunscreen, lip balm, beeswax food wraps, body sprays, bath salt & shower scrubs Maui Island Love – Handcrafted totes, wristlets, zippered pouches, wallets, pillows, cutting boards, ornaments, photo art & more made from recycled & repurposed materials Maui Luscious Pastries and Desserts – Specialty dessert bars Maui Mini Aloha Shirts – Boutique-quality fabric ornament & magnet of highest handmade craftsmanship Maui Monkey Business – Handprinted textiles including shoulder bags, table linens, potholders, sarongs Maui Moon Glass – Blown (lampworked) glass sculptures and jewelry Maui Olive Company & Olinda Olive Orchard – Mauigrown, processed, & bottled extra virgin olive oil & lilikoi butter Maui Potpourri – Table linens, napkins, placemats, runners, aprons, potholders, throws, pillow shams, & kitchen towels Maui Rainbow Tea – Gourmet Hawaiian Tea Maui Raw – Cultured Macadamia Spreads, Nori Nosh Crisps, & Mac Nosh Crackers Maui Sugar Mamas – Hand-scooped, crispy, bite size cookies – Signature Chocoholic Chip Cookie and an assortment of other flavors Maui Sweet Cakes – Handcrafted shortbread cookies, old fashioned cookies, & brownies Maui Sweet N Spicy – Pure 100% dark spiced cacao superfood in six flavors & two formulas (regular and elixir).

Maui Tropical Teas – Hawaiian Herbal teas, Mamaki, olive, noni, marrani, tinctures, pill forms, drinks, & mamaki soda Maui Woody’s – One-of-a-kind sunglasses made out of koa, mango, & various woods MauiGrown Coffee Company Store – Coffee unroasted/roasted, ground/whole bean, packaged or in bulk Maui Oma Coffee Roasting Co., Inc. – Freshly roasted Hawaiian coffees & custom blends Mele Ukulele – Custom handmade Hawaiian ukuleles & travel guitars Mill House Roasting Co – Maui grown roasted & brewed coffee, roasted macadamia nuts, chocolate covered coffee beans Moku Pua – Handcrafted artisan soaps, bath salts, scrubs, sachet packets, organic perfume oils & bath bombs.

MyLei – Molokai-made, hand-dyed, hand-printed clothing for all ages, sizes, & genders

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2018 Made in Maui County Festival Post-Event Report

• Na Koa Brand – Men’s, women’s, & keiki apparel, hats, & accessories designed & printed on Maui w/ cultural diversity in mind

• Na‘ike Shoyu & Chili Pepper Blend – Blend of shoyu, vinegar & Molokai grown chili peppers • Nagasako Designs – Handmade jewelry & accessories created from real flowers, handpicked shells, pearls, & gemstones

• Napili Flo Farm Kimchi – Naturally fermented artisanal kimchi grown and made on Maui • Ocean Jazz Maui – Handmade jewelry, incuding leather, pearl & gemstone bracelets, copper, gold & seashell rings, earrings & hair sticks

• Ono Moa Candies – Candied macadamia nuts, pecans, and walnuts • ‘Opihi Maui – Handcrafted & painted decorative wooden signs & magnets • Orchid Speed – Zipper bags & clutches handcrafted from vintage Hawai’i fabrics, Lanai Made • Palapala Designs – Original Blockprint fabric art, hand printed w/ aloha on home decor, accessories & clothing

• Paradise Now – Handpainted tees for the whole family, handpainted hats & original art • Pono Visions/Cody Roberts Photography – Fine art photography prints, photographed & handprinted on Maui

• PONOinfusions Teas and The Maui Tea Farm – Organic, loose-leaf teas & herbal infusions • Rock Salt Plum Creations – Handcrafted timeless island jewelry • Rosebuds – Wooden & resin earrings that are unique, affordable, & lightweight; inspired by Molokai & the love • • • •

of the land & sea

Sabado Studios – Ceramic mugs, pareo, art prints, giclee prints, & Sabado Carpetes Sailbags Maui – Eco-savvy tote bags & accessories Sandee Sheets Maui – Handmade, one-of-a-kind beach sheet for outdoor activity use Sarai Stricklin – One-of-a-kind art to wear. Fine art batiks, fashions for men & women, canoe paddles, earrings

• Sassy Saks – Handcrafted purses, totes & accessories for your life’s journey • Shaka Pops – All-natural handmade ice pops w/ Maui ingredients • Sherri Reeve Gallery – Clothing, housewares, greeting cards, t-shirts, calendars, and a variety of other products featuring Sherri Reeve’s watercolor designs.

• Sigal Jewels – Handmade, exclusive jewelry. Handpainted silk fabrics, shams, bed covers, bedding & wall hangings

• Snoops K9 Gourmet – All natural & handmade, Maui Venison dog treats & Mahi Mahi Fish skin chews • Something for Everybody – Clothing, hats, jewelry, art, photography, music, signs, bookmarks, notebooks, & bags

• Sparrow Seas – Hawaiian Islands and Maui shaped jewelry & wall hangings. Handmade in Sterling Silver and 14kgf and upcycled wood

• Stacy Vosberg Fine Art – Original art & paintings of Maui, matted prints, canvas prints, metal prints, & • • • • • • • • • • • •

notecards

SuiKeala Jewelry – Preserved native Hawaiian plant earrings & necklaces Te Hotu Mana Creations – Unique & handcrafted Tahitian pearl jewelry, carved shells & carved pearls The Aloha Shack – Handmade home decor & jewelry, using Maui found sea glass, shells & driftwood The Maui Closet Company – Custom closets, wall beds, home offices, entertainment centers, bookcases, mirrored & shoji doors, garages, laundry rooms, pantries, lockers, & owner’s lockoff Three Coconuts Maui – Infant & children’s clothing w/ Hawaiian names on animal designs, new collection keiki palaka Timpone Hawaii Surfboards – Custom hand-shaped, Maui-built surfboards & t-shirts Treehouse Designs – Bags, belts, & small leather accessories, eco-friendly & socially responsible Uncle Louie Sausage – Sausage products UpCountry Maui Favorites – Specialty jams, jellies, sauces, & syrups VitaliTea Kombucha – Kombucha and cold-brew coffee Water Element Creations Jewelry – Necklaces, bracelets, earrings, rings Wrappily Eco Gift Wrap Co. – Eco-friendly newsprint gift wrap, ribbons, & craft kits

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2018 Made in Maui County Festival Post-Event Report

Food Trucks Three food trucks participated on Friday, November 2 to supplement feeding the crowds of shoppers and wholesale buyers on the Exclusive Shopping Day. They were: • Da Nani Pirates • Only Ono BBQ • Humbowl Wagon A total of 13 food trucks also participated on Saturday, November 3 offering an onolicious menu in the festival’s Pasha Hawaii Food Court. They were: • Aloha Thai Fusion • Al’s BBQ Pit • Bentos & Banquets by Bernard • Big Beach BBQ • Brekkie Bowls • Coconut Caboose • DeRay’s Poi Mochi • Fatt Chicks Burgers • Maui Fresh Streatery • Pastele House Maui • Sparky’s Food Company • Teddy’s Bigger Burgers • Three’s Bar & Grill On Saturday, attendees could also purchase a refreshing root beer float, featuring Roselani’s Hawaiian Vanilla Bean ice cream with Maui Brewing Company’s all-natural handcrafted root beer.

Sponsor Exhibitors Sponsors who also had an exhibit table during the Festival as part of their sponsorship benefits were: • Hawaiian Airlines • KAOI Radio Group • Maui No Ka Oi Magazine • Maui Printing Company • Paradise Television Network/The Maui Visitor Channel • Pasha Hawaii

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2018 Made in Maui County Festival Post-Event Report

Molokai Internship Program

Cynthia McCutcheon and Tessie Juario from the County of Maui Mayor’s Office of Economic Development on Molokai with Molokai High School’s 2018 MIMCF interns and chaperones.

As for future entrepreneurs, the festival is also helping to inspire the next generation of business owners and leaders on Molokai. For the past three years, the MIMCF internship program has paired Molokai High School (MHS) students with local businesses. It’s a win-win situation where business owners receive free labor and youth get a taste of what it takes to run a business. The interns also get to travel to Maui to assist their mentors during the festival. In 2018, a total of 11 interns participated.

Participants and business owners shared about the 2018 Internship Program: “This Molokai internship program encourages students to learn about themselves, they learn their strengths, they learn their weaknesses, and are exposed to experiences that help prepare them for life as an adult. Most importantly, they are surrounded by positive role models that influence their personal growth.”

- Kai Ward, MHS teacher “This is my third year being a part of the festival internships and have been blessed to see this program flourish. Being able to experience working at the festival and apply skills I learned in school has allowed me to develop my business skills. This program is truly life changing.”

- Cameryn Kahalewai, senior MHS intern

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2018 Made in Maui County Festival Post-Event Report

In September, interns met with the Molokai businesses they would be working with to prepare for the MIMCF event on Maui.

“I’m glad I did this internship with the Made in Maui County Festival and got to work with Something For Everybody, a locally owned business by Wailani Tanaka and Dave Mireles.

They were the best bosses I could ever have. Hope to do it again next year.”

- Likeke Lindsey, junior MHS intern

“Through this internship program, I’ve learned a lot about managing products and trying to manage people in general…

My employers Dave and Wai are also a very family oriented business which I really liked, and I think that’s one of the selling points.”

“This is my first year coming to the Made in Maui County Festival and I’m thankful for this program. I’ve been given the opportunity to experience a business through the owners’ shoes. I’ve learned that it takes a lot of communication, personal connection, and creativity if you want your company to be successful.”

- Daylen Casino, junior MHS intern

“The MIMCF internship program at the Molokai High School really provides students with real world experience and provides them with learning knowledge that can’t really be taught in class, but has to be experienced in real life.”

- Isaiah Sahagun, senior MHS intern

“This festival internship program is an awesome investment!

There’s so much one needs to learn to run a business and it’s great that these wonderful youth are getting a terrific head start!”

- Tania Kaholoa‘a, owner of Kainanea “Our Molokai High School student interns did an outstanding job at this year’s festival and we were very grateful for their support. And, I think that sums up what the Made in Maui County Festival is all about – everyone coming together to create opportunities for our islands’ citizens.”

- Lyndon Dela Cruz, owner of Lanakila Designs

- Maria Angst, junior MHS intern

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2018 Made in Maui County Festival Post-Event Report

Marketing Overview A year-round marketing campaign helped to promote the 2018 Made in Maui County Festival and keep locally made products top of mind. These efforts included:

• On October 29–November 4, 2018, the MIMCF Facebook page reached 9,357 people, with 7,766 engagements.

• From December 2017–November 2018, the “Made in Maui County Festival” appeared in Yelp search results 5,548 times, 364 user views (82%) were from mobile devices.

• News releases were distributed to more than 6,500 local and national media outlets. Among the news release topics were: • Calendar listings (for various publications) • Product Vendor and Food Truck applications available • Product Vendor selection process underway/ applications reminder • 2018 Product Vendors & Food Truck Vendors event announcement • Maui County earns national achievement award for its annual MIMCF • MIMCF’s annual program booklet earns a 2018 Pinnacle Award • Post-event news releases (for various publications) • Print advertising ran in various local publications (over $37,000 value).

• From October 7, 2018 – November 5, 2018, the event website – www.MadeInMauiCountyFestival.com – had 18,800 page views.

• A total of 6,500 40-page program booklets were printed and distributed during the two-day festival.

• A total of 6,500 40-page program booklets were printed and distributed during the two-day festival.

• Radio advertising and promotions ran on Pacific Media Group, KAOI Radio Group, and HHawaii Media stations (over $20,000 value).

• Online ads and e-promotions ran on Maui No Ka Oi Magazine, Hawaii Magazine, Maui Now, and Maui Visitor Channel websites (over $22,000 value).

• A 30-second commercial aired on Paradise Television Network’s Maui and statewide visitor channels ($7,000 value).

Event organizers and festival vendors shared highlights of the 2018 MIMCF on the Mayor’s Akaku Show. Pictured from left: Rod Antone (Mayor’s office), Pamela Tumpap (Maui Chamber of Commerce), Shanna Kanahele (Na Koa Brand), Mitzi Toro (The Maui Cookie Lady), and Wayne Wong (Hawaii Small Business Development Center Network).

• MIMCF e-newsletters and sponsors’ and supporters’ dedicated Festival e-blasts reached over 1,000,000 Hawaii and Mainland residents.

• The MIMCF received 7,766 Facebook engagements between October 29-November 4, 2018.

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2018 Made in Maui County Festival Post-Event Report

Advertising A strategic advertising campaign helped to promote the 2018 MIMCF. A big mahalo goes to the many generous media sponsors and Festival Friends who helped promote this event. Below is an advertising summary: Digital ads ran on the following websites: • HawaiiMagazine.com – September-October 2018 • MauiMagazine.net – August 1-November 3, 2018 • MauiNow.com – September 1-November 3, 2018 • KISSFMMaui.com – October 8-November 3, 2018 • DAJAM983.com – October 8-November 3, 2018 • KPOA.com – October 8-November 3, 2018 Print ads ran in the following publications: • Hawaii Magazine – July/August 2018 • Hawaii Magazine – September/October 2018 • Lahaina News – October 25, 2018 • Maui Family Magazine – August/September/ October 2018 • Maui Family Magazine – November/December 2018/January 2019 • Maui No Ka Oi Magazine – July/August 2018 • Maui No Ka Oi Magazine – September/October 2018 • Molokai Dispatch – October 24, 2018 • The Maui Concierge – October 2018 • The Maui Concierge – November 2018 • Lanai Today – October 12, 2018 • Maui Time – October 25, 2018 • Maui Time – November 1, 2018 • The Maui News’ Maui Scene – October 18, 2018 • The Maui News – October 21, 2018 • The Maui News’ Maui Scene – October 25, 2018 • The Maui News – October 28, 2018 • The Maui News’ The Maui Wrap – October 30, 2018 • The Maui News’ Maui Scene – November 1, 2018 • The Maui News – November 25, 2018 (post-event mahalo ad)

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Radio ads (30-second spots) aired on the following stations: • KONI 104.7 FM – October 9-November 3, 2018 (80 ads + jock talks) • KRYL 106.5 FM – October 9-November 3, 2018 (80 ads + jock talks) • KAOI 1110 AM & 96.7 FM – October 22-November 3, 2018 (344 ads + interviews & talking points) • KJKS 99.9 FM & 99.3 FM – October 9-November 3, 2018 (104 ads + web ads) • KPOA 93.5 FM & 92.9 FM – October 9-November 3, 2018 (104 ads + web ads) • KNUI AM 550 – October 9-November 3, 2018 (104 ads + web ads) TV commercials (30-second spots) aired on the following Paradise Television Network stations: • Scenic Hawaii (statewide HD Channel) – October 10-November 3, 2018 (30-second spots, 200 total) • The Maui Visitor Channel – October 20-November 3, 2018 (30-second spots, 180 total) Online advertising: The Festival also boosted select Facebook posts to increase awareness of the event and Maui County’s entrepreneurs throughout the year.

2018 Made in Maui County Festival Post-Event Report

Hawaii Magazine Ads:

NOVEMBER 2 & 3, 2018 • MAUI ARTS & CULTURAL CENTER Maui County’s Largest Products Show • Hundreds of Locally-Made Products Food Trucks, Prize Drawings, Fashion & Talk Shows, Product Demos, and More!

LOCAL BBQ

M A D E I N M A U I C O U N T Y F E S T I VA L . C O M

SPONSORED BY: Hawaiian Airlines, Pasha Hawaii, HAWAI’I Magazine, Maui No– Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, The Maui News, HHawaii Media, Maui Printing Company, Maui Visitors Bureau, Na Koa Brand

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2018 Made in Maui County Festival Post-Event Report

PROUDLY PRESENTS THE 5TH ANNUAL

Made in Maui

County Festival NOVEMBER 2 & 3, 2018 • MAUI ARTS & CULTURAL CENTER Maui County’s Largest Products Show • Hundreds of Locally-Made Products Food Trucks, Prize Drawings, Fashion & Talk Shows, Product Demos, and More!

F R I D A Y, N O V E M B E R 2 • E X C L U S I V E S H O P P I N G D A Y o n i e s & f re e p u p u s , 3 f o o d t p e rs !

O p e n i n g c e re m r u c ks , p r i z e d r a w i n g s , & t o t e s f o r a l l s h o p

S A T U R D A Y, N O V E M B E R 3 • B I G F E S T I V A L D A Y ! c t d e m os , & p r i ze dr a w i n g s al l d

1 3 fo o d t r u c k

s , f a s h i o n & t a l k s h o w s , p ro

du

ay !

For details, visit: www.Made In MauiCountyFestival.com LOCAL BBQ

SPONSORED BY:

Hawaiian Airlines, Pasha Hawaii, HAWAI’I Magazine, Maui No– Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, The Maui News, HHawaii Media, Maui Printing Company, Na Koa Brand

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2018 Made in Maui County Festival Post-Event Report

Lahaina News Ad:

PROUDLY PRESENTS THE 5TH ANNUAL

Maui County’s Largest Products Show • Hundreds of Locally-Made Products Food Trucks, Prize Drawings, Fashion & Talk Shows, Product Demos, and More!

F R I D A Y, N O V E M B E R 2 • E X C L U S I V E S H O P P I N G D A Y o n i e s & f re e p u p u s , 3 f o o d t p e rs !

O p e n i n g c e re m r u c ks , p r i z e d r a w i n g s , & t o t e s f o r a l l s h o p

S A T U R D A Y, N O V E M B E R 3 • B I G F E S T I V A L D A Y ! ct demos, & prize dr awings all d

15 fo o d t r u c k

s , f a s h i o n & t a l k s h o w s , p ro

du

ay !

LOCAL BBQ

ON BOTH DAYS, visit the Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

FREE SHUTTLES: to/from War Memorial Gym & MACC, 7:45am–4:45pm FREE PARKING: UH Maui College Event Lawn & War Memorial Gym

For more event details, visit: www.Made In MauiCountyFestival.com SPONSORED BY:

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2018 Made in Maui County Festival Post-Event Report

Lanai Today ad

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2018 Made in Maui County Festival Post-Event Report

Molokai Dispatch ad

NOVEMBER 2 & 3, 2018 Maui Arts & Cultural Center Maui County’s Largest Products Show!

F R I D AY, N O V. 2 , 1 : 3 0 - 6 P M • E X C L U S I V E S H O P P I N G D AY Opening ceremonies & free pupus, 3 food trucks, & prize drawings!

S AT U R D AY, N O V. 3 , 8 A M - 4 : 3 0 P M • B I G F E S T I VA L D AY !

15 food trucks,

l i v e e n t e r t a i n m e n t , f a s h i o n / t a l k s h ow s , & p r i z e d r a w i n g s !

LOCAL BBQ

For more info: www.Made In MauiCountyFestival.com PRESENTED BY:

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2018 Made in Maui County Festival Post-Event Report

Maui No Ka ‘Oi Magazine ad

PROUDLY PRESENTS THE 5TH ANNUAL

Made in Maui

County Festival

NOVEMBER 2 & 3, 2018 • MAUI ARTS & CULTURAL CENTER

Maui County’s Largest Products Show • Hundreds of Locally-Made Products Food Trucks, Prize Drawings, Fashion & Talk Shows, Product Demos, and More!

F R I D A Y, N O V E M B E R 2 • E X C L U S I V E S H O P P I N G D A Y o n i e s & f re e p u p u s , 3 f o o d t p e rs !

O p e n i n g c e re m r u c ks , p r i z e d r a w i n g s , & t o t e s f o r a l l s h o p

S A T U R D A Y, N O V E M B E R 3 • B I G F E S T I V A L D A Y ! c t d e m os , & p r i ze dr a w i n g s al l d

1 3 fo o d t r u c k

s , f a s h i o n & t a l k s h o w s , p ro

du

ay !

For details, visit: www.Made In MauiCountyFestival.com LOCAL BBQ

SPONSORED BY:

Hawaiian Airlines, Pasha Hawaii, HAWAI’I Magazine, Maui No– Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, The Maui News, HHawaii Media, Maui Printing Company, Na Koa Brand

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2018 Made in Maui County Festival Post-Event Report

Maui Times Ad

PROUDLY PRESENTS THE 5TH ANNUAL

F R I D A Y,remNoOniVes. &2f,re1e p: 3 0 - 6 P M • E X C L U S I V E S H O P P I N G D A Y upus, 3 fo s! e n i n g ce o d t r u c ks , p r i z e d r

Op

a w i n g s , & tote s fo r a l l s h o p p e

r

S A T U R D A Y, N O V. 3 , 8 A M - 4 : 3 0 P M • B I G F E S T I V A L D A Y ! m o s , & p ri ze d r a win g s a l l d ay!

1 5 f o o d t r u c ks , f a s h i o n & t a l k s h o w s , p ro d u c t d e

LOCAL BBQ

ON BOTH DAYS, visit the Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

FREE SHUTTLES: to/from War Memorial Gym & MACC, 7:45am–4:45pm FREE PARKING: UH Maui College Event Lawn & War Memorial Gym

For more event details, visit: www.Made In MauiCountyFestival.com Hawaiian Airlines, Pasha Hawaii, Alaska Airlines, Minit Stop, HAWAI’I Magazine, KAOI Radio Group, The Maui News, Maui No– Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, Maui Visitors Bureau, Hawaii USA Federal Credit Union, HHawaii Media, Maui Printing Company, Na Koa Brand, Bank of Hawaii, Central Pacific Bank, First Hawaiian Bank, Matson, Maui Electric Company, Maui Hotel & Lodging Association, Queen Ka’ahumanu Center, State of Hawaii Department of Business Economic Development & Tourism

SPONSORED BY:

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2018 Made in Maui County Festival Post-Event Report

Maui News (broadsheet) ad

PROUDLY PRESENTS

THE 5TH ANNUAL

F R I D AY, N O V. 2 , 1:30-6PM • EXCLUSIVE SHOPPING DAY Opening ceremonies & free pupus, 3 food trucks, & prize drawings!

S AT., N O V. 3 , 8 A M - 4 : 3 0 P M • B I G F E S T I V A L D A Y !

15 food trucks,

l i v e e n t e r t a i n m e n t , f a s h i o n / t a l k s h ow s , & p r i z e d r a w i n g s !

LOCAL BBQ

ON BOTH DAYS, visit the Hawaiian Airlines table in the Yokouchi Pavilion and enter to win 120,000 FREE SHUTTLES: War Memorial Gym to/from MACC, 7:45am–4:45pm FREE PARKING: UH Maui College Event Lawn & War Memorial Gym

For more info: www.Made In MauiCountyFestival.com SPONSORED BY: Hawaiian Airlines, Pasha Hawaii, Alaska Airlines, Minit Stop, HAWAI’I Magazine, KAOI Radio Group, The Maui News, Maui No– Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, Maui Visitors Bureau, Hawaii USA Federal Credit Union, HHawaii Media, Maui Printing Company, Na Koa Brand, Bank of Hawaii, Central Pacific Bank, First Hawaiian Bank, Matson, Maui Electric Company, Maui Hotel & Lodging Association, Queen Ka’ahumanu Center, State of Hawaii Department of Business Economic Development & Tourism

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2018 Made in Maui County Festival Post-Event Report

Maui News’ Maui Scene ad

PROUDLY PRESENTS THE 5TH ANNUAL

F R IiDngAceYre,mNonOiesV&EfrMeeBpuEpuRs, 32 • E X C L U S I V E S H O P P I N G D A Y food tr p e rs !

Open u c ks , p r i z e d r a w i n g s , & t o t e s f o r a l l s h o p

S A T U R D A Y, N O V E M B E R 3 • B I G Fs,E&SpTrizIeVdAraLwinDg A Y ! s a l l d ay ! ro d u c t d e m o

15 food truck

s , fas hion & t a lk show s, p

LOCAL BBQ

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

FREE SHUTTLES: to/from War Memorial Gym & MACC, 7:45am–4:45pm FREE PARKING: UH Maui College Event Lawn & War Memorial Gym

For more event details, visit: www.Made In MauiCountyFestival.com SPONSORED BY:

Hawaiian Airlines, Pasha Hawaii, Alaska Airlines, Minit Stop, HAWAI’I Magazine, KAOI Radio Group, The Maui News, Maui – No Ka ʻOi Magazine, Pacific Media Group, Paradise Television Network, Maui Visitors Bureau, Hawaii USA Federal Credit Union, HHawaii Media, Maui Printing Company, Na Koa Brand, Bank of Hawaii, Central Pacific Bank, First Hawaiian Bank, Matson, Maui Electric Company, Maui Hotel & Lodging Association, Queen Ka’ahumanu Center, State of Hawaii Department of Business Economic Development & Tourism

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2018 Made in Maui County Festival Post-Event Report

Maui Now Ads

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2018 Made in Maui County Festival Post-Event Report

Print Coverage Below is a sampling of the print coverage received: Hana Hou Magazine – October/November 2018 Calendar listing Hawaii Magazine – November/December 2018 “And don’t miss … Made in Maui County Festival” Lahaina News – November 1, 2018 “5th Annual Made in Maui County Festival starts Friday” Maui Drive Guide – October 2018-January 2019 Calendar listing Maui Time – November 1, 2018 “This Week’s Picks” Maui Time – November 8, 2018 “A Walk Through the Made in Maui County Festival” Maui Time – November 8, 2018 “Made in Maui County Festival” event walk through

Made in Maui County Festival was featured in Maui Time’s November 8, 2018 issue (cover + two-page story).

Spotlight on Maui – October 2018-January 2019 Calendar listing & feature story The Maui Concierge – October 2018 The Maui News – February 5, 2018 “Longtime Molokai baker just got the surprise of his life” The Maui News – October 25, 2018 Side Orders “The massive MIMCF returns …”

The Maui News – November 1, 2018 “Made in Maui County Festival enters its fifth year” The Maui News – November 5, 2018 “Everything made in Maui County” The Maui News – November 8, 2018 “Michelle Valentin of Maui Raw won Best New Food Product Contest” This Week Maui – November-December 2018

Hawaii Magazine’s mentions the Made in Maui County Festival on their “Ho‘omaka” events page.

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Radio Coverage Live interviews were secured on various radio shows: • KAOI (1110 AM & 96.7 FM) Mayor’s radio show – September 20, 2018 Guest: Teena Rasmussen (County of Maui Mayor’s Office of Economic Development) shared OED’s accomplishments that included MIMCF • KAOI (1110 AM & 96.7 FM) Don Couch’s radio show – October 17, 2018 Guests: Teena Rasmussen, Pamela Tumpap (Maui Chamber of Commerce), Sherri Reeves (Sherri Reeve Gallery) shared festival highlights • KPOA (93.5 FM) radio show – October 17, 2018 Guest: Mya Awai (festival coordinator) shared festival highlights and products from 1 vendor • KJKS (99.9 FM & 99.3 FM) radio show – October 23, 2018 Guests: Teena Rasmussen and Pamela Tumpap shared festival highlights • KAOI (1110 AM & 96.7 FM) Cindy Paolos radio show – October 30, 2018 Guests: Teena Rasmussen and Pamela Tumpap shared festival highlights

Promotions A number of promotions were implemented leading up to the 2018 MIMCF: • A 15-second MIMCF video ran on Kahului Airport’s video wall in baggage claim from October 24-November 2. Ad placements part of Maui Visitors Bureau’s festival sponsorship.

• Four vertical banners were displayed in high traffic areas at the Kahului Airport.

• A number of local businesses/organizations distributed event information, including: • Festival event committee members, vendors and sponsors • Activities & Attractions Association of Hawaii • Maui Economic Development Board • County of Maui • Maui Hotel & Lodging Association • Maui Arts & Cultural Center • Maui Visitors Bureau • Maui Chamber of Commerce • UH-Maui College • Event rack cards and posters were distributed and displayed at various establishments, businesses, and community facilities throughout Maui, Molokai and Lanai.

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The MIMCF’s 15-second video, whch ran on Kahului Airport’s video wall in baggage claim, helped promote the event to both residents and visitors.

2018 Made in Maui County Festival Post-Event Report

Television Coverage Interviews on various televisions shows were aired as follows: • KHON2 Wake Up 2Day – March 1, 2018 Jack Gist announces MIMCF applications now available https://www.youtube.com/watch?v=In7O_bgv1M&feature=youtu.be • Mayor’s AKAKU TV Show – October 3, 2018 Guests: Pamela Tumpap (Maui Chamber of Commerce), Wayne Wong (Hawaii Small Business Development Center Network), Mitzi Toro (The Maui Cookie Lady), & Shanna Kanahele (Na Koa Brand)

Amity Mason of A.M.I.T.Y. on KITV4

• KHON2 Living808 Show – October 19, 2018 Guests: Teena Rasmussen & Garrett Morrero (Maui Brewing Co.) shared MIMCF event highlights, and served Festival floats onair. https://www.khon2.com/living808/5th-annual-made-inmaui-county-festival/1537011749 • KHON2 Wake Up 2Day – October 26, 2018 Guest: Pamela Tumpap shared MIMCF event highlights along with products from 6 vendors https://www.khon2.com/news/local-news/wake-up-2day/ get-ready-valley-isle-5th-annual-made-in-maui-countyfestival/1552878846

Shanna Kanahele of Na Koa Brand on KITV4

• Hawaii News Now Sunrise Show – October 29, 2018 Guest: Teena Rasmussen shared MIMCF event highlights along with products from 6 vendors http://www.hawaiinewsnow.com/2018/10/29/made-mauicounty-festival/ • KITV4 Good Morning Hawaii – October 30, 2018.

Guest: Amity Mason (A.M.I.T.Y.) https://vimeo.com/297852207 • KITV4 Good Morning Hawaii – October 31, 2018.

Guest: Shanna Kanahele (Na Koa Brand) https://vimeo.com/298308059

Phillip & Erin Sabado from Sabado Studios on KITV4

• KITV4 Good Morning Hawaii – October 30, 2018.

Guests: Phillip & Erin Sabado (Sabado Studios) https://vimeo.com/298643009 • KITV4 Good Morning Hawaii – November 1, 2018 Guest: Teena Rasmussen shared MIMCF event highlights along with products from 6 vendors (interview pre-taped on October 29) https://vimeo.com/298712361 Pamela Tumpap on KHON2 Wake Up 2Day

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2018 Made in Maui County Festival Post-Event Report

E-Newsletters Maui in Maui County Festival e-blasts: • MIMCF product vendors, food trucks applications now available – February 15, 2018 • Product Vendors and Food Trucks Festival applications deadline reminder – May 9, 2018 • Buyers Preview e-invitation – September 14, 2018 • Festival Product Vendors and Food Trucks vendors announced – September 21, 2018 • Alaska Airlines Instagram Contest – October 1, 2018 MIMCF mentioned in various Sponsor/Friends dedicated e-blasts: • Hawaiian Airlines’ West Coast e-mail (1 million distribution) – October 9, 2018 • HAWAII Magazine’ dedicated e-blast (73,000 distribution) – October 5, 2018 • Maui Visitors Bureau’s Message from Maui Nui e-blast (1,200 distribution) – July, August & September 2018 • Maui No Ka Oi Magazine’s Around da Town e-newsletter (4,692 distribution) – September 20 & October 11, 2018 • Maui Arts & Cultural Center’s patron email (17,000+ distribution) – October 4 & October 25 • Maui Humane Society’s e-newsletter – November 2, 2018 E-blasts on a variety of entrepreneurial services were also shared with MIMCF vendors in an effort to help them build their businesses: • Maui Chamber of Commerce Labor Law Seminar • Food Handler Certification Classes – Hawaii State Department of Health

A screenshot of Maui No Ka Oi Magazine’s eblast

• Hawaii Small Business Conference Registration • MEDB Patents workshop: “Adding Fuel to the Fire of Genius” • Hawaii State Trade Expansion Program (HiSTEP) Kick-off Maui Orientation Seminar • MEO Business Development Center “GROW Your Business” session • Maui Sunday Market vendor opportunity • Made in Maui County Marketplace Free Tapa Membership

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Social Media The event’s marketing toolkit also included a comprehensive social media plan which included: • Facebook – Made In Maui County Festival • Twitter – @MIMCF2018 • Google+ – Made In Maui County Festival • Pinterest – Made In Maui County Festival • Instagram – Made In Maui County Festival The MIMCF and Alaska Airlines offered an Instagram Contest. The public was encouraged to snap a photo of themselves, share why they love to attend the festival on Maui, and include the hashtags #MIMCF2018 and #AlaskaAirlines. The winner won roundtrip air travel for two on Alaska Airlines plus festival tickets.

During the event, a social media squad led by Tambara Garrick also helped to encourage dialogue and expand media reach.

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2018 Made in Maui County Festival Post-Event Report

Facebook

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Twitter & Instagram

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Yelp

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MIMCF Website

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Online Coverage A sampling of this year’s online coverage: AlohaVisitor Guides https://www.alohavisitorguides.com/event/5th-annual-made-in-maui-county-festival/2018-11-03/ Benzinga – September 27, 2018 https://www.benzinga.com/pressreleases/18/09/r12422531/5th-annual-made-in-maui-county-festivalproduct-vendors-food-trucks-an County of Maui High Street Journal – February issue https://www.mauicounty.gov/DocumentCenter/View/111629 Destination Residences Hawai‘i https://www.destinationhotels.com/destination-residences-hawaii/discover/maui-events/5th-annualmade-in-maui-county-festival edible Hawaiian Islands https://ediblehi.com/event/made-maui-county-festival/ Eventful http://eventful.com/kahului/events/made-maui-county-festival-exclusive-shopping-day-/E0-001117017862-8 Fairsand Festivals.net https://www.fairsandfestivals.net/events/details/2018-made-in-maui-county-festival Go Hawaii https://www.gohawaii.com/islands/events/made-in-maui-county-festival-5th-annual Har.com https://www.har.com/made-in-maui-county-festival-5th-annual/event_E0-001-116150302-6 Hawaii.com https://www.hawaii.com/event/made-in-maui-county-festival/ HawaiiFairsandFestivals.com http://www.hawaiifairsandfestivals.com/519675-5th-annual-made-in-maui-county-festival-kahului-hawaiinovember-2018.html#.XEZoty2ZNSM HawaiiIkara – June 3, 2018 https://hawaiikara.com/hawaiikara-to-attend-the-made-in-maui-county-festival-2018/

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Hawaii Magazine – September 11, 2018 https://www.hawaiimagazine.com/content/dont-miss-5th-annual-made-maui-county-festival Hawaii News Now – October 29, 2018 http://www.hawaiinewsnow.com/2018/10/29/made-maui-county-festival/ HomeyHawaii https://www.homeyhawaii.com/blog/maui/recurring-events-on-maui/ HubHawaii https://hubhawaii.com/events/view/chfaehhg/ JoDorner.com http://www.jodorner.com/blog/Display/2018/11/The_Made_in_Maui_County_Festival_Kicks_Off_November_2nd Lahaina News – November 1, 2018 http://www.lahainanews.com/page/content.detail/id/565269/Fifth-annual-Made-in-Maui--County-Festival-startsFriday.html?nav=14 Lanai 96793 Community https://www.lanai96763.com/news/made-maui-festival-feature-lanai-vendors Maui Accomodations https://www.mauiaccommodations.com/blog/things-to-do-on-maui-in-fall/ Maui Family Magazine https://mauifamilymagazine.com/event/made-in-maui-county-festival-3/2018-11-03/ MauiFun.org https://mauifun.org/islandfunservlet?action=EVENTPOPUPPAGE&eventid=7503 Maui Kayak Adventures https://mauikayakadventures.com/to-do/november-on-maui/ Maui Hawaii.org (Jon Blum’s Maui newsletter, 9,417 subscribers) https://www.mauihawaii.org/newsletter/issue-97-september-2018/ Maui Information Guide.com – MAUI.bz https://www.mauiinformationguide.com/blog/maui-events-november/ Maui Inn.com https://mauiinn.com/blog/what-do-on-maui-in-november/ Maui Oceanview Condos https://maui-oceanview-condo.com/category/made-in-maui/

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Maui No Ka Oi – November 2, 2018 https://www.mauimagazine.net/maui-event/made-in-maui-county-festival-2018/ Maui Now – February 15, 2018 http://mauinow.com/2018/02/15/5th-annual-made-in-maui-county-festival-vendor-applications-available/ Maui Now – October 5, 2018 https://mauinow.com/2018/10/05/macc-to-host-5th-annual-made-in-maui-county-festival/ Maui Now – October 29, 2018 https://mauinow.com/2018/10/29/5th-annual-made-in-maui-county-festival/ Maui Now – November 5, 2018 https://mauinow.com/2018/11/05/10000-attend-5th-made-in-maui-county-festival/ Maui Now – December 6, 2018 https://mauinow.com/2018/12/06/made-in-maui-county-festivals-program-earns-pinnacle-award/ Maui Time ¬– November 8, 2018 https://mauitime.com/culture/maui-community/a-walk-through-the-made-in-maui-county-festival/ MauiWatch – February 15, 2018 http://mauiwatch.com/2018/02/made-in-maui-county-festival-vendors-sought/ MauiWatch – November 5, 2018 http://mauiwatch.com/2018/11/made-in-maui-county-festival-draws-thousands/ Menu-Magazine http://menu-magazine.com/maui-events-made-in-maui-county-festival/ RealEstateMauiHawaii.com – October 26, 2018 http://www.realestatemauihawaii.com/blog/Display/2018/10/Celebrate_Maui_Local_Vendors_at_the_Made_in_ Maui_County_Festival Prweb – Cision https://www.prweb.com/releases/5th_annual_made_in_maui_county_festival_product_vendors_food_trucks_ announced/prweb15791793.htm PressReader https://www.pressreader.com/usa/the-maui-news/20181030/282059097998169 Rentals Maui – October 26, 2018 http://www.rentalsmaui.com/blog.maui/Display/2018/10/Find_Island_Treasures_at_the_2018_Made_in_Maui_ County_Festival

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Royal Lahaina https://www.royallahaina.com/events/kahului/5th-annual-made-in-maui-county-festival-2929099 StepOutside https://stepoutside.org/event/made-in-maui-county-festival-2018-11-02-kahului-hi.html The Maui News – February 5, 2018 http://www.mauinews.com/news/local-news/2018/03/longtime-molokai-baker-just-got-the-surprise-of-his-life/ The Maui News – October 25, 2018 (Side Orders) http://www.mauinews.com/life/side-orders/2018/10/side-orders-%E2%80%A2-october-25-2018/ The Maui News – November 1, 2018 http://www.mauinews.com/news/local-news/2018/11/made-in-maui-county-festival-enters-its-fifth-year/ The Maui News – November 5, 2018 http://www.mauinews.com/news/local-news/2018/11/everything-made-in-maui-county/ The Maui News – November 8, 2018 http://www.mauinews.com/life/dining-out/2018/11/made-in-maui-county-festival-5/ The Maui News – November 8, 2018 Michelle Valentin of Maui Raw won Best New Food Product Contest http://www.mauinews.com/life/dining-out/2018/11/made-in-maui-county-festival-5/ WContest http://wcontest.com/2018/12/07/made-in-maui-county-festivals-program-earns-pinnacle-award-maui-now/ WaileaHawaii.com https://waileahawaii.com/WhatsHappeningMaui.php?p=1728 WestMauiCondos.com – Chase ‘N Rainbows https://www.westmauicondos.com/events/made-maui-county-festival ThisWeekHawaii.com http://www.thisweekhawaii.com/events/oahu/2082/ready2react/

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Online Clippings

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