2017 Made in Maui County Festival Post-Event Report by Made in Maui County Festival

2017

Made in Maui County Festival Post-Event Report

SUBMITTED BY: i

YEARS

of economic impact:

PERFORMANCE INDICATORS, 2014 - 2017

40,400+ TOTAL NUMBER OF ATTENDEES

30%

OF ATTENDEES WERE VISITORS

1,548

$1,808,885+

NUMBER OF WHOLESALE BUYERS AND DISTRIBUTERS

TOTAL SUM OF RETAIL SALES

982

NUMBER OF NEW WHOLESALE ACCOUNTS

265

COMPANIES PARTICIPATED AS VENDORS

FOR MORE INFORMATION, CONTACT US: INFO@MADEINMAUICOUNTYFESTIVAL.COM WWW.MADEINMAUICOUNTYFESTIVAL.COM

6,291

NUMBER OF NEW LEADS

118,914 TOTAL NUMBER OF ITEMS SOLD

COMMUNITY OUTREACH IN

2017

MOLOKAI INTERNS

22 TOTAL NON-PROFIT ORGANIZATIONS INVOLVED

110

TOTAL VOLUNTEERS

Directory 2017 Event Overview ............................................................................................................ 1-5 Entrepreneurial Services ...................................................................................................... 6-8 Participating Vendors ......................................................................................................... 9-12 Food Trucks, & Sponsor Exhibitors ....................................................................................... 13 Vendor Testimonials ........................................................................................................ 14-18 Event Presenters & Sponsors ......................................................................................... 19-20 Festival Friends ....................................................................................................................... 20 Event Committee .................................................................................................................... 21 Marketing ......................................................................................................................... 22-125 Overview ........................................................................................................................... 22 Advertising ................................................................................................................ 23-34 Print Coverage & Clippings ..................................................................................... 35-48 Radio Coverage ................................................................................................................ 49 Television Coverage ........................................................................................................ 50 E-Newsletters ................................................................................................................. 51 Promotions ...................................................................................................................... 51 Social Media ..................................................................................................................... 52 Online Coverage & Clippings ................................................................................ 53-125

2017 Made in Maui County Festival Post-Event Report

2017 Event Overview

The 4th Annual Made in Maui County Festival attracted over 10,000 residents and visitors to the Maui Arts & Cultural Center in Kahului on Nov. 3 & 4

On November 3 and 4, Maui County’s largest products show, the 4th Annual Made in Maui County Festival (MIMCF), attracted thousands of residents and visitors to the Maui Arts & Cultural Center in Kahului. In addition, 16 food trucks presented diverse menus in the event’s Food Court.

We accomplish this mission by: • Helping Maui County businesses grow which creates many public benefits, including: new jobs, additional tax revenue, and product diversity. • Exposing Maui County manufacturing businesses to prospective retailers, buyers, wholesalers, and distributors worldwide to help them expand beyond Maui County to statewide, domestic and international markets.

Presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce, over 140 vendors, including 17 companies from Molokai and 7 from Lanai participated in this twoday event – a veritable showcase of Made-in-Maui-County products. In addition, 16 food trucks also presented a diverse menu of island cuisine in the event’s Food Court.

• Showcasing locally made products that have a 51 percent of their value added in Hawaii, with their companies headquartered in Maui County, which promotes our local entrepreneurship and opportunities for investment.

The mission of this annual event is to improve our economic well-being by helping to grow and sustain Maui County’s manufacturers which diversifies the economy, showcases entrepreneurship and locally made products, and encourages job creation in our community.

• Strengthening Maui County’s and our state’s visitor industry attraction efforts by providing a quality destination event that is marketed worldwide. • Encouraging sustainable growth by promoting shop Maui County first to residents and visitors worldwide and providing avenues to accomplish this year-round. • Providing business development services and training to expand the capacity of local manufacturers.

2017 Made in Maui County Festival Post-Event Report

• On Saturday, November 4, the “Big Festival Day” opened from 8 am to 4:30 pm. Public admission was $5 (at the MACC Box Office), children 12 and under were free. Saturday’s festivities included product demonstrations and fashion shows on the Hawaiian Airlines event stage in the Yokouchi Pavilion, 13 food trucks in the Pasha Hawaii Food Court, and prize drawings held throughout the day. The first 2,000 attendees received a free Festival tote bag.

During the 2017 festival, two days of fabulous shopping were offered to the general public: • On Friday, November 3, eager shoppers who wanted a one-day head start were allowed to purchase tickets for a special “Exclusive Shopping Day” held from 1:30 pm to 6 pm. Attendees enjoyed the festival’s Opening Ceremony with light refreshments, 3 food trucks in the Pasha Hawaii Food Court, and a prize drawing for a Grand Wailea Resort getaway. Each attendee also received a free Festival tote bag. Tickets ($35 per person) were available via the MACC Box Office. On Friday, November 3, wholesale buyers and distributors were also invited to a special “Buyers Preview.” Qualified attendees registered online and received complimentary admission. The Preview event offered an opportunity for wholesalers/distributors to talk one-on-one with vendors about their products and to place orders.

Festival by the Numbers In reviewing the impact of the MIMCF, some of the highlights of the 2017 event include:

• The Made in Maui County Festival Mayor’s Booth Contest was held on Friday, November 3 and the winners announced during the Opening Ceremony.

• Over 10,000 visitors and residents attended the two-day festival of which approximately 30% percent were visitors.

Best in Show: The Mill House Roast Company Tent Category – 1st Place: HI Spice Tent Category – 2nd Place: Maui Tempeh Co. Tent Category – 3rd Place: Tiffany’s Sassy Salsa Table Category – 1st Place: Char’s Bars Table Category – 2nd Place: Yasha Table Category – 3rd Place: Moku Pua

• In a post-event evaluation, participating Product Vendors reported as a result of the two-day festival: • Over in $572,963.56 total product sales. (Compared to $512,922 in 2016, $416,000 in 2015, and $300,000 in 2014).

Vital to vendors’ success and the event’s overall economic impact is the “Buyers Preview,” a B2B event held on the festival’s first day. In 2017, over 550 wholesale buyers and distributors across the state and as far away as Canada attended, which was a 65 percent increase over last year’s Buyers Preview attendance.

• Over 217 total new wholesale accounts/orders were closed. • Over 703 new wholesale leads and/or prospects were developed. • Over 550 qualified wholesale buyers and distributors attended a special invitation-only Buyers Preview on Friday, November 3 (compared to 360 buyers in 2016, and 338 in 2015).

Establishing relationships with wholesale buyers and distributors through the Buyers Preview is taking Maui County’s businesses to new heights and to markets with both domestic and international export potential. We’ve already seen some of our festival vendors transition from hobby businesses to full-fledged manufacturing, with more and more jobs created each year.

Best in Show: The Mill House Roast Company

2017 Made in Maui County Festival Post-Event Report

Performance Measures One of the key components to the festival is our ability to collect impact data.

• We track attendance throughout the festival via ticket sales, and manually count children 12 and under who receive free admission.

• Each festival vendor is required to complete a postevent survey that includes their company data, employee count, sales made during the festival, wholesale leads and future orders gained, their insights for how to make the festival better, plus feedback on how the festival helped their business.

• Through the day-long prize drawings, we are able to determine the percentage of visitors to residents. The prize drawing entry slip asks for the zip code of their residence. We use the zip codes to determine the percentage of visitors to residents. Attendees’ information is also added to the event’s database.

Below is an Event Performance Dashboard which shows the impact of the festival over the years.

Made in Maui County Festival Dashboard of Performance Measures 2014 - 2017 Description

2014

2015

2016

2017

300

338

360

550

9,400+

10,000+

11,000+

10,000+

Percent of visitor attendees (mainland/international)

30%

35%

30%

Number of vendors participating in festival

130

140

$300,000+

$416,000+

$519,922+

$572,963+

21,307

25,746

34,493

37,368

180

250

335

217*

1,070

1,620

2,898

703

Number of wholesale buyers and distributors Total number of attendees

Amount of retail sales (total of all vendors)

Number of items sold (total of all vendors) Number of new wholesale accounts (total of all vendors) Number of new wholesale leads (total of all vendors)

*Statistics on wholesale leads only reflect new wholesale leads (unlike previous years data) and do not reflect wholesale accounts from returning vendors who already established wholesale leads during past festival years.

2017 Made in Maui County Festival Post-Event Report

Entrepreneurial Support Prior to the festival, the official Made In Maui brand program had only 60 participating companies. In just four years, the MIMCF has helped build that number to over 260. Being a juried show, the festival is the most sought-after products show on Maui offering Maui County businesses the opportunity to unveil new products, meet with prospective wholesalers and distributors, and connect with new customers.

The online shopping resource called the “Made in Maui County Marketplace” (www.MadeInMauiCounty.com) – continued to provide festival vendors and other local businesses who produce Made-in-Maui-County products with an opportunity to connect with potential buyers year-round. In 2017, all MIMCF product vendors received a complimentary one-year Made in Maui County Marketplace membership valued at $25. Benefits included a company profile page and three product pages plus publicity of products throughout the year.

A dynamic entrepreneurial ecosystem has also been developed around the festival, with 14 business development partners offering a wealth of programs, grants, consulting, micro-loans and workshops to further the success of these companies year-round. Even those companies who do not get selected to showcase their products are offered a free one-hour business consult. Refer to pages 6-7.

The Marketplace is a project of the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR) in cooperation with the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce.

IEDC Excellence in Economic Development Awards In 2017, the County of Maui Mayor’s Office of Economic Development won a Gold Excellence in Economic Development Award for its Made in Maui County Festival, in the category of Special Event of the International Economic Development Council (IEDC). The honor was presented at an awards ceremony on Tuesday, Sept. 19, during the IEDC Annual Conference, which was held Sept. 17-20, in Toronto, Ontario, Canada. IEDC announced that they had a record 625 entries for the Excellence in Economic Development Awards in 2017. It was extremely gratifying that the MIMCF rose to the top in the Special Event category by receiving the Gold award – validation that the festival has become an economic engine for our community. The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base.

F. Michael Langley, FM, CEO of GREATER MSP, Minneapolis–St. Paul, MN, and 2017 IEDC Board Chair, presents Teena Rasmussen of the County of Maui Mayor’s Office of Economic Development with IEDC’s Gold Award.

2017 Made in Maui County Festival Post-Event Report

A True Team Effort The Made in Maui County Festival would not have been possible without the Maui County Council and Mayor Alan Arakawa whose vision and support keeps this festival affordable for our islands’ small businesses. A big mahalo also goes out to the festival’s dedicated Core Committee, sub-committees, sponsors, Festival Friends, volunteers, and community stakeholders who collectively play a key role in producing a high-caliber event.

The 2017 Festival was sponsored by: Hawaiian Airlines; Pasha Hawaii; HAWAI`I Magazine; Maui No Ka Oi Magazine; Pacific Media Group; The Maui News; Paradise Television Network; HTDC Innovate Hawaii; KAOI Radio Group; Alexander & Baldwin, Inc.; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; Bank of Hawaii; First Hawaiian Bank; Maui Electric Company; Maui Hotel & Lodging Association; Maui Printing Company; State of Hawaii Department of Business, Economic Development & Tourism; Goodfellow Bros. Inc.; Richard Kehoe CPA; Lloyd’s Kahului Chevron; Na Koa Brand; Queen Ka`ahumanu Center; Roberts Hawaii; and Maui Tropical Plantation.

The festival’s Core Committee began and continues with key business development organizations who are working with our entrepreneurial and small business community. Committee members consist of representatives from the County of Maui Office of Economic Development, Mayor’s Office, Hawaii Small Business Development Center, Maui Chamber of Commerce, Maui Economic Development Board, Maui Economic Opportunity Business Development Center, Maui Food Technology Center, an event coordinator (contracted), and PR/ Marketing/Design Firm (contracted).

Lastly, we thank everyone who shops local. Through your support we can continue to invest in our islands’ economy, help to build our local workforce, and fuel entrepreneurship. Everyone benefits both directly and indirectly from these efforts.

Hawaiian Airlines was a sponsor of the 2017 event stage.

Pasha Hawaii was a sponsor of the 2017 Food Court.

The Opening Ceremony on Friday, November 3 drew over 1,000 people for the Exclusive Shopping Day and the Buyers Preview events. Pictured: Attendees enjoy free pupus with entertainment on the Hawaiian Airlines Event Stage.

2017 Made in Maui County Festival Post-Event Report

Entrepreneurial Services In addition to providing MIMCF vendors with a worldclass venue to showcase their products and opportunities to connect with wholesalers and distributors, the eventâ&#x20AC;&#x2122;s organizers also offer these businesses a number of resources and support year-round. These efforts include one-on-one assistance ranging from marketing support, branding, inventory control, cost and pricing analysis, and wholesale readiness.

Throughout the year, the County of Maui Mayorâ&#x20AC;&#x2122;s Office of Economic Development also brings together a number of valued business development partners to offer local entrepreneurs a wealth of programs, grants, consulting, and workshops to further their success. This in turn, has helped increase the capacity, knowledge, and skills for these small manufacturers helping to position them for success.

2017 Made in Maui County Festival Post-Event Report

These entrepreneurial resources include: County of Maui Office of Economic Development (OED) Works in partnership with the community, business and government sectors to strengthen and diversify the economy by supporting existing businesses. Through its grant program, OED assists in the attraction, development and expansion of new businesses and events that in turn provides new jobs for our community.

up and existing businesses in Maui County. They also operate a Microloan program for small businesses which can provide loans up to $50,000 to start or expand a business. Business education is offered through their Core Four Business Planning Class, a 36-hour course offered multiple times a year on Maui, Molokai and Lanai. Maui Food Technology Center (MFTC) Provides business incubation services designed to identify and develop opportunities for local entrepreneurs to be successful in the agriculture and food product industries.

Hawaii Business Research Library Provides specialized and customized industry and market assistance to small business owners, educators and public policy makers.

Molokai Kuha`o Business Center Hawaii Small Business Development Center (HSBDC) Serves as an advocate and vehicle of empowerment Helps entrepreneurs start and grow their business at every for Molokai’s families to achieve both individually and stage in the company’s life-cycle. They provide customized collectively financial independence and abundance in the one-on-one counseling; as well as affordable workshops, formation of healthy and sustainable businesses. conferences, and special events; each designed to teach practical, hands-on small business management skills. Hui No`eau Visual Arts Center The “Hui” provides an array of programs that support High Technology Development Corporation (HTDC) lifelong learning in the arts including art workshops Facilitates the development and growth of Hawaii’s and classes for all ages, lectures, exhibitions, art events, commercial high technology industry. historical house tours, and educational outreach programs with schools and community partner organizations. Lokahi Pacific With broad collaboration, Lokahi Pacific develops sensible Hana Art Inc. and successful projects that enrich the economic climate Provides art and cultural education, exposure and of the county, increases the inventory of affordable and opportunities to all Hana Coast residents, youth and special needs rental housing and ensures that residents adults alike. participate in that enrichment and share in its benefits. State of Hawaii Department of Business, Economic Maui County Business Resource Center (MCBRC) Development & Tourism (DBEDT) An extension project of the Mayor’s Office of Economic DBEDT is Hawaii’s resource center for economic and Development, MCBRC serves as an entrepreneurial statistical data, business development opportunities, resource for new or existing business owners who need energy and conservation information, and foreign trade business assistance for operations within Maui County. advantages. Maui Chamber of Commerce (MCOC) Helps advance and promote a healthy economic environment for business, advocating for a responsive government and quality education, while preserving Maui’s unique community characteristics.

University of Hawaii College of Tropical Agriculture & Human Resources (CTAHR) Dedicated to helping diversify Hawaii’s economy, ensure a sustainable environment, and strengthen its communities. A premier resource for tropical agricultural systems and natural resource management in the Asia-Pacific region.

Maui Economic Development Board, Inc. (MEDB) Provide leadership and vision for the responsible design and development of a strong, diversified, and sustainable economy in Maui County.

University of Hawaii – Maui College Inspires students to develop knowledge and skills in pursuit of academic, career, and personal goals in a supportive educational environment that emphasizes Maui Economic Opportunity (MEO) Business Develop- community engagement, life long learning, sustainable ment Center (BDC) living, Native Hawaiian culture, and global understanding. Promotes economic self-sufficiency through small business training, education and micro lending. BDC provides one-on-one technical assistance for both start

2017 Made in Maui County Festival Post-Event Report

Maui Economic Opportunityâ&#x20AC;&#x2122;s Core Four program helps participants develop a realistic, achievable business plan. The six-week, 36-hour course is offered 10 times a year on Maui, Molokai, and Lanai. Financial Aid is available through grants from Maui County Office of Economic Development.

The Maui Chamber of Commerce holds an Annual Labor Law Seminar each year to help Maui businesses keep current with changing laws.

Hawaii SBDC addresses the needs of small businesses with no-cost business advising to drive the economic wellbeing of Hawaii.

The Maui Chamber of Commerce in partnership with the County Office of Economic Development helped present the Annual Mayorâ&#x20AC;&#x2122;s Small Business Awards recognizing outstanding business leaders and businesses in Maui County.

The annual Hawaii Small Business Conference presented by the County of Maui and Maui Economic Development Board is helping business owners, managers, startups and entrepreneurs increase their business knowledge, sharpen their professional acumen and skills, and expand their business network.

The Maui Chamber of Commerce invited companies from their Made in Maui trade group and Made in Maui County Festival to learn more about selling on Amazon during the first ever Amazon Liftoff Event, piloted on Maui. 75 companies attended and 59 companies were able to get their products up on Fulfillment by Amazon in time for the holidays.

2017 Made in Maui County Festival Post-Event Report

2017 Participating Vendors The Made in Maui County Festival is a juried show and all

• All products offered for sale must be made, manufactured, grown and/or created in Maui County. Although products may include source materials made/found in the State of Hawaii.

applications were carefully vetted by a vendor selection committee comprised of various members from the community including the County of Maui and the Maui Chamber of Commerce. Various criteria were used in reviewing Product Vendor applications. These included:

• Other judging criteria may include branding, packaging, website/online presence, and an interest in and readiness to export

• Business must be based in Maui County (current GET license required)

The following vendors participated in the 2017 Festival offering a myriad of Made-in-Maui-County products: • 50th State of Mind – Handprinted clothing representing the art, culture, music & lifestyle of the 50th State, Hawaii • 808 Clothing – T-shirts, hats • A Maui Day Original Handbags – Hand printed, silk screened handbags, wristlets & clutches • Aloha Botanicals Maui – Tropical plants, orchids, bonsai • Aloha Letterpress – Letterpress cards, stationery, personalized cards • Aloha Maui Creations – Cell phone decals, decals, handmade cards, art prints • Aloha Spiced Cacao – 100% dark spiced cacao superfood to sip, bake, shake, stir, rub, & snack. Lactose, gluten & dairy free, low glycemic & low calorie. • ‘Alohi Images Maui – Island-inspired photo cards & gifts for every occasion Amata Jewelry Studio – Rings, necklaces, bracelets, earrings • Anahaki Farms* & My Sister’s Tea* – Mamaki and lemon grass teas • AquaLuxe808, LLC – Tahitian Pearl and Hawaiian Shell precious metal jewelry • Ark Ceramics – Handmade ceramic art & tableware • Ashton & Kalina Fine Jewelry – Designer fine jewelry made of sterling silver, 14K gold & 18K gold • Bags and Blankets – Handmade bags, quilts & runners • Barking Deer Farm* – Handcrafted coffee seasoning blends, gourmet herbal tea • BDC Designs – Hawaiian print button earrings, zipper pouch bags, clutch bags, key fobs • Big Wave Beverage Company – Healthy probiotic beverages, organic Kombucha drinks & tasty organic kefir sodas • Bioponic Phytoceuticals – Natural products for health & well-being extracts & natural remedies • Blue Hawaii Jewelry – Unique Handmade Jewelry with Tahitian Pearls, Freshwater Pearls, Precious & SemiPrecious Gemstones & Sunrise Shells in 14K Gold, 14K Gold Fill & .925 Sterling Silver. • Bow Addo, Inc. – Pet bow ties & bandanas • Caroline Killhour - Hui No`eau Visual Arts Center • Char’s Bars – Organic homemade skin care products: goats milk soap, shea butter soap, premium glycerin soap, foot scrubbies, lotion sticks, deodorants, sugar scrubs & lip balm • Chic Naturals – Dry roasted chickpea snacks • Colors of Joy – Tagua Nut jewelry, pendants • COOKIES Maui – Playwear for babies, children & ladies “up-cycled” from locally sourced t-shirts • Cool Blue Maui – Island-inspired girls’ dresses & active wear • Deep Sea Jewelry – Handmade Tahitian Pearl & Sunrise Shell jewelry & a wide collection of hand dyed Indigo pieces • DiGiacomo Fine Art – Etched aluminum fine art • exfolicare – Exfoliating soaps, scrubs & mudd, lotions & lip balms • Fresh Local Product – T-shirts, hats, stickers

2017 Made in Maui County Festival Post-Event Report

• Haleakala Creamery – Goatlato ice cream, goat’s milk caramel sauces • Haliimaile Distilling Company – PAU Maui Vodka, Paniolo Whiskey, Sammy’s Beach Bar Rum, Maui Moon Flavored Vodka, FID Street Gin, shirts, hats, copper mugs & more. • Hana Gold Chocolate – Chocolates & Cacao fruit jellies • Hano’s – Bracelets, feather headbands, haku headbands, Koa jewelry • Hapa Maui Designs – Pillow shams, table runners, handpainted bags & clutches, baby blankets, toys & gifts • Hawaii Hula Honeys – Specializing in t-shirts with Hawaii hula girl designs • Hawaii Sea Spirits – Ocean Vodka & Deep Island Hawaiian Rum • Hawaiian Heritage Farms – Coconut candy, coconut chips, macadamia nut brittle, roasted macadamia nuts • HI Spice – Hot sauces from locally sourced produce • Hui No`eau Visual Arts Center • Hula Cookies – Goumet cookie mixes, ice cream sandwiches, cookie tins, fresh made cookies • Hulu Nani by Leonani – Handmade feather leis, kahilis, hair pieces, hair picks, earrings, Christmas ornaments, helmets • Island Creations** – Handwoven art-to-wear & handwoven functional art for home décor, custom leather sandals, bags, belts & leather accessories • JB Creations – hand dyed silks & bamboo yarn, Coffee Gems line of Maui Coffee jewelry • Jennifer’s Gourds – Gourd animal ornaments • Jonerz Art – Maui-inspired upcycled pallet wood art & bright eyed hats • Julie Galeeva Fine Art – Original oil paintings, giclee prints on watercolor paper & canvas, miniature originals • Julie Matheis of Little Pieces of Paradise - Jewelry • Ka–lai La–’au, LLC – Hand-crafted wood jewelry, custom made ukuleles, incense & body oils • Kaha Jewelry – Porcelain, dichroic glass & mother-of-pearl jewelry • Kainanea* – Ocean activewear • Kama Lei Design – Jewelry wholesale, retail, custom design, special projects, plus on-site repair services • Kanemitsu Bakery* – Fresh baked bread • Kanilehua Enterprises – Lauhala woven bracelets, earring & rings, hats • Kapua U‘i* – Hand crafted Molokai shell & sea glass jewelry • Katie Peterson of Shady Grove Creations - High Fire Stoneware • Kealopiko* – Aloha apparel • Keawaike Hawaiian Jewelry* – Hand carved shell necklaces designed from natural resources & made exclusively on the island of Molokai by Artist Keoki Johnson – lua LLC – Clothing & accessories for women, men & children • Ku • Kuleana by Maiden Hawaii Naturals – Moisturizing beauty oils, facial cleansers & mosquito repellent made w/ locally grown ingredients & handcrafted in Hawaii • Kumu Farms – Fresh, local organic produce & products • Kupu A`e Molokai* – One-of-a-kind wearable art, silk batik apparel & original silk screened pareo • Lako Kula Design – Handmade earrings, charm bracelets, necklaces, rings, bangles • Lanai Chamber of Commerce** Cory Lovejoy, Cory Labang Studio Dajia Quitevis, Honey Love Tammy Ringbauer, Anuenue Juice Truck Phillip Sowers, Phillip Sowers Photography The Lanai Art Center Brad Bunn, Two Boldly Go Photography • Lanakila Designs* – Decals, T-shirts • Laura Mango Art – Original paintings, giclees, art prints • Liquid Sunshine Jewelry – Handcrafted jewelry inspired by Hana • Lori C. Unfus – Original folk art paintings, prints, cards, ornaments, aloha signs, & cats • Maggie Costigan Handcrafted Jewelry – Inspired by Maui’s unique lifestyle, handcrafted sterling silver & gold jewelry that sparkles w/ your every move

2017 Made in Maui County Festival Post-Event Report

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Mana‘e Grown Farm* – Molokai vanilla beans, vanilla bean infused products, Ulu flour, & Fruit Roll Ups Matsumoto Studio – Notecards, calendars, notepads, luggage tags, gift tags Maui Brewing Company – Handcrafted ales & lagers Maui Closet Company – Custom closets, wall beds, home offices, laundry rooms, pantries, garages, lockers Maui Coffee Association – Roasted coffees grown on Maui Maui Coffee Roasters – Fresh roasted Maui, Kona, Kau, Molokai, Hawaiian blends, Hawaiian flavored coffees Maui Crisps – Beef jerky chips Maui Drift – Custom laser engraved drift wood art 100% Made on Maui. Soul treasures from the shores of paradise. Maui Excellent – All natural essential oils, roll-ons, volcano oils & gels, creams, bath massage oils, bath salts, Organic Bug Block, aloe lavender after sun cooler gel Maui Fruit Jewels – Soft Hawaii fruit candy & Hawaii fruit paste Maui Hearts – Hana-grown hearts of palm Maui Island Love – Custom original totes, wristlets, pillows, accessories, wooden photo art made from recycled & repurposed materials Maui J & M Photography – Maui fine art photography on aluminum, paper & canvas Maui Manjookies – Fresh baked pastries, cookies & snacks Maui Moon Glass – Handblown sculpture & jewelry Maui Nui Wear – Eco-friendly tote bags fabricated from durable, super lightweight textured mesh Maui Olive Company & Olinda Olive Orchard – Maui extra virgin olive oil, lilikoi butter Maui Oma Coffee Roasting Company – Roasted Hawaiian coffees Maui Potpourri – Table linens, napkins, placemats, runners, aprons, potholders, throws, shams Maui Rainbow Tea – Gourmet Hawaiian loose leaf tea Maui Raw – Cultured Macadamia Nut Spreads, Mac Nosh Crackers, Nori Nosh Crisps Maui Shrub Farm – Drinking vinegars (aka shrub), local fruit & herb infused vinegars for cocktails, mocktails, sodas, dressings & marinades Maui Sweet Cakes – Shortbread & sprinkled cookies Maui Tempeh Company – Fresh ZUKi Poke made from fresh, organic adzuki bean tempeh Maui Woody’s – One-of-a-kind sunglasses made out of wood Maui’s Dee-Lites, LLC – Variety of chips & taro products, variety of popcorn made w/ Maui products MauiGrown Coffee Company Store – Coffee grown throughout the state of Hawaii w/ emphasis on MauiGrown Coffee MauiWine – Estate-grown wines, pineapple wines, traditional methode champenoise sparkling wines Mermaid Art Glass – Island inspired fine art & jewelry, hand blown & sculpted from molten glass Mill House Roasting Co. – Maui grown roasted & brewed coffee, roasted macadamia nuts, chocolate covered coffee beans Moku Pua Natural Body Care – Natural body care products & handcrafted soaps MyLei* – Hand-dyed fashions made w/ upcycled t-shirts & hand-cut fabrics Na Koa Brand* – Men’s, women’s, children & infants’ apparel & accessories Na‘ike* – Blend of aloha shoyu, distilled white vinegar & Molokai Grown Hawaiian Chili Peppers – ono w/ almost everything! Original or Hot blends. Nagasako Designs – Handmade accessories & art made out of real flowers & hand picked shells Ocean Jazz – Handmade jewelry & home decor, made w/ leather, pearls, mixed metals & Maui shells ‘Opihi Maui – Hand-crafted decorative wooden signs & magnetsOut of the Blue / Kula Herbs – Skin care & sun care products Pacifica Hawaii Salt* – Gourmet sea salt Palapala Designs – Original Blockprint fabric art, hand printed w/ aloha on home decor, accessories & clothing Paradise Now – Hand-painted hats, t-shirts, apparel Po‘oHala* – Lauhala & seed jewelry & accessories Pu‘u O Hoku Ranch* – Fresh, frozen `awa, dried bananas, and honey Randy Hufford Art – Fine art photography canvas & chromaplex

2017 Made in Maui County Festival Post-Event Report

• • • • • • • • • • • • • • • • • • • • • • • • •

Sailbags Maui – Tote bags and accessories up-cycled from kite surfing sails Sarai Stricklin – Fine art batiks, fashions for men & women, canoe paddles, earrings Sattvic Kitchen – Macadamia nut spreads, salad dressings, Hawaiian salt with spices, nut butters, honey Shaka Pops – All-natural handmade ice pops w/ Maui ingredients Sherri Reeve Gallery – Shirts, giclee art, soaps, phone covers, bookmarks, greeting cards, calendars, ornaments Snoops K9 Gourmet – All natural & handmade, Maui Venison dog treats & Mahi Mahi Fish skin chews Something for Everybody* – Clothing, jewelry, hats, art, photography, music, signs, bookmarks, notebooks, coffee mugs & glassware Sparrow Seas – Handmade island of Maui and Hawaiian Islands shaped jewelry in sterling silver & 14kgf Stark Art Studios – Shirts, magnets, tiles, cards Te Hotu Mana Creations – Tahitian pearl jewelry mixed w/ shells The Hawaii Fudge Company – Handmade fudge, caramel, toffee Three Coconuts Maui – Infant & children’s clothing w/ Hawaiian names on animal designs, new collection keiki palaka Tiffany’s Sassy Salsa / Sassy Foods Inc. – Fresh salsas Timpone Hawaii Surfboards – Handcrafted custom surfboards Treehouse Designs – Bags, belts & small leather accessories Two Chicks in a Hammock – Hawaiian chili pepper water, Hawaiian chili pepper salt, smoked pork Uncle Louie Sausage Company – Sausage products UpCountry Maui Favorites LLC – Specialty jams, jellies, sauces, syrups Wai Life – Men’s, women’s, children’s clothing; hats, bags, phone cases, mousepads, drink koozies, bracelets Waikapu– Pickles – Cucumber pickles, t-shirts Wootah Creations – Variety of wood crafts World Kombucha LLC – Kombucha Starter Kits – It’s fun and easy to make kombucha at home World Wood Works – Wood furniture, boxes, sculptures, jewelry, acrylic panel artwork, cast silver & brass bracelets Wrappily – Eco-friendly printed goods, wrapping paper, giftwrap, craft kits Yasha – Designer fine jewelry

* Product vendor from Molokai ** Product vendor from Lanai

Made in Maui County Festival organizers met with participating vendors one hour before gates opened on Friday, November 3.

2017 Made in Maui County Festival Post-Event Report

Food Trucks Three food trucks participated on Friday, November 3 to supplement feeding the crowds of shoppers and wholesale buyers on the Exclusive Shopping Day. They were: • Crepes D’Amour Maui • Fatt Chicks Burgers • Sparky’s Food Company A total of 13 food trucks also participated on Saturday, November 4 offering an onolicious menu in the Festival’s Pasha Hawaii Food Court. They were: • • • • • • • • • • • • •

808 Street Grindz Al’s BBQ Pit Aloha Kettlecorn Brekkie Bowls DeRay’s “Ono” Poi Mochi Like Poke?... Maui Fresh Streatery Pastele House Maui Smoke & Spice Sumo Dogs Maui Teddy’s Bigger Burgers That’s a Wrap Three’s Bar & Grill

Sponsor Exhibitors Sponsors who also had an exhibit table during the Festival as part of their sponsorship benefits were: • • • •

Hawaiian Airlines Maui No Ka Oi Magazine Maui Printing Company Paradise Television Network/The Maui Visitor Channel • Pasha Hawaii • The Maui News

2017 Made in Maui County Festival Post-Event Report

Vendor Testimonials “We started our business four years ago but the success we experienced during the festival’s Buyers Preview last year really made us realize we could do this. My husband and I are now working on our business full-time. In two weeks, we’ll have a retail space in Queen Ka‘ahumanu Center where we’ll be selling our Na Koa Brand apparel and accessories during the holiday season. We also plan to do large product shows outside of Maui and we’ll always want to the Made in Maui County Festival each year. This festival was really the catalyst for getting our business out there and we’re so grateful for all the people who make this event possible.”

- Shanna Kanahele, Na Koa Brand

“The festival has helped us grow as a business by providing opportunities to network with other small businesses and pushing us to wholesale beyond Molokai.”

- Eloise Jackson, Po`oHala

“Last year was a really great year for our product. The Maui News wrote a great feature article on us and our product sold out in just a few hours on the Saturday. We now have a larger production facility and are trying to keep up with the demand of our product, all thanks to the exposure of the Made in Maui County Festival!”

- Blaine Apo, Maui Crisps

“This festival keeps getting bigger and better every year. I like the fact that repeat customers continue to find me and they love it here. This year’s event included a number of new vendors that provided a wonderful variety, and yet you have vendors like me who have been doing this event for four years. So it’s awesome!”

- Shelley Pellegrino, `Alohi Images Maui

2017 Made in Maui County Festival Post-Event Report

The Made in Maui County Festival is a fabulous event! It is the only major event on Maui that features Maui made products from Maui, Molokai, and Lanai. It gives our small businesses the opportunity to grow and motivates us to seek ways to create new products and inspires us to continue learning how to improve the work we do and the products we create. Meeting wholesalers, visitors, and the local community who support Maui’s small businesses is also so encouraging and uplifting.”

- Linda Coleon, Aloha Letterpress

“This is the first time I’ve participated in this festival and I just love it. This event has such a positive energy. The whole festival team is so dedicated and wonderful to work with and the opportunities that have been presented to every single vendor here is just incredible.”

- Maureen Bacon, Blue Hawaii Jewelry

“The Made in Maui County Festival offers a great venue and it’s really helped boost our business. The Buyers Preview in particular is a fantastic event! We’ve received lots of interest from major wholesale buyers in our cookie mixes and other products that we offer. Right now, we’re more of a boutique manufacturing company, but we’re building our business to expand in the near future.”

- Jeff Caldwell, Hula Cookies

“My family has been working on our business for the last four years, slowly building our heard of goats and taste testing a lot of products. Our products are unique and people need to taste them to know how much they’re going to love them. This festival gives us an opportunity to share our products’ flavors with as many people as possible in a short amount of time.”

- Rebecca Woodburn-Rist, Haleakala Creamery

2017 Made in Maui County Festival Post-Event Report

“The event planning and coordinating was fantastic. This was our first time participating and it could not have gone more smoothly for us. The training meeting was great and the flow of information and communication was timely and professional. All of the staff, assistants and volunteers were extremely helpful and friendly. This was the best run event that we have participated in on Maui. If we are invited back next year we will make more use of our time to promote the event more fully and to contribute to the prizes.

- David Smithey, Big Wave Company

“This festival has been really inspiring and I thought the Buyers Preview was great. We had some really good conversations with wholesale buyers that I hadn’t made contact with before. We’re a new business just two years old so it was an ideal opportunity to put our name out there into the community.”

- Keturah Schmidt, Manager for Mill House Roasting Company

“Great event with people who do a great job coordinating the details. Personally, I feel that this event is the best on Maui, for sure. The Made In Maui County Festival is one that definitely helps new and established businesses gain new customers.”

- Debbie Cabrido, De Ray’s Poi Mochi

“We are so honored and excited to have been able to participate in this opportunity this year. As two mid-20-somethings, this business has been our passion for many years. It was only this year that we finally had the funds to get started about 8 months ago. We made it our goal to get into the Made in Maui County Festival and we couldn’t be more happy with the results. We are truly overjoyed to see the positive response for our company and we have so much fuel to keep us going strong with continuing to create, give back to the community through shopping locally for our supplies, and supporting our local humane society through our efforts. Mahalo nui loa for having us this year!”

- Michael Stark, Stark Art Studios 16

2017 Made in Maui County Festival Post-Event Report

“We have had the amazing opportunity to be able to participate in all 4 years of the Made in Maui County Festival. Every year has been a success for our company. Each year we land new wholesale accounts, and make contacts, relationships and memories to remember. Last year’s event inspired me to open up my own store on my website where customers can purchase directly from our company. Also though the contacts made from this event I have had the opportunity to be a part of the Amazon Liftoff Program for small businesses in Maui County!”

- Jamie Ronzello, Barking Deer Farm “We have participated in this show since the very first Made in Maui County Festival. This event has allowed us and other Molokai entrepreneurs to grow, shine and expand in ways that we could never do completely on our own. We were even featured in The Maui News!”

- Michelle Naeole, Pacifica Hawaii Salt

“I have so many positive things have occurred since last year’s Made in Maui County Festival. Last year I only sold at a farmer’s market, but now I sell at 10 locations on Maui, 4 on Kauai, and 3 on The Big Island. We’ll be expanding to more stores on Oahu next month as well as scaling up to produce and distribute on the mainland.”

- Michelle Valentin, Maui Raw

Following the Made in Maui County Festival, we received an invite to participate in next year’s Merri Monarch crafts Festival as a vendor and have also received two more wholesale orders! I want to thank you so much for such an amazing opportunity. Please keep up the amazing work. You guys really are doing something special for Maui County.

- Amber and Ross Buffomante, Deep Sea Jewelry

“Mahalo for supporting the vendors from Molokai and Lanai. We really appreciate all that you do for us and the support you provide for us. We love you guys at the Made in Maui County Festival. We hope that this event will be able to continue on for many years to come.”

- Lyndon Dela Cruz, Lanakila Designs

2017 Made in Maui County Festival Post-Event Report

“We were so nervous about participating since we are a small family owned farm business. We worried that we were to small or that no one would want what we had to offer. Once we got there, we were so proud to have a booth there and be among all the other small entrepreneurs that are making things happen here on Maui. Everyone is passionate about their business and that passion and pride was evident in each booth. Everyone was so supportive of each other’s enterprise at the Made in Maui County Festival.”

- Francine Frost, Hana Gold Chocolate

“I love participating in the Made in Maui County Festival year after year! It’s great for sales, new leads and also gives a chance to connect with the buying public. Last year, I obtained approximately 16 new accounts from show leads, but this was the best of all the four years I’ve participated! I also recently introduced my new custom packaging, so this show was a great launch for our new graphic identity.”

- Heidi Cramer, Maui Sweet Cakes

“This is the 6th year our company has been in business and we honestly believe that being a vendor at this wonderful event as a four-time vendor has had a tremendous impact on our ability to promote our products and reach the perfect audience. People just ‘assume’ that we were at the Made in Maui County Festival, and we hear them mention how they found us at this festival throughout the year. The exposure we’ve received from the Made in Maui County Festival is long-lasting and immeasurable.”

- Lin ter Horst, Maui Fruit Jewels (Maui Epicure LLC)

“We have come to see the Made in Maui Fest as the single most beneficial event of the year for us. Since closing our store at the Maui Tropical Plantation in March of 2017, we have limited contact with our retail customers so we enjoy the opportunity to see many of them at the event. This was our best one day sales event to date. Keep up the good work! We look forward to participating in next year’s festival.”

- Steve Pillar, Wiki Enterprises LLC, dba Moku Pua Body Care

2017 Made in Maui County Festival Post-Event Report

2017 Event Presenters & Sponsors �e 2017 Made in Maui County Festival was proudly presented by:

Mahalo to our generous event sponsors: ‘ Ohia - $25,000+

Mea‘ ai - $12,000

R�elani - $10,000

Protea - $5,000

VRE STATIONS

Kalo - $2,500

2017 Made in Maui County Festival Post-Event Report

‘Ulu - $1,000

Lauhala - $500 Richard Kehoe CPA

Lloyd’s Kahului Chevron

Festival Friends Mahalo to the following businesses, organizations, and individuals for their support of the 2017 Made in Maui County Festival! Activities & Attractions Association of Hawaii Automatic T-shirt Printing Bubba Gump Shrimp Co. County of Maui Dept. of Parks & Recreation County of Maui Dept. of Public Works County of Maui Police Dept. Domino’s Pizza Maui Ginger Soares Iao School Renaissance Program Grand Wailea–A Waldorf Astoria Resort Island Landscape Kismet Natural Foods Brokerage Krispy Kreme Lahaina News Maui Arts & Cultural Center Maui County 76th Composite Squadron of Civil Air Patrol Maui County Council Boy Scouts of America – Troop 808 Maui Food Innovation Center at UH Maui College Maui Food Technology Center

Maui High School Academy of Hospitality and Tourism Maui Soda & Ice Works Maui Time Maui Printing Company Maui Visitors Bureau MSI Maui OfficeMax Maui Pint Size Hawaii Safeway, Kahului Safeway, Kihei Safeway, Maui Lani SlumberWorld HomeWorld Target Maui The Maui Concierge Three’s Bar & Grill VIP Foodservice Zippy’s Kahului

2017 Made in Maui County Festival Post-Event Report

Event Committee Mahalo to the following individuals who served on the 2017 Made in Maui County Festival Core Committee: Karen Arakawa, County of Maui Business Resource Center Mya Awai, Festival Event Coordinator John Buck, County of Maui Office of the Mayor Amber Coutsos, Maui Chamber of Commerce David Daly, Maui Economic Opportunity, Inc. Frank De Rego Jr., Maui Economic Development Board Jennifer Hawkins, County of Maui Mayor’s Office of Economic Development (Molokai) Luana Mahi, Maui Food Technology Center Kailea Moikeha, Maui Chamber of Commerce Casey Nishikawa, Linn Nishikawa & Associates, Inc. Linn Nishikawa, Linn Nishikawa & Associates, Inc. Tokie Ogawa, County of Maui Mayor’s Office of Economic Development Teena Rasmussen, County of Maui Mayor’s Office of Economic Development Kim Sloan, Pacific Biodiesel Gerry Smith, Maui Economic Development Board Pamela Tumpap, Maui Chamber of Commerce Wayne Wong, Hawaii Small Business Development Center Network

2017 Made in Maui County Festival Post-Event Report

Marketing Overview A year-round marketing campaign helped to promote the 2017 Made in Maui County Festival and keep locally made products top of mind. These efforts included:

• As of January 15, 2017 the number of Facebook “likes” on the Festival’s Facebook page has increased to 2,759. • During the event week in November 2017, the event website – www.MadeInMauiCountyFestival.com – had 6,787 page views.

• News releases were distributed to more than 6,500 local and national media outlets. Among the news release topics were:

• A total of 6,500 40-page program booklets were printed and distributed during the two-day festival.

• Calendar listings • Product Vendor and Food Truck applications available • Product Vendor selection process underway/ applications reminder • Product Vendors announced • County of Maui Mayor’s County of Maui Mayor’s Office of Economic Development receives Excellence in Economic Development Award from the International Economic Development Council • Maui County readies for Festival • Made in Maui County Marketplace launched • Post-event news releases • Print advertising ran in various local publications (over $37,000 value). • Radio advertising and promotions ran on Pacific Media Group, KAOI Radio Group, and HHawaii Media stations (over $20,000 value). • Online ads and e-promotions ran on Maui No Ka Oi Magazine, Hawaii Magazine, Maui Now, and Maui Visitor Channel websites (over $22,000 value). • A 30-second commercial aired on Paradise Television Network’s Maui and statewide visitor channels ($7,000 value). • MIMCF e-newsletters and sponsors’ and supporters’ dedicated Festival e-blasts reached over 1,000,000 Hawaii and Mainland residents.

To view the 2017 Made in Maui County Festival program online, please visit: https://issuu.com/ caseynishikawa/docs/2017_mimcfprogram

• On November 4, 2017, at least 6,517 people viewed the Made in Maui County Festival Facebook page content and were interacting via the event’s posts, other people’s shared posts, page likes, checkins and mentions.

2017 Made in Maui County Festival Post-Event Report

Advertising A strategic advertising campaign helped to promote the 2017 Made in Maui County Festival. A big mahalo goes to the many generous media sponsors and Festival friends who helped promote this event.

Radio ads (30-second spots) aired on the following stations: • KONI 104.7 FM – October 24-November 4, 2017 (80 ads + jock talks) • KRYL 106.5 FM – October 24-November 4, 2017 (80 ads + jock talks) • KAOI 1110 AM & 96.7 FM – October 23-November 4, 2017 (344 ads + interviews & talking points) • KJKS 99.9 FM & 99.3 FM – October 9-November 4, 2017 (104 ads + web ads) • KPOA 93.5 FM & 92.9 FM – October 9-November 4, 2017 (104 ads + web ads) • KNUI AM 550 – October 9-November 4, 2017 (104 ads + web ads)

Below is an advertising summary for the 2017 Made in Maui County Festival: Digital ads ran on the following websites: • HawaiiMagazine.com – September-October 2017 • MauiMagazine.net – August 1-November 4, 2017 • MauiNow.com – September 1-November 4, 2017 • KISSFMMaui.com – September 1-November 4, 2017 • KPOA.com – September 1-November 4, 2017 Print ads ran in the following publications: • Hawaii Magazine – September/October 2017 • Lahaina News – October 26, 2017 • Maui Family Magazine – August/September/ October 2017 • Maui Family Magazine – November/December/ January 2017 • Maui No Ka Oi Magazine – July/August 2017 • Maui No Ka Oi Magazine – September/October 2017 • Molokai Dispatch – October 25, 2017 • The Maui Concierge – October 2017 • The Maui Concierge – November 2017 • Lanai Today – October 13, 2017 • Maui Time – October 26, 2017 • Maui Time – November 2, 2017 • The Maui News’ Maui Scene – October 19, 2017 • The Maui News – October 22, 2017 • The Maui News’ Maui Scene – October 26, 2017 • The Maui News – October 29, 2017 • The Maui News’ Maui Scene – November 2, 2017 • The Maui News – November 26, 2017 (post-event mahalo ad)

TV commercials (30-second spots) aired on the following Paradise Television Network stations: • Scenic Hawaii (statewide HD Channel) – October 11-November 4, 2017 (30-second spots, 200 total) • The Maui Visitor Channel – October 21-November 4, 2017 (30-second spots, 180 total) Online advertising: The Festival also boosted select Facebook posts to increase awareness of the event and Maui County’s entrepreneurs throughout the year.

2017 Made in Maui County Festival Post-Event Report

Hawaiian Airlines ad

Hawaii Magďż˝ine Ads:

2017 Made in Maui County Festival Post-Event Report

FRIDAY, NOVEMBER 3, 2017 1:30 PM - 6 PM Exclusive Shopping Day

Get a one-day head start on your shopping! Opening ceremonies at 4pm with light pupus. • Free Festival tote for event attendees. • Chance to win a “Maui Getaway Travel Package.” • Cost: $35 per person, children 12 & under free. • Tickets available at the MACC box office. • •

Buyers Preview

Free entry for qualified and registered wholesale buyers and distributors. Visit our website to register.

’s y t n u o C i u a ! M w o r h o s f s ts u c u n d i ro Jo p t s large

SATURDAY, NOVEMBER 4, 2017 8 AM - 4:30 PM The Big Festival Day!

Showcasing a wide variety of made in Maui County products including food, produce, arts, crafts, gifts, apparel, jewelry, furniture, and collectibles. • Vendor product demonstrations. • Fashion show featuring vendors’ products. • Food Court with a dozen of Maui’s food trucks. • First 2,000 attendees receive a free Festival tote. • Prize drawings throughout the day. • Cost: $5 (at the gate), children 12 & under free. •

PRESENTED BY:

#MIMCF2017 For more information, visit www.MadeInMauiCountyFestival.com SPONSORED BY: Hawaiian Airlines; Pasha Hawaii; HAWAII Magazine; Maui No Ka Oi Magazine; Pacific Media Group; The Maui News; Paradise Television Network; HMSA; HTDC Innovate Hawaii; KAOI Radio Group; HHawaii Media; HawaiiUSA Federal Credit Union; Maui Electric Company; Maui Hotel & Lodging Association; Maui Printing Company; State of Hawaii Dept. of Business, Economic Development & Tourism (DBEDT); Goodfellow Bros. Inc.; Richard Kehoe CPA; Lloyd’s Kahului Chevron; Roberts Hawaii.

2017 Made in Maui County Festival Post-Event Report

Lahaina News Ads:

PRESENTED BY:

Maui County’s largest products show in 2017!

Hundreds of locally-made products • Maui Arts & Cultural Center

Friday, November 3rd

Saturday, November 4th

1:30 pm - 6 pm

8 am - 4:30 pm

Exclusive Shopping Day

The Big Festival Day!

Opening ceremonies at 4 pm with free pupus. • Pasha Hawaii Food Court with 3 food trucks. • Free Festival tote for all event attendees. • A drawing for a Grand Wailea Resort Getaway. • Cost: $35 per person, children 12 & under free. Tickets available at the MACC Box Office or purchase tickets online at www.mauiarts.org. •

Demonstrations, fashion & talk shows on the Hawaiian Airlines Event Stage. • Pasha Hawaii Food Court with 13 food trucks. • First 2,000 attendees get a free Festival tote. • Prize drawings throughout the day. • Cost: $5 (Day of Only, at MACC Box Office), free admission, for children 12 & under. •

Buyers Preview

E S H U T T L E S will be a F R EMemorial Gym and Maui A vailable to and f ro m

Free entry for qualified/registered wholesale buyers & distributors. Visit website to register.

Wa r

IN PA R K REE

rts & C

ultural Center! G at UH Maui College Even t Lawn & Wa r M e m o r i a l G y m

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win

120,000

For more information, visit www.MadeInMauiCountyFestival.com SPONSORED BY: Hawaiian Airlines; Pasha Hawaii; HAWAII Magazine; Maui No Ka Oi Magazine; Pacific Media Group; The Maui News; Paradise Television Network; HTDC Innovate Hawaii; KAOI Radio Group; Alexander & Baldwin, Inc.; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; Bank of Hawaii; First Hawaiian Bank; Maui Electric Company; Maui Hotel & Lodging Association; Maui Printing Company; State of Hawaii DBEDT; Goodfellow Bros. Inc.; Richard Kehoe CPA; Lloyd’s Kahului Chevron; Na Koa Brand; Queen Ka‘ahumanu Center; Roberts Hawaii; Maui Tropical Plantation.

2017 Made in Maui County Festival Post-Event Report

Lanai Today ad

2017 Made in Maui County Festival Post-Event Report

Molokai Concierge ad

2017 Made in Maui County Festival Post-Event Report

Molokai Dispatch ad

Maui Countyâ&#x20AC;&#x2122;s largest products show! Fri. & Sat., Nov. Nov. 3 & 4, 2017 No Maui Arts & Cultural Center

PRESENTED BY:

For more information, visit our event website:

www.MadeInMauiCountyFestival.com

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

FREE SHUTTLES on Saturday will be available to and from War Memorial Gym & Maui Arts & Cultural Center!

FREE PARKING at UH Maui College Event Lawn & War Memorial Gym parking lot. 29

2017 Made in Maui County Festival Post-Event Report

PaciďŹ c Media Group web ads

2017 Made in Maui County Festival Post-Event Report

Maui No Ka Oi Mag�ine ad

FRIDAY, NOVEMBER 3, 2017 1:30 PM - 6 PM Exclusive Shopping Day

Buyers Preview

Free entry for qualified and registered wholesale buyers and distributors. Visit our website to register.

y’s t n u i Co ! u a M w o r h o s f s us ct u n d i o o J pr t s e larg

SATURDAY, NOVEMBER 4, 2017 8 AM - 4:30 PM The Big Festival Day!

PRESENTED BY:

2017 Made in Maui County Festival Post-Event Report

Maui �mes Ad

County’s Maui County largest products show in 2017! Maui Arts & Cultural Center

PRESENTED BY:

Friday, November 3rd

Saturday, November 4th

Exclusive Shopping Day

The Big Festival Day!

1:30 pm - 6 pm

8 am - 4:30 pm

Opening ceremonies at 4 pm with free pupus. Pasha Hawaii Food Court with 3 food trucks. • Free Festival tote for all event attendees. • A drawing for a Grand Wailea Resort Getaway. • Cost: $35 per person, children 12 & under free. Tickets available at the MACC Box Office or purchase tickets online at www.mauiarts.org. •

•

Buyers Preview

E S H U T T L E S will be a F R EMemorial Gym and Maui A vailable to and f r o m

Free entry for qualified/registered wholesale buyers & distributors. Visit website to register.

Wa r

RKIN E PA FRE

rts & C

ultural Center! G at UH Maui College Even t Lawn & Wa r M e m o r ia l G ym

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

For more information, visit www.MadeInMauiCountyFestival.com S P O N SO R E D BY: Hawaiian Airlines; Pasha Hawaii; HAWAII Magazine; Maui No Ka Oi Magazine; Pacific Media Group; The Maui News; Paradise Television Network; HTDC Innovate Hawaii; KAOI Radio Group; Alexander & Baldwin, Inc.; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; Bank of Hawaii; First Hawaiian Bank; Maui Electric Company; Maui Hotel & Lodging Association; Maui Printing Company; State of Hawaii DBEDT; Goodfellow Bros. Inc.; Richard Kehoe CPA; Lloyd’s Kahului Chevron; Na Koa Brand; Queen Ka‘ahumanu Center; Roberts Hawaii, Maui Tropical Plantation.

2017 Made in Maui County Festival Post-Event Report

Maui News (A-Section) ad

Maui Countyâ&#x20AC;&#x2122;s largest products show! Fri. & Sat., Nov. Nov. 3 & 4, 2017 No

Maui Arts & Cultural Center

PRESENTED BY:

For more information, visit our event website:

www.MadeInMauiCountyFestival.com

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

FREE SHUTTLES on Saturday will be available to and from War Memorial Gym & Maui Arts & Cultural Center!

FREE PARKING at UH Maui College Event Lawn & War Memorial Gym parking lot. 33

2017 Made in Maui County Festival Post-Event Report

Maui News’ Maui Scene ad

County’s Maui County largest products show in 2017! Maui Arts & Cultural Center

PRESENTED BY:

Friday, November 3rd

Saturday, November 4th

1:30 pm - 6 pm

8 am - 4:30 pm

Exclusive Shopping Day

The Big Festival Day!

Opening ceremonies at 4 pm with free pupus. Pasha Hawaii Food Court with 4 food trucks. • Free Festival tote for all event attendees. • A drawing for a Grand Wailea Resort Getaway. • Cost: $35 per person, children 12 & under free. Tickets available at the MACC Box Office or purchase tickets online at www.mauiarts.org. •

•

Buyers Preview

E S H U T T L E S will be a F R EMemorial Gym and Maui A vailable to and f ro m

Free entry for qualified/registered wholesale buyers & distributors. Visit website to register.

Wa r

IN PA R K REE

rts & C

ultural Center! G at UH Maui College Even t Lawn & Wa r Me m o r i a l G y m

Visit Hawaiian Airlines in the Yokouchi Pavilion and enter to win 120,000

2017 Made in Maui County Festival Post-Event Report

Print Coverage A sampling of this year’s print coverage included:

• Maui News – October 29, 2017 “County receives award for Made in Maui County Festival”

• Hana Hou (Hawaiian Airlines in-flight magazine) – October-November 2017 • Lahaina News – March 2, 2017 “Vendor applications new being accepted for the fourth Made in Maui County Festival” • Molokai Dispatch – March 16, 2017 “Festival Vendor Applications” • Lahaina News – October 5, 2017 “Fourth annual Made in Maui County Festival announces 2017 product vendors, food trucks” • Lahaina News – November 2, 2017 “Lahaina vendors participating in the 4th Annual Made in Maui County Festival”

• Maui News – November 2, 2017 “Made in Maui County Festival is tailored for isle seamstress” • Maui News – November 2, 2017 “Made in Maui County Festival, Friday & Saturday, MACC” • Maui News’ Maui Scene – November 2, 2017 “Shop Big, Shop Local” + cover • Maui Time – November 2, 2017 “This Week’s Picks” • Menu Magazine – Fall 2017 • Spotlight Magazine, Vol. 37, No. 3, 2017

• Maui News – September 25, 2017 “Vendors set for 4th Annual Made in Maui County Festival”

• The Maui Concierge – November 2017

• Maui News – October 29, 2017 “Made in Maui County Festival at MACC, Annual extravaganza takes over Kahului on Friday and Saturday

• This Week Maui Magazine – November-December 3, 2017

Before gates opened on Saturday, November 4, a long lined formed around the MACC. A robust marketing campaign helped attract thousands of residents and visitors to the two-day MIMCF.

2017 Made in Maui County Festival Post-Event Report

Clippings

2017 Made in Maui County Festival Post-Event Report

Hawaiian Airlinesâ&#x20AC;&#x2122; Hana Hou! magazine, October/November 2017

2017 Made in Maui County Festival Post-Event Report

Radio Coverage: Live interviews were secured on various radio shows:

• KAOI (1110 AM & 96.7 FM), Cindy Paulos show – October 26, 2017 Teena Rasmussen and Pamela Tumpap shared Festival highlights

• KAOI (1110 AM & 96.7 FM), Don Couch’s radio show featured MIMCF organizers and vendors: Aug 15: Teena Rasmussen (County of Maui Mayor’s Office of Economic Development)

• KISS (99.9 FM), radio show with Ed Kanoi – November 1, 2017 Teena Rasmussen and Pamela Tumpap shared Festival highlights

Sept 19: Roy Wemyss (Out of the Blue/Kula Herbs) and Jannell Fukuoka (Maui Manjookies) Oct 3: Cecilia Chenault (Aloha Maui Creations) and Summer Jean Geenhalgh (Mermaid Glass)

• KAOI (1110 AM & 96.7 FM), Mayor’s radio show “Reality Check” – November 2, 2017 Teena Rasmussen, Pamela Tumpap and Frank De Rego Jr. (Maui Economic Development Board) shared info on the Festival as well as various entrepreneurial services offered by Maui County’s non-profits

Oct 10: Libby Behn (Maui Island Love) and Elias Guraa (Aloha Kettlecorn) Oct 17: Justin Orr (HI Spice) and Rebecca Woodburn-Rist (Haleakala Creamery) Oct 31: Lin ter Horst (Maui Fruit Jewels) and Joshua Circle-Woodburn (Maui Olive Company) and Sal and Erin Diaz (Olinda Olive Orchard)

• KAKU (88.5 AM), “Off the Record” hosted by Bill Best (show also online) – November 2, 2017 Teena Rasmussen and Pamela Tumpap shared Festival highlights

• KAOI (1110 AM & 96.7 FM), Mayor’s radio show “Reality Check” – October 4, 2017 Teena Rasmussen and Pamela Tumpap (Maui Chamber of Commerce) shared Festival highlights

Roy Wemyss (Out of the Blue/Kula Herbs) and Jannelle Fukuoka (Maui Manjookies) on Don Couch’s Radio Show on KAOI 1110AM.

Teena Rasmussen on KAOI 95.1 FM.

2017 Made in Maui County Festival Post-Event Report

Television Coverage: Interviews on various televisions shows were aired as follows: • KHON2 Wake Up 2Day – October 27, 2017 Teena Rasmussen shared MIMCF event highlights along with products from 7 vendors featured http://khon2.com/2017/10/27/made-in-maui-county-festival-to-feature-valley-isles-best/ https://www.youtube.com/watch?v=GYGgwy8tNAM&list=PLcqCyQOpQoklVxZe7QxUODy4CGECeipVt • Hawaii News Now Sunrise Show – October 30, 2017 Pamela Tumpap shared MIMCF event highlights along with products from 6 vendors featured http://www.hawaiinewsnow.com/story/36719934/made-in-maui-county-festival-to-feature-140-vendors-sellinglocally-made-products • KITV4 Good Morning Hawaii Show – October 30, 2017 MIMCF vendor, Maureen Bacon from Blue Hawaii Jewelry featured http://www.kitv.com/clip/13862838/precious-pearls-from-blue-hawaii-jewelry • KITV4 Good Morning Hawaii Show – October 31, 2017 MIMCF vendor, Susan Teton Campbelll from Kuleana by Maiden Hawaii Naturals featured http://kitv.videodownload.worldnow.com/KITV_20171102143919457AA.mp4 • KITV4 Good Morning Hawaii Show – November 1, 2017 MIMCF vendor, Heidi Cramer from Maui Sweet Cakes featured http://www.kitv.com/clip/13872977/made-in-maui-maui-sweet-cakes • KHON2 Living 808 online – November 1, 2017 Teena Rasmussen shared MIMCF event highlights along with products from 6 vendors. http://khon2.com/2017/11/01/4th-annual-made-in-maui-festival/ https://www.youtube.com/watch?v=RQZRHAXK0jw • KITV4 Good Morning Hawaii Show – November 2, 2017 MIMCF vendor, Kaimana Brummel, Brand Ambassador of Tiffany’s Sassy Salsa/Sassy Foods Inc. featured http://kitv.videodownload.worldnow.com/KITV_20171102143339387AA.mp4

Teena Rasmussen on KHON2 Wake Up 2Day with morning show host Kristine Uyeno

Pamela Tumpap on Hawaii News Now Sunrise with show host Howard Dicus

2017 Made in Maui County Festival Post-Event Report

E-Newsletters: Maui in Maui County Festival e-blasts: • 2017 Made in Maui County Festival product vendors, food trucks applications now available – February 15, 2017 • Product Vendors and Food Trucks Festival applications deadline reminder – May 5, 2017 • Buyers Preview e-invitation – September 5, 2017 • Festival Product Vendors and Food Trucks vendors announced – September 25, 2017 Some of the sponsor dedicated e-blasts: • Hawaiian Airlines Mainland e-blast (1 million distribution) – August 29, 2017 • HAWAII Magazine dedicated e-blast (73,000 distribution) – October 5, 2017 • Maui Visitors Bureau dedicated e-blast (1,200 distribution) – September 2017 • Maui No Ka Oi Magazine “Around da Town” (4,692 distribution) – October 13, 2016 • Maui Arts & Cultural Center patron email (17,000+ distribution) – October 31, 2017 Other e-newsletters: • Maui Humane Society e-newsletter – November 3, 2017 • Event mentioned in various vendors’ e-news

Promotions: Event signage was prominent in the Kahului baggage claim area during week of event. Event information was distributed and shared by a number of local businesses/organizations including: • • • • • • • • •

Activities & Attractions Association of Hawaii County of Maui Maui Arts & Cultural Center Maui Chamber of Commerce Maui Economic Development Board Maui Hotel & Lodging Association Maui Visitors Bureau UH-Maui College Festival event committee members, vendors and sponsors

Event rack cards and posters were distributed and displayed at various establishments, businesses, and community facilities throughout Maui, Molokai and Lanai.

2017 Made in Maui County Festival Post-Event Report

Social Media: The event’s marketing toolkit also included a comprehensive social media plan which included: • • • • •

Facebook – Made In Maui County Festival Twitter – @MIMCF2017 Google+ – Made In Maui County Festival Pinterest – Made In Maui County Festival Instagram – Made In Maui County Festival

During the event, a social media squad led by Erik Blair, the Accidental Consultant, also helped to encourage dialogue and expand media reach. FACEBOOK:

2017 Made in Maui County Festival Post-Event Report

Online Coverage: A sampling of this year’s online coverage: 808Forum.com: http://808forum.com/php/event-detail.php?event_ id=25615

Fine Homes & Estates Blog http://blog.hawaiimoves.com/2017/10/made-inmaui-county-festival/

Ali‘i Resorts https://www.aliiresorts.com/blog/event/made-inmaui-county-festival-2/

Fox10TV http://www.fox10tv.com/story/36719934/made-inmaui-county-festival-to-feature-140-vendors-sellinglocally-made-products

Best of Maui http://bestofmauiguide.com/inner.php?cl_id=334

Century 21 Fine Homes & Estates blog – October 13, 2017 http://blog.hawaiimoves.com/2017/10/made-inmaui-county-festival/

Calendar Maui http://calendarmaui.com/php/event-detail. php?event_id=27449

Hawaiian Airlines Calendar Listing https://www.hawaiianairlines.com/calendar-ofevents/made-in-maui-county-festival

Century 21 All Islands http://blog.hawaiimoves.com/2017/10/made-inmaui-county-festival/

Hawaii Informer – February 15, 2017 http://hawaiinformer.com/21078/vendors-soughtfor-4th-annual-made-in-maui-county-festival/

County of Maui High Street Journal – March 2017 (page 18) https://issuu.com/mauicounty/docs/march_2017_ newsletter/2

HawaiiFun.org https://www.hawaiifun.org/EventPopup. shtml?eventid=7503

Destination Residences Hawaii https://www.destinationhotels.com/destinationresidences-hawaii/maui-events/2017-made-inmaui-county-festival

Hawaii Magazine – October 2, 2017 https://www.hawaiimagazine.com/content/dontmiss-fourth-annual-made-maui-county-festival

edible Hawaiian Islands http://ediblehi.com/event/made-maui-countyfestival/

Hawaii News Now – October 30, 2017 http://www.hawaiinewsnow.com/story/36719934/ made-in-maui-county-festival-to-feature-140vendors-selling-locally-made-products

Etrigg https://etrigg.com/event/4th-annual-made-inmaui-county-festival/51173239/

Kahana Village https://www.kahanavillage.com/2017/10/27/joinmaui-4th-annual-made-maui-county-festival/

eMauiRealEstate.com http://blog.emauirealestate.com/2017/09/27/4thannual-made-maui-county-festival-2017/

KHON2 – February 15, 2017 http://khon2.com/2017/02/15/vendors-sought-for4th-annual-made-in-maui-county-festival/

Facebook – Event hosted by MIMCF & MACC https://www.facebook.com/ events/1418426791577171/

KHON2 – October 27, 2017 http://khon2.com/2017/10/27/made-in-mauicounty-festival-to-feature-valley-isles-best/

Fairs and Festivals.net https://www.fairsandfestivals.net/events/ details/2017-made-in-maui-county-festival

KHON2 Living 808 online – November 1, 2017 http://khon2.com/2017/11/01/4th-annual-made-inmaui-festival/

2017 Made in Maui County Festival Post-Event Report

Maui News – October 29, 2017 http://www.mauinews.com/news/communitynews/2017/10/county-receives-award-for-made-inmaui-county-festival/

Lahaina News – March 2, 2017 http://www.lahainanews.com/page/content.detail/ id/543561/Vendor-applications--now-beingaccepted--for-the-fourth-Made--in-Maui-CountyFestival.html?nav=8

Maui News – November 2, 2017 (cover story) http://www.mauinews.com/news/localnews/2017/11/made-in-maui-county-festival-istailored-for-isle-seamstress/

Lahaina News – October 5, 2017 http://lahainanews.com/page/content.detail/ id/564250/Fourth-annual-Made--in-Maui-CountyFestival-announces-2017-product--vendors--foodtrucks.html?nav=20

Maui News – November 2, 2017 https://www.pressreader.com/usa/the-mauinews/20171102/281505046483386

Lahaina News – November 2, 2017 http://www.lahainanews.com/page/content.detail/ id/564329.html

Maui News – November 2, 2017 http://www.mauinews.com/life/islandevents/2017/11/made-in-maui-county-festival%E2%80%A2-friday-saturday-%E2%80%A2-macc/

Matsumoto Studio http://www.matsumotostudio.com/a-look-intonovember-2017-get-it-this-weekend/

Maui Now – February 6, 2017 http://mauinow.com/2017/02/06/smallbusiness-in-hana-and-moloka%CA%BBi-awardedrevitalization-grants/

Maui Accommodations Guide https://www.mauiaccommodations.com/blog/ things-to-do-on-maui-in-fall/

Maui Now – February 15, 2017 http://mauinow.com/2017/02/15/vendorapplications-available-for-2017-made-in-mauicounty-festival/

Maui Chamber of Commerce http://www.mauichamber.com/ Maui Economic Development Board http://www.medb.org/3rd-annual-made-in-mauicounty-festival-aims-to-grow-maui-countys-smallbusinesses/

Maui Now – March 21, 2017 http://mauinow.com/2017/03/21/vendorsgenerated-over-500000-in-sales-at-2016-made-inmaui-county-festival/

Maui Family Magazine https://mauifamilymagazine.com/event/mademaui-county-festival/2017-11-03/

Maui Now – September 26, 2017 http://mauinow.com/2017/09/26/vendors-foodtrucks-announced-for-made-in-maui-festival/

Maui Family Magazine https://mauifamilymagazine.com/event/mademaui-county-festival/2017-11-04/ Maui Magazine – calendar listing https://mauimagazine.net/maui-event/4th-annualmade-maui-county-festival/

Maui Now – September 27, 2017 http://mauinow.com/2017/09/27/maui-countyreceives-excellence-award-from-internationalcouncil/ Maui Now – October 31, 2017 http://mauinow.com/2017/10/31/made-in-mauicounty-festival-this-friday-and-saturday/

Maui News – September 25, 2017 http://www.mauinews.com/news/localnews/2017/09/vendors-set-for-4th-annual-madein-maui-county-festival/

Maui Now – November 7, 2017 http://mauinow.com/2017/11/07/more-than-10000attend-2017-made-in-maui-county-festival/

Maui News – October 29, 2017 http://www.mauinews.com/life/pau-hana/2017/10/ made-in-maui-county-festival-at-macc/

Molokai Dispatch – February 24, 2017 https://themolokaidispatch.com/be-a-vendor-atcounty-product-fest/

Maui News – October 29, 2017 http://www.mauinews.com/life/pau-hana/2017/10/ made-in-maui-county-festival-at-macc/

2017 Made in Maui County Festival Post-Event Report

Molokai Dispatch – March 16, 2017 https://themolokaidispatch.com/festival-vendorapplications/

My Hawaii CN http://myhawaii.cn/News-And-Events/ October-2017/Made-in-Maui-County-Festival.htm

MauiWatch – February 15, 2017 http://mauiwatch.com/2017/02/made-in-mauicounty-festival-vendor-applications-now-available/

ReserveHAWAII http://www.reservehawaii.com/travelguide/ event/4th-annual-made-maui-county-festival/

MauiWatch – November 6, 2017 http://mauiwatch.com/2017/11/made-maui-countyfestival-draws-thousands/

Topix – February 16, 2017 http://www.topix.com/county/maui-hi/2017/02/ vendor-applications-now-being-accepted-for-the4th-annual-made-in-maui-county-festival?fromrss=1

News of Hawaii – November 7, 2017 https://newsofhawaii.com/2017/11/07/more-than10000-attend-2017-made-in-maui-county-festival/

Vacation-Maui.com – October 27, 2017 http://www.vacation-maui.com/blog/ Display/2017/10/Shopping_at_the_Made_in_Maui_ County_Festival

Molokai Dispatch – March 16, 2017 https://themolokaidispatch.com/festival-vendorapplications/

Vimeo.com https://vimeo.com/249883741

My Hawaii JP (My Hawaii Japanese Facebook) http://www.hawaii-arukikata.com/news/2017_1006madeinmauifest.html https://www.facebook.com/myhawaiiarukikata/ posts/10154732317667273

West Maui Condos – Chase ‘N Rainbows http://www.westmauicondos.com/events/mademaui-county-festival XYZ – February 15, 2017 http://xyznews.org/vendors-sought-for-4th-annualmade-in-maui-county-festival/

My Hawaii KR http://www.myhawaii.kr/id_5572 http://naver.me/F30j5SYh (Naver POST (All about Maui - Made in Maui County Festival) https://www.instagram.com/p/BZ4mHyFAsxz https://www.facebook.com/www.myhawaii.kr/ posts/1687139121320689

2017 Made in Maui County Festival Post-Event Report

Online Clippings:

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HawaiiFun.org

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