Milwaukee Magazine | Media Kit 2021

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MEDIA KIT | 2021


Milwaukee Magazine has more readers per issue than any other local publication.


Milwaukee Magazine’s Mission The world is changing rapidly, but through it all, Milwaukee Magazine’s mission remains the same: to deliver award-winning journalism that celebrates our city and to keep our readers informed about where to eat, shop, explore and simply have fun. As the region’s most-read monthly publication and leading lifestyle brand, we offer the prestige of print plus the immediacy of digital through milwaukeemag. com, our fast-growing website. If you’re looking for a way to get your message in front of smart, affluent Wisconsinites, there’s no better choice than Milwaukee Magazine. OUR AUDIENCE READERSHIP NET CIRCULATION

121,391 31,059

AVG. HOUSEHOLD INCOME

$142,000

AVG. NET WORTH

$1.1MIL

OWN THEIR HOMES

83%

FEMALE

63%

MALE

37%

AVERAGE READER AGE

59

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


Our audience is your next customer. Affluent. Educated. Engaged. L O YA LT Y & E N G A G E M E N T

64%

of our readers consider advertisers in Milwaukee Magazine to be of higher quality than advertisers in other media.

76%

70%

of our readers purchased products or services from our advertisers.

of our readers keep an issue for one month or more.

MARKET DOMINANCE

Milwaukee Magazine is the most-read monthly publication in the area. 121,391 Milwaukee Magazine

83,471 MKE Lifestyle

49,582 BizTimes Milwaukee

31,030 Exclusively Yours

23,148 MetroParent

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


“I recommend your magazine to every friend and co-worker that moves here, as well as locals. You guys do an amazing job. Keep it up!”

Photo by Aliza Baran

Mike O. Milwaukee Magazine Reader


Tap into our everWhether you’re interested in print, events, digital, or package to attract your desired audience and create an

PRINT Our monthly magazine is the most-read in the area – with award-winning journalism, photography and design. 121,391 TOTAL READERSHIP

EVENTS

C U S T O M D I G I TA L SOLUTIONS We understand the importance of targeting premium audiences beyond traditional print and website mediums. Marquee opportunities for the highest level of audience engagement. TICKETED, SPONSORED AND CUSTOM EVENTS

SEO OPTIMIZATION OUTREACH AND RETARGETING GEOFENCING VIDEO, MOBILE AND SOCIAL SOLUTIONS

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


growing brand. special programs, Milwaukee Magazine can customize a innovative campaign that aligns your brand with ours.

EAT & DRINK

CULTURE

STYLE

CITY LIFE

OUTDOORS

BEST OF MKE

THINGS TO DO

FEATURE STORY

Berens and Beyond: Here’s What It Means to Be a Wisconsinite Every state has its own personality, its own sense of identity. BY MILWAUKEE MAGAZINE STAFF

IN PRINT

ONLINE

ADVERTISE

Our website features timely, original content that adheres to the same high standards as our print magazine. 330,000+ PAGE VIEWS EACH MONTH

AUGUST 4, 2020

SOCIAL MEDIA

lft Our digital reach doesn’t stop on our site. 122,000+ TOTAL SOCIAL FOLLOWERS

FEATURE STORY

Berens and Beyond: Here’s What It Means to Be a Wisconsinite

E-NEWSLETTERS

Every state has its own personality, its own sense of

identity. We explored beyond Wisconsin’s stereotypes with Charlie Berens and 10 others.

Curated by the editors of Milwaukee Magazine and designed to show the very best Milwaukee has to offer. DELIVERED TO 33,000+ SUBSCRIBERS DAILY MONDAY-FRIDAY

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


MilwaukeeMag.com Your advertising message surrounded by the best content in the city – and now it’s more visible than ever with our updated design.

EAT & DRINK

CULTURE

STYLE

CITY LIFE

OUTDOORS

BEST OF MKE

THINGS TO DO

IN PRINT

ADVERTISE

milwaukeemag.com

CULTURE

15 Spring Arts Events You Won’t Want to Miss This Season

AUGUST 2020

Winter continues, but in terms of culture, the spring season is in full bloom. BY MILWAUKEE MAGAZINE STAFF

CULTURE

15 Spring Arts Events You Won’t Want to Miss This Season Winter continues, but in terms of culture, the spring season is in full bloom. So bundle up and explore the art exhibits, concerts, plays, dance performances and readings popping up around town. BY MILWAUKEE MAGAZINE STAFF

W

OUR PERFORMANCE

330,000+

AVERAGE MONTHLY PAGE VIEWS

197,091 MONTHLY VISITORS

2:42 min.

AVERAGE TIME SPENT ON PAGE

42,000+

EMAIL SUBSCRIBERS IN OUR DATABASE

W H O A R E O U R D I G I TA L U S E R S ?

42.4% are between 25 and 44 years old.

56% are female.

58%

Users visit on mobile devices.

47.9% Score in the affinity category.

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


“In this very unusual school year we have 25 more students than last year! For a school of 150, and during a pandemic. We’re all pretty excited.” Photo by Aliza Baran

Dana Hartenstein, Milwaukee Jewish Day School Milwaukeemag.com Advertiser


Run of Site and High Visibility Web Ads Appeal to our broad online audience by threading ads throughout the pages of our site.

Run of Site Ads LEADERBOARD 970 px. x 90 px.

LARGE RECTANGLE 300 px. x 600 px.

RECTANGLE

milwaukeemag.com

300 px. x 250 px.

INSTANT INSTAGRAM @yourhandle

SUPER LEADERBOARD 970 px. x 250 px. JULY 2020

High Visibility Ads BILLBOARD

1200 px. x 250 px.

SUPER LEADERBOARD 970 px. x 250 px.

SNEAKER

728 px. x 90 px.

FEATURE STORY

Our Great Outdoors: Hiking, Camping, Swimming, Floating & More Imagine floating in a tube on a tranquil inland lake. Imagine your feet meeting the bed of a Wisconsin forest, eyes peeled for native birds. Imagine embracing our much-too-short season by backpack and tent. We make it all real in this SNEAKER lively, informative package. 728 px. x 90 px.

BY KEVIN REVOLINSKI

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


BILLBOARD 1200 px. x 250 px.

58%

SUPER LEADERBOARD 970 px. x 250 px.

of our readers are purchasing a service online at least once a week. INSTANT INSTAGRAM @yourhandle

FEATURE STORY

Our Great Outdoors: Hiking, Camping, Swimming, Floating & More Imagine floating in a tube on a tranquil inland lake. Imagine your feet meeting the bed of a Wisconsin forest, eyes peeled for native birds. Imagine embracing our much-too-short season by backpack and tent. We make it all real in this lively, informative package. BY KEVIN REVOLINSKI

W LARGE RECTANGLE 300 px. x 600 px.

LEADERBOARD 970 px. x 90 px.

RECTANGLE 300 px. x 250 px.

SNEAKER 728 px. x 90 px.


Social Engagement A sponsored content post on one of our social media accounts allows you to own the conversation, highlighting your business and what it has to offer.

Instagram Contests & Takeovers

Facebook Sponsored Posts

Reach the @milwaukeemag Instagram audience made of 39,000+ engaged followers and grow your social base.

Share your announcement, event information or special offer on our Facebook feed. We have over 24,000 followers.

milwaukeemag Milwaukee, Wisconsin

Home

Posts

Videos

Photos

Community

Milwaukee Magazine Sponsored

Don’t you just love summer dining in the city?

M I LWA U K E E M A G . C O M A Guide to Milwaukee’s Outdoor Dining Options - Milwaukee Magazine milwaukeemag #milmaggiveaway alert! Milwaukee Boot Co. is giving away a handcrafted pair of premium-leather boots in your size and style, values...

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


GET SOCIAL Our digital reach doesn’t stop on our website. We are everywhere our audience is, and your business can be too.

122K+

total social followers

E-Newsletter Our audience eagerly clicks to find out what’s happening in and around our city. It’s the perfect chance to align your messaging with our content.

33,000+

E-NEWSLETTER SUBSCRIBERS

f 35-44

Average Age Range

DELIVERED DAILY

MON-FRI

16-28% OPEN RATE

2-6% CLICK RATE

67%

Female

l 25-34

Average Age Range

67%

Female

t

Custom E-Blasts Send your message to our Milwaukee Magazine email list of 30,000+ opt-in subscribers. We will co-create your content to maximize its effect.

24-35

19-21%

62%

0.6-0.8%

Average Age Range

Male

OPEN RATE

CLICK RATE

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


Custom Digital Solutions Extend your reach beyond milwaukeemag.com. We’ll deliver your message to a precise demographic on reputable, well-known sites. Our team of experts will customize a plan to guarantee visibility and clicks.

Invest in targeted display with a media company you know and trust. + Mobile integrated to social

+ IP targeting

+ Display banner ads

+ Targeted email blasts

+ Facebook, LinkedIn, Twitter and Instagram ads

+ SEO services + Native custom content

+ Mobile in-app banner

+ Native in-feed post

+ Video pre-roll

+ Connected TV

“Milwaukee Magazine has been a terrific partner for us as digital advertising has become an important component in our marketing portfolio. Their knowledge, engagement and commitment to our goals and objectives helped us see year-over-year growth in ticket sales last season, and we anticipate continued success in future years. We look forward to our continued collaboration to help spread the word about #MILhockey!” Charlie Larson, Milwaukee Admirals Digital Advertiser

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


espn.com

EXTEND YOUR REACH

foodchannel.com cnn.com people.com travel.com

YOUR AD HERE

forbes.com hgtv.com nytimes.com huffpost.com weather.com spotify.com foxnews.com youtube.com

Photo by Amir Hanna

usatoday.com southernliving.com


Events that activate your brand. Milwaukee Magazine produces and supports signature and client events throughout the year, offering one-of-a-kind sponsorship opportunities. FEBRUARY Celebrating individuals and organizations who are making our city a more inclusive and equitable place to live and work. We will honor and award their efforts at this inspiring event.

CHEF event M I LWA U K E E M A G A Z I N E ’ S

APRIL Our annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests. Proceeds benefit the Hunger Task Force of Milwaukee.

DECEMBER In honor of our late publisher, Betty Ewens Quadracci, we spotlight outstanding women in Milwaukee with an awards event and party.

Event sponsorship benefits include: + Brand engagement with qualified attendees + Meaningful sponsorship activations + Access to attendee database + Inclusion on event marketing and collateral + Post-event communications Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough. Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.



Planning Calendar FIRST QUARTER 2021

JAN

FEB

MAR

MKE’s 175th Anniversary & Weddings

Unity Awards

How to be a

DOUBLE ISSUE

DIGITAL EVENTS & CONTESTS

Wisconsinite

Spring Arts BIG IDEA:

BIG IDEA:

Salute to the City Ads

Unity Ads

Newcomer’s Guide

ADS DUE: 11/24/20

ADS DUE: 12/29/20

ADS DUE: 1/26/21

Here’s To Your Health Medical Profiles Life’s Final Chapter Builder Profiles

Managing Relationships Roundtable Summer Programs Wealth-Building for Women

Dental Profiles Medical Q&A Real Estate Roundtable

MBA Home Builders

NARI Spring Remodeling Show

GMAR Home and Garden Show MBA Spring Tour

INSERTS

OTHER OPPORTUNITIES

ADVERTISING SECTIONS

BIG IDEA:

PLUS

NARI Poly

Wedding Show

Valentine’s Day

Newcomer’s Guide

Unity Awards

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


Planning Calendar SECOND QUARTER 2021

APR

MAY

JUN+JUL

Dining

Regional Travel

City Guide

BIG IDEA:

ADS DUE: 2/23/21

ADS DUE: 3/30/21

ADS DUE: 4/27/21

Home Furnishings Senior Care Spring Backyard & Garden Travel Package

Education NARI Spring Remodeling Show Top Surgeons

Financial Planning Outdoor Dining Summer Beauty

Five Star Mortgage & Real Estate

Five Star Wealth Manager Shorewest Realtors

MBA Building & Remodeling Show

EVENTS & CONTESTS

DIGITAL

INSERTS

OTHER OPPORTUNITIES

ADVERTISING SECTIONS

Tastemakers

Summerfest

Pizza Bracket

Burger Week

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


Planning Calendar THIRD QUARTER 2021

HEALTH

AUG

SEP

Health Special

Dining

Best Of

BIG IDEA:

Fall Arts

BIG IDEA:

Top Dentists

Faces of Milwaukee

Best of Packages

ADS DUE: 5/25/21

ADS DUE: 6/29/21

ADS DUE: 7/27/21

Medical & Dental Profiles Sports Medicine Guide

Back to School Guide Lake Life

Cancer Treatment Q&A Education Profiles Fall Backyard & Garden

OTHER OPPORTUNITIES

ADVERTISING SECTIONS

BIG IDEA:

PLUS

EVENTS & CONTESTS

DIGITAL

INSERTS

MBA Parade of Homes

State Fair

Health Event

Chef Event

Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


Planning Calendar FOURTH QUARTER 2021

OCT

NOV

DEC

Haunted MKE

Women’s Issue

Dining

BIG IDEA:

BIG IDEA:

Women of Distinction

Give Back Milwaukee

ADS DUE: 8/31/21

ADS DUE: 9/28/21

ADS DUE: 10/26/21

Fall Getaways Higher Education Senior Care

Medical Q&A Museums Shop MKE Holiday Guide

Mental Health Nursing Shop MKE Holidays Guide

SuperLawyers

DIGITAL

Shorewest

Holiday Recipes

EVENTS & CONTESTS

INSERTS

OTHER OPPORTUNITIES

ADVERTISING SECTIONS

BIG IDEA:

Home Improvement

Betty Awards

Nursing Awards

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.


Print Requirements 2-PAGE SPREAD

Trim: 15.5 in. x 10.8125 in. Live: 14.5 in. x 9.8125 in. Bleed: 0.125 in. required

FULL PAGE FULL PAGE

2/3 PAGE

Trim: 7.75 in. x 10.8125 in. Live: 6.75 in. x 9.8125 in. Bleed: 0.125 in. required

2/3 PAGE

4.25 in. x 9.75 in.

1/2 PAGE

6.75 in. x 4.75 in.

1/3 PAGE

4.25 in. x 4.75 in.

1/4 PAGE 1/2 PAGE

1/3 PAGE

3.25 in. x 4.75 in.

1/4 PAGE

414.287.4310

FOR CURRENT RATES

Print Ad Submissions For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertising Submit camera-ready ads to: adshuttle.com/MilMag Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad. Copyright 2020 Milwaukee Magazine. Sources: Google Analytics 2019-20 averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


Digital Requirements RUN-OF-SITE LEADERBOARD

HIGH VISIBILITY

EMAIL

BILLBOARD

E-NEWSLETTER

970 px. x 90 px.

1200 px. x 250 px.

LARGE RECTANGLE

SUPER LEADERBOARD

RECTANGLE

SNEAKER

300 px. x 250 px.

728 px. x 90 px.

300 px. x 600 px.

728 px. x 90 px. Mon. - Fri.

EBLAST

970 px. x 250 px.

Logo Image (max. 800px wide) Headline w/short description Call-to-action Location Information

INSTANT INSTAGRAM @YOURHANDLE

MILWAUKEE MAGAZINE

MILWAUKEE MAGAZINE

MILWAUKEE MAGAZINE

1200 px. x 630 px. JPEG or PNG, RGB, 72dpi

800 px. x 800 px. JPEG or PNG,RGB, 72dpi

1200 px. x 630 px. JPEG or PNG,RGB, 72dpi

Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.

Caption < 125 chrs.

Headline < 25 chrs.

#hashtags

Click-through link Twitter Handle

ASK ABOUT

Digital Ad Submissions

CUSTOM DIGITAL AD SPECS

Deadlines

Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.

Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports

Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45 day cancellation notice.

Minimums

Custom Digital Solutions: 100,000 impressions per month Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (5 e-newsletters) Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 and 2018-19 Audit Reports, and 2020 CVC Readership Survey.