Chronicles of Serbia - results, tools, challenges -
Igor Kovacevic Association Accounts Manager Serbia Convention Bureau 25th September, 2011
25th September, 2011
Meet the Team
International recognition 2007 - one of the youngest national CVBs ICCA member since 2008 (workshops, congress)=>education Energy – Motivation – Attitude – Opinion
International Ranking* SERBIA
Meetings
World Ranking
European Ranking
2007
11
64th
Unranked
2010
46
43rd
23rd
Meetings
World Ranking
European Ranking
2007
8
168th
92nd
2010
33
55th
28nd
BELGRADE
*Source: International Convention & Congress Association (ICCA) - 2011
International Ranking
International Ranking
Marketing Tools
Industry Partnership Partnership program Aim: to develop relationship with industry partners and stakeholders (strong, compact, long-term, mutual beneficial) Who are the Partners? Partnership Guidelines: => Golden rule => Transparency
=> Support
Our Partners – Our Power !
=> Education
Client Partnership Association market Ambassador Program Aim: to create relationship with local and international associations (strong, compact, long-term, mutual beneficial) Corporation market Market segmentation FAM trips, sales missions, workshops, trade shows Aim: to create relationship with corporate market (strong, compact, long-term, mutual beneficial) They are reason why we are here!
Bidding Process Being proactive How we do it?
Bidding Process Bids that we won: Intl Hotel and Restaurant Congress 2010 – 300 pax European Symposium of Beekeepers 2012 – 4.000 pax Intl Endohernia Society Congress 2012 – 700 pax European Congress on Research in Rehabilitation 2013 – 900 pax Congress of the European Society of Pathology 2015 – 2.000 pax
Bidding Process Bids that we lost: World Youth and Student Travel Conference 2011 – 700 pax European Vitroretinal Congress 2013 – 700 pax European Perinatal Congress 2014 – 1.000 pax European Congress of Agriculture Economists 2014 – 1.000 pax
FAM Trips / Site Inspections What is the difference? How we do it?
FAM Trips / Site Inspections
Serbia Mobile
Serbia Mobile
Social Media
Social Media
Social Media
Social Media
Igor Kovacevic Association Accounts Manager Serbia Convention Bureau
Q&A
Serbia.Convention.Bureau
Serbia Destination
SERBIACB
Serbia Destination
25th September, 2011