Igor Kovacevic

Chronicles of Serbia - results, tools, challenges -

Igor Kovacevic Association Accounts Manager Serbia Convention Bureau 25th September, 2011

25th September, 2011

Meet the Team

International recognition 2007 - one of the youngest national CVBs ICCA member since 2008 (workshops, congress)=>education Energy – Motivation – Attitude – Opinion

International Ranking* SERBIA

Meetings

World Ranking

European Ranking

2007

11

64th

Unranked

2010

46

43rd

23rd

Meetings

World Ranking

European Ranking

2007

8

168th

92nd

2010

33

55th

28nd

BELGRADE

*Source: International Convention & Congress Association (ICCA) - 2011

International Ranking

International Ranking

Marketing Tools

Industry Partnership Partnership program Aim: to develop relationship with industry partners and stakeholders (strong, compact, long-term, mutual beneficial) Who are the Partners?

Partnership Guidelines: => Golden rule => Transparency

=> Support

Our Partners – Our Power !

=> Education

Client Partnership Association market Ambassador Program Aim: to create relationship with local and international associations (strong, compact, long-term, mutual beneficial) Corporation market Market segmentation FAM trips, sales missions, workshops, trade shows Aim: to create relationship with corporate market (strong, compact, long-term, mutual beneficial) They are reason why we are here!

Bidding Process Being proactive How we do it?

Bidding Process Bids that we won: Intl Hotel and Restaurant Congress 2010 – 300 pax European Symposium of Beekeepers 2012 – 4.000 pax Intl Endohernia Society Congress 2012 – 700 pax European Congress on Research in Rehabilitation 2013 – 900 pax Congress of the European Society of Pathology 2015 – 2.000 pax

Bidding Process Bids that we lost: World Youth and Student Travel Conference 2011 – 700 pax European Vitroretinal Congress 2013 – 700 pax European Perinatal Congress 2014 – 1.000 pax European Congress of Agriculture Economists 2014 – 1.000 pax

FAM Trips / Site Inspections What is the difference?

How we do it?

FAM Trips / Site Inspections

Serbia Mobile

Serbia Mobile

Social Media

Social Media

Social Media

Social Media

Igor Kovacevic Association Accounts Manager Serbia Convention Bureau

Q&A

Serbia.Convention.Bureau

Serbia Destination

SERBIACB

Serbia Destination

25th September, 2011