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Chronicles of Serbia - results, tools, challenges -

Igor Kovacevic Association Accounts Manager Serbia Convention Bureau 25th September, 2011

25th September, 2011


Meet the Team


International recognition 2007 - one of the youngest national CVBs ICCA member since 2008 (workshops, congress)=>education Energy – Motivation – Attitude – Opinion


International Ranking* SERBIA

Meetings

World Ranking

European Ranking

2007

11

64th

Unranked

2010

46

43rd

23rd

Meetings

World Ranking

European Ranking

2007

8

168th

92nd

2010

33

55th

28nd

BELGRADE

*Source: International Convention & Congress Association (ICCA) - 2011


International Ranking


International Ranking


Marketing Tools


Industry Partnership Partnership program Aim: to develop relationship with industry partners and stakeholders (strong, compact, long-term, mutual beneficial) Who are the Partners? Partnership Guidelines: => Golden rule => Transparency

=> Support

Our Partners – Our Power !

=> Education


Client Partnership Association market Ambassador Program Aim: to create relationship with local and international associations (strong, compact, long-term, mutual beneficial) Corporation market Market segmentation FAM trips, sales missions, workshops, trade shows Aim: to create relationship with corporate market (strong, compact, long-term, mutual beneficial) They are reason why we are here!


Bidding Process Being proactive How we do it?


Bidding Process Bids that we won: Intl Hotel and Restaurant Congress 2010 – 300 pax European Symposium of Beekeepers 2012 – 4.000 pax Intl Endohernia Society Congress 2012 – 700 pax European Congress on Research in Rehabilitation 2013 – 900 pax Congress of the European Society of Pathology 2015 – 2.000 pax


Bidding Process Bids that we lost: World Youth and Student Travel Conference 2011 – 700 pax European Vitroretinal Congress 2013 – 700 pax European Perinatal Congress 2014 – 1.000 pax European Congress of Agriculture Economists 2014 – 1.000 pax


FAM Trips / Site Inspections What is the difference? How we do it?


FAM Trips / Site Inspections


Serbia Mobile


Serbia Mobile


Social Media


Social Media


Social Media


Social Media


Igor Kovacevic Association Accounts Manager Serbia Convention Bureau

Q&A

Serbia.Convention.Bureau

Serbia Destination

SERBIACB

Serbia Destination

25th September, 2011

Igor Kovacevic  

Igor Kovacevic Association Accounts Manager Serbia Convention Bureau 25 th September, 2011 25 th September, 2011 Meet the Team ICCA member s...

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