Salt Lake Realtor

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David Weekley Homeowners Rusty & Georgia Hancock $624,990 The Eastlake in Cottage Courts at Daybreak 7064 W. Swansea Drive 3 Bedrooms, 2 Full Baths, 1 Half Bath, 2-car Garage $684,990 The Canterbury in The Homestead 12765 S. Emmas Well Lane 2 Bedrooms, 2 Full Baths, 2-car Garage $624,990 The Bitterbrush in Paired Villas at Daybreak 7079 W. Swansea Drive 4 Bedrooms, 3 Full Baths, 1 Half Bath, 2-car Garage $574,990 The Coppell in The Carriages at Ridgeview 4819 W. Washoe Court 3 Bedrooms, 2 Full Baths, 1 Half Bath, 2-car Garage $680,990 The McMahon in Cottage Courts at Daybreak 7076 W. Swansea Drive 3 Bedrooms, 2 Full Baths, 1 Half Bath, 2-car Garage $649,990 The Bismark in The Homestead 12777 S. Emmas Well Lane 2 Bedrooms, 2 Full Baths, 2-car Garage $624,990 The Coppell in The Carriages at Ridgeview 10034 N. Loblobby Lane 3 Bedrooms, 2 Full Baths, 1 Half Bath, 2-car Garage $914,990 The Beringwood in Prestbury Cove 1596 North 1430 West Street 3 Bedrooms, 2 Full Baths, 3-car Garage Ready Now! Ready Now! Ready Now! Ready Now! Ready Now! Ready Now! Ready Now! Ready Now! See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2024 David Weekley Homes - All Rights Reserved. Salt Lake City, UT (SLC-24-000613) Your Clients Can Skip the Build Time With a Quick Move-in Home in the SALT LAKE CITY AREA Find your Clients’ dream home by contacting 385-420-5960 Ask us about our special incentives!
It’s time they leave their cave and buy a new home. Turning Houses into Homes® SecurityNational Mortgage Company complies with Section 8 of RESPA and does not offer marketing services in exchange for referrals or the expectation of referrals. This is not a commitment to make a loan. Loans are subject to borrower and property qualifications. Contact loan originator listed for an accurate, personalized quote. Interest rates and program guidelines are subject to change without notice. SecurityNational Mortgage Company is an Equal Housing Lender NMLS 3116. HelpYourClient@snmc.com Your clients have been hibernating, but we can wake them up to home buying opportunities as sweet as honey.
Salt L ake REALTOR® Magazine slrealtors.com The Salt Lake REALTOR® (ISSN 2153 2141) is published monthly by Mills Publishing, located at 772 E. 3300 South, Suite 200 Salt Lake City, Utah 84106. Periodicals Postage Paid at Salt Lake City, UT. POSTMASTER: Send address changes to: The Salt Lake REALTOR,® 772 E. 3300 South, Suite 200 Salt Lake City, Utah 84106-4618. March 2024 volume 84 number 3 This Magazine is Self-Supporting Salt Lake Realtor® Magazine is self-supporting. The advertisers in this magazine pay for all production and distribution costs. Help support this magazine by advertising. For advertising rates, please contact Mills Publishing at 801.467.9419. The paper used in Salt Lake Realtor® Magazine comes from trees in managed timberlands. These trees are planted and grown specifically to make paper and do not come from parks or wilderness areas. In addition, a portion of this magazine is printed from recycled paper. Table of Contents slrealtors.com Features 10 Realtor® 500 14 2023 Realtor® 500 Hall of Fame 16 2023 Realtor® 500 20 New-Home Construction Is Expected to Grow in 2024 Melissa Dittmann Tracey
Home Sales Rebounded in January After Last Year's Sharp Decline Nicole Friedman | The Wall Street Journal
RPAC Basketball Tournament at the Delta Center 34 Home Sales Are Heating Up Ahead of Spring Buying Season
Dittmann Tracey
How to Get More Tax Deductions for Your Business
Hoffmann
13 Features New-Home Buyers Say Are Essential, Desirable Melissa Dittmann Tracey Columns 7 Never Give Up on Other People Dawn Stevens – President’s Message Departments 8 Happenings 8 In the News 44 Housing Watch 4 | Salt Lake Realtor ® | March 2024 On the Cover: Cover Design: Kelley Wright
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30
Melissa
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Christina
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New-Home Construction Is Expected to Grow in 2024
20
Home
Heating Up
34
Sales Are
Ahead of Spring Buying Season 30 RPAC Basketball Tournament at the Delta Center
mbruxelle©/Adobe Stock Vadim Andrushchenko©/Adobe Stock
Dave Anderton
INTRODUCING TH E BROKERAGE WELCOMING TO THE TEAM THIS MONTH! Top 500 Agent 2001 Good Neighbor Award 2022 CONGRATULATIONS TO OUR TOP 500 AGENTS OF 2023!
Bishop
Wiilliams
Rodriquez
Lauren
Rachel
Gloria
Sean ButtarsKelcee Hilderman
Muir
Mascaro 2021 & 2022
RED SUIT REALTOR
Scott Orison Tiani Shoemaker Abril Burgoyne Kyla
Jennifer
THE

Thank You to Our Top Realtor Partners for 2023

We are so grateful to our valued realtor partners. Your expertise and commitment have been crucial in facilitating successful transactions and fulfilling the dreams of many. We deeply appreciate your partnership and look forward to achieving continued success together.

Learn how you can become an Ivory Preferred Realtor by Scanning the QR Code

VIP Realtor Events:

Great networking opportunities to meet Ivory Sales Consultants and other Realtor’s.

First to know about New Releases:

Be among the first to know about new neighborhoods, floor plans, special offers, and other opportunities.

Exclusive Online Realtor Portal:

Easy access to our available home inventory and other resources to help you sell more new homes.

® Follow us @IvoryHomes Learn more at IvoryHomes.com
JOSH JOHNSON GERSON SANCHEZ SUSY CLYDE LAUREL SIMMONS

Never

President

Dawn Stevens

Presidio Real Estate (Canyons)

First Vice President

Claire Larson

Woodside Homes of Utah LLC

Second Vice President

Jodie Osofsky

Summit Sotheby's

Treasurer

Amy Gibbons

KW South Valley Keller Williams

Past President

Rob Ockey

Berkshire Hathaway

CEO

Curtis Bullock

DIRECTORS

Janice Smith

CB Realty (Union Heights)

Laura Fidler

Summit Sotheby's (Draper)

Jenni Barber Berkshire Hathaway

J. Scott Colemere Colemere Realty Assoc.

Chris Anderson

Windermere Real Estate - Utah

Morelza Boratzuk RealtyPath (South Valley)

Michael Rowe

CB Realty (SL-Sugarhouse)

Eric Santistevan Engel & Volkers (Holladay)

Hannah Cutler

CB Realty (Union Heights)

Michael (Mo) Aller Equity RE (Advantage)

Linda Mascher Realtypath LLC (Advisors)

Advertising information may be obtained by calling (801) 467-9419 or by visiting www.millspub.com

Managing Editor Dave Anderton

Publisher Mills Publishing, Inc. www.millspub.com

President Dan Miller

Art Director Jackie Medina

Ken Magleby

Patrick Witmer

Office Administrator

Cynthia Bell Snow

Sales Staff Paula Bell Dan Miller

Salt Lake Board: (801) 542-8840 e-mail: dave@saltlakeboard.com

Web Site: www.slrealtors.com

Adversity touches every individual's life, shaping our stories in profound ways. This theme is captured in the journey of Allison Massari, whose experience of overcoming challenges serves as a beacon of inspiration for us all. Massari's journey mirrors the spirit of mentorship and expertise sharing that defines our profession.

Massari's ordeal began at the age of 32. A high-speed car accident left her severely burned over half her body, leading to numerous surgeries and skin grafts. Faced with the failure of her skin grafts and the daunting prospect of starting over, Massari embodied perseverance. "Sometimes in life there is no break, there is no quick fix," Massari shared with attendees at this year’s Realtor® 500 event. “What you do is you dig deep and survive it.”

Massari's story doesn't end with her survival; it's where her legacy begins. Her remarkable recovery led her to establish an adventure camp for teenage burn survivors, transforming her adversity into a platform for helping others. This act of giving back echoes the core of what we do as Realtors®. We are in a unique position to mentor, guide, and uplift those entering our profession, sharing our journey's trials and triumphs to help their path forward.

In real estate, just as in life, there are no shortcuts to success. Our profession requires resilience, perseverance, and unwavering commitment to clients and community. Yet, within this demanding environment lies the opportunity to reach out, to let others in, and to be the mentor we perhaps wished we had at the start of our careers.

"Never give up on other people, never give up on yourself,” Massari’s message, resonates within our real estate community. It's a reminder that through mentorship, we can offer more than just our expertise in transactions; we can provide a guiding hand through the adversities faced by those we mentor. By opening ourselves up to mentorship, we not only enrich the lives of others but also find a deeper sense of purpose and fulfillment in our own.

As we navigate our professional journeys, let us remember the power of resilience, the impact of mentorship, and the transformative potential of facing adversity with grace and determination. As Allison Massari transformed her trials into a testament of hope and healing, we too can cultivate a supportive, learning, and growing community in real estate.

Dawn Stevens President

March 2024 | Salt Lake Realtor ® | 7
The Salt Lake Board of REALTORS® is pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support the affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. The Salt Lake REALTOR is the monthly magazine of the Salt Lake Board of REALTORS . Opinions expressed by writers and persons quoted in articles are their own and do not necessarily reflect positions of the Salt Lake Board of REALTORS® Permission will be granted in most cases, upon written request, to reprint or reproduce articles and photographs in this issue, provided proper credit is given to The Salt Lake REALTOR as well as to any writers and photographers whose names appear with the articles and photographs. While unsolicited original manuscripts and photographs related to the real estate profession are welcome, no payment is made for their use in the publication. Views and opinions expressed in the editorial and advertising content of the The Salt Lake REALTOR are not necessarily endorsed by the Salt Lake Board of REALTORS . However, advertisers do make publication of this magazine possible, so consideration of products and services listed is greatly appreciated. October 2005 OFFICIAL PUBLICATION OF THE SALT LAKE BOARD OF REALTORS ® REALTOR is a registered mark which identifies a professional in real estate who subscribes to a strict Code of Ethics as a member of the NATIONAL ASSOCIATION OF REALTORS
Design
Give Up on Other People
Graphic
Salt L ake
slrealtors.com
REALTOR® Magazine

Happenings In the News

The Staying Power of a Realtor®

The Salt Lake Board of Realtors® was recently featured in a sponsored article on KSL.com touting the benefits of hiring a Realtor®. The article, “When it comes to making home-selling dreams come true, humans win every time,” outlines why nine in 10 home sellers still choose to hire an agent when selling their home. Data from the National Association of Realtors found that homes sold by Realtors® fetched $60,000 to $90,000 more than those sold by owners without an agent (for sale by owner or FSBO). Research by Collateral Analytics, which examined 1.35 million U.S. home sales, revealed that owner-sold homes tend to sell for lower prices than comparable homes, often below the average differential represented by the prevailing commission rate. This suggests that buyers may make low-ball offers to owner sellers, deducting the entire commission, not just the seller’s portion.

Do You Have Your ABR Designation?

The National Association of Realtors® offers Realtors® the opportunity to earn the Accredited Buyer’s Representative (ABR®) designation. The ABR® is a designation in the real estate industry that signifies expertise and excellence in buyer representation. It equips agents with the necessary skills and resources, including how to secure and explain a buyer representation agreement, to represent homebuyers’ needs effectively throughout the real estate transaction process. To earn the ABR® designation, Realtors® must complete a comprehensive course curriculum developed by the Center for Realtor® Development (CRD). To attain and use the ABR® designation, candidates must fulfill these requirements: Successful completion of the two-day ABR® Designation Course and one elective course, completion of at least five transactions acting solely as a buyer’s representative, maintenance of active membership status with the National Association of Realtors® (NAR) and the Center for Realtor® Development (CRD). Visit become.abr.realtor for more information.

Utah Builders v. Cities

According to KSL.com, a fight is brewing on Utah’s Capitol Hill between home builders and cities.

SB185, which passed the Senate and awaits a vote in the House of Representatives, could allow builders to pick their own inspectors.

Supporters say it’s a way to get home inspections done quicker and better, saving money in the process.

“Competition drives better customer service,” said Sen. Evan Vickers, R-Cedar City, the bill’s sponsor.

Under the latest version of SB185, a builder in Utah could pick their own stateapproved inspector – if a city doesn’t complete the inspection within three days.

“If the cities are looking at it correctly, they would say, well, if we do our work within three days, we’re fine,” said Vickers, “and if not, maybe we ought to step up our game.”

The Utah Home Builders Association believes the bill will get homes built quicker, thereby reducing costs caused by construction delays.

“Anytime in the market we see competition introduced, we see prices go down and quality go up,” said Ross Ford, the association’s executive vice president.

“That’s all this does.”

8 | Salt Lake Realtor ® | March 2024
Image licensed by Ingram Image Gasspoll©/Adobe Stock Drazen©/Adobe Stock

Realtor® 500

The Salt Lake Board of Realtors® hosted its annual Realtor® 500 event in February, honoring the top 500 Realtors® who achieved the highest home sales measured in dollar volume for the year 2023. This is the sixth year the event has been held. This year’s gathering featured the remarkable Allison Massari as the keynote speaker. Having survived a severe car accident that left her with serious burns, Massari shared her insights on resilience, offering valuable strategies for managing the stresses of life and overcoming adversity.

Photos: Dave Anderton
10 | Salt Lake Realtor ® | March 2024
March 2024 | Salt Lake Realtor ® | 11

Summit Sotheby’s International Realty wishes to congratulate our exceptional Sales Associates named in the Salt Lake Board of Realtors® top 500 for 2023.

CCONGRATULATIONS

DORTHY ANDROULIDAKIS

SEAN TAYLOR-BAUMANN

ASHLEY BENEKE

BRET CHARLESWORTH

BENJAMIN DICKAMORE

BLAKE EDWARDS

ERIN ELDREDGE

CODY EMERY

70 + SUPPORT STAFF

19,142 MARKETING DESIGNS EXECUTED FOR SUMMIT SOTHEBY'S INTERNATIONAL REALTY AGENTS IN 2023

45,000 IMAGES AND VIDEOS DELIVERED IN 2023 FOR SUMMIT SOTHEBY'S INTERNATIONAL REALTY AGENTS AND THIER CLIENTS

WHITNEY FAUTIN

LAURA FIDLER

KRISTEL GOUGH

ALICIA HOLDAWAY

JEFF JUSTICE

ADAM KIRKHAM

CREIGHTON LOWE

SARAH MCNAMARA

TRULY GLOBAL BRAND

MARTHA MORRIS

ANGIE NELDEN

JACQUELIN PERRY

SUSAN POULIN

SCOTT ROBBINS

BRETT SELLICK

JEFF SIDWELL

LAUREL SIMMONS

SCOTT SIMPSON

MIMI SINCLAIR

LIZ SLAGER

MONY TY

TRICIA VANDERKOOI

LINDA WOLCOTT

THOMAS WRIGHT

1
SUMMITSOTHEBYSREALTY.COM

At Summit Sotheby's International Realty, we believe in a full-service partnership with our sales associates. The goal? Provide support that ranges from world-class marketing to concierge level transaction management, enabling our agents to reach and exceed their personal GCI goals by spending more time in their businesses.

©MMXXIV Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2024.
REAL ESTATE SOLD BY REAL EXPERTS
14 | Salt Lake Realtor ® | March 2024 2023 REALTOR® 500
Jazmin Adamson John Aguirre Lana Ames Brock Andersen Lance Anderson Stephanie Aragon Stephanie Arrasi Ryan Bailey Elda P. Baker Zula Balchinpurev Align Complete Coldwell Banker Windermere Berkshire Hathaway Jason Mitchell RE Realty One Group Berkshire Hathaway Century Communities Coldwell Banker Keller Williams Rajavi Bandalapalli Adam Bangerter John Baque RealtyPath Bangerter Real Estate Berkshire Hathaway Ann Barnes Florencia Barrera Steven Barton Karina Bassett Sean Baumann Launie Belnap Ashley Beneke Ranlife Real Estate Real Team Realty Equity Real Estate Fathom Realty Summit Sotheby’s Presidio Real Estate Summit Sotheby’s Roger Berg Andy Bhatia Terry Bickmore Real Estate With Roger A Royal Brokers Bickmore & Associates Lauren Bishop Jared Booth Liv Bostwick Jim Bringhurst Cathy Brown Steve Bryant Robyn Buckwalter Top Equity Realty Colliers International Engel & Volkers Windermere Lennar Homes of Utah Chapman-Richards Keller Williams Erica Buehler Abril Burgoyne Cameron Burnside Cindy Wood Realty eXp Realty Keller Williams Linda Burtch Michael Carmody Joel Carson Lori Chamberlain Bret Charlesworth Keller Williams Keller Williams Utah Real Estate Chamberlain & Co. Summit Sotheby’s Leslie Clement Bryan Colemere Berkshire Hathaway Colemere Realty Dana Conway Vince Craig Carmen Crane Jeff Daniels Susan Davis Devi Day Keller Williams Craig Realty Real Broker Surv Real Estate Coldwell Banker Edge Realty Aki Derzon Ben Dickamore Abbey Drummond Blake Edwards Michael Egan Connie Elliott Ryan Evans Innova Realty Summit Sotheby’s Windermere Summit Sotheby’s Keller Williams Windermere Align Complete RE Jonathan Day Babs De Lay Leanna DeHerrera Jesus De La Rosa Homie Urban Utah Homes Equity Realty One Group Greg Fabiano Leida Fahey Kelly Favero Dwellings RE Utah Key RE Keller Williams Cody Fehlberg Laura Fidler Kathie Fischer Adam Frenza Eric Garcia Amy Gibbons Jen Gilchrist Neil Glover Kristel Gough Keller Williams Summit Sotheby’s Real Broker Windermere Keller Williams Keller Williams Keller Williams Coldwell Banker Summit Sotheby’s Kat Granderath Jakob Graves Rachel Green Heather Groom Andy Gunther Joel Hair Jared Hansen Karen Hansen Kim Hardy Becky Harston Presidio RealtyPath Real Broker Keller Williams Future Commercial Adv. Ulrich Realtors® Keller Williams Keller Williams Plumb & Company Signature Real Estate
2023 REALTOR® 500 HALL OF FAME
Samee Gough-Bagley Eight Zero One Realty
March 2024 | Salt Lake Realtor ® | 15
Tracy Jensen Steve Johnson Weekley Homes RE/MAX Associates Jackson Jones Jason Judd Jeff Justice Kristin Kassing Homeriver Utah Keller Williams Summit Sotheby’s Niche Homes Stephanie Keate Lori Khodadad Jenn Kikel-Lynn Jeff Kirk Amani Realty Coldwell Banker K Real Estate Edge Realty Adam Kirkham Sarah Lipich Creighton Lowe Juan Magana Tuiono Malakai Linda Mandrow Lynn Marchant Patrea Marolf Susie Martindale Lisa Martinez Summit Sotheby’s Real Broker Summit Sotheby’s Mansell Real Estate Equity Real Estate Coldwell Banker eXp Realty Keller Williams Masters Utah Realty One Group Ricky Martinez Abinadi Martinez Scott Maruri Jennifer Mascaro Rylar Masco Masters Utah Real Team Realty Keller Williams The Mascaro Group Masco Real Estate Tonja Masina Harris Mata’afa Gina McBride Kathy McCabe Jennie McCullough Paradise Real Estate Exit Realty Success Regal Homes Rea Align Complete Ranlife Real Estate Paul McKinney Sarah McNamara Carolee Mecham Angelina Mertlich Amber Milton Martha Morris Angie Nelden Fieldstone Realty Summit Sotheby’s Cannon & Company Realtypath Century 21 Everest Summit Sotheby’s Summit Sotheby’s Katie Olsen Gabby Orona Richard Ortiz Jodie Osofsky Tara Paras Holly Parkin Mafer Pino-Deyevara Jakie Pizana Joan Pok Joe Reardon Coldwell Banker Mansell Real Estate Ranlife Real Estate Summit Sotheby’s Paras Real Estate United Real Estate Presidio Equity Real Estate Realty One Group Sig. Keller Williams Kristi Nicholl Durrant Debra Nisson Dan Nix Coldwell Banker Berkshire Hathaway Coldwell Banker Craig Hawker Heather Heine Lori Ann Hendry Stephanie Hoffee Sarah Hoffmann Alicia Holdaway Jonah Hornsby Action Team Realty Woodside Homes Windermere Wasatch Mountain D.R. Horton Summit Sotheby’s Align Complete Teri Hudson Bryan Hurd Justin Hurd Ulrich Realtors® Real Broker Keller Williams Tamra Rieper Keller Williams Scott Robbins Dave Robison James Roth Nicole SaBell Linda Secrist Brett Sellick Summit Sothby’s goBE eXp Realty Century Communities Berkshire Hathaway Summit Liz Slager Lee Stern Dawn Stevens Summit Sotheby’s Keller Williams Presidio Jeff Sidwell Laurel Simmons Scott Simpson Summit Sotheby’s Summit Sotheby’s Summit Sotheby’s
2023 REALTOR® 500 HALL OF FAME
Sandra Sweetland Brandy Tilo Kelly Tita Shelly Tripp Annie Trujillo Maninita Tuiaki Laurann Turner Coldwell Banker Utah Real Estate Selling Salt Lake Coldwell Banker Keller Williams Surv Real Estate Windermere

2023 REALTOR® 500 HALL OF FAME

James Adams, Ask Andrew Real Estate

Emmanuel Aguirre, Realtypath

Mona Alhamdani, Real Broker

Coral Alkashif, Black Diamond Realty

Chris Allen, Real Broker

Scott Allen, Allen & Associates

Joel Ames, D.R. Horton

Bryce Anderson, Intermountain Prop.

Dorthy Androulidakis, Summit Sotheby’s

Christopher Armstrong, Century 21

John Armstrong, ARI Realty and Inv.

Michelle Armstrong, Keystone Brokerage

Kenya Arnett, Keller Williams

Tricia Ashby, Move Utah Real Estate

Camara Ayers, Woodside Homes

Brian Babb, Equity RE

David Bachman, Keller Williams

Jacob Bailey, Signature Real Estate

Alisa Bair, Equity RE

Blaik Baird, Davis Coleman Realty

Melinda Balsterholt, Regal Homes

Colin Barnes, New Western

Jerome Bennett, Realty Experts

Leigh Bernal, Homeworks Property Lab

Ryan Birdsley, Surv Real Estate

Nestor Boada,RealtyPath

Angela Bobowski, Weekley Homes

Kevin Borland, Equity RE

2023 REALTOR® 500

Liz Bowles, Homie

Ashley Boyle, Move Utah

Amber Briem, Blakemore Real Estate

Shari Bringhurst, Woodside Homes

Samuel Brinton, Redfin Corporation

Heather Brown, D.R. Horton

TJ Buckley, Fieldstone Realty

Zachary Bunker, Century 21 Everest

William Bustos, Keller Williams

Brett Butler, Berkshire Hathaway

Jordyn Butler, Homie

Mark Butler, Butler Realtors®

Sean Buttars, Top Equity Realty

Emilie Call, Equity RE

Jen Call, ERA Brokers Consolidated

Leonardo Calquin, Real Broker

Annie Cannon, Keller Williams

Jose Carter, Realty One Group

Scott Carter, D.R. Horton

Jeff Chatelain, Homeview Properties

Kim Chatterton, Coldwell Banker

Evan Child, Double Edge

Aaron Christensen, Century 21 Everest

Amy Clark, Century 21 Everest

C Terry Clark, Ivory Homes

Peter Clark, Windermere

Eryn Clarke, TB Realty

Nicole Cloward, REMAX Complete

Humberto Coello Villatoro, Edge Realty

Melissa Collings, REMAX Complete

Chris Corroon, Axis Realty Group

Dean Cotter, Redfin Corporation

Donna Crawley, Presidio

Hunter Curtis, Utah Real Estate

Rikki Curtis, Realty One Group

Brian Daniels, Red Cliffs

Doug Darton, Woodside Homes

Chandler Dean, D.R. Horton

Tammie Dearing, Lifestyle Real Estate

Tyler Demars, Keller Williams

Janie Despain, Garbett Homes

Kim Dixon, Berkshire Hathaway

Tiffany Dominguez, Lumina Real Estate

Campbell Dosch, Redfin Corporation

John Dowdle, Destination Real Estate

Monica Draper, Windermere

Miriam Drury, Century 21 Everest

Parker Eads, Edge Realty

Kathryn Eckman-Jelitto, Equity RE

Erin Eldredge, Summit Sotheby’s

Jason Eldredge, Equity RE

Cody Emery, Summit Sotheby’s

Trent Escandon, Equity RE

Jordan Evans, Real Broker

Mike Everton, Ranlife Real Estate

Sandy Ewing, Primed Real Estate

Brandon Fajardo, Assist 2 Sell

Serina Fallon, D.R. Horton

Whitney Fautin, Summit Sotheby’s

Peter Felis, Berkshire Hathaway

Tara Ferguson, D.R. Horton

Phil Flanders, Homie

Kelton Flinders, D.R. Horton

Eric Fontana, Keller Williams

Natasha Forbes, D.R. Horton

Cody Ford, Lakebridge Realty

Daniel Ford, Colliers International

Spencer Ford, Real Broker

Rex Frazer, eXp Realty

David Frei, Four Seasons Real Estate

Jona Gamboa, Keller Williams

Lance Garrett, Homie

Pedro Garrido Pargas,Keller Williams

Jennifer Gaskill, The Group Real Estate

Jenna Gianneschi, Real Broker

Jace Gillies, Real Broker

Lisa Ginter, Selling Salt Lake

Quinn Goeckeritz, Excel Realty

Wesley Goldberg, Ranlife Real Estate

Ruben Gomez, Keller Williams

Joseph Gordon, Gordon Real Estate

Stephanie Grable, Keller Williams

Travis Grant, Wright Realty

Dani Griffith, The Agency SLC

16 | Salt Lake Realtor ® | March 2024
Lewis Weaver Craig Whiting Bob Whitney Sue Ann Wilkinson Jessica Williams Rachel Williams Dave Winters Lisa Woodbury Rachel Wray Eliason Jen Yeo Real Broker Prime Real Estate Watts Group Realty One Group Presidio Top Equity Realty RE/MAX Associates Windermere KW Utah Realtors® Presidio Thomas Wright Tamara Zander Summit Sotheby’s Zander Real Estate Rebecca Turpin Julia Uberty Justin Udy Mike Ulrich Brent Uphoff Sean Van Brunt Tricia Vanderkooi Shelly Vardakis Gigi Volk Chad Wagstaff Keller Williams Windermere Century 21 Everest Ulrich Realtors® Homie Real Broker Summit Sotheby’s Realty One Group D.R. Horton Century 21
COMPLETE SERVICE ADVANTAGE / (801) 990-0400 / BHHSUTAH.COM RESIDENTIAL / MORTGAGE/LOANS / COMMERCIAL / RELOCATION PROPERTY MANAGEMENT & LONG TERM LEASING / TITLE & ESCROW SERVICES ©2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. We would like to recognize the following individuals for being named REALTOR® 500 Top Producers out of over 10,000 agents in the Salt Lake Board of Realtors. Thank you for being irreplaceable members of our company and congratulations again on your accomplishments! CONGRATULATIONS T O P P R O D U C E R S • LOCALLY OWNED AND OPERATED SINCE 1976 • $17.3 BILLION IN SALES STATEWIDE 2020-2023 • OVER 500 AGENTS ACROSS 30+ OFFICES @BHHSUTAH
Jason Jentzsch Julie Livers Julie Mathews-Johnson Kim Dixon Peter Felis John Baque Brett Butler Leslie Clement Brock Andersen Stephanie Poulos-Arrasi Debbie Nisson Alisha Staten Linda Secrist Natalie Wagner Hall of Fame Hall of Fame Hall of Fame Hall of Fame

Kristina Gross, Redfin Corporation

Wade Gulden, Real Broker

Tyler Gurr, Gurr Real Estate Utah

Angel Gutierrez, Real Broker

Mario Gutierrez-Arratia, Homie

Mark Haaga, Found It

Casey Halliday, Windermere

Mike Hancock, Century 21 Everest

Johnny Hansen, Edge Realty

Jordan Hansen, Real Broker

Scott Hardey, Hardey Realty Group

Kaetlyn Hawkins, D.R. Horton

Emily Hayes, Keller Williams

Frances Hays, Coldwell Banker

Danielle Heaps, Lennar Homes of Utah

Hailey Hendricks, TB Realty

Mike Heslop, Keller Williams

Tyler Higgins, Century 21 Everest

Monique Higginson, Market Source

Kelcee Hilderman, Top Equity Realty

Troy Hodell, NRE

Michael Hooper, Hooper Homes

Shauna Horne, Intermountain Properties

Tara Horton, CW Group Real Estate

Jill Howell, Modern and Main

Steph Hudson, Realty One Group

Teri Hudson, Ulrich Realtors®

Rick Huggins, Woodside Homes

Tiffany Hull, Woodside Homes

Julie Israelsen, Advantage Real Estate

Spencer Janke, Dijjit

Robin Jensen, Team Jensen Real Estate

Jason Jentzsch, Berkshire Hathaway

Julie Johnson, Berkshire Hathaway

Jeffrey Johnston, Century Communities

Lacey Jolley, D.R. Horton

Christopher Jones, Keller Williams

Jody Jones, Align Complete RE

Megan Jones, Utah Property Finder

Shauna Jorgensen, Realtypath

Nicholas Kambouris, Rize Property Mgt.

Tiffany Kennard, Edge Real Estate

David Kevitch, Wasatch Homes

Taylor Keys, Primed Real Estate

Jamie Kinder, Ranlife Real Estate

Nate Kingdon, Hamlet Homes

Caleb Kleber, D.R. Horton

Wyatt Koeven, Better Homes & Gardens

Charlotte Kornik, Selling Salt Lake

Tom Kreifeldt, Action Team Realty

Keri Kroneberger, D.R. Horton

Clint Larsen, Lennar Homes of Utah

Ryan Larsen, R Squared Real Estate

Kim Lau, Keystone Brokerage

Katherine Laub, Homie

Jacqueline Laver, Real Broker

Bryton Lawrence, Intermountain Prop.

Timothy Leary, Real Broker

Mitchell Leblanc, Found It

David Lefgren, Keystone Brokerage

Paul Leonard, Engel & Volkers Salt Lake

Ava Lieb, Homie

Liz Linares, Stratus Real Estate

Mike Lindsay, Coldwell Banker

Melissa Lipani, Homeworks Property Lab

Tanner Litchfield, Real Broker

Julie Livers, Berkshire Hathaway

Jessika Long, Coldwell Banker

Daniel Lopez, Redfin Corporation

Christiaan Loveless, D.R. Horton

Christina Lovell, NRE

Katie Lowder, Equity RE

Damon Lowe, Lifestyle Properties

Jan Lowe, Windermere

Eric Lund, Ranlife Real Estate

Adrian Maco, Real Broker

Kenneth Maddy, Wright Realty

Alicia Madsen, Century 21 Everest

Cherie Major, Windermere

Brenda Manookin, Redfin Corporation

Darren Mansell, Mansell Real Estate

Abraham Mardanlou, Masters Utah

Sue Mark-Lunde, Chapman-Richards

Lance May, Berkshire Hathaway

Kym McClelland, Chapman-Richards

Deborah McFarlane, Coldwell Banker

Andrew McNeil, Windermere

Michael McPhie, Equity RE

Jake Melton, Utah Key Real Estate

Jason Melton, Coldwell Banker

Brittin Merback, D.R. Horton

Heather Mercer, Century 21 Everest

Andrew Merrill, Redfin Corporation

Daniel Moench, Century 21 Everest

Ken Montague, Keller Williams

Jose Montenegro Socorro, TMG Realty

Rod Moser, NextHome Navigator

Shayne Mosher, Destination Real Estate

Landon Musselman, Woodside Homes

Ivan Navincopa, Blue Key Realty

Keni Nelson, Homeworks Property Lab

Andrea Newby, Zander Real Estate

Courtney Nielsen, Keller Williams

Jason Nielsen, Utah Select Realty

Karly Nielsen, Niche Homes

Lisa Ninow, Stone Edge Real Estate

Brian Noel, Century 21 Everest

Katie Nosack, Homie

Brad Olsen, Dimension Realty

Brian Olsen, Ranlife Real Estate

Kim Orlandini, Keller Williams

JoAnn Ortega, In Depth Realty

Stephen Ostler, eXp Realty

Scott Pace, Oasis Realty Group

Loreana Pachano, Real Broker

Matt Page, Masters Utah

Shartel Palmer, Lennar Homes of Utah

Cheri Palsson, Equity RE

Terri Pappas, Equity RE

Kristie Paraspolo, Sovereign Properties

Jose Paredes Rodriguez, Equity RE

Marietta Paredes-Munier, Redfin Corp.

Micah Pearson, Realtypath

Haley Peart Johnson, Redfin Corporation

Sheri Peck, Century 21 Everest

Alexandria Pedroni, Utah Real Estate

Jacquelin Perry, Summit Sotheby’s

Michael Perry, Real Broker

Taylor Peterson, Windermere

Ryan Pettit, Keller Williams

Joe Pierson, Real Broker

Bob Plumb, Plumb & Company

Susan Poulin, Summit Sotheby’s

Eric Prince, Realty Experts

Kelli Purser, Jason Mitchel Real Estate

Karma Ramsey, The Group Real Estate

Talmage Rawlings, Edge Realty

Dale Rex, Black Sign Real Estate

Helen Reynolds, Coldwell Banker

Timothy Reynolds, Fathom Realty

Aaron Richardson, Century 21 Everest

Morgan Ricks, Mountainland Realty

Jordon Roberts, D.R. Horton

Gloria Rodriguez, Top Equity Realty

Ashley Rolfe, Alliance Residential

Heather Roxburgh, Real Broker

Angel Ruiz, Realty One Group

Matt Russell, D.R. Horton

Steven Salazar, NRE

Matthew Salter, Realty One Group

Pablo Sanchez, Equity RE

Joseph Schumann, Homie

Austin Seegmiller, NRE

Gian-James Sexsmith, Coldwell Banker

Prakash Shah, Equity RE

Kimmi Shaw, Real Broker

Bryce Sheldon, Timber Lakes Sales

Tyler Shenk, Next Real Estate

Jen Shino, RealtyPath

Kamee Shrope, Engel & Volkers

Mimi Sinclair, Summit Sotheby’s

Braydon Slauson, Ranlife Real Estate

Hannah Smith, Real Broker

Natalie Southwick, Aspen Creek Realty

Julia Splan, Coldwell Banker

Matthew Sprunt, Utah Home Central

Alisha Staten, Berkshire Hathaway

Scott Steadman, Windermere

Cody Steck, Real Broker

James Stewart, Black Diamond Realty

Stephanie Stewart, The Group RE

Tia Stock, Sun Property Group

Michael Stone, Lennar Homes of Utah

Kevin Strong, RE/MAX

Brady Tanner, Prime Residential

Tori Tarver, Keller Williams

Lincoln Taylor, Keller Williams

Raquel Taylor, The Agency SLC

James Telaroli, Axis Realty

Daniel Tencza, Richmond American

Christy Terrill, Equity Real Estate

Jessica Terry, Century 21 Everest

Chad Thomas, Private Property Broker

Darin Thomas, Real Broker

Trevor Thompson, Equity Real Estate

Tess Timothy, Lennar Homes of Utah

Marcella Torrez, Ascent Real Estate

Evette Tovar-Peterson, Ever Home Realty

Mark Trevino, Monument Realty

Brian Tripoli, CityHome Collective

Charles Tucker, Destination Real Estate

Kyle Tucker, Real Broker

Mony Ty, Summit Sotheby’s

Tytianna Upchurch, D.R. Horton

Roberth Uribe Sanguino, Utah Key RE

Natalie Wagner, Berkshire Hathaway

Dean Ward, Century 21 Everest

Aceneth Warner, A Warner Homes

Brandon Watson, Edge Realty

Greg Watts, Watts Real Estate

Kody Watts, Keller Williams

Jackie Weig, Redfin Corporation

Jason West, Century 21 Everest

Lisa Willden, Peterson Homes

Lary Willey, eXp Realty

Joanna Williams, Century 21 Everest

Matthew Williams, Rocky Mountain

Spencer Wilson, Equity Summit Group

Ryan Windley, Homie

David Wiser, Keller Williams

Linda Wolcott, Summit Sotheby’s

Michael Wolters, Keller Williams

Michael Wright, Upside Real Estate

Luke Zander, Zander Real Estate

Pablo Zepeda, Homie

18 | Salt Lake Realtor ® | March 2024
2023 REALTOR® 500
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New-Home Construction Is Expected to Grow in 2024

Builders are using more sales incentives to win over house hunters who are frustrated with a lack of existing inventory, data shows.

Home buyers who have been frustrated by a lack of inventory are increasingly looking to builders for more housing options. Builders have been ramping up construction since last year, and they’re answering buyers’ affordability concerns with sales incentives, like buying down mortgage rates or assistance with closing costs.

“The new-home market is becoming a dominant player, and we expect that to continue in 2024,” Ali Wolf, chief economist with housing research firm Zonda, said at a press conference Tuesday during the International Builders’ Show in Las Vegas.

New-home sales traditionally account for about 10% to 12% of the market for single-family homes but recently

have comprised more than 30%. A shortage of existing homes has plagued many markets as homeowners remain reluctant to sell. “The shortage of existing homes For Sale has opened up the possibility of newhome construction to more buyers who may not have once considered it,” said Danielle Hale, chief economist at realtor.com®.

Forty percent of home buyers say the top reason they considered buying new was to “avoid renovations or problems,” followed by a lack of existing inventory (25%) and the ability to choose and customize their home’s design (25%), Wolf said, citing Zonda’s research.

Plus, as existing-home prices surge to record highs, home builders are addressing buyers’ affordability

20 | Salt Lake Realtor ® | March 2024
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concerns. “It’s very important to address buyers’ fear and those who are nervous where prices are,” Wolf said. “To get them to feel more comfortable, they need to at least feel like they’re getting a deal.” Builders increasingly are offering sales incentives, like funds toward closing costs (up to $20,000) or “flex dollars” to use toward home upgrades. Wolf says the most popular incentive has been mortgage buydowns.

Builders Have a Bullish 2024 Outlook

Single-family housing starts nationwide are forecast to increase 4.7% this year and another 4.2% in 2025, reaching a pace of 1.3 million units, according to NAHB. Still, economists are calling for builders to do even more. “We need to build more than 1.15 million single-family homes a year to reduce the nation’s housing deficit,” said Robert Dietz, chief economist of the National Association of Home Builders. But builders point to higher prices and shortages of lumber, lots and labor for stifling their ability to build more. Further, Dietz pointed to rising regulatory costs in complying with building codes and zoning issues, which are comprising nearly 24% of the final sales price—or $93,870—for a new single-family home.

Despite the headwinds, builders remain optimistic because of rising consumer demand. Eighty percent of builders anticipate starting more homes this year, and

51% expect starts to increase more than 10% compared to 2023, Wolf said.

The Townhouse Boom Builders may be looking to vary their products in response to affordability and lot woes. Townhome construction, for example, surged to its highest rate in more than 17 years, according to an NAHB analysis of Census data. The single-family attached housing style, which often comes with a lower price tag, may become a growing option for home buyers.

Single-family attached starts were 27% higher in the fourth quarter of 2023 than in the fourth quarter of 2022. Overall, townhouses accounted for nearly 20% of the total housing starts in the final quarter of 2023.

“Townhouse markets are one of the bright spots” in the new-home sector, Dietz said, adding that he’s bullish on the sector continuing to outperform. Dietz points to a growing number of home buyers—young and old—who are looking for medium-density residential neighborhoods, such as urban villages that offer walkable environments and other amenities.

Melissa Dittmann Tracey is a contributing editor for Realtor® Magazine. Reprinted from Realtor® Magazine Online, February 2024, with permission of the National Association of Realtors®. Copyright 2024. All rights reserved.

22 | Salt Lake Realtor ® | March 2024
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Home Sales Rebounded in January After Last Year’s Sharp Decline

A drop in mortgage rates since October has made home purchasing slightly more affordable.

Sales of previously owned homes rose in January from the prior month, rebounding modestly after sales last year dropped to their worst level in nearly three decades.

Mortgage rates have fallen about a percentage point since last fall, spurring some buyers to return to the market even though home prices remain near record highs.

Home sales increased 3.1% in January from the prior month to a seasonally adjusted annual rate of 4 million, the highest level since August, the National Association of Realtors said.

January existing-home sales, which make up most of the housing market, fell 1.7% from a year earlier.

“People are taking advantage of the lower interest rates” since October, said Lawrence Yun, NAR’s chief economist. Rates have ticked higher in recent weeks, which could slow some demand, he said.

Existing-home sales last year slumped to their lowest level since 1995, according to NAR. Elevated mortgage rates and high home prices forced many buyers out of the market and kept would-be sellers on the sidelines, too.

A drop in rates since October has made home purchasing slightly more affordable for buyers and

26 | Salt Lake Realtor ® | March 2024

spurred more home-shopping activity. The average rate on a 30-year fixed mortgage has hovered between 6.6% and 6.8% so far this year, down from a recent high of 7.79% in October, according to Freddie Mac.

But buyers are still facing an expensive market with little to choose from. The inventory of homes for sale is unusually low, because homeowners are reluctant to sell and trade in their current low mortgage rates for higher ones. The low supply of homes on the market is pushing home prices higher.

The national median existing-home price rose 5.1% in January from a year earlier to $379,100, NAR said.

Economists surveyed by The Wall Street Journal estimated sales of previously owned homes rose a seasonally adjusted 4.8% in January from December. Homes typically go under contract a month or two before the contracts close, so the January data largely reflect purchase decisions made in November and December, when mortgage rates were falling.

Mortgage rates remain far higher than they were during the pandemic-driven housing boom due to the Federal

Reserve’s efforts to curb inflation and cool the economy by raising its benchmark interest rate. At their meeting last month, Fed officials signaled concern over cutting interest rates too soon, according to meeting minutes released.

New listings rose in January from a year ago, a positive sign for buyers, said Orphe Divounguy, senior economist at Zillow Group. Some sellers who delayed their home sales last year due to the high mortgage rates can’t wait any longer, he said.

“This year sellers are coming back,” he said. While the inventory is still far below normal levels, he said, “we’re slowly closing the gap.”

The typical home sold in January was on the market for 36 days, up from 33 days a year earlier, NAR said.

John Howell said he started house hunting in Denver at the end of the summer, because he noticed that homes were sitting longer on the market and more sellers were reducing prices on their listings.

“Once things that looked good started lasting more than a week, it was like, ‘OK, maybe there’s room for me

March 2024 | Salt Lake Realtor ® | 27
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TOP 500REALTOR®2024
Ryan Pettit Kenya Arnett Justin Hurd Kody Watts Rebecca Turpin Emily Hayes Tori Tarver Watts Jen Gilchrist Amy Gibbons Annie Cannon Kristy Wiser Pedro Garrido Pargas Cristylynn Garcia Patrea Marolf Tyler Demars Chris Jones Jason Judd Robyn Buckwalter David Wiser Eric Garcia Zula Balchinpurev Scott Maruri Mike Wolters Tamra Rieper Mike Egan Annie Trujillo Kelly Favero Stephanie Grable Ken Montague Lee Stern Linda Burtch Eric Fontana David Bachman Jared Hansen Todd Hayes Trent Bright Rich Summers Mike Carmody

to get into something,’” he said.

Howell bought a two-bedroom home with a backyard in January for 2% under the listing price. “I wanted to pick a time when there was not much competition and I feel like I did that,” he said. “I’m happy with it.”

Nationally, there were 1.01 million homes for sale or under contract at the end of January, up 2% from December and up 3.1% from January 2023, NAR said. At the current sales pace, there was a 3-month supply of homes on the market at the end of January.

The share of first-time buyers in the market was 28% in January, down from 31% a year earlier. About 32% of January existing-home sales were purchased in cash, up from 29% in the same month a year ago, NAR said.

Home builders are benefiting from the shortage of existing homes on the market. A measure of U.S. homebuilder confidence rose in February for the third straight month, the National Association of Home Builders said last week.

Housing starts, a measure of U.S. home-building, fell 14.8% in January from the prior month, the Commerce Department said last week. Residential permits, which can be a bellwether for future home construction, declined 1.5%.

March 2024 | Salt Lake Realtor ® | 29
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RPAC Basketball Tournament at the Delta Center

The annual RPAC Basketball Tournament by the Salt Lake Board of Realtors® was held on Feb. 14 at the Delta Center arena, home of the Utah Jazz. Eight teams took part in the event, with each team making a $1,000 investment to the Realtors® Political Action Committee (RPAC). RPAC raises voluntary funds in

order to elect public officials who understand the importance of homeownership and private property rights. Thank you to everyone that participated in this year’s event: Zander Team, Coldwell Banker, Summit Sotheby’s, Woodside Homes, Equity Real Estate, RealtyPath, Real Estate Essentials, and RanLife.

30 | Salt Lake Realtor ® | March 2024
CONGRATULATIONS!
Heber Valley Park City Logan St. George Brigham City Tremonton Salt Lake – Sugar House Bluffdale Layton – Heritage Park South Ogden Ogden –Downtown Morgan Orem Bountiful Union Park Draper GLAMHOUSE REALTOR® LUIS CARTER REALTOR® MATHEW SALTER REALTOR® STEPHANIE SMITH REALTOR® SAMANTHA STECHSCHULTE REALTOR® JESUS DE LA ROSA REALTOR®
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Home Sales Are Heating Up Ahead of Spring Buying Season

More buyers appear to accept escalating home prices as long as mortgage rates stay lower, NAR data shows.

Existing-home sales accelerated in January as home buyers shrugged off rising home prices—which surged to an all-time high—and took advantage of lower mortgage rates and moderately higher inventory, according to the National Association of Realtors®.

NAR’s latest existing-home sales data, which reflects completed transactions for single-family homes, townhomes, condos and co-ops, jumped 3.1% month over month in January. Still, sales are down 1.7% compared to a year earlier.

“While home sales remain sizably lower than a couple of years ago, January’s monthly gain is the start of more supply and demand,” said NAR Chief Economist Lawrence Yun. “Listings were modestly higher, and home buyers are taking advantage of lower mortgage rates compared to late last year.”

Although there were 2% more homes on the market in January than December, sales remain at a current three-month supply. Home buyers continue to face stiff competition during a historic housing shortage. Here are more highlights from NAR’s latest existing-home sales report, reflecting January data:

Home prices are surging. The median existing-home price was $379,100—a 5.1% jump from a year ago. All major regions of the U.S. recorded price increases. Broken out by housing type, the median price of a single-family home sold in January was $383,500, up 5% from a year earlier. The median price for a condo was $339,400, jumping 5.7% year over year.

Competition is still fierce. “Multiple offers are common on mid-priced homes, and many homes were still sold within a month,” Yun said. Further, he noted, “the elevated share of cash deals—32%—indicated a market

34 | Salt Lake Realtor ® | March 2024

full of multiple offers and propelled by record-high housing wealth.”

More inventory but still not enough. Total inventory for existing homes was 1.01 million units, up 3.1% from a year ago. But housing stock remains lean nationwide. “More listings will help Americans move,” said NAR President Kevin Sears, adding that the association has been advocating for the More Homes on the Market Act, which would lower the tax hit on home sales and encourage more inventory.

Listings linger a little longer. Properties typically remained on the market for 36 days, up from 29 days in December and 33 days from a year earlier.

First-time buyers are struggling. First-time buyers comprised 28% of sales, down from 31% a year earlier. “There is still strong demand, as the large millennial population remains in the prime firsttime homebuying range,” said Lisa Sturtevant, chief economist for Bright MLS. “However, many are being shut out of the market due to rising home prices and elevated mortgage rates. The wealth gap in the U.S., which is already very high, will widen as existing homeowners and higher-income households are able

to enter homeownership while lower-income and prospective first-time and first-generation households are increasingly going to be left out.”

Regional Outlook:

The Midwest, South and West saw sales gains in January while sales held steady in the Northeast, according to NAR’s report. Here’s a closer look at how existing-home sales performed:

Northeast: Sales were unchanged, at 480,000 units, but were down 5.9% compared to a year earlier. Median price: $434,300, jumping 10.1% from the prior year.

Midwest: Sales rose 2.2% compared to December, reaching an annual rate of 950,000. Sales were down 3.1% from a year ago. Median price: $271,700, up 7.6% year over year.

South: Sales climbed 4% from December, settling at an annual rate of 1.84 million. Sales fell 1.6% compared to the previous year. Median price: $345,100, up 4.1% from a year ago.

West: Sales increased 4.3% month over month, reaching an annual rate of 730,000. Sales rose 2.8% from a year earlier. Median price: $572,100, up 6.3% year over year.

March 2024 | Salt Lake Realtor ® | 35
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“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do."
Sandra Sweetland Salt Lake Sugar House Kristi Durrant Union Heights Gian Sexsmith Union Heights Shelley Tripp South Valley John Aguirre Union Heights Kim Chatterton Station Park Susan Davis Salt Lake Sugar House Neil Glover Salt Lake Sugar House Linda Mandrow Union Heights Lori Khodadad Union Heights Frances Hays Salt Lake Sugar House Helen Reynolds Salt Lake Sugar House Katie Olsen Union Heights Jason Melton South Valley Julia Splan Salt Lake Sugar House Dan Nix Station Park Jessika Long Salt Lake Sugar House Mike Lindsay Union Heights Karen Curtis Provo/Orem Adonna Geddes Provo/Orem Kristy Dimmick Provo/Orem Mike Gooch Provo/Orem
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How to Get More Tax Deductions for Your Business

With a little forethought, you can claim many ordinary activities or purchases as part of the cost of doing business, tax strategist says.

There are three actions you need to take with your money: “Earn, keep and grow. Earn and keep more so you can invest it for growth,” said CPA and real estate tax strategist Gregory Antipoff.

He said he’s often asked whether something is taxdeductible—and that’s the wrong question, he says. What’s deductible for one practitioner may not be for another, he added. “The better question to ask your

financial adviser to maximize the things you can deduct is: How do I make this tax-deductible?”

Antipoff cited the example of a real estate agent who bought a new house and wanted to buy a tractor to clean up the yard. The agent asked Antipoff if the tractor was deductible. As a binary question, the answer is likely no, Antipoff said. But if you use that tractor as an additional service for your clients to help them clean

38 | Salt Lake Realtor ® | March 2024
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up their yards, improve their curb appeal and ultimately get more referrals, then you may be able to deduct a percentage of that tractor, Antipoff said. Similarly, he had an agent ask him if a 3D printer was deductible. It might be if you use it to print a model replica of a buyer’s new home as a closing gift. “Don’t run out and spend on things you don’t need,” Antipoff advised. “But if you’re investing in something you need, you [might be able to] get a tax deduction along the way.”

Business expenses are deductible if they meet two IRS tests: ordinary (commonly acceptable in the industry) and necessary. For example, purchasing leads is both common and necessary; you can’t practice real estate without leads.

Antipoff shared a few other examples of questions he’s received and the strategic answers:

Is getting your hair, makeup and nails done deductible?

“At least once a year, you should update your business photo,” he suggested. “So, once a year, you can get your hair and nails done for the photo shoot. That day might happen to align with a wedding or date night,” Antipoff said. But, he added, “be careful about how aggressive you get on this strategy.”

What if your children help with your business, such as by filing paperwork or assisting at open houses?

“When you pay your kids and the money goes into their account, you can take a deduction,” Antipoff said. And your kids get the money tax-free because the standard deduction for 2023 is $13,850. “You’re delegating tasks so you can be more efficient, make more money and get a business deduction for that.”

What about tax deductions for vacation travel? It depends on what you do on your trip, Antipoff said, and how you structure those days. Just responding to email isn’t going to cut it. However, Antipoff offered this scenario: If you fly out on a Thursday, a business day, in the evening, those travel expenses could be tax-deductible under IRS rules. Then on Friday, if you participate in a mastermind group for a half-day, or four hours, then under IRS rules, that half-day may be deductible. On Monday, you visit your franchise office for a half-day to build referral relationships—another potential travel deduction. Additionally, if you work in the same geographic place on Friday and Monday, your weekend expenses may also be tax-deductible.

Christina Hoffmann is senior speech writer for the National Association of Realtors®

40 | Salt Lake Realtor ® | March 2024
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13 Features New-Home Buyers Say Are Essential, Desirable

Nearly 40% of home buyers say they’re willing to buy a home with a smaller lot while 35% say they’d buy a smaller house.

Home buyers appear willing to sacrifice property size to afford homeownership, as the average size of a newly constructed house drops to its lowest level in 13 years—2,479 square feet, according to new research from the National Association of Home Builders. Twenty-six percent of builders say they plan to build even smaller in 2024, the research shows. But while buyers may accept a smaller home, they want it to be more personalized, said Donald Ruthroff, founding principal at Design Story Spaces LLC, during a press conference this week at the International Builders’ Show in Las Vegas. “They want it to feel like it was made just for them and be significantly different than

their neighbors’ homes,” he said. Ruthroff added that an example of this personalization could be a kitchen island that resembles a piece of furniture.

Nearly 40% of home buyers say they’re willing to buy a home with a smaller lot while 35% say they’d buy a smaller house, according to the NAHB survey, called “What Home Buyers Really Want.” Respondents who opt for a smaller home say they’d be most willing to shrink spaces like the home office (53%) and the dining room (52%). But they’re not willing to sacrifice the size of the kitchen or closets, said Rose Quint, NAHB’s assistant vice president of survey research, at the press conference.

42 | Salt Lake Realtor ® | March 2024
Pavel©/Adobe Stock

Buyers are prioritizing other key features around the home. Eighty percent or more of home buyers in NAHB’s survey rate the following property amenities as “essential” or “desirable”:

1. Laundry room

2. Patio

3. Energy Star windows

4. Exterior lighting

5. Ceiling fan

6. Garage storage

7. Front porch

8. Hardwood flooring

9. Full bath on the main level

10. Energy Star appliances

11. Walk-in pantry

12. Landscaping

13. Table space in the kitchen

Technology features are gaining popularity, too. Over the last decade, the following home features have posted the most significant growth among home buyers, according to NAHB:

• Security cameras

• Wired home security system

• Programmable thermostat

• Multi-zone HVAC system

• Energy management system

• Video doorbell

“Buyers want technology mostly to increase the safety of their home and also to better control the temperature inside their home,” Quint said. She also flagged other home features posting significant growth over the past 10 years, including:

• Quartz or engineered stone for kitchen countertops

• Lighting control system

• Outdoor fireplace

• Outdoor kitchen

• Built-in seating in the kitchen

• Exposed beams

Also, with the growth of multigenerational living, more home buyers appear to prefer two primary bedroom suites rather than one: 55% say they prefer this layout, NAHB data shows.

What Builders Are Prioritizing

NAHB also surveyed homebuilders to find the features they say they’re most likely to include in a newly built home in 2024. Topping their list:

• Laundry room

• Great room (kitchen/family/living room)

• Nine-foot-plus first-floor ceilings

• Central island in kitchen

• Walk-in closet in primary bedroom

• Low-E windows

• Walk-in pantry

• Front porch

• Programmable thermostat

• Two-car garage

• Indoor fireplace

• Patio

• Quartz kitchen countertops

On the other hand, some of the least likely features builders say they’ll include in a typical home in 2024 include cork flooring for living areas on the main level, geothermal heat pump, dual toilets in a primary bath, glass walls and a pet washing station, the NAHB survey finds.

Melissa Dittmann Tracey is a contributing editor for Realtor® Magazine

March 2024 | Salt Lake Realtor ® | 43
Florian©/Adobe Stock

Notable Increase in Home Sales in January January 2024

Home sales in Salt Lake County experienced a notable increase in January, signaling a potential turnaround for the market after a challenging 18-month period characterized by declining sales, attributed largely to rising mortgage interest rates. The month saw a total of 697 homes (encompassing all housing types) being sold, marking a 16% rise from the 603 sales recorded in January 2023. Specifically, sales of single-family homes rose by 12% to 478 units, while multi-family home sales surged by 28% to 204 units, compared to the same period last year.

The 2024 Salt Lake Housing Forecast, prepared by the Salt Lake Board of Realtors®, projects that residential sales within the county will escalate to approximately 13,000 transactions in 2024. This represents a significant 16% increase from the estimated 11,200 homes sold in 2023, suggesting a robust recovery and growth phase for the local real estate market.

January also witnessed a slight increase in the median sold price for homes in Salt Lake County, which climbed to $500,000, up by 2% from $492,000 in the previous year. The price adjustment was more pronounced in the single-family home segment, where the median sale price advanced by 4% to $557,750, from $535,750 year over year. In contrast, multi-family home prices experienced a minor contraction, decreasing by 1% to $405,000 from $410,000 in January 2023.

The real estate market dynamics in neighboring Davis County paralleled these trends to some extent, with the median sold price for all housing types reaching $490,000, a 2% increase from the preceding year.

Moreover, Salt Lake County saw a reduction in the average time properties spent on the market, with homes selling in 43 days in January, down from 50 days in January 2023. The month also recorded a rise in new listings, totaling 1,078 units, which is a 7% increase from 1,009 listings the year prior. Additionally, the number of listings under contract edged up by 2%, from 1,090 to 1,111 units, further underscoring the market’s recuperation and upward trajectory.

Nationally, total existing-home sales – completed transactions that include single-family homes, townhomes, condominiums and co-ops – elevated 3.1% from December to a seasonally adjusted annual rate of 4.00 million in January. Year-over-year, sales slipped 1.7% (down from 4.07 million in January 2023).

“While home sales remain sizably lower than a couple of years ago, January’s monthly gain is the start of more supply and demand,” said NAR Chief Economist Lawrence Yun. “Listings were modestly higher, and home buyers are taking advantage of lower mortgage rates compared to late last year.” First-time buyers were responsible for 28% of sales in January, down from 29% in December and 31% in January 2023. NAR’s 2023 Profile of Home Buyers and Sellers – released in November 20234 – found that the annual share of first-time buyers was 32%.

All-cash sales accounted for 32% of transactions in January, up from 29% in both December and one year ago. Individual investors or second-home buyers, who make up many cash sales, purchased 17% of homes in January, up from 16% in December and January 2023. Distressed sales – foreclosures and short sales – represented 2% of sales in January, virtually unchanged from last month and the previous year.

“More listings will help Americans move,” said NAR President Kevin Sears, broker-partner of Sears Real Estate in Springfield, Massachusetts. “That’s why NAR has pushed for the passage of H.R. 1321 – The More Homes on the Market Act – which would lower the tax hit on home sales and bring additional inventory to the market.”

“More listings will help Americans move. That’s why NAR has pushed for the passage of H.R. 1321 – The More Homes on the Market Act – which would lower the tax hit on home sales and bring additional inventory to the market.”
44 | Salt Lake Realtor ® | March 2024
March 2024 | Salt Lake Realtor ® | 45 Local Market Update for January 2024 Source: UtahRealEstate.com
KEY METRICS NO. OF SALES MEDIAN SOLD MEDIAN PRICE NEW LISTINGS PRICE PER SQ. FT All Housing Types 697 $500,000 $244.39 1078 Single Family 478 $557,750 $236.74 697 Multi Family 204 $405,000 $267.24 359 COMPARISON TO LAST YEAR 2023 All Housing Types 603 $492,000 $232.64 1009 Single Family 428 $535,750 $226.71 660 Multi Family 160 $410,000 $255.76 310 COMPARISON TO LAST YEAR -% DIFFERENCE All Housing Types 15.59% 1.63% 5.05% 6.84% Single Family 11.68% 4.11% 4.42% 5.61% Multi Family 27.50% -1.22% 4.49% 15.81% 15.59% 6.84% -14.00% 1.63% 697 603 NO. OF SALES ALL HOUSING TYPES JAN. 2023 ALL HOUSING TYPES JAN. 2024 ALL HOUSING TYPES JAN. 2024 ALL HOUSING TYPES JAN. 2024 ALL HOUSING TYPES JAN. 2024 ALL HOUSING TYPES JAN. 2023 ALL HOUSING TYPES JAN. 2023 ALL HOUSING TYPES JAN. 2023 NEW LISTINGS MEDIAN CDOM MEDIAN SOLD PRICE 1009 1078 50 43 $500,000 $492,000
Salt Lake County
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