Identity Guidelines

Page 83

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6321625(' (9(17 $ VXSSRUWLQJ UROH When creating materials to promote sponsored events taking place on any of the three college campuses, always use templates available through the college Marketing Department or follow these simple guidelines. While it’s important to capture or represent the scheduled activity coming to campus, it is also essential to simply and directly identify Kalamazoo Valley as the hosting entity as shown.

The bottom line Use the most simple, unadorned representation for the school (the college name is set in DIN) located in clear area below the event message in conjunction with the AccentMark.

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Alternative Use the TypeTreatment located in clear area below the event message.

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